Executive SummaryUpdated on Dec 2, 2024
Entrust Identity Enterprise and Google Cloud Identity compete in the identity management sector. Google Cloud Identity seems to have the upper hand in features, while Entrust excels in pricing and support, making it attractive to some customers.
Features: Entrust Identity Enterprise provides strong multifactor authentication, support for diverse security environments, and a sophisticated risk engine for enhanced adaptability and security. Google Cloud Identity offers extensive cloud service integration, robust single sign-on capabilities, and a user-friendly interface, appealing for businesses integrated with Google's ecosystem.
Room for Improvement: Entrust Identity Enterprise could enhance its features by offering more cloud integration options, expanding its API capabilities, and improving its user interface. Google Cloud Identity might focus on increasing its security depth, offering more flexible deployment options, and providing more comprehensive support for non-Google environments.
Ease of Deployment and Customer Service: Entrust Identity Enterprise emphasizes personalized setup assistance and ongoing support, ensuring smooth integration with existing infrastructure. Google Cloud Identity focuses on simplified cloud-based deployment, beneficial for organizations already using Google services.
Pricing and ROI: Entrust Identity Enterprise involves lower initial costs and delivers immediate benefits through comprehensive security and support services. Google Cloud Identity has higher upfront costs but offers significant long-term value, especially for organizations leveraging Google Workspace.
