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Google Cloud Identity vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
6th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 9.6%, down from 12.2% compared to the previous year. The mindshare of Omada Identity is 2.9%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Omada Identity2.9%
Google Cloud Identity9.6%
Other87.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have not experienced any serious problem with stability."
"The most valuable feature is that you can manage users from one central location."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature is the performance."
"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."
"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."
"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"The support response time and the freedom from strange bugs and strange things happening in the software are valuable."
"The administrative features and SoD are valuable."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
"The best features of Omada Identity include its cloud version, which is really fast, and I appreciate the main menu and overall look of the features; it is really user-friendly and easy for the users to understand what they want."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
 

Cons

"We cannot manage the attributes of SSPR."
"Google Cloud Identity the UI could improve."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The interface could be improved by simplifying it further."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The solution's storage capacity could be increased."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"What I would most like to see added to the product is role management, especially enterprise or business role management, and the processes around that."
"Omada Identity has two main issues that need to be solved or improved the most. One is its setup or installation process because it's complex and cumbersome. I'm talking about the process for on-premises deployment because I've never tried the cloud version of Omada Identity. Setting up the cloud version should be much easier. The second area for improvement in Omada Identity is that it's piggybacking on Microsoft's complex way of having all kinds of add-ons, extensions, or setups, whether small or large, such as the new SQL Server, and it's cumbersome to make sure that everything works. Omada Identity is a complex solution and could still be improved."
"The backend is pretty good but the self-service request access screen, the GUI, needs improvement. It's an old-fashioned screen. Also, Omada has reports, but I wouldn't dare show them to the business because they look like they're from 1995. I know they are working on these things and that’s good, because they’re really needed."
"The current reporting tools in Omada are limited, but we expect significant improvements in the new version."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
"Improved traceability would be helpful for administrators. For example, let's say a user's permission is being revoked. We can only see the system that has carried out a particular action but not what triggered it. If an event definition or something has changed in the criteria for the permission being removed or something like that, we don't have immediate access to that information. It takes a little detective work."
"The Omada Identity SaaS version doesn't provide all the features Omada Identity on-premise provides."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"Omada Identity is competitively priced and delivers good value for our money."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"They are positioned at a good price point. They are lower than some of their competitors."
"Omada is expensive."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"The pricing is too high for SMBs."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Google Cloud Identity vs. Omada Identity and other solutions. Updated: September 2025.
869,202 professionals have used our research since 2012.