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Entrust Identity Enterprise vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Entrust Identity Enterprise
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
29th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
Authentication Systems (18th)
Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
10th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (14th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Entrust Identity Enterprise is 1.1%, up from 1.0% compared to the previous year. The mindshare of Google Cloud Identity is 10.7%, up from 9.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity10.7%
Entrust Identity Enterprise1.1%
Other88.2%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer2312085 - PeerSpot reviewer
Cyber Security Analyst at a non-tech company with 11-50 employees
Provides strong authentication feature, which requires users to enter a one-time password (OTP)
The main issue I've noticed pertains to setting up the desktop client on virtual machines in Azure, GCP, or AWS, specifically for Entrust Identity Enterprise intended for on-premises use. It works for on-premises, but I'm not sure if it's fully supported in cloud environments. If support were added, it would function perfectly with on-premises configurations. So, it functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Entrust is an enterprise account, and they have a support system. Their training is also top-notch, and they are willing to share their knowledge with their partners."
"The integration matrix of the solution is huge compared to others."
"I am impressed with Entrust because they are one of the most advanced identity access management companies. Their portfolio of products is well aligned with the CISA zero trust framework. If you compare the features of Entrust products with the CISA pillars of zero trust, you'll see that they're perfectly matched with CISA requirements."
"This solution is flexible and easy to use for our clients, and we use it with different kinds of applications and integrate it with different processes."
"It is a scalable solution. You can add users and credentials without problems."
"Entrust Identity Enterprise is a very mature product, it is very reliable and there are many use cases for which you can use the solution."
"Everything is relatively good and overall, the product itself is good."
"It is a very stable solution. I would rate it a ten out of ten."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The initial setup is easy."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
 

Cons

"I would like to improve the tool's implementation and pricing."
"We are introducing new processes and are migrating to a new version. Once we explore new functionalities, we'll be able to assess what could be improved."
"It would be better if the on-prem Entrust Identity Enterprise solution could have the same features as the cloud version because the latter is easier to use."
"It functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP."
"The product is very costly compared to other alternative solutions."
"Technical support is slow."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"To improve the product, the integration with third-party products could always be smoother."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The customer service and support team is not so good."
 

Pricing and Cost Advice

"It's worth the money."
"The subscription could be yearly or monthly, depending upon your choice."
"I would rate the product's pricing a five out of ten."
"Licensing fees are on a yearly basis."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
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Top Industries

By visitors reading reviews
Construction Company
12%
Comms Service Provider
8%
Outsourcing Company
8%
Performing Arts
6%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

Ask a question
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How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
 

Also Known As

IdentityGuard
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Bank of New Zealand, CRISIL, Banco Mercantil, G_teborg University, Ministry of Economic Development of New Zealand, Ocean Systems, Skanska, Societe Generale, Susquehanna Bancshares
ExtraHop Networks, HealthChannels
Find out what your peers are saying about Entrust Identity Enterprise vs. Google Cloud Identity and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.