Google Cloud Identity vs Omada Identity comparison

Google and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #7 with an average rating of 7.8, while Omada is ranked #5 with an average rating of 8.0. Google holds a 11.1% mindshare in IAMS, compared to Omada’s 2.5% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 92% of Omada users who would recommend it.

Google Cloud Identity

Read 26 Google Cloud Identity reviews

9,854 Views
8,869 Comparison Views

92% willing to recommend

Omada Identity

Read 65 Omada Identity reviews

8,419 Views
3,789 Comparison Views

92% willing to recommend

Google Cloud Identity

Omada Identity

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Executive SummaryUpdated on Dec 2, 2024

Omada Identity and Google Cloud Identity are key competitors in the identity management category. Omada has an edge with its extensive governance capabilities and automation, while Google Cloud Identity is noted for its simplicity and integration within the Google ecosystem.

Features: Omada Identity offers comprehensive governance, extensive customization, and process automation for provisioning and reconciliation, particularly with Active Directory. Its lifecycle management and compliance reporting are highly valued. Google Cloud Identity integrates seamlessly with Google Workspace and provides core features like single sign-on and group management, aligning well with the Google ecosystem.

Room for Improvement: Omada Identity could benefit from a more intuitive interface and modern design, along with improved reporting and real-time synchronization. Google Cloud Identity would be improved by enhanced monitoring, alert customization, and deeper integration capabilities. Although straightforward, its interface lacks intuitiveness compared to other solutions.

Ease of Deployment and Customer Service: Omada Identity offers both on-premise and cloud options; however, users report deployment complexities and slower support response times. Google Cloud Identity is cloud-based, allowing easier deployment within the Google ecosystem, and its customer support is highly regarded for efficiency.

Pricing and ROI: Omada Identity is considered expensive, especially for cloud transitions, but its robust features justify the cost through improved governance and security, offering significant ROI. Google Cloud Identity is competitively priced with flexible billing, delivering essential identity management with strong ROI for organizations in the Google ecosystem.

To learn more, read our detailed Google Cloud Identity vs. Omada Identity Report (Updated: August 2026).

Buyer's Guide

Google Cloud Identity vs. Omada Identity

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

7th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (6th)

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

5th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

User Provisioning Software (5th), Identity Management (IM) (5th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 11.1%, up from 10.8% compared to the previous year. The mindshare of Omada Identity is 2.5%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Omada Identity	2.5%
Google Cloud Identity	11.1%
Other	86.4%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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AmitRathod

Senior Analyst at Toll Holdings Limited

Identity governance has automated lifecycle workflows and strengthens access risk control

Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"I have not experienced any serious problem with stability."

"Everything is relatively good and overall, the product itself is good."

"It's easy to set up."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

More Google Cloud Identity pros

"We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10 to 30 percent of the time we spent on provisioning access."

"When we find a customer that has the set of requirements that Omada is a really good fit for, we can get them up and running pretty quickly, without their having to spend a ton of money, and without their having to spend a ton of their internal IT resource time."

"My advice to other people who are considering using Omada Identity is to absolutely try it because it is very convenient, fast, scalable, and very intuitive both in installation and in problem management."

"The thing that I find most valuable is that Omada consists of building blocks, which means that you can configure almost anything you want without using custom code, making it pretty easy to do. It's possible to connect to multiple target systems and to create one role that consists of different permissions in the different target systems. So one role in Omada can make sure that you have an account in three different systems."

"Omada Identity helps automate reviews of access requests, generating an approval for the manager immediately when a request is created, so that process doesn't take long."

"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."

"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."

"Omada Identity Suite is an extremely flexible solution providing easy customisation of anything from process flows to role assignment rules and compliance reports."

More Omada Identity pros

Cons

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"Technical support is slow."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"In Google, if we want support they are very slow to respond."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"The solution's storage capacity could be increased."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

"Right now, I don't feel that I have any influence on the features that they are delivering to us."

"In our organization, all the data is event-driven, which means that if an attribute is changed in the source system, it can be updated within a few seconds in all end-user systems. There is room for improvement in Omada regarding that. Omada is still batch-based for some processes, so sometimes it can take an hour or even four hours before the execution is run and the update is sent."

"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."

"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."

"One thing that we are not so happy about is the user interface. It is a bit dated. I know that they are working on that, but the user interface is quite dated. Currently, it is a little bit difficult to customize the user interface to the need of the business, which is a little bit disappointing. It needs it to be a little bit easier to operate, and it should have a better user interface."

"Sometimes, the time it takes to respond to a ticket is too long."

"The account management integration isn't bad, but it isn't plug-and-play like Microsoft Azure. You need some deep development knowledge to set up the connectors."

"Regarding how Omada Identity can be improved, I find that Omada Identity import takes a long time."

More Omada Identity cons

Pricing and Cost Advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"Licensing fees are on a yearly basis."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The solution is not expensive."

"We probably spend about $50,000 a year on licensing."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."

"Omada Identity is very reasonably and competitively priced."

"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."

"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."

"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."

"Omada Identity is competitively priced and delivers good value for our money."

"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."

"They are positioned at a good price point. They are lower than some of their competitors."

More Omada Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Comms Service Provider

Financial Services Firm

14%

Manufacturing Company

11%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	53

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

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What is your experience regarding pricing and costs for Omada Identity Cloud?

Omada Identity is not a cheap license; it is on the expensive side, and there are certainly cheaper options available. However, I think the benefits outweigh the costs. I recognize that the cloud l...

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What needs improvement with Omada Identity Cloud?

Omada Identity could be improved by revamping the password system because the one in place currently does not align well with modern standards. I believe they would like to enhance it, but currentl...

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What is your primary use case for Omada Identity Cloud?

Omada Identity serves as our primary identity and governance system for the entire bank and all applications and platforms, enabling central governance and administration and provisioning of resour...

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Comparisons

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Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Microsoft Intune vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 16% of the time

Saviynt Identity Cloud vs Omada Identity

Compared 11% of the time

Microsoft Entra ID vs Omada Identity

Compared 7% of the time

Identity Manager by One Identity vs Omada Identity

Compared 5% of the time

Okta Platform vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

August 2026

Download Google Cloud Identity product report

Buyer's Guide

Omada Identity

August 2026

Download Omada Identity product report

Also Known As

Cloud Identity, Cloud Identity Premium

Omada Identity Suite, Omada Identity Cloud

Overview

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.

Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.

What are the key features of Omada Identity?

Governance and Compliance: Ensures security and regulatory compliance with robust policies.
User Lifecycle Management: Automates onboarding and offboarding processes.
Seamless Integration: Works with systems like Active Directory and SAP for efficient provisioning.
User-Friendly Interface: Simplifies access management with no coding required.
Role-Based Access Control: Tailors access rights for different user roles.

What benefits are gained from using Omada Identity?

Scalability: Adapts to growing business needs.
Operational Efficiency: Reduces manual processes with automation.
Security Enhancement: Implements strict access controls and reviews.
Compliance Assurance: Aligns with industry regulations easily.

Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.

Omada

Sample Customers

ExtraHop Networks, HealthChannels

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

Google Cloud Identity vs. Omada Identity

August 2026

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