F5 Rules for AWS WAF vs FICO Blaze Advisor comparison

F5 and FICO are both solutions in the Business Rules Management category. F5 is ranked #4 with an average rating of 9.0, while FICO is ranked #2. Additionally, 100% of F5 users are willing to recommend the solution, compared to 77% of FICO users who would recommend it.

F5 Rules for AWS WAF

Read 2 F5 Rules for AWS WAF reviews

250 Views
10 Comparison Views

100% willing to recommend

FICO Blaze Advisor

Read 8 FICO Blaze Advisor reviews

1,067 Views
1,067 Comparison Views

77% willing to recommend

F5 Rules for AWS WAF

FICO Blaze Advisor

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between F5 Rules for AWS WAF and FICO Blaze Advisor based on real PeerSpot user reviews.

Find out in this report how the two Business Rules Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed F5 Rules for AWS WAF vs. FICO Blaze Advisor Report (Updated: January 2026).

Buyer's Guide

F5 Rules for AWS WAF vs. FICO Blaze Advisor

January 2026

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

F5 Rules for AWS WAF

Ranking in Business Rules Management

4th

Average Rating

9.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Web Application Firewall (WAF) (29th)

FICO Blaze Advisor

Ranking in Business Rules Management

2nd

Average Rating

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Featured Reviews

reviewer2783919

Associate Vice President at a tech services company with 10,001+ employees

Managed security rules have protected our public e‑commerce sites and simplified ongoing defense

I advise anyone looking for a great tool to secure their public-facing applications to start using F5 Rules for AWS WAF. These are managed rule sets, so you do not need to worry about continuous improvements or ensuring your application is secure; F5 Rules for AWS WAF will take care of that and is always making the necessary improvements in these rule sets to ensure security. I am very impressed with the rule sets and the continuous engineering from their security team to ensure the required rule set availability. I really appreciate the fantastic job they are doing. F5 Rules for AWS WAF can be integrated with AWS CloudFront, Application Load Balancer, Lambda, and API Gateway. I am satisfied with all these services as they are our intermediary points for services exposed to the public or globally. I gave this product a rating of ten out of ten.

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PIOTR SHUBIANOK

Chief Executive Officer at a computer software company with 201-500 employees

The solution is stable and has the ability to extend the built-in logic, but is difficult to deploy

FICO needs to provide a better user experience and user interface. Unfortunately, our clients are not able to add customization by themselves. So this limits their ability to use the solution. FICO Blaze is a complex technology, so it's more about engineering work. This means that we need to hire developers who will learn FICO Blaze as technology and use it. Without development knowledge, it is impossible to use the solution. Our clients do not always have a budget to hire huge salaried engineers, and they want to be able to tune small changes by themselves, but unfortunately, they can't because again, Blaze is really a complex technology. Currently, the solution's interface allows for really simple changes to be made by our clients. I would like to have an easier user-friendly interface to allow for more changes to be made by the client without the need for an engineer. This is not true for all companies. We are talking about some real strategies when we have a lot of decision tables, rules, and decision graphs. Because it's really hard for our business users/customers to make low-level customizations by themselves. The main reason why we switched to other solutions is that we don't see the possibility with FICO Blaze Advisor and vector of FICA company that they think to improve this because they created the decision model. This is an extension of FICO Blaze with some new modern UI items, but it's still not working 100 percent. Unfortunately, we see that it's a huge gap nowadays with this old technology that's why we continue to search for new software which we'll use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I advise anyone looking for a great tool to secure their public-facing applications to start using F5 Rules for AWS WAF."

"F5 Rules for AWS WAF has positively impacted our organization for security through the implementation of traffic rules in our application."

"The rules management application is the best feature because BAs or even, perhaps, a businessperson, can directly create rules, change rules, and deploy them to production directly."

"The feature that I have found most valuable is that it has a fast engine for decisioning."

"The feature that I have found most valuable is the algorithm they use in the retail version. The execution there is very optimized - so even though we have a huge service with huge counter rules, we still get the results in milliseconds. That is something amazing I found about this tool."

"The solution is customizable, so you can create your own data items and variables to suit your needs."

"The solution is very stable."

"FICO Blaze Advisor's most valuable features are the analytics, the code change is not required, and even a business analyst can do that change in the rules when we set it up."

"The most valuable feature is the IDE."

Cons

"An area for improvement I see is that while everything is in good shape, I demand continuous improvisation of these rule sets."

"It's too early to talk about a return on investment with F5 Rules for AWS WAF."

"An area for improvement I see is that while everything is in good shape, I demand continuous improvisation of these rule sets."

"The developer's tools on their optimized version should be a little bit more user friendly. Additionally, it really doesn't pick up the actual exception or error of what the developers are getting."

"More online support such as a knowledge base should be available."

"FICO needs to provide a better user experience and user interface."

"Lacks notifications when code changes have been made."

"The initial setup of FICO Blaze Advisor was somewhat complex. The implementation took approximately three to four months. However, I left halfway through the process, I am not sure of the exact timeframe."

"FICO Blaze Advisor is still missing things for maintaining the version of something. For example, we have gates for programming, for storing, or scripts. In there, one developer can prepare a file or a piece of code or something, and another developer can work on the same code or on the same text file or something, and you can manage it. This is missing in FICO Blaze Advisor."

"I would like to see more help on the internet and more training over the internet. They only have a few blogs there, so that should be increased."

Pricing and Cost Advice

Information not available

"There was an annual license required to use FICO Blaze Advisor. There were not any additional features."

"The biggest disadvantage of Blaze Advisor is the initial cost... The price could be reduced to increase profit margins and the number of clients."

"As a starting price, it is around $40,000 for a perpetual license."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

22%

Insurance Company

10%

Government

10%

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	2
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for F5 Rules for AWS WAF?

From the pricing perspective, I found it to be comparable to other marketplace rules available in AWS Marketplace. It has competitive pricing.

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What needs improvement with F5 Rules for AWS WAF?

An area for improvement I see is that while everything is in good shape, I demand continuous improvisation of these rule sets. However, I am accepting of this. To stay safer from a security perspec...

See all answers

What is your primary use case for F5 Rules for AWS WAF?

We are providing support to our end customers who have e-commerce websites that need to be exposed to the public, and for a secure way around, we thought of getting them exposed via the Application...

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What is your experience regarding pricing and costs for FICO Blaze Advisor?

FICO Blaze Advisor has two licensing models in addition to a free trial. One model is yearly maintenance, with regular costs and yearly payments. The other is related to payments for Blaze Advisor ...

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Comparisons

No data available

IBM Operational Decision Manager vs FICO Blaze Advisor

Compared 47% of the time

Pega Platform vs FICO Blaze Advisor

Compared 43% of the time

Progress Corticon vs FICO Blaze Advisor

Compared 11% of the time

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Product Reports

Buyer's Guide

Business Rules Management

January 2026

Download F5 Rules for AWS WAF product report

Buyer's Guide

FICO Blaze Advisor

January 2026

Download FICO Blaze Advisor product report

Also Known As

No data available

Blaze Advisor

Overview

F5 Rules for AWS WAF provides advanced security measures for web applications on AWS, ensuring robust protection against dynamic threats while optimizing performance.

F5 Rules for AWS WAF integrates seamlessly into AWS environments, delivering powerful security capabilities. Designed to detect and mitigate a wide range of cyber threats, it enhances cyber defenses efficiently. Its rule sets cover multiple threat landscapes, offering a comprehensive approach that aligns with AWS best practices. This integration can help secure businesses from web-based threats while maintaining application performance.

What are the important features of F5 Rules for AWS WAF?

Comprehensive Threat Coverage: Protects against OWASP Top 10 threats and other common vulnerabilities.
Customizable Rules: Offers flexibility to tailor rules according to specific application needs.
Scalability: Efficiently scales with cloud resources to handle varying levels of traffic without compromising security.
Optimized Performance: Ensures minimal latency by optimizing rules for fast processing.

What benefits and ROI should users look for in reviews?

Enhanced Security: Reduces risk of cyber attacks with proactive threat mitigation.
Cost Efficiency: Lowers security-related expenses by reducing potential breach impacts.
Improved Compliance: Assists in meeting regulatory standards by ensuring application security requirements.
User Trust: Increases consumer confidence by demonstrating a commitment to data protection.

F5 Rules for AWS WAF is widely used across industries such as finance, healthcare, and retail to protect critical web applications. In finance, it safeguards customer data and transactions. Healthcare organizations use it to comply with stringent data protection regulations. Retail businesses rely on its capabilities to secure e-commerce platforms, ensuring a seamless shopping experience without risks.

Blaze Advisor empowers business users with multiple methods for rule development, authoring and testingincluding decision trees, scorecards, decision tables, graphical decision flows and customized templates. It also supports monitoring of business performance captured through user-defined events, providing the building blocks for strategy orchestration and champion/challenger strategies.

FICO

Sample Customers

Information Not Available

Aviva, Absa, Nationwide Building Society

Buyer's Guide

F5 Rules for AWS WAF vs. FICO Blaze Advisor

January 2026

Free Report: F5 Rules for AWS WAF vs. FICO Blaze Advisor

Find out what your peers are saying about F5 Rules for AWS WAF vs. FICO Blaze Advisor and other solutions. Updated: January 2026.

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