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Google Cloud Identity vs Microsoft Entra Workload ID comparison

Google and Microsoft are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Google is ranked #8 with an average rating of 7.7, while Microsoft is ranked #21 with an average rating of 8.0. Google holds a 12.3% mindshare in IAMS, compared to Microsoft’s 0.6% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 66% of Microsoft users who would recommend it.
Google Cloud Identity
Read 25 Google Cloud Identity reviews
  • 4,915 Views
  • 4,276 Comparison Views
91% willing to recommend
Microsoft Entra Workload ID
Read 3 Microsoft Entra Workload ID reviews
  • 449 Views
  • 314 Comparison Views
66% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Google Cloud Identity and Microsoft Entra Workload ID based on real PeerSpot user reviews.

Find out in this report how the two Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Google Cloud Identity vs. Microsoft Entra Workload ID Report (Updated: December 2025).
Buyer's Guide
Google Cloud Identity vs. Microsoft Entra Workload ID
December 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
8th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)
Microsoft Entra Workload ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
21st
Average Rating
8.0
Reviews Sentiment
4.6
Number of Reviews
3
Ranking in other categories
Microsoft Security Suite (30th)
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 12.3%, up from 11.5% compared to the previous year. The mindshare of Microsoft Entra Workload ID is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Google Cloud Identity12.3%
Microsoft Entra Workload ID0.6%
Other87.1%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

BL
Bhushan Ladkhedkar
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
Read full review
reviewer2772159 - PeerSpot reviewer
reviewer2772159
Postdoctoral Researcher at a financial services firm with 10,001+ employees
Have experienced ongoing challenges integrating with existing workflows despite strong foundational capabilities
I don't know how I would assess the impact of AI-powered threat detection for us. It has helped with security operations in general; I'm being very cagey here, Damian. You can understand why. Where I work, there is a directory services team. There is a security team. The security team may have several different departments in there. I think they are behind the times. That's about as far as what I would say. We may have the modern firewalls and detections and all the rest of it, but I think from a modern way of working, which the identity is a user which is any device, any place, anywhere, from anything, okay, securely, they're not quite up with that concept, in my opinion. The review rating is 8.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is easy."
"The most valuable feature is the performance."
"The most valuable feature is that you can manage users from one central location."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"I have not experienced any serious problem with stability."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
More Google Cloud Identity pros
"The product enables organizations to synchronize users to Microsoft 365 products."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"We have various options available with Microsoft Entra, such as B2B cross-tenant guest member accesses, and we can invite users and perform activities from that area, while we are also dealing with Azure IaaS, infrastructure as a service, which has different IAM platforms existing with resources or subscriptions."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
 

Cons

"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The customer service and support team is not so good."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The interface could be more user-friendly."
"Google Cloud Identity the UI could improve."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Technical support is slow."
More Google Cloud Identity cons
"In my opinion, Microsoft Entra Workload ID can be improved in several ways."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with other products must be made easier."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
 

Pricing and Cost Advice

"The product is billed on a monthly basis depending on the number of users."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
More Google Cloud Identity pricing and cost advice
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
No data available
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
See all answers
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
See all answers
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
See all answers
What do you like most about Microsoft Entra Workload ID?
The product enables organizations to synchronize users to Microsoft 365 products.
See all answers
What is your experience regarding pricing and costs for Microsoft Entra Workload ID?
I rate the pricing a six out of ten.
See all answers
What needs improvement with Microsoft Entra Workload ID?
In my opinion, Microsoft Entra Workload ID can be improved in several ways.Particularly about Microsoft Entra Workload ID, I think they still could improve categorization, which still has some room...
See all answers
 

Comparisons

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Compared 4% of the time
Microsoft Intune vs Google Cloud Identity Logo
Microsoft Intune vs Google Cloud Identity
Compared 2% of the time
SailPoint Identity Security Cloud vs Google Cloud Identity Logo
SailPoint Identity Security Cloud vs Google Cloud Identity
Compared 2% of the time
OneLogin vs Google Cloud Identity Logo
OneLogin vs Google Cloud Identity
Compared 1% of the time
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Microsoft Entra ID vs Microsoft Entra Workload ID
Compared 61% of the time
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Compared 39% of the time
More Microsoft Entra Workload ID Competitors
 

Product Reports

Buyer's Guide
Google Cloud Identity
January 2026
Google Cloud Identity reportDownload Google Cloud Identity product report
Buyer's Guide
Identity and Access Management as a Service (IDaaS) (IAMaaS)
January 2026
Microsoft Entra Workload ID reportDownload Microsoft Entra Workload ID product report
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Microsoft Entra Workload ID enhances identity management by providing secure and efficient access control for applications and workloads. It is designed to streamline processes and strengthen security measures, catering to complex IT environments.

Microsoft Entra Workload ID delivers a unified and secure method for managing workload identities across cloud environments. It addresses key challenges in handling access control, ensuring that applications have appropriate permissions without compromising security. Known for its reliability, it assists enterprises in minimizing risks associated with identity mismanagement.

What are the most valuable features of Microsoft Entra Workload ID?
  • Identity Management: Centralizes control of application identities to simplify monitoring and adjustments.
  • Access Control: Offers robust access permissions tailored to workload-specific needs, enhancing security.
  • Policy Enforcement: Ensures consistent application of security policies across multiple environments.
What benefits or ROI can users expect?
  • Improved Security: Reduces risks associated with identity theft and unauthorized access.
  • Efficiency Gains: Streamlines identity management tasks, leading to resource optimization.
  • Scalability: Supports growing needs without compromising performance or security.

Industries such as finance and healthcare have implemented Microsoft Entra Workload ID to strengthen compliance and security in cloud operations. Its features are tailored to meet regulatory standards and protect sensitive data, making it a suitable choice for sectors requiring stringent identity management protocols.

Microsoft
 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Buyer's Guide
Google Cloud Identity vs. Microsoft Entra Workload ID
December 2025
Free Report: Google Cloud Identity vs. Microsoft Entra Workload ID
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We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.