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Gong vs HubSpot Sales Hub comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gong
Ranking in AI Sales & Marketing
1st
Average Rating
9.0
Number of Reviews
12
Ranking in other categories
Conversation Intelligence Software (1st), AI Customer Experience Personalization (3rd)
HubSpot Sales Hub
Ranking in AI Sales & Marketing
9th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
CRM (16th)
 

Mindshare comparison

As of November 2026, in the AI Sales & Marketing category, the mindshare of Gong is 1.4%, down from 6.3% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.1%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Gong1.4%
HubSpot Sales Hub1.1%
Other97.5%
AI Sales & Marketing
 

Featured Reviews

Matheus Paschoalin - PeerSpot reviewer
Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees
Call reviews have boosted follow-ups and coaching but still need richer local insights and training
One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.
reviewer2783040 - PeerSpot reviewer
Process Improvement Consultant at a consultancy with 51-200 employees
Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."
"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."
"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."
"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."
"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."
"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."
"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."
"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"The customer service and support are very good because every time I need something, they reply immediately even in the free version."
"There is definitely ROI because it helps manage the overall sales pipeline effectively; without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy."
"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."
"HubSpot Sales Hub is the backbone of our go-to-market build, and from a day-to-day perspective, it is our source of truth and our system of record for all things sales and marketing and customer success at this point."
"It provides efficient business forecasts."
 

Cons

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."
"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."
"Gong can be improved with the follow-up email feature."
"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."
"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."
"These features might actually exist, but I never really use them since when I did, they weren't great."
"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."
"I would improve the interface for searching themes or words in the history of calls and emails."
"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."
"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."
"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."
"There have been many instances where we later identified certain customers that should have been on our target list yet were not."
"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."
"One challenge for us is getting our team engaged in HubSpot. Some of them are not familiar with CRMs, so we spend time training them on HubSpot's features."
"It would be good if there were sort of more templated processes offered by the tool since this is an area where the product has shortcomings."
"There have been some challenges related to workflow customization and terminology."
 

Pricing and Cost Advice

Information not available
"We have to pay for licenses. They are not expensive."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"The solution is very affordable from the perspective of the features."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
8%
Construction Company
8%
Healthcare Company
7%
Comms Service Provider
20%
Construction Company
14%
Financial Services Firm
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What needs improvement with Gong?
Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at th...
What is your primary use case for Gong?
My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...
What advice do you have for others considering Gong?
My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will gener...
What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Gong vs. HubSpot Sales Hub and other solutions. Updated: September 2026.
921,714 professionals have used our research since 2012.