Entrust Identity Enterprise vs Google Cloud Identity comparison

Entrust and Google are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Entrust is ranked #21 with an average rating of 8.5, while Google is ranked #6 with an average rating of 7.9. Entrust holds a 1.0% mindshare in IAMS, compared to Google’s 9.6% mindshare. Additionally, 85% of Entrust users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

Entrust Identity Enterprise

Read 7 Entrust Identity Enterprise reviews

989 Views
307 Comparison Views

85% willing to recommend

Google Cloud Identity

Read 25 Google Cloud Identity reviews

3,616 Views
2,784 Comparison Views

91% willing to recommend

Entrust Identity Enterprise

Google Cloud Identity

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 2, 2024

Entrust Identity Enterprise and Google Cloud Identity compete in the identity management sector. Google Cloud Identity seems to have the upper hand in features, while Entrust excels in pricing and support, making it attractive to some customers.

Features: Entrust Identity Enterprise provides strong multifactor authentication, support for diverse security environments, and a sophisticated risk engine for enhanced adaptability and security. Google Cloud Identity offers extensive cloud service integration, robust single sign-on capabilities, and a user-friendly interface, appealing for businesses integrated with Google's ecosystem.

Room for Improvement: Entrust Identity Enterprise could enhance its features by offering more cloud integration options, expanding its API capabilities, and improving its user interface. Google Cloud Identity might focus on increasing its security depth, offering more flexible deployment options, and providing more comprehensive support for non-Google environments.

Ease of Deployment and Customer Service: Entrust Identity Enterprise emphasizes personalized setup assistance and ongoing support, ensuring smooth integration with existing infrastructure. Google Cloud Identity focuses on simplified cloud-based deployment, beneficial for organizations already using Google services.

Pricing and ROI: Entrust Identity Enterprise involves lower initial costs and delivers immediate benefits through comprehensive security and support services. Google Cloud Identity has higher upfront costs but offers significant long-term value, especially for organizations leveraging Google Workspace.

To learn more, read our detailed Entrust Identity Enterprise vs. Google Cloud Identity Report (Updated: September 2025).

Buyer's Guide

Entrust Identity Enterprise vs. Google Cloud Identity

September 2025

Download the complete report

Helped 869,513 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Entrust Identity Enterprise

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

21st

Average Rating

8.8

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Authentication Systems (15th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Entrust Identity Enterprise is 1.0%, up from 0.9% compared to the previous year. The mindshare of Google Cloud Identity is 9.6%, down from 12.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
Product	Market Share (%)
Google Cloud Identity	9.6%
Entrust Identity Enterprise	1.0%
Other	89.4%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Iwegbue Godspower Isioma

Cyber Security Analyst at Platview Technologies

Provides strong authentication feature, which requires users to enter a one-time password (OTP)

The main issue I've noticed pertains to setting up the desktop client on virtual machines in Azure, GCP, or AWS, specifically for Entrust Identity Enterprise intended for on-premises use. It works for on-premises, but I'm not sure if it's fully supported in cloud environments. If support were added, it would function perfectly with on-premises configurations. So, it functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP.

Read full review

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I am impressed with Entrust because they are one of the most advanced identity access management companies. Their portfolio of products is well aligned with the CISA zero trust framework. If you compare the features of Entrust products with the CISA pillars of zero trust, you'll see that they're perfectly matched with CISA requirements."

"The integration matrix of the solution is huge compared to others."

"This solution is flexible and easy to use for our clients. We use it with different kinds of applications and integrate it with different processes."

"Entrust is an enterprise account, and they have a support system. Their training is also top-notch, and they are willing to share their knowledge with their partners."

"It is a scalable solution. You can add users and credentials without problems."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The most beneficial feature for enhancing security is context-aware access."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The solution is user-friendly."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

More Google Cloud Identity pros

Cons

"I would like to improve the tool's implementation and pricing."

"It functions well on-premises, but integrating it with cloud services like AWS or Azure could be challenging. There are issues with cloud integrations, such as Azure, AWS, and GCP."

"The product is very costly compared to other alternative solutions."

"We are introducing new processes and are migrating to a new version. Once we explore new functionalities, we'll be able to assess what could be improved."

"We cannot manage the attributes of SSPR."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"The integration should be made easier."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

Pricing and Cost Advice

"The subscription could be yearly or monthly, depending upon your choice."

"I would rate the product's pricing a five out of ten."

"It's worth the money."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The solution is not expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.

See recommendations

869,513 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Performing Arts

10%

Manufacturing Company

Financial Services Firm

Government

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What needs improvement with Entrust IdentityGuard?

See all answers

What is your primary use case for Entrust IdentityGuard?

I use it for an extra layer of security, that is two-factor authentication (2FA).

See all answers

What advice do you have for others considering Entrust IdentityGuard?

I would recommend it. I've used it for three years now, and I'm very happy with it. Overall, I would rate the solution a nine out of ten.

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

Comparisons

Utimaco SecurityServer vs Entrust Identity Enterprise

Compared 27% of the time

Microsoft Entra ID vs Entrust Identity Enterprise

Compared 13% of the time

Okta Workforce Identity vs Entrust Identity Enterprise

Compared 11% of the time

DigiCert PKI Platform vs Entrust Identity Enterprise

Compared 11% of the time

Cisco Duo vs Entrust Identity Enterprise

Compared 11% of the time

More Entrust Identity Enterprise Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 9% of the time

Microsoft Intune vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Entrust Identity Enterprise

October 2025

Download Entrust Identity Enterprise product report

Buyer's Guide

Google Cloud Identity

September 2025

Download Google Cloud Identity product report

Also Known As

IdentityGuard

Cloud Identity, Cloud Identity Premium

Overview

Identity Enterprise is an integrated IAM platform that supports a full suite of workforce, consumer, and citizen use cases. Ideally suited for high-assurance applications that require a Zero Trust approach for thousands or millions of users, Identity Enterprise can be deployed on-premises.

Entrust

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Bank of New Zealand, CRISIL, Banco Mercantil, G_teborg University, Ministry of Economic Development of New Zealand, Ocean Systems, Skanska, Societe Generale, Susquehanna Bancshares

ExtraHop Networks, HealthChannels

Buyer's Guide

Entrust Identity Enterprise vs. Google Cloud Identity

September 2025

Free Report: Entrust Identity Enterprise vs. Google Cloud Identity

Find out what your peers are saying about Entrust Identity Enterprise vs. Google Cloud Identity and other solutions. Updated: September 2025.

DOWNLOAD NOW

869,513 professionals have used our research since 2012.

See our Entrust Identity Enterprise vs. Google Cloud Identity report.

See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.

We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.