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Google Data Studio vs Looker Studio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Data Studio
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
Embedded BI (9th)
Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (11th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Google Data Studio is designed for Embedded BI and holds a mindshare of 5.6%, down 9.2% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.5% mindshare, up 2.5% since last year.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker5.6%
Tableau Enterprise16.9%
Qlik Sense8.0%
Other69.5%
Embedded BI
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Microsoft Power BI15.3%
Tableau Enterprise15.1%
Other67.1%
Reporting
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is easy to use."
"Technical support is the best ever."
"From a developer's perspective, the way the functionality's being handled is great."
"With respect to buy solutions, cost is relevant. However, the Looker solution would have outmatched the ongoing multi-million budget spending with respect to cost-efficiency."
"It is a pretty stable solution because it is a cloud-based product."
"We LOVE Looker here at Snagajob."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Looker offers incredible business visualization and analytical tools: graphs, charts, tables, and single numbers."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The most valuable features of this solution are its ease of use and the plethora of query sources."
"Valuable features include advanced integrated analysis and easy implementation."
"The ability to design complex data models and equations."
 

Cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Stability needs improvement."
"They need to work more on interactivity in order to help users interact with the tool itself, and it needs to be more user-friendly."
"There have a been a few minor bugs, including a security bug that did not affect us."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The integration with different databases must be improved."
"The product does not have documented material."
"One thing is that Looker is not user-friendly to non-technical users."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Looker Studio did not fit our needs for scalability."
"The tool should improve on live data integration for quicker data reflection."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Panels are not as easy to use as other data extraction UIs."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
 

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The cost is quite affordable based on feature analysis."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
7%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
 

Also Known As

Looker
Data Studio
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2026.
889,955 professionals have used our research since 2012.