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Google Cloud Identity vs Microsoft Entra Workload ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
8th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (5th)
Microsoft Entra Workload ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
20th
Average Rating
8.0
Reviews Sentiment
4.6
Number of Reviews
3
Ranking in other categories
Microsoft Security Suite (30th)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 8.6%, down from 11.1% compared to the previous year. The mindshare of Microsoft Entra Workload ID is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity8.6%
Microsoft Entra Workload ID0.8%
Other90.6%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
reviewer2772159 - PeerSpot reviewer
Postdoctoral Researcher at a financial services firm with 10,001+ employees
Have experienced ongoing challenges integrating with existing workflows despite strong foundational capabilities
I don't know how I would assess the impact of AI-powered threat detection for us. It has helped with security operations in general; I'm being very cagey here, Damian. You can understand why. Where I work, there is a directory services team. There is a security team. The security team may have several different departments in there. I think they are behind the times. That's about as far as what I would say. We may have the modern firewalls and detections and all the rest of it, but I think from a modern way of working, which the identity is a user which is any device, any place, anywhere, from anything, okay, securely, they're not quite up with that concept, in my opinion. The review rating is 8.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Following the steps made it very easy to use."
"The solution is user-friendly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"The product enables organizations to synchronize users to Microsoft 365 products."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"I would evaluate the customer service or technical support with Microsoft for Entra products as well; we are a strategic partner, so we're one of 500 companies that can talk to them directly."
"We have various options available with Microsoft Entra, such as B2B cross-tenant guest member accesses, and we can invite users and perform activities from that area, while we are also dealing with Azure IaaS, infrastructure as a service, which has different IAM platforms existing with resources or subscriptions."
 

Cons

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The solution needs to better integrate with Mac's OS."
"Their stock management and remote computer management can be improved."
"To improve the product, the integration with third-party products could always be smoother."
"The integration should be made easier."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity the UI could improve."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"In my opinion, Microsoft Entra Workload ID can be improved in several ways."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
"Integration with other products must be made easier."
"Integration with existing IAM solutions has not helped our identity management processes; it's all of the things that are in front of Directory and Entra, such as SalePoint and other toolsets, give us one of the worst identity experiences I think I've ever come across, which is why I'm trying to change it."
 

Pricing and Cost Advice

"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
No data available
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
What needs improvement with Microsoft Entra Workload ID?
In my opinion, Microsoft Entra Workload ID can be improved in several ways.Particularly about Microsoft Entra Workload ID, I think they still could improve categorization, which still has some room...
What advice do you have for others considering Microsoft Entra Workload ID?
I'm a consultant and not using the products myself, but rather in a capacity more as a consultant or reseller.I am not familiar with remote access products by ManageEngine. I do not use ManageEngin...
What is your primary use case for Microsoft Entra Workload ID?
I'm working on that area while still looking for a new solution or already using ManageEngine Password Manager or Microsoft Entra ID.I've been dealing both with ManageEngine and Microsoft. I am mos...
 

Also Known As

Cloud Identity, Cloud Identity Premium
No data available
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Information Not Available
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Entra Workload ID and other solutions. Updated: April 2026.
893,438 professionals have used our research since 2012.