Google Cloud Identity vs Matrix42 Unified Endpoint Management comparison

Google and Matrix42 are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #10 with an average rating of 7.7, while Matrix42 is ranked #21. Google holds a 1.3% mindshare in EMM, compared to Matrix42’s 1.1% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 100% of Matrix42 users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Matrix42 Unified Endpoint Management and Google Cloud Identity offer comprehensive solutions for endpoint management and identity services. Google Cloud Identity has superior features, while Matrix42 Unified Endpoint Management receives more favorable reviews for pricing and support.

Features: Users appreciate Matrix42's powerful automation tools, comprehensive endpoint management capabilities, and strong customer support. Google Cloud Identity has seamless integration with Google services, advanced security features, and efficient access management.

Room for Improvement: Users suggest Matrix42 needs a more intuitive design, improved reporting tools, and better mobile support. Google Cloud Identity could enhance its service by offering more customization options, better offline capabilities, and expanded third-party integration.

Ease of Deployment and Customer Service: Users find deploying Matrix42 straightforward, with commendable customer service. Google Cloud Identity is noted for easy deployment for existing Google ecosystem users, but its customer service could be more responsive.

Pricing and ROI: Matrix42 offers competitive pricing and a high perceived return on investment due to its extensive feature set relative to cost. Google Cloud Identity, while potentially higher-priced, is justified by its advanced integrations and security benefits. Matrix42 is seen as more cost-effective, but users acknowledge the value delivered by Google Cloud Identity.

To learn more, read our detailed Google Cloud Identity vs. Matrix42 Unified Endpoint Management Report (Updated: December 2025).

Buyer's Guide

Google Cloud Identity vs. Matrix42 Unified Endpoint Management

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. The mindshare of Matrix42 Unified Endpoint Management is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.7%
Google Cloud Identity	1.3%
Matrix42 Unified Endpoint Management	1.1%
Other	68.9%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Sanjay Mukhopadhyay

Director - Sales & Operations - India at Intertec Systems

It is a complete and competitive solution with excellent OEM support

Matrix42 is a complete solution in terms of functionality. Still, you need to understand whether it's also capable of managing Kubernetes containers to that extent, and this is not very clear in the product fact sheet. It’s possible with Ivanti MobileIron, though, and Matrix42 seems to be one step behind in this aspect. Likewise, in terms of integration, there is still room for improvement in Matrix42 to integrate with more third-party tools compared to Ivanti, which has a larger number of integrations due to its size. MobileIron is an older product that has evolved over time, offering advantages in terms of readily available third-party APIs and integrations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps us manage user certificates."

"The ability to wipe data from and reset devices is one of the most important and valuable features. If a device is reported stolen, we can freeze it or wipe the data from it, preventing data leakage."

"I would recommend Microsoft Intune to others; it is a very good and scalable solution."

"The insights, even though we're talking about charts and graphs, are super valuable to customers who might not otherwise know what's in their ecosystem or the current state of things within their ecosystem."

"It is very easy to use. It has a very easy interface."

"Based on my experience, I find Intune very flexible for managing Windows devices. We can use scripting, and we can make use of the self-service portal or the company portal to publish some of the applications for Windows."

"It's easy to manage."

"It is absolutely a positive investment."

More Microsoft Intune pros

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"The solution is user-friendly."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"It's easy to set up."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"The most valuable feature of Google Cloud Identity is its stability."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

"The most valuable feature of this solution is the ability to assign a package to a user on a system If you have your software packages set up via SCCM. It automates the process, which is very convenient, especially since most of our people are remote. Additionally, the overall functionality is good."

"Matrix42 Enterprise Mobility Management offers on-premises deployment."

Cons

"Certificate management within Microsoft Intune's Suite is still under development. It's not very reliable compared to other certificate tools, though it has made good progress within a couple of years."

"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."

"From an end-user perspective of Microsoft Intune, I haven't experienced any challenges since installation. However, some customers have reported experiencing slowness when using lower versions of the Android system."

"Policy and app deployment should be faster, as it currently takes between minutes to hours to apply, with an average of one hour."

"Microsoft Intune is not user-friendly to manage and has room for improvement."

"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."

"There is room for improvement in integration and security as well."

"I would like to see better integration with Microsoft. There are a few things I can still do with Jamf that I am unable to do with Intune yet."

More Microsoft Intune cons

"The customer service and support team is not so good."

"The integration should be made easier."

"The solution needs to better integrate with Mac's OS."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"We cannot manage the attributes of SSPR."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The interface could be improved by simplifying it further."

"To improve the product, the integration with third-party products could always be smoother."

More Google Cloud Identity cons

"Matrix42 Enterprise Mobility Management could improve the user interface, it is not very intuitive."

"In terms of integration, there is still room for improvement in Matrix42."

Pricing and Cost Advice

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"Its price is quite okay. I wish they provide certain additional features with the same license."

"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."

"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"It is expensive. The cost depends on the license that we choose."

"There is a license needed to use the solution and we are on an annual license."

"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."

More Microsoft Intune pricing and cost advice

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

"Matrix42 is more affordable than Ivanti."

"I am not sure the price of this solution but I would imagine it is fairly expensive because of the complexity, you would not use it in a small company."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Computer Software Company

11%

Educational Organization

10%

Government

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	121
Midsize Enterprise	47
Large Enterprise	154

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

No data available

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

IBM MaaS360 vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 83% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

NinjaOne vs Matrix42 Unified Endpoint Management

Compared 18% of the time

ManageEngine Endpoint Central vs Matrix42 Unified Endpoint Management

Compared 12% of the time

Workspace ONE UEM vs Matrix42 Unified Endpoint Management

Compared 11% of the time

Unified Endpoint Management by baramundi vs Matrix42 Unified Endpoint Management

Compared 11% of the time

Ivanti Neurons for MDM vs Matrix42 Unified Endpoint Management

Compared 8% of the time

More Matrix42 Unified Endpoint Management Competitors

Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Buyer's Guide

Enterprise Mobility Management (EMM)

January 2026

Matrix42 Unified Endpoint Management report

Download Matrix42 Unified Endpoint Management product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

Matrix42 Enterprise Mobility Management (EMM), Silverback Enterprise Mobility Management (EMM)

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Silverback offers easy, scalable and secure device management for tablets and smartphones, including Android for Work, Windows 10 Mobile, iOS, and Mac OS.

Matrix42

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Partou Childcare

Buyer's Guide

Google Cloud Identity vs. Matrix42 Unified Endpoint Management

December 2025

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