


Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
I observed around 35 to 45% reduction in malicious application layer traffic reaching the origin, which helped protect the backend systems and reduce risk exposure.
One measurable benefit was a reduction in manual effort required for managing and tuning web application protection policies because the managed rule capabilities and centralized visibility simplified the day-to-day operations.
There are two ways: either we write our own rule sets, which demands significant time, or we can use a more mature tool like F5 Rules for AWS WAF, which has already created these rule sets for perfect use cases like we are using for our end customers.
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
If we can use a shared resource, then the return on investment is really nice.
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
They clearly explained what the best options are based on my use case, which helped us shortlist what is required.
The support team generally demonstrates strong technical knowledge around application security and traffic management, along with the AWS integrations.
For critical issues, the response time is quite good, and the support teams are knowledgeable in handling rule tuning, false positives, and other security-related incidents.
I would say they provide the best support for Application Gateway because they own the product, so their support is top-notch.
There is room for improvement, specifically in paid support, by providing more direct contact.
I would rate Microsoft support as good because they have a very skilled technical support team in the background
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
In my experience, F5 Rules for AWS WAF handles traffic spikes and high request volumes efficiently, including during attack scenarios such as bot surges or application layer attacks.
Easily handling traffic spikes and high-volume attacks without any manual intervention.
It supports scaling without significantly affecting application performance even during high traffic periods or sudden spikes in requests.
Microsoft Azure Application Gateway is a very scalable product.
It has the autoscaling feature, so there is not much concern around performance; it can scale significantly.
Microsoft Azure Application Gateway is a scalable solution.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
F5 Rules for AWS WAF is consistently updated and applied without impacting application availability, and it handles high traffic volumes effectively, even during attack scenarios.
Especially in terms of policy enforcement, traffic inspection, and integration with AWS environments.
We have been using it for the past two to three years, and there have been good results with no problems so far.
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
The product can improve by having more multitenancy capability, which is currently not available.
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
To stay safer from a security perspective, continuous improvisation in these security rules is required to ensure we are always up to date with new attacks.
Fine-tuning it to match specific application behavior can sometimes be complex and time-consuming, especially for teams without deep WAF expertise.
The platform could also benefit from deeper automation and AI-driven recommendations for tuning rules, reducing false positives, and adapting protection policies based on evolving traffic behavior.
One feature I mentioned is the support for non-HTTPS protocols such as TCP, which could allow one endpoint for all kinds of protocols.
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
It has competitive pricing.
There is no significant setup cost involved, as it is a managed service that can be quickly integrated into the existing AWS WAF configuration without additional infrastructure.
F5 Rules for AWS WAF is not very costly and is reasonable, with enterprises being able to afford the cost.
We would prefer to have it cheaper, but it is still expensive.
Azure solutions are quite expensive.
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Now, looking at these rule sets, they ensure that our origin or our application content and code, as well as the application itself or its API, are secure enough, always.
F5 Rules for AWS WAF rule sets are highly effective in detecting and mitigating OWASP Top 10 attacks such as SQL injection, XSS, and command injection, which significantly strengthens application security.
Using F5 Rules for AWS WAF has positively impacted my organization by making our AI-integrated application more secure from bot attacks, restricted size bodies, automated rate blocking for DDoS, and managed rules, especially as security has become a common concern across the industry.
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
The gateway's Web Application Firewall feature enhances security as it is the first entry point to your network from the outside world.
| Product | Mindshare (%) |
|---|---|
| Cloudflare Web Application Firewall | 4.5% |
| Microsoft Azure Application Gateway | 3.5% |
| F5 Rules for AWS WAF | 0.4% |
| Other | 91.6% |

| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 6 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 23 |
| Midsize Enterprise | 6 |
| Large Enterprise | 24 |
Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.
Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.
What are the key features of Cloudflare Web Application Firewall?Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.
F5 Rules for AWS WAF provides advanced web application protection tailored to secure applications hosted on AWS, offering dynamic defenses against evolving threats.
This solution offers a robust set of rules designed to enhance AWS WAF capabilities, delivering specialized protections against complex web threats. F5 Rules dynamically guard against emerging vulnerabilities, ensuring comprehensive threat mitigation. It's crafted to integrate seamlessly with AWS environments, making it fast and easy to deploy, manage, and scale as compared with legacy alternatives, providing users a manageable and comprehensive security layer for their applications.
What are the key features of F5 Rules for AWS WAF?In industries such as finance, healthcare, and retail, F5 Rules have been implemented to protect sensitive data and online transactions. This helps ensure compliance with industry regulations while maintaining performance and uptime for web applications.
Microsoft Azure Application Gateway offers advanced traffic management and security features for web applications. It includes built-in rules, Layer 7 control, autoscaling, and integration options, providing flexibility and security for managing application traffic efficiently.
Azure Application Gateway is utilized by organizations for securing and managing web traffic with its comprehensive web application firewall, load balancing capabilities, and Layer 7 firewall rules. Known for its ease of setup and integration, the platform facilitates external application access and deploys secure services. While it enhances security with customized configurations, users note areas for improvement such as configuration complexity, pricing, third-party tool integration, and automation. Addressing these aspects can improve user experience and performance.
What are the key features of Microsoft Azure Application Gateway?Industries such as finance, healthcare, and retail implement Azure Application Gateway to protect sensitive data and manage significant web traffic. Its application deployment support and security capabilities make it suitable for businesses needing to ensure secure data exchange and reliable access to online services.
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