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Google Cloud Identity vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
7.6
Reviews Sentiment
7.1
Number of Reviews
24
Ranking in other categories
Enterprise Mobility Management (EMM) (8th)
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
5th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (4th)
 

Mindshare comparison

As of June 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 11.2%, down from 13.4% compared to the previous year. The mindshare of Omada Identity is 2.9%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

EkoNugroho - PeerSpot reviewer
Enhanced security and simplicity in deployment for a holistic protection
The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"It is a very stable solution. I would rate it a ten out of ten."
"I have not experienced any serious problem with stability."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The key benefit of Omada Identity is maintaining complete control."
"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."
"Our customers have benefited from Omada Identity automating the certification process. Most of our customers were using manual methods for user access certification. With Omada Identity, you can automate almost all of it, which means that certification now becomes on demand. You don't have to wait for two or three months to execute a certification timeframe. Instead, you can do certifications as often as you want."
"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."
"The Governance and self-service that can be set up so you can use them yourself to work in the system are the most valuable features. End users can be enabled to help themselves."
"Surveying is a valuable feature because it allows us to import data and see who has access to what data, for example."
"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."
 

Cons

"The customer service and support team is not so good."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"We cannot manage the attributes of SSPR."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The solution needs to better integrate with Mac's OS."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The integration should be made easier."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"It is not possible to customize reports on Omada Identity."
"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
"If you find an error and you need it fixed, you have to upgrade. It's not like they say, "Okay, we'll fix this problem for you." You have to upgrade. The last time we upgraded, because there was an error in a previous version, we had to pay 150,000 Danish Krone (about $24,000 at the time of this review) to upgrade our systems... That means that we have to pay to get errors fixed that Omada has made in programming the system. I hope they change this way of looking at things."
"They need to improve the cost for small companies."
"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
"Functionality and usability could be improved."
"The UI design needs improvement. One or two years ago, Omada changed its user interface to simplify, but the simplification has not really kicked in."
 

Pricing and Cost Advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."
"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"They are positioned at a good price point. They are lower than some of their competitors."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"It is licensed per managed user per year."
"The pricing is okay."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
7%
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

Cloud Identity, Cloud Identity Premium
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Google Cloud Identity vs. Omada Identity and other solutions. Updated: June 2025.
857,585 professionals have used our research since 2012.