Entrust Identity Enterprise vs Google Cloud Identity comparison

Entrust and Google are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Entrust is ranked #21 with an average rating of 8.7, while Google is ranked #6 with an average rating of 7.9. Entrust holds a 0.9% mindshare in IAMS, compared to Google’s 10.5% mindshare. Additionally, 85% of Entrust users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

Entrust Identity Enterprise

Read 7 Entrust Identity Enterprise reviews

984 Views
315 Comparison Views

85% willing to recommend

Google Cloud Identity

Read 25 Google Cloud Identity reviews

4,109 Views
3,082 Comparison Views

91% willing to recommend

Entrust Identity Enterprise

Google Cloud Identity

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Executive SummaryUpdated on Dec 2, 2024

Entrust Identity Enterprise and Google Cloud Identity compete in the identity management sector. Google Cloud Identity seems to have the upper hand in features, while Entrust excels in pricing and support, making it attractive to some customers.

Features: Entrust Identity Enterprise provides strong multifactor authentication, support for diverse security environments, and a sophisticated risk engine for enhanced adaptability and security. Google Cloud Identity offers extensive cloud service integration, robust single sign-on capabilities, and a user-friendly interface, appealing for businesses integrated with Google's ecosystem.

Room for Improvement: Entrust Identity Enterprise could enhance its features by offering more cloud integration options, expanding its API capabilities, and improving its user interface. Google Cloud Identity might focus on increasing its security depth, offering more flexible deployment options, and providing more comprehensive support for non-Google environments.

Ease of Deployment and Customer Service: Entrust Identity Enterprise emphasizes personalized setup assistance and ongoing support, ensuring smooth integration with existing infrastructure. Google Cloud Identity focuses on simplified cloud-based deployment, beneficial for organizations already using Google services.

Pricing and ROI: Entrust Identity Enterprise involves lower initial costs and delivers immediate benefits through comprehensive security and support services. Google Cloud Identity has higher upfront costs but offers significant long-term value, especially for organizations leveraging Google Workspace.

To learn more, read our detailed Entrust Identity Enterprise vs. Google Cloud Identity Report (Updated: July 2025).

Buyer's Guide

Entrust Identity Enterprise vs. Google Cloud Identity

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Entrust Identity Enterprise

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

21st

Average Rating

8.8

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Authentication Systems (16th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (11th)

Mindshare comparison

As of August 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Entrust Identity Enterprise is 0.9%, down from 1.1% compared to the previous year. The mindshare of Google Cloud Identity is 10.5%, down from 12.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Iwegbue Godspower Isioma

Cyber Security Analyst at Platview Technologies

Provides strong authentication feature, which requires users to enter a one-time password (OTP)

The main issue I've noticed pertains to setting up the desktop client on virtual machines in Azure, GCP, or AWS, specifically for Entrust Identity Enterprise intended for on-premises use. It works for on-premises, but I'm not sure if it's fully supported in cloud environments. If support were added, it would function perfectly with on-premises configurations. So, it functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration matrix of the solution is huge compared to others."

"I am impressed with Entrust because they are one of the most advanced identity access management companies. Their portfolio of products is well aligned with the CISA zero trust framework. If you compare the features of Entrust products with the CISA pillars of zero trust, you'll see that they're perfectly matched with CISA requirements."

"Entrust is an enterprise account, and they have a support system. Their training is also top-notch, and they are willing to share their knowledge with their partners."

"This solution is flexible and easy to use for our clients. We use it with different kinds of applications and integrate it with different processes."

"It is a scalable solution. You can add users and credentials without problems."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The most valuable feature is the performance."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"I have not experienced any serious problem with stability."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

More Google Cloud Identity pros

Cons

"The product is very costly compared to other alternative solutions."

"I would like to improve the tool's implementation and pricing."

"We are introducing new processes and are migrating to a new version. Once we explore new functionalities, we'll be able to assess what could be improved."

"It functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP."

"Google Cloud Identity the UI could improve."

"The customer service and support team is not so good."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The interface could be improved by simplifying it further."

"The solution's storage capacity could be increased."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"Technical support is slow."

More Google Cloud Identity cons

Pricing and Cost Advice

"The subscription could be yearly or monthly, depending upon your choice."

"It's worth the money."

"I would rate the product's pricing a five out of ten."

"We probably spend about $50,000 a year on licensing."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Performing Arts

10%

Manufacturing Company

Government

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What needs improvement with Entrust IdentityGuard?

See all answers

What is your primary use case for Entrust IdentityGuard?

I use it for an extra layer of security, that is two-factor authentication (2FA).

See all answers

What advice do you have for others considering Entrust IdentityGuard?

I would recommend it. I've used it for three years now, and I'm very happy with it. Overall, I would rate the solution a nine out of ten.

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

Comparisons

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Compared 24% of the time

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Compared 14% of the time

Cisco Duo vs Entrust Identity Enterprise

Compared 12% of the time

Venafi vs Entrust Identity Enterprise

Compared 10% of the time

DigiCert PKI Platform vs Entrust Identity Enterprise

Compared 10% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 67% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

Microsoft Intune vs Google Cloud Identity

Compared 5% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

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Product Reports

Buyer's Guide

Entrust Identity Enterprise

August 2025

Download Entrust Identity Enterprise product report

Buyer's Guide

Google Cloud Identity

August 2025

Download Google Cloud Identity product report

Also Known As

IdentityGuard

Cloud Identity, Cloud Identity Premium

Overview

Identity Enterprise is an integrated IAM platform that supports a full suite of workforce, consumer, and citizen use cases. Ideally suited for high-assurance applications that require a Zero Trust approach for thousands or millions of users, Identity Enterprise can be deployed on-premises.

Entrust

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Bank of New Zealand, CRISIL, Banco Mercantil, G_teborg University, Ministry of Economic Development of New Zealand, Ocean Systems, Skanska, Societe Generale, Susquehanna Bancshares

ExtraHop Networks, HealthChannels

Buyer's Guide

Entrust Identity Enterprise vs. Google Cloud Identity

July 2025

Free Report: Entrust Identity Enterprise vs. Google Cloud Identity

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