Google Cloud Identity vs Omada Identity comparison

Why PeerSpot?

Google and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #10 with an average rating of 7.8, while Omada is ranked #5 with an average rating of 8.0. Google holds a 10.7% mindshare in IAMS, compared to Omada’s 2.5% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 92% of Omada users who would recommend it.

Google Cloud Identity

Read 26 Google Cloud Identity reviews

10,864 Views
9,560 Comparison Views

92% willing to recommend

Omada Identity

Read 68 Omada Identity reviews

9,507 Views
4,183 Comparison Views

92% willing to recommend

Google Cloud Identity

Omada Identity

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 2, 2024

Omada Identity and Google Cloud Identity are key competitors in the identity management category. Omada has an edge with its extensive governance capabilities and automation, while Google Cloud Identity is noted for its simplicity and integration within the Google ecosystem.

Features: Omada Identity offers comprehensive governance, extensive customization, and process automation for provisioning and reconciliation, particularly with Active Directory. Its lifecycle management and compliance reporting are highly valued. Google Cloud Identity integrates seamlessly with Google Workspace and provides core features like single sign-on and group management, aligning well with the Google ecosystem.

Room for Improvement: Omada Identity could benefit from a more intuitive interface and modern design, along with improved reporting and real-time synchronization. Google Cloud Identity would be improved by enhanced monitoring, alert customization, and deeper integration capabilities. Although straightforward, its interface lacks intuitiveness compared to other solutions.

Ease of Deployment and Customer Service: Omada Identity offers both on-premise and cloud options; however, users report deployment complexities and slower support response times. Google Cloud Identity is cloud-based, allowing easier deployment within the Google ecosystem, and its customer support is highly regarded for efficiency.

Pricing and ROI: Omada Identity is considered expensive, especially for cloud transitions, but its robust features justify the cost through improved governance and security, offering significant ROI. Google Cloud Identity is competitively priced with flexible billing, delivering essential identity management with strong ROI for organizations in the Google ecosystem.

To learn more, read our detailed Google Cloud Identity vs. Omada Identity Report (Updated: September 2026).

Buyer's Guide

Google Cloud Identity vs. Omada Identity

September 2026

Download the complete report

Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

10th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (14th), Cloud Resource Access Management (6th)

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

5th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

User Provisioning Software (5th), Identity Management (IM) (5th), Customer Identity and Access Management (CIAM) (5th), Identity Governance Administration (IGA) (3rd)

Mindshare comparison

As of October 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.7%, up from 9.9% compared to the previous year. The mindshare of Omada Identity is 2.5%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Omada Identity	2.5%
Google Cloud Identity	10.7%
Other	86.8%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Read full review

AmitRathod

Senior Analyst at Toll Holdings Limited

Identity governance has automated lifecycle workflows and strengthens access risk control

Omada Identity has a very good and easy automated onboarding and offboarding process which provisions correct system access from day one when employees or contractors join, and it automatically revokes their access and prevents orphan accounts when they leave. It provides role-based transfers which seamlessly upgrade user permissions when individuals change departments or roles, ensuring they only have the privileges necessary for their new positions. For risk mitigation and intelligent analytics, it leverages machine learning to uncover vulnerabilities, recommends appropriate access roles, and flags anomalous user behavior before it becomes a security threat. Omada Identity also extends strict governance controls and life cycle tracking to AI agents, service accounts, and API keys, securing the expanding IT infrastructure. It allows businesses to map their paper-based approval process into automated drag-and-drop digital workflows without relying on complex custom coding and provides a centralized self-service portal for employees to request temporary or permanent access to specific applications with proper approval from one or two level approvers, which includes built-in routing to the correct approvers. The value received from Omada Identity at the start was significant, particularly due to its codeless configuration, allowing us to map our approval process into automated drag-and-drop digital workflows without excessive complexity. For access requests, we established a centralized self-service portal to manage temporary or permanent access requests with appropriate approvals. Omada Identity uses machine learning to uncover vulnerabilities, recommending access roles and flagging anomalous behavior before it becomes a threat, providing confidence through initial POCs leading to a complete deployment.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"It's easy to set up."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Following the steps made it very easy to use."

"The most valuable feature is the performance."

More Google Cloud Identity pros

"Omada Identity has positively impacted my organization because it automates the work for governance proposals."

"The most appealing aspect of Omada Identity is its self-service upgrade system."

"When we find a customer that has the set of requirements that Omada is a really good fit for, we can get them up and running pretty quickly, without their having to spend a ton of money, and without their having to spend a ton of their internal IT resource time."

"Another unique benefit of Omada is their accelerator pack, which can propel you from zero to a working environment with basic configurations in about twelve to fourteen weeks."

"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."

"Our internal customers are quite happy with the product, and we receive a lot of positive feedback."

"Its best feature is definitely the process design. It is quite easy and straightforward to design a process."

"The identity lifecycle support is definitely valuable because we are a complex organization, and there is a lot of onboarding, movement, and offboarding in our organization. We have 31,000 users, and there are a lot of users who are constantly onboarding, offboarding, and moving. So, we need to make sure that these activities are supported. In old times, we used to do everything manually. Everyone was onboarded, offboarded, or moved manually. So, from a business point of view and an economics point of view, identity lifecycle is most valuable. From a security point of view, access review is the most important feature for us."

More Omada Identity pros

Cons

"The integration should be made easier."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"The interface could be more user-friendly."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

More Google Cloud Identity cons

"Omada's performance could be better because we had some latency issues. Still, it's difficult to say how much of that is due to Omada versus the resources used by our other vendors in our on-prem environment. Considering the resources we have invested into making it run well, it's slightly slower than we would expect."

"Regarding how Omada Identity can be improved, I find that Omada Identity import takes a long time."

"The customer support for Omada Identity is good, though not great. Sometimes it has not been very fast, and at times they rely on external partners, causing delays, but they are improving and so are we with our internal knowledge."

"The web GUI can be improved."

"Customer support for Omada Identity is lacking. When I encounter issues and reach out to the team, their responses are often insufficient, indicating a need for improvement in addressing user problems."

"The account management integration isn't bad, but it isn't plug-and-play like Microsoft Azure. You need some deep development knowledge to set up the connectors."

"Omada Identity support needs improvement, although I do not have specific details; I firmly believe it is an area for enhancement."

"I would like to see some additional functionality and improvements in usability."

More Omada Identity cons

Pricing and Cost Advice

"Licensing fees are on a yearly basis."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."

"Omada Identity is very reasonably and competitively priced."

"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."

"They are positioned at a good price point. They are lower than some of their competitors."

"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."

"It is licensed per managed user per year."

"The pricing is okay."

"The pricing for Omada Identity is fair."

More Omada Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.

See recommendations

915,341 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

14%

Manufacturing Company

12%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	54

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

See all answers

What is your experience regarding pricing and costs for Omada Identity Cloud?

The pricing, setup cost, and licensing for Omada Identity are reasonable for the features provided.

See all answers

What needs improvement with Omada Identity Cloud?

Omada Identity could be improved with a similar interface, easier integration with third-party applications, and more advanced reporting and automation capabilities. Better integration with cloud a...

See all answers

What is your primary use case for Omada Identity Cloud?

Omada Identity is used primarily for user access management, helping us manage user permissions in a centralized way. When a new employee joins, Omada Identity automates the user account and access...

See all answers

Comparisons

Microsoft Entra ID vs Google Cloud Identity

Compared 69% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

Microsoft Intune vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 15% of the time

Saviynt Identity Cloud vs Omada Identity

Compared 11% of the time

Microsoft Entra ID vs Omada Identity

Compared 6% of the time

Identity Manager by One Identity vs Omada Identity

Compared 5% of the time

Okta Platform vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

Google Cloud Identity

September 2026

Download Google Cloud Identity product report

Buyer's Guide

Omada Identity

September 2026

Download Omada Identity product report

Also Known As

Cloud Identity, Cloud Identity Premium

Omada Identity Suite, Omada Identity Cloud

Overview

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.

Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.

What are the key features of Omada Identity?

Governance and Compliance: Ensures security and regulatory compliance with robust policies.
User Lifecycle Management: Automates onboarding and offboarding processes.
Seamless Integration: Works with systems like Active Directory and SAP for efficient provisioning.
User-Friendly Interface: Simplifies access management with no coding required.
Role-Based Access Control: Tailors access rights for different user roles.

What benefits are gained from using Omada Identity?

Scalability: Adapts to growing business needs.
Operational Efficiency: Reduces manual processes with automation.
Security Enhancement: Implements strict access controls and reviews.
Compliance Assurance: Aligns with industry regulations easily.

Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.

Omada

Sample Customers

ExtraHop Networks, HealthChannels

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

Google Cloud Identity vs. Omada Identity

September 2026

Free Report: Google Cloud Identity vs. Omada Identity

Find out what your peers are saying about Google Cloud Identity vs. Omada Identity and other solutions. Updated: September 2026.

DOWNLOAD NOW

915,341 professionals have used our research since 2012.

See our Google Cloud Identity vs. Omada Identity report.

See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.

We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.