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F5 Rules for AWS WAF vs Fortinet FortiWeb Cloud WAF-as-a-Service comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Cloudflare WAF offers quick ROI, crucial protection for e-commerce, saves bandwidth, and balances cost with valuable free features.
Sentiment score
7.2
F5 Rules for AWS WAF enhanced security, reduced manual efforts, decreased malicious traffic, and improved application performance with ROI benefits.
Sentiment score
4.2
Fortinet FortiWeb Cloud WAF-as-a-Service reduces security incidents and costs, offering effective protection and noticeable returns on investment.
My experience with the pricing or licensing of Cloudflare Web Application Firewall is that many features can be accessed for free, so the pricing is definitely reasonable.
Owner at Hga consulting
I observed around 35 to 45% reduction in malicious application layer traffic reaching the origin, which helped protect the backend systems and reduce risk exposure.
Technical Team Lead - Content Security at Valuepoint Systems
One measurable benefit was a reduction in manual effort required for managing and tuning web application protection policies because the managed rule capabilities and centralized visibility simplified the day-to-day operations.
Senior Technical Consultant
I did see a return on my investment with F5 Rules for AWS WAF because I was able to detect attacks earlier, and because of this, my resources were not scaling continuously, thus saving costs on resources.
Cloud Architect at a outsourcing company with 51-200 employees
 

Customer Service

Sentiment score
6.3
Cloudflare WAF support is mixed; responsive for some, but Indian customers face call availability and administrative issues.
Sentiment score
7.9
F5 Rules for AWS WAF have positive customer service, but users desire quicker solutions and more proactive recommendations.
Sentiment score
7.5
Fortinet FortiWeb Cloud support is praised for fast, knowledgeable service, with minor delays manageable and high overall satisfaction.
I would rate the technical support with Cloudflare as excellent every time I've had to contact them.
Owner at Hga consulting
The technical support of Cloudflare Web Application Firewall rates between five and seven at maximum.
IT Manager at Amla Commerce
They clearly explained what the best options are based on my use case, which helped us shortlist what is required.
Associate Vice President at Hitachi Systems India Private Limited
The support team generally demonstrates strong technical knowledge around application security and traffic management, along with the AWS integrations.
Senior Technical Consultant
For critical issues, the response time is quite good, and the support teams are knowledgeable in handling rule tuning, false positives, and other security-related incidents.
Technical Team Lead - Content Security at Valuepoint Systems
The company provides technical support, and they are mostly available 24/7.
Pre sale engineer at Harnssen Group Limited
The proximity of Fortinet with customers ensures quick issue resolution.
Security Specialist at a tech services company with 1,001-5,000 employees
Sometimes it could be faster, but generally, their support is reliable.
Principal Network Architect at a financial services firm with 201-500 employees
 

Scalability Issues

Sentiment score
7.7
Cloudflare Web Application Firewall offers impressive scalability and automated management, but additional features may incur costs for smaller organizations.
Sentiment score
8.4
F5 Rules for AWS WAF provides scalable, cloud-native security, managing traffic spikes efficiently without compromising performance or requiring manual adjustments.
Sentiment score
6.2
Fortinet FortiWeb Cloud WAF-as-a-Service is scalable, efficient in handling traffic, easy to deploy, and highly rated.
The scalability of Cloudflare Web Application Firewall rates between 8 to 9, as it depends upon the use cases and what exactly the client needs.
IT Manager at Amla Commerce
In my experience, F5 Rules for AWS WAF handles traffic spikes and high request volumes efficiently, including during attack scenarios such as bot surges or application layer attacks.
Technical Team Lead - Content Security at Valuepoint Systems
Easily handling traffic spikes and high-volume attacks without any manual intervention.
Cloud DevOps Engineer at a tech vendor with 10,001+ employees
It supports scaling without significantly affecting application performance even during high traffic periods or sudden spikes in requests.
Senior Technical Consultant
It auto checks everything, and you need to install the certificate.
Pre Sales Architect at network techlab
In my experience, Fortinet FortiWeb Cloud WAF-as-a-Service's scalability is quite good, and I would rate it at eight point five out of ten.
Network and Security Engineer (Contractor) at Clymora Technology Limited
We are purchasing Fortinet FortiWeb Cloud WAF-as-a-Service from the distributor side, who have provided support and a price discount.
Owner at IT CARE
 

Stability Issues

Sentiment score
8.2
Cloudflare Web Application Firewall is praised for stability, high performance, effective protection, daily use, and minimal downtime.
Sentiment score
8.6
F5 Rules for AWS WAF offers reliable performance, seamless integration, and minimal intervention, outperforming native AWS rules in effectiveness and coverage.
Sentiment score
8.3
Users highly praise Fortinet FortiWeb Cloud WAF-as-a-Service for its stable and reliable performance, rating it highly.
The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10.
IT Manager at Amla Commerce
F5 Rules for AWS WAF is consistently updated and applied without impacting application availability, and it handles high traffic volumes effectively, even during attack scenarios.
Technical Team Lead - Content Security at Valuepoint Systems
Especially in terms of policy enforcement, traffic inspection, and integration with AWS environments.
Senior Technical Consultant
Providing comprehensive managed rules coverage and reducing operational overhead compared to the AWS native managed rules.
DGM at Airtel Digital
The stability of the solution is excellent.
Principal Network Architect at a financial services firm with 201-500 employees
 

Room For Improvement

Cloudflare WAF needs feature enhancements, better usability, improved support, advanced DDoS protection, and solutions for latency and alerts.
Users want simpler tuning, AI-driven optimization, better documentation, cloud integration, reduced costs, and improved reporting for AWS WAF.
Fortinet FortiWeb Cloud WAF-as-a-Service needs improved features, security measures, AI, pricing, integration, and reporting enhancements.
The product can improve by having more multitenancy capability, which is currently not available.
Network Architect at a computer software company with 11-50 employees
I think they're doing a good job with DNS and as support for any domains that I create or that my clients create, it's mandatory for me to ensure they have Cloudflare as their DNS provider.
Owner at Hga consulting
And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network.
CTO at PlayNirvana
To stay safer from a security perspective, continuous improvisation in these security rules is required to ensure we are always up to date with new attacks.
Associate Vice President at Hitachi Systems India Private Limited
The most useful change for F5 Rules for AWS WAF would be rule-level allow listing and exception management.
Senior Technical Lead QA at a computer software company with 501-1,000 employees
Fine-tuning it to match specific application behavior can sometimes be complex and time-consuming, especially for teams without deep WAF expertise.
Technical Team Lead - Content Security at Valuepoint Systems
Fortinet FortiWeb Cloud WAF-as-a-Service could be improved with better logging capabilities, as many come with less spacing, necessitating a FortiSIM for enhanced functionality.
Network and Security Engineer (Contractor) at Clymora Technology Limited
The utilization of AI in Fortinet FortiWeb Cloud WAF-as-a-Service still needs to be upgraded and improved.
Assistant Technical Director at a comms service provider with 11-50 employees
I want them to provide SAML authentication.
Pre Sales Architect at network techlab
 

Setup Cost

Cloudflare Web Application Firewall offers affordable, flexible pricing with no upfront costs, noted for competitiveness and included support services.
F5 Rules for AWS WAF offers cost-effective advanced protection and easy integration, justifying its premium over basic sets.
Fortinet FortiWeb Cloud offers cost-effective WAF services with flexible payments, appealing to large enterprises despite not being the cheapest.
It has competitive pricing.
Associate Vice President at Hitachi Systems India Private Limited
There is no significant setup cost involved, as it is a managed service that can be quickly integrated into the existing AWS WAF configuration without additional infrastructure.
Technical Team Lead - Content Security at Valuepoint Systems
F5 Rules for AWS WAF is not very costly and is reasonable, with enterprises being able to afford the cost.
Cloud DevOps Engineer at a tech vendor with 10,001+ employees
It is twice cheaper.
Pre sale engineer at Harnssen Group Limited
I just recommend Fortinet FortiWeb Cloud WAF-as-a-Service because it is very expensive.
Pre Sales Architect at network techlab
The price is not the cheapest, but it offers great value for money.
Principal Network Architect at a financial services firm with 201-500 employees
 

Valuable Features

Cloudflare Web Application Firewall provides comprehensive security features, easy setup, scalability, and competitive pricing with praised performance and stability.
F5 Rules for AWS WAF offers advanced threat mitigation, customizable security, and seamless AWS integration for enhanced protection and efficiency.
Fortinet FortiWeb Cloud WAF-as-a-Service offers AI-driven security, easy integration, and adaptability with robust threat protection and reporting.
The custom rules and the geo-redundant geographical rule feature, which allows me to implement geographical rules for customers, add significant value.
Network Architect at a computer software company with 11-50 employees
The best features of Cloudflare Web Application Firewall are multiple, including the WAF, rate limiter, and bot attack protection.
IT Manager at Amla Commerce
Cloudflare Web Application Firewall's advanced reporting and analytics tools add a layer that we're able to visualize and see before it actually hits the local firewall.
Owner at Hga consulting
Now, looking at these rule sets, they ensure that our origin or our application content and code, as well as the application itself or its API, are secure enough, always.
Associate Vice President at Hitachi Systems India Private Limited
F5 Rules for AWS WAF rule sets are highly effective in detecting and mitigating OWASP Top 10 attacks such as SQL injection, XSS, and command injection, which significantly strengthens application security.
Technical Team Lead - Content Security at Valuepoint Systems
Using F5 Rules for AWS WAF has positively impacted my organization by making our AI-integrated application more secure from bot attacks, restricted size bodies, automated rate blocking for DDoS, and managed rules, especially as security has become a common concern across the industry.
Cloud DevOps Engineer at a tech vendor with 10,001+ employees
It is possible to easily find vulnerabilities with the WAF.
IT Specialist at a manufacturing company with 10,001+ employees
It effectively mitigates web attacks, provides virtual protections, and handles large traffic with minimal processing effort.
Security Specialist at a tech services company with 1,001-5,000 employees
Its usability is a key aspect as it is very easy to use and deploy in front of new APIs.
Principal Network Architect at a financial services firm with 201-500 employees
 

Categories and Ranking

Cloudflare Web Application ...
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Ranking in Web Application Firewall (WAF)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
F5 Rules for AWS WAF
Ranking in Web Application Firewall (WAF)
15th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
10
Ranking in other categories
Business Rules Management (3rd)
Fortinet FortiWeb Cloud WAF...
Ranking in Web Application Firewall (WAF)
23rd
Average Rating
8.8
Reviews Sentiment
6.4
Number of Reviews
10
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.0%, down from 5.8% compared to the previous year. The mindshare of F5 Rules for AWS WAF is 0.4%, up from 0.0% compared to the previous year. The mindshare of Fortinet FortiWeb Cloud WAF-as-a-Service is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Cloudflare Web Application Firewall4.0%
F5 Rules for AWS WAF0.4%
Fortinet FortiWeb Cloud WAF-as-a-Service0.8%
Other94.8%
Web Application Firewall (WAF)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
Vibin Thomas - PeerSpot reviewer
Technical Team Lead - Content Security at Valuepoint Systems
Advanced protection has reduced web attacks and improves application performance and operations
One area where F5 Rules for AWS WAF can be improved is in simplifying the tuning process. While F5 Rules for AWS WAF is powerful, fine-tuning it to match specific application behavior can sometimes be complex and time-consuming, especially for teams without deep WAF expertise. Another improvement could be enhanced visibility and reporting. Although AWS WAF provides logs, having more intuitive and built-in dashboards or clearer categorization of rule triggers would make it easier to quickly identify and analyze attack patterns. Additionally, expanding the capabilities around bot management and behavior analysis would be beneficial compared to some dedicated bot management solutions. More advanced detection techniques could further strengthen the protection against sophisticated automated traffic. Finally, providing more predefined templates or best practice recommendations for different application types would help speed up the deployment and reduce the initial configuration effort.
NiteshSharma - PeerSpot reviewer
Pre Sales Architect at network techlab
Comprehensive web protection has secured public apps and supports advanced audit requirements
Fortinet FortiWeb Cloud WAF-as-a-Service has multiple valuable aspects. The WAF solution secures whatever public domains have been published by the public platform or internal servers exposed to public users. Firewalls have limitations, which is why I suggest using a WAF solution. The firewall provides the same features but in a limited edition. When discussing the SaaS platform or Layer 7 layer of security, you will receive multiple benefits. Firewalls have limitations with signatures, bot protection, and DOS protection. Fortinet FortiWeb Cloud WAF-as-a-Service is a dedicated WAF product that handles all DOS protection, bot protection, API security, endpoint connectivity, signature-based support, and top 10 OWASP support. Multiple features are available. AI and ML-based technology is available in almost every tool today. When discussing troubleshooting, there are AI models that will solve your problem and provide information. AI is helpful because it will give you proper information regarding errors and troubleshooting.
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Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
Construction Company
33%
Comms Service Provider
16%
Computer Software Company
6%
Energy/Utilities Company
5%
Financial Services Firm
13%
Construction Company
10%
Comms Service Provider
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise5
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
What is your experience regarding pricing and costs for F5 Rules for AWS WAF?
My experience with the pricing, setup cost, and licensing for F5 Rules for AWS WAF was good with purchasing and the s...
What needs improvement with F5 Rules for AWS WAF?
From an improvement standpoint, one area where F5 Rules for AWS WAF could improve is in simplifying policy management...
What is your primary use case for F5 Rules for AWS WAF?
My main use case for F5 Rules for AWS WAF is strengthening web application security for internet-facing applications ...
What is your experience regarding pricing and costs for Fortinet FortiWeb Cloud WAF-as-a-Service?
It is expensive. Actually, it is expensive. When discussing small organizations, I would not recommend it to them. I ...
What needs improvement with Fortinet FortiWeb Cloud WAF-as-a-Service?
Currently, I want to add that Fortinet FortiWeb Cloud WAF-as-a-Service is offering only two-factor authentication. I ...
What is your primary use case for Fortinet FortiWeb Cloud WAF-as-a-Service?
When discussing Fortinet FortiWeb Cloud WAF-as-a-Service, I always recommend it. Either I can recommend F5. Most user...
 

Also Known As

Cloudflare WAF
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Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
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Find out what your peers are saying about F5 Rules for AWS WAF vs. Fortinet FortiWeb Cloud WAF-as-a-Service and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.