Google Cloud Identity vs Matrix42 Unified Endpoint Management comparison

Google Cloud Identity vs. Matrix42 Unified Endpoint Management

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. The mindshare of Matrix42 Unified Endpoint Management is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	31.3%
Google Cloud Identity	1.1%
Matrix42 Unified Endpoint Management	1.0%
Other	66.6%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Sanjay Mukhopadhyay

Director - Sales & Operations - India at Intertec Systems

It is a complete and competitive solution with excellent OEM support

Matrix42 is a complete solution in terms of functionality. Still, you need to understand whether it's also capable of managing Kubernetes containers to that extent, and this is not very clear in the product fact sheet. It’s possible with Ivanti MobileIron, though, and Matrix42 seems to be one step behind in this aspect. Likewise, in terms of integration, there is still room for improvement in Matrix42 to integrate with more third-party tools compared to Ivanti, which has a larger number of integrations due to its size. MobileIron is an older product that has evolved over time, offering advantages in terms of readily available third-party APIs and integrations.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Our main use is Intune's management of mobile devices, like Android or iPhone devices. The application performs quite well for both types. We successfully managed almost 3,000 endpoints."

"Stable product that's easy to set up compared to other MDM products."

"Microsoft Intune saves eight hours per day, and during my work hours, I use my time to study and run tests on configurations I'm curious about and try them out in my environment."

"The solution’s most valuable feature is its ease of use."

"Microsoft Intune is very stable due to its cloud-based infrastructure and its reliability in performance."

"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."

"With on-premises Active Directory, the main challenge was that we had no control when a user was working from home. We didn't know what exactly a user was doing and whether the AV was up to date or not. Intune provides better control of their machines."

"It allows our clients to have the confidence to centrally manage policies for security. It helps them in securing the organization from a technology aspect."

More Microsoft Intune pros

"It is a very stable solution. I would rate it a ten out of ten."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The solution is user-friendly."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

More Google Cloud Identity pros

"Matrix42 Enterprise Mobility Management offers on-premises deployment."

"The most valuable feature of this solution is the ability to assign a package to a user on a system If you have your software packages set up via SCCM. It automates the process, which is very convenient, especially since most of our people are remote. Additionally, the overall functionality is good."

Cons

"It's only good for a Microsoft environment."

"I would like to see better integration with Microsoft."

"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security. There are many settings one has to understand before being able to implement Microsoft Intune."

"Microsoft Intune could improve in reporting data for endpoints and fleets. Enhanced capabilities to run queries and gather specific device data to identify trends or issues would be beneficial. The feature parity for MacOS and handling devices from an MDM perspective is not comprehensive. Consolidation of these functionalities within Intune would simplify processes and finances."

"Intune is not the most user-friendly mobile device management platform available."

"Although Intune is from the same provider, its integration with other Microsoft products, like Microsoft Defender or Microsoft Purview, could be improved."

"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."

"The way the apps are getting deployed, the checkboxes for deleting previous versions are actually creating more conflicts than fixing problems."

More Microsoft Intune cons

"The solution's storage capacity could be increased."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The solution needs to better integrate with Mac's OS."

"To improve the product, the integration with third-party products could always be smoother."

More Google Cloud Identity cons

"Matrix42 Enterprise Mobility Management could improve the user interface, it is not very intuitive."

"In terms of integration, there is still room for improvement in Matrix42."

Pricing and Cost Advice

"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."

"The Intune license model is costly."

"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."

"Intune is included in the Microsoft 365 licensing package that we have."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."

"The purchase of the product was handled by someone else."

More Microsoft Intune pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"We probably spend about $50,000 a year on licensing."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

"Matrix42 is more affordable than Ivanti."

"I am not sure the price of this solution but I would imagine it is fairly expensive because of the complexity, you would not use it in a small company."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Government

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Computer Software Company

14%

Educational Organization

10%

Retailer

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	116
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

No data available

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

Jamf Pro vs Microsoft Intune

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Comparisons

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 6% of the time

IBM MaaS360 vs Microsoft Intune

Compared 5% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 9% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

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Unified Endpoint Management by baramundi vs Matrix42 Unified Endpoint Management

Compared 18% of the time

ManageEngine Endpoint Central vs Matrix42 Unified Endpoint Management

Compared 16% of the time

NinjaOne vs Matrix42 Unified Endpoint Management

Compared 16% of the time

Workspace ONE UEM vs Matrix42 Unified Endpoint Management

Compared 13% of the time

More Matrix42 Unified Endpoint Management Competitors

Product Reports

Microsoft Intune

Download Microsoft Intune product report

Google Cloud Identity

Download Google Cloud Identity product report

Enterprise Mobility Management (EMM)

Download Matrix42 Unified Endpoint Management product report

Matrix42 Unified Endpoint Management report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

Matrix42 Enterprise Mobility Management (EMM), Silverback Enterprise Mobility Management (EMM)

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Silverback offers easy, scalable and secure device management for tablets and smartphones, including Android for Work, Windows 10 Mobile, iOS, and Mac OS.

Matrix42

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Partou Childcare

Google Cloud Identity vs. Matrix42 Unified Endpoint Management