Dell PowerMax vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #7 with an average rating of 8.8, while Hitachi Vantara is ranked #8 with an average rating of 8.1. Dell Technologies holds a 4.8% mindshare in AFS, compared to Hitachi Vantara’s 3.7% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 30, 2025

Dell PowerMax and Hitachi Virtual Storage Platform compete in the high-end enterprise storage category. Dell PowerMax seems to have the upper hand in advanced data reduction capabilities and performance metrics.

Features: Dell PowerMax includes robust data reduction capabilities, high availability features like SRDF replication, and integration with NVMe storage. It excels in speed and performance, offering impressive latency and IOPS figures. Hitachi Virtual Storage Platform offers features like Global Active Device for enhanced data management, comprehensive virtualization, and scalability benefits.

Room for Improvement: Hitachi Virtual Storage Platform could improve its user interface and simplify complex setups to enhance user experience. Additionally, reducing costs and integrating modern technologies offer opportunities for growth. Dell PowerMax requires better GUI interfaces and AI features, while improvements in cost-efficiency could address pricing concerns.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform deployment is viewed as complex, with varying ease across different environments, along with suggested improvements in technical support responsiveness. Dell PowerMax shows deployment complexity yet benefits from knowledgeable customer support, though it still has room for service enhancements.

Pricing and ROI: Both solutions are considered expensive but come with features that justify the cost due to stability and performance. Hitachi offers competitive pricing, with potential improvements in cost models. Dell PowerMax is perceived as costly, although significant discounts are available. Both provide high ROI due to reliability and performance benefits.

To learn more, read our detailed Dell PowerMax vs. Hitachi Virtual Storage Platform Report (Updated: December 2025).

Buyer's Guide

Dell PowerMax vs. Hitachi Virtual Storage Platform

December 2025

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Helped 879,768 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

8.2

Organizations gained rapid ROI from Dell PowerMax with enhanced performance, cost efficiency, and improved data center capabilities.

Sentiment score

6.2

Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

During a DCDR setup and migration from VMAX to Dell PowerMax, what was planned as a two-day downtime was completed in just three to four hours.

Jasdevjuneja

Works

The performance metrics or benchmarks I use to measure success with Dell PowerMax include uptime as well as our response times on our platforms, both of which are exactly where we want them to be, which is five nines and as fast as possible.

reviewer2706717

Senior Manager, Disaster Recovery, Storage & UNIX Systems at a financial services firm with 1,001-5,000 employees

My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself.

Rocco Guerriero

Chief Executive Officer at Contour Data Solutions

For more quotes and insights, download the Dell PowerMax report

While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

8.3

Dell PowerMax support is praised for responsiveness and expertise, though some seek improvements in response times and escalation access.

Sentiment score

6.2

Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

I would rate Dell PowerMax support as a ten, as I have never had an issue with Dell support as it relates to this product.

Rocco Guerriero

Chief Executive Officer at Contour Data Solutions

ProSupport Next Business Day offers part replacement within four hours for data leaks.

Mohammed Anas

AI Solutions Architect at TierOne

Dell support for Dell PowerMax is exceptional, rating a perfect 10 out of 10.

Jasdevjuneja

Works

For more quotes and insights, download the Dell PowerMax report

The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.7

Dell PowerMax excels in scalability and performance, supporting diverse enterprise storage needs with minimal disruption and high flexibility.

Sentiment score

7.3

Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

Scalability is not an issue.

reviewer2706753

Senior System Engineer at a healthcare company with 10,001+ employees

Dell PowerMax is good for enterprises, and it also depends on how much workload you're going to bring in on Dell PowerMax in terms of performance and how many users are going to use the database you're hosting.

MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

PowerScale is better suited for AI and overall buzz solution currently.

Mohammed Anas

AI Solutions Architect at TierOne

For more quotes and insights, download the Dell PowerMax report

No quotes available

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.7

Dell PowerMax is highly reliable with excellent performance, minimal downtime, and exceptional stability, receiving high praise from users.

Sentiment score

8.2

Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

These patches can be applied on the fly without requiring software upgrades or system downtime.

Jasdevjuneja

Works

I would rate it nine out of ten since there are no required downtimes, even during firmware upgrades.

Moin-Shah

System and Storage Admin at a financial services firm with 1,001-5,000 employees

There has been no downtime with Dell PowerMax; it's been extremely reliable, easy to manage, easy to upgrade, and trustworthy as we've upgraded over the years from one version to another.

Rocco Guerriero

Chief Executive Officer at Contour Data Solutions

For more quotes and insights, download the Dell PowerMax report

If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Dell PowerMax needs better deduplication, automation, cloud integration, documentation, pricing, and customer support for enhanced user experience.

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect.

Jasdevjuneja

Works

Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.

Moin-Shah

System and Storage Admin at a financial services firm with 1,001-5,000 employees

Dell PowerMax NVMe is very reliable storage and cannot experience downtime.

Kazi Amranul Houqe

First Assistant Vice President (FAVP) & Unit Head of Server & Storage Management Unit at a financial services firm with 1,001-5,000 employees

For more quotes and insights, download the Dell PowerMax report

The interface management and monitoring need improvement.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Dell PowerMax is costly but premium, with high support costs, yet discounts are possible through vendor negotiations.

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

The higher cost compared to other vendors is justified by additional features, vendor-managed upgrades, and superior support services.

Jasdevjuneja

Works

It is the best choice for large projects in terms of price and features compared to midrange solutions.

Gianpaolo-Mazzola

Presales Engineer at Project Informatica srl

The price is starting from $500,000.

Mohamed Abdel Salam

Senior Sells at Enterprise Sigma Technology

For more quotes and insights, download the Dell PowerMax report

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Dell PowerMax is valued for reliability, performance, scalability, NVMe technology, and ease of use, making it ideal for enterprise storage.

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

NVMe provides additional fast cache, similar to random access memory (RAM), which improves overall system performance and read/write experience for users.

Jasdevjuneja

Works

Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently.

Moin-Shah

System and Storage Admin at a financial services firm with 1,001-5,000 employees

The key benefits of using Dell PowerMax, quantified in terms of saved hours and saved costs, is having one single platform that provides functionality to all of our internal customers.

reviewer2706717

Senior Manager, Disaster Recovery, Storage & UNIX Systems at a financial services firm with 1,001-5,000 employees

For more quotes and insights, download the Dell PowerMax report

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell PowerMax is 4.8%, up from 4.0% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerMax	4.8%
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.4%
Other	90.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

Read full review

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

16%

Computer Software Company

10%

Manufacturing Company

Healthcare Company

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	15
Large Enterprise	55

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 20% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 8% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 8% of the time

IBM FlashSystem vs Dell PowerMax

Compared 7% of the time

HPE Nimble Storage vs Dell PowerMax

Compared 3% of the time

More Dell PowerMax Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 11% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

January 2026

Download Dell PowerMax product report

Buyer's Guide

Hitachi Virtual Storage Platform

December 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

PowerMax leads in mission-critical enterprise storage with advanced architecture and AI-driven automation, ensuring secure and efficient IT optimization. Its multi-node NVMe scale-out framework delivers unmatched performance and consolidation, backed by Dell’s Future-Proof Program.

PowerMax is renowned for its robust reliability, performance, and efficient data reduction capabilities. Users benefit from its NVMe architecture, aiding significant scalability and cost efficiency through effective deduplication and compression. Unisphere simplifies management, while CloudIQ provides enhanced monitoring. With high availability and strong IOPS capabilities, PowerMax effectively manages demanding workloads and ensures seamless operations. Its compact design and increased storage capacity enhance user experience, particularly with easy maintenance and robust performance.

What are the key features of PowerMax?

Reliability: Ensures consistent service uptime and data integrity.
High Performance: NVMe architecture provides exceptional speed and efficiency.
Data Reduction: Deduplication and compression drive down costs.
Management Tools: Unisphere interface for easy system management.
CloudIQ: Advanced monitoring for predictive insights.
High Availability: Supports mission-critical and demanding workloads.

What benefits should users expect from PowerMax?

Performance Optimization: Handles low latency and high IOPS needs.
Scalability: Expands effortlessly with growing data and workload demands.
Enhanced Monitoring: Predictive analytics for proactive management.
Efficient Maintenance: Streamlined processes reduce downtime and costs.

Dell PowerMax is predominantly employed in mission-critical applications such as SQL, Oracle databases, ERP systems, and high transactional environments. Healthcare, finance, and e-commerce sectors leverage its high performance, scalability, and NVMe technology for low latency and redundancy. It is adept in storage consolidation, data analytics, and disaster recovery.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell PowerMax vs. Hitachi Virtual Storage Platform

December 2025

Free Report: Dell PowerMax vs. Hitachi Virtual Storage Platform

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