Gong vs HubSpot Sales Hub comparison

Why PeerSpot?

Gong and HubSpot are both solutions in the AI Sales & Marketing category. Gong is ranked #2 with an average rating of 8.9, while HubSpot is ranked #8 with an average rating of 8.4. Gong holds a 1.3% mindshare in ASM, compared to HubSpot’s 1.0% mindshare. Additionally, 100% of Gong users are willing to recommend the solution, compared to 86% of HubSpot users who would recommend it.

Gong

Read 12 Gong reviews

2,564 Views
872 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 23 HubSpot Sales Hub reviews

4,443 Views
711 Comparison Views

86% willing to recommend

Gong

HubSpot Sales Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gong and HubSpot Sales Hub based on real PeerSpot user reviews.

Find out in this report how the two AI Sales & Marketing solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gong vs. HubSpot Sales Hub Report (Updated: September 2026).

Buyer's Guide

Gong vs. HubSpot Sales Hub

September 2026

Download the complete report

Helped 914,889 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gong

Ranking in AI Sales & Marketing

2nd

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Customer Experience Personalization (4th)

HubSpot Sales Hub

Ranking in AI Sales & Marketing

8th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (13th)

Mindshare comparison

As of September 2026, in the AI Sales & Marketing category, the mindshare of Gong is 1.3%. The mindshare of HubSpot Sales Hub is 1.0%. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
Gong	1.3%
HubSpot Sales Hub	1.0%
Other	97.7%

AI Sales & Marketing

Featured Reviews

Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gong has positively impacted my organization because as customer success managers and sales team members, we all have quite a few accounts."

"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."

"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."

"Gong is totally stable in my experience, I think it is a really nice tool, and I really enjoy using it."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."

"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."

More Gong pros

"HubSpot Sales Hub is the backbone of our go-to-market build, and from a day-to-day perspective, it is our source of truth and our system of record for all things sales and marketing and customer success at this point."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"The ability to make calls from the system free of charge is valuable."

"The tool facilitates adding the relevant information to the records automatically, so you don't have to look things up, as there is an automated search engine and a complete field for you."

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"The most valuable feature of the solution is the tracking of customer interaction and client introduction."

"HubSpot Sales Hub is useful for managing workflows."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

More HubSpot Sales Hub pros

Cons

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"Gong can be improved with the follow-up email feature."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"I would improve the interface for searching themes or words in the history of calls and emails."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"These features might actually exist, but I never really use them since when I did, they weren't great."

More Gong cons

"The initial setup process is not very complicated."

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."

"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

More HubSpot Sales Hub cons

Pricing and Cost Advice

Information not available

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is very affordable from the perspective of the features."

"We have to pay for licenses. They are not expensive."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"The tool's licensing offers value."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

Construction Company

Outsourcing Company

Comms Service Provider

18%

Construction Company

14%

Financial Services Firm

12%

University

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	4
Large Enterprise	3

Questions from the Community

What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

See all answers

What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

See all answers

What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...

See all answers

What needs improvement with HubSpot Sales Hub?

I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...

See all answers

What is your primary use case for HubSpot Sales Hub?

My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...

See all answers

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Product Reports

Buyer's Guide

Gong

September 2026

Download Gong product report

Buyer's Guide

HubSpot Sales Hub

September 2026

Download HubSpot Sales Hub product report

Overview

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

HubSpot Sales Hub is a powerful CRM platform that enhances sales operations with features like pipeline management and customer journey mapping, while offering seamless integration and automation.

HubSpot Sales Hub provides a comprehensive suite of tools designed to optimize sales processes. Its intuitive interface supports efficient task completion through features like easy call functionality and customization options. The platform excels in email tracking and custom reporting, aiding in accurate sales forecasting. Integration capabilities enhance organizational visibility, while automation streamlines workflows. Despite its strengths, users seek improvements in lead capture accuracy, automation complexities, and customization flexibility, alongside more robust reporting and AI-driven analytics.

What are the key features of HubSpot Sales Hub?

Pipeline Management: Streamlines tracking and management of sales pipelines.
Customer Journey Mapping: Visualizes and enhances customer interactions.
Seamless Integration: Connects effortlessly with other systems for improved organization.
Automation Capabilities: Automates routine tasks, enhancing productivity.
Email Tracking: Offers insights into customer engagement through email monitoring.
Custom Reporting: Facilitates better decision-making with tailored reports.

What benefits or ROI should be expected?

Improved Forecasting: Accurate reporting enhances sales predictions.
Enhanced Visibility: Integration and automation boost operational insight.
Task Efficiency: Intuitive features streamline workflow management.
Sales Cycle Management: Flexibility supports diverse sales strategies.

HubSpot Sales Hub is widely implemented across industries for tasks like opportunity management and sales lifecycle tracking. It assists in proposal generation, lead management, and marketing campaigns, positioning it as a critical tool for sales and marketing teams aiming to improve workflow and customer relationships.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

Gong vs. HubSpot Sales Hub

September 2026

Free Report: Gong vs. HubSpot Sales Hub

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