F5 Rules for AWS WAF vs Kemp LoadMaster comparison

F5 and Progress Software are both solutions in the Web Application Firewall (WAF) category. F5 is ranked #29 with an average rating of 9.0, while Progress Software is ranked #20 with an average rating of 8.5. Additionally, 100% of F5 users are willing to recommend the solution, compared to 98% of Progress Software users who would recommend it.

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Executive Summary

We performed a comparison between F5 Rules for AWS WAF and Kemp LoadMaster based on real PeerSpot user reviews.

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed F5 Rules for AWS WAF vs. Kemp LoadMaster Report (Updated: December 2025).

Buyer's Guide

F5 Rules for AWS WAF vs. Kemp LoadMaster

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Herb Angle

Owner at Hga consulting

Has helped manage client domains with streamlined access control and threat visibility

I don't know what areas could be improved with Cloudflare WAF; Cloudflare is constantly improving and adding features to their feature set. They're doing a good job, and as far as DNS and support for any domains that I create or my clients create, it's mandatory for me to make sure that they have Cloudflare as their DNS provider. The Cloudflare load balancing capability hasn't really helped in enhancing my website's uptime and resiliency because we don't really get that much traffic; it's mostly remote users, and web hosting is done by a web hosting service. It doesn't pay to try to host your own website.

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reviewer2783919

Associate Vice President at a tech services company with 10,001+ employees

Managed security rules have protected our public e‑commerce sites and simplified ongoing defense

I advise anyone looking for a great tool to secure their public-facing applications to start using F5 Rules for AWS WAF. These are managed rule sets, so you do not need to worry about continuous improvements or ensuring your application is secure; F5 Rules for AWS WAF will take care of that and is always making the necessary improvements in these rule sets to ensure security. I am very impressed with the rule sets and the continuous engineering from their security team to ensure the required rule set availability. I really appreciate the fantastic job they are doing. F5 Rules for AWS WAF can be integrated with AWS CloudFront, Application Load Balancer, Lambda, and API Gateway. I am satisfied with all these services as they are our intermediary points for services exposed to the public or globally. I gave this product a rating of ten out of ten.

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IshtiaqKhalil

Information Security Engineer at BOK

Displays flexible, user-friendly interface with minor licensing challenges

The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is external DNS. It is also very secure. They have their own main server and once you configure it, the product takes care of everything. There are no issues in resolving IPs and low latency is also present."

"I like Cloudflare's application gateway and DDoS protection."

"It's very user-friendly."

"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."

"It is a fast and secure DNS."

"It's a great product because it's scalable, has great coverage, and is mature with good defenses against DDoS attacks."

"The DDoS protection is the most valuable aspect of the solution."

"Smaller businesses have seen great ROI due to the low investment and strong performance."

More Cloudflare pros

"F5 Rules for AWS WAF has positively impacted our organization for security through the implementation of traffic rules in our application."

"I advise anyone looking for a great tool to secure their public-facing applications to start using F5 Rules for AWS WAF."

"The security features, load balancing, built-in templates, and the easy to implement virtual IPs are great."

"Exchange load balancing and reverse proxy for Skype for Business are key features."

"LoadMaster is easy to deploy and understand."

"Persistence is very valuable. This holds the connection information of the source and that connection is important to RDP and our APO calls. The connection has to be persisted to the original source to operate properly. We also use the subsections for sub-services to create services inside our services for our API resources, this is most awesome. We would not be able to do this without Kemp and offer this type of sub-service to route based on an API instance. It routes the traffic properly based on the sub-service type."

"The most valuable features for us are the Load Balancing and Web Application Firewall, as we have a lot of web applications."

"The most valuable feature that I found is the load balancing feature, it is the core function of the product."

"The most valuable features are synchronizing email with mobile devices and synchronizing with Outlook."

"With Kemp 360 Central, our customers get a nice overview of their Kemp products and an easy way to upgrade firmware on all devices from a single interface."

More Kemp LoadMaster pros

Cons

"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."

"Integration involving API with other products could be more user-friendly."

"Although I think it's quite good, it doesn't provide me with all the features I would expect to have if I were using Imperva."

"DNS Management."

"For large enterprises, the pricing is okay. However, the enterprise price for small projects is a bit high. A mid-tier pricing option would be beneficial."

"In the last two years, there has been a certain amount of downtime when using the VDM."

"Areas like how assessment, discovery, and payload are dealt with and how it all comes into your organization can be considered when trying to make suggestions to Cloudflare for improvements."

"There should be a specific price list for enterprise-level customers."

More Cloudflare cons

"An area for improvement I see is that while everything is in good shape, I demand continuous improvisation of these rule sets."

"It's too early to talk about a return on investment with F5 Rules for AWS WAF."

"An area for improvement I see is that while everything is in good shape, I demand continuous improvisation of these rule sets."

"They need to improve the UI environment. Currently, it's hard to navigate and use product."

"Some documentation is out of date versus the new version, and things have been moved."

"Over the last several major versions, the GUI has remained virtually unchanged and still seems lacking."

"Perhaps Kemp could offer some training videos."

"To make it a perfect ten out of ten it would need better connection logging. If there is an active connection, that there is better logging. It should also have better management monitoring tools."

"Some of the support documentation seems to make assumptions that the person installing or configuring is experienced with the product or concepts."

"It would be helpful if there were a way to incorporate tooltips on the fields so that we don't have to dig through documentation."

"In the next release, Kemp should include the ability for LoadMaster to create different DNS record types."

More Kemp LoadMaster cons

Pricing and Cost Advice

"So far I use free tier and happy with it. You can subscribe to business package if needed."

"I give the price a five out of ten."

"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."

"The cost primarily depends on the size of the organization."

"The product's pricing is cheap."

"The price is reasonable."

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."

"We don't have any issues with the price."

More Cloudflare pricing and cost advice

Information not available

"The license varies according to the number of megabits."

"At $2,500 USD, this is absolutely a fantastic buy for the money!"

"Pricing for the perpetual licensing was fair to us for the features and ease of use we received."

"They have multiple tiers of licensing and you can upgrade it easily."

"It has a very attractive ratio of price/performance."

"Any decent product will cost money and if you want great support and a great product, then you will want to spend the money on it."

"KEMP gives away free trials for 30 days. This can be stretched if you want. During the test, you will have access to KEMP support."

"The price of the solution is cheap."

More Kemp LoadMaster pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Web Application Firewall (WAF) solutions are best for your needs.

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

10%

Comms Service Provider

10%

Manufacturing Company

No data available

Computer Software Company

13%

Manufacturing Company

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	46
Midsize Enterprise	8
Large Enterprise	25

No data available

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	13
Large Enterprise	16

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

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Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

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What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

What is your experience regarding pricing and costs for F5 Rules for AWS WAF?

From the pricing perspective, I found it to be comparable to other marketplace rules available in AWS Marketplace. It...

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What needs improvement with F5 Rules for AWS WAF?

An area for improvement I see is that while everything is in good shape, I demand continuous improvisation of these r...

See all answers

What is your primary use case for F5 Rules for AWS WAF?

We are providing support to our end customers who have e-commerce websites that need to be exposed to the public, and...

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What is your experience regarding pricing and costs for Kemp LoadMaster?

My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...

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What needs improvement with Kemp LoadMaster?

The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....

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What is your primary use case for Kemp LoadMaster?

Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...

See all answers

Comparisons

Quad9 vs Cloudflare

Compared 50% of the time

Akamai vs Cloudflare

Compared 4% of the time

Imperva Application Security Platform vs Cloudflare

Compared 3% of the time

Myra Security DDoS Protection vs Cloudflare

Compared 2% of the time

Azure DNS vs Cloudflare

Compared 2% of the time

More Cloudflare Competitors

No data available

HAProxy vs Kemp LoadMaster

Compared 17% of the time

NetScaler vs Kemp LoadMaster

Compared 12% of the time

Fortinet FortiADC vs Kemp LoadMaster

Compared 11% of the time

F5 BIG-IP Local Traffic Manager (LTM) vs Kemp LoadMaster

Compared 10% of the time

NGINX Plus vs Kemp LoadMaster

Compared 9% of the time

More Kemp LoadMaster Competitors

Product Reports

Buyer's Guide

Cloudflare

January 2026

Download Cloudflare product report

Buyer's Guide

Business Rules Management

December 2025

Download F5 Rules for AWS WAF product report

Buyer's Guide

Kemp LoadMaster

December 2025

Download Kemp LoadMaster product report

Also Known As

Cloudflare DNS

No data available

LoadMaster Load Balancer

Overview

Cloudflare enhances web performance and security with features like CDN caching and DDoS mitigation while providing easy DNS management and intuitive setup through its user-friendly dashboard.

Cloudflare is recognized for its comprehensive web security and performance solutions. Speed improvements are achieved through caching mechanisms and DDoS protection, combining ease of DNS management with flexible page rules. The robust analytics and threat insight tools provide valuable data, assisted by a user-friendly dashboard allowing quick setup and configuration. An API offers dynamic DNS settings ensuring low latency and high performance across the globe.

What are Cloudflare's key features?

CDN Caching: Enhances website speed through content delivery network caching.
Web Application Firewall: Protects websites from online threats.
DDoS Mitigation: Shields against distributed denial-of-service attacks.
DNS Management: Offers easy-to-use and flexible domain management.
SSL Certificates: Ensures secure connections between users and servers.
Analytics: Provides insights with robust analytics tools.

What benefits and ROI should users evaluate?

Enhanced Security: Strengthening web security with DDoS and firewall protection.
Speed Improvement: Faster content delivery with CDN caching.
Operational Simplicity: Simplifies website optimization through a user-friendly interface.
Scalable Solutions: Scales with global reach, lowering latency for improved performance.
Cost Efficiency: Offers layers of valuable functionality with pricing options.

Cloudflare finds utility across industries for DNS management and defense mechanisms. Its content delivery network assures fast content distribution and fortified security. Businesses integrate features like web application firewalls, load balancing, end-to-end SSL, and zero trust to protect websites from cyber threats while ensuring resilience and reliable performance.

Cloudflare

F5 Rules for AWS WAF provides advanced security measures for web applications on AWS, ensuring robust protection against dynamic threats while optimizing performance.

F5 Rules for AWS WAF integrates seamlessly into AWS environments, delivering powerful security capabilities. Designed to detect and mitigate a wide range of cyber threats, it enhances cyber defenses efficiently. Its rule sets cover multiple threat landscapes, offering a comprehensive approach that aligns with AWS best practices. This integration can help secure businesses from web-based threats while maintaining application performance.

What are the important features of F5 Rules for AWS WAF?

Comprehensive Threat Coverage: Protects against OWASP Top 10 threats and other common vulnerabilities.
Customizable Rules: Offers flexibility to tailor rules according to specific application needs.
Scalability: Efficiently scales with cloud resources to handle varying levels of traffic without compromising security.
Optimized Performance: Ensures minimal latency by optimizing rules for fast processing.

What benefits and ROI should users look for in reviews?

Enhanced Security: Reduces risk of cyber attacks with proactive threat mitigation.
Cost Efficiency: Lowers security-related expenses by reducing potential breach impacts.
Improved Compliance: Assists in meeting regulatory standards by ensuring application security requirements.
User Trust: Increases consumer confidence by demonstrating a commitment to data protection.

F5 Rules for AWS WAF is widely used across industries such as finance, healthcare, and retail to protect critical web applications. In finance, it safeguards customer data and transactions. Healthcare organizations use it to comply with stringent data protection regulations. Retail businesses rely on its capabilities to secure e-commerce platforms, ensuring a seamless shopping experience without risks.

Kemp LoadMaster is a powerful load balancing solution that also serves as a web application firewall. Its primary use case is load balancing and application load balancing, making it an ideal solution for organizations that must distribute traffic across multiple servers. Kemp's integration with an active directory for ESP usage, hosting/deployment of SSL certificates, and pricing are some of its most valuable features.

Using Kemp has helped organizations mitigate cross-scripting vulnerabilities, cookie-related issues, and content security policy issues. It has also allowed them to handle everything with Kemp instead of working on each application individually.

Progress Software

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

Information Not Available

Kent County Council, KEMP, SMA Solar Technology AG, RT Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank

Buyer's Guide

F5 Rules for AWS WAF vs. Kemp LoadMaster

December 2025

Free Report: F5 Rules for AWS WAF vs. Kemp LoadMaster

Find out what your peers are saying about F5 Rules for AWS WAF vs. Kemp LoadMaster and other solutions. Updated: December 2025.

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