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Entrust Identity Enterprise vs Google Cloud Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Entrust Identity Enterprise
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
28th
Average Rating
8.8
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
Authentication Systems (19th)
Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
7th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Entrust Identity Enterprise is 1.1%, up from 0.9% compared to the previous year. The mindshare of Google Cloud Identity is 11.1%, up from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity11.1%
Entrust Identity Enterprise1.1%
Other87.8%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

reviewer2312085 - PeerSpot reviewer
Cyber Security Analyst at a non-tech company with 11-50 employees
Provides strong authentication feature, which requires users to enter a one-time password (OTP)
The main issue I've noticed pertains to setting up the desktop client on virtual machines in Azure, GCP, or AWS, specifically for Entrust Identity Enterprise intended for on-premises use. It works for on-premises, but I'm not sure if it's fully supported in cloud environments. If support were added, it would function perfectly with on-premises configurations. So, it functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The integration matrix of the solution is huge compared to others."
"It is a scalable solution. You can add users and credentials without problems."
"Entrust is an enterprise account, and they have a support system. Their training is also top-notch, and they are willing to share their knowledge with their partners."
"Entrust Identity Enterprise is a very mature product, it is very reliable and there are many use cases for which you can use the solution."
"This solution is flexible and easy to use for our clients, and we use it with different kinds of applications and integrate it with different processes."
"I am impressed with Entrust because they are one of the most advanced identity access management companies. Their portfolio of products is well aligned with the CISA zero trust framework. If you compare the features of Entrust products with the CISA pillars of zero trust, you'll see that they're perfectly matched with CISA requirements."
"Everything is relatively good and overall, the product itself is good."
"I have not experienced any serious problem with stability."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The most valuable feature is the performance."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
 

Cons

"We are introducing new processes and are migrating to a new version. Once we explore new functionalities, we'll be able to assess what could be improved."
"It functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP."
"The product is very costly compared to other alternative solutions."
"It would be better if the on-prem Entrust Identity Enterprise solution could have the same features as the cloud version because the latter is easier to use."
"I would like to improve the tool's implementation and pricing."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"The interface could be more user-friendly."
"Pricing is something that can be improved."
"The solution's storage capacity could be increased."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
 

Pricing and Cost Advice

"The subscription could be yearly or monthly, depending upon your choice."
"I would rate the product's pricing a five out of ten."
"It's worth the money."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
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Top Industries

By visitors reading reviews
Construction Company
12%
Performing Arts
10%
Government
7%
Manufacturing Company
6%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

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How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...
 

Also Known As

IdentityGuard
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Bank of New Zealand, CRISIL, Banco Mercantil, G_teborg University, Ministry of Economic Development of New Zealand, Ocean Systems, Skanska, Societe Generale, Susquehanna Bancshares
ExtraHop Networks, HealthChannels
Find out what your peers are saying about Entrust Identity Enterprise vs. Google Cloud Identity and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.