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Google Cloud Identity vs Microsoft Entra Workload ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
6th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (10th)
Microsoft Entra Workload ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
25th
Average Rating
7.0
Reviews Sentiment
6.5
Number of Reviews
1
Ranking in other categories
Microsoft Security Suite (34th)
 

Mindshare comparison

As of September 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 10.0%, down from 12.0% compared to the previous year. The mindshare of Microsoft Entra Workload ID is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Google Cloud Identity10.0%
Microsoft Entra Workload ID0.2%
Other89.8%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Stanislav Priscak - PeerSpot reviewer
Enables organizations to synchronize users with different products, but it is not easy to integrate
The product enables organizations to synchronize users to Microsoft 365 products Integration with other products must be made easier. I have been using the solution for one year. I rate the tool’s stability a seven out of ten. About 50 people in our organization use the tool. It is used daily.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is that you can manage users from one central location."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The most valuable feature of Google Cloud Identity is its stability."
"The most valuable feature is the performance."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The product enables organizations to synchronize users to Microsoft 365 products."
 

Cons

"Technical support is slow."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The integration should be made easier."
"To improve the product, the integration with third-party products could always be smoother."
"We cannot manage the attributes of SSPR."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"I would like to see more integration in future releases."
"Integration with other products must be made easier."
 

Pricing and Cost Advice

"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
No data available
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What do you like most about Microsoft Entra Workload ID?
The product enables organizations to synchronize users to Microsoft 365 products.
What needs improvement with Microsoft Entra Workload ID?
Integration with other products must be made easier.
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Microsoft, SailPoint, Okta and others in Identity and Access Management as a Service (IDaaS) (IAMaaS). Updated: August 2025.
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