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Dell PowerMax vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerMax
Ranking in All-Flash Storage
7th
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
78
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 3.9%, down from 4.2% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Moin-Shah - PeerSpot reviewer
Seamless management and exceptional performance facilitate efficient data handling
I have not faced significant problems or challenges with Dell PowerMax NVMe during this time, although one area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging, yet it's not a big deal for me. With user experience in mind, an improvement for Dell PowerMax NVMe could be clearer total capacity measurements from snapshots and clones, which should be more visible for better planning. Additionally, a template script from PowerMax could assist customers in easily integrating their API-interconnected systems without needing extensive knowledge. To improve regarding scripts, I recommend that if a customer wants to automate snapshots from other systems, Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The solution is scalable."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"Everything, especially the VMs inside, is pretty fast."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"It is a scalable solution. Scalability-wise, I rate the solution a ten out of ten."
"The most valuable feature is the performance and compression. The most useful tool is CloudIQ."
"We are most interested in cloud utilization."
"The stability is great. It is five nines."
"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."
"Performance and management aspects are satisfactory."
"CloudIQ has become an optimal tool for us to get the full picture of all the different arrays, from mid-tier all the way up. It gives us that single view and the ability to launch the Unisphere. That is really is powerful in being able to manage the array."
"We use ESRS for our call-home, and a lot of times, Dell EMC will respond to the issue before we even know it."
"It's easy to use, and the maintenance upgrades to get free controllers work really well."
"Pure Storage FlashArray's overall speed is its most valuable feature."
"The most valuable features are the ease of use and support."
"I like the performance. Performance-wise, it accommodates the needs of highly-critical servers. It is reliable."
"I appreciate the ease of provisioning storage on Pure Storage FlashArray."
"It is pretty much just plug and play. There is not that much to do with it. It is very easy to use."
"Their technical support is excellent. It's the best out of any of the vendors we work with."
"The predictive performance analytics is a very good feature, as our system is performing better than before."
 

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"The software layer has to improve."
"Adding some functions to the product would be beneficial."
"There is room for improvement in the pricing of the product."
"In terms of what needs improvement, the dashboard and management could be simplified."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"There is room for improvement in adjusting into the existing infrastructure easily without much of the technical contribution."
"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap. PowerMax supports NVMe on the back-end, but when it starts supporting NVMe over Fibre Channel, suddenly various hosts can directly communicate with PowerMax, and with NVMe-oF, as well. Suddenly, Gen 6 and Gen 7 switchers will be able to help facilitate that particular communication channel."
"I hear from people on my team that they would like improved reporting. While there are some decent tools for doing reporting, they would like to see a lot more built-in functionality. This way when they are logged into the interface everyday doing basic management tasks, they could also see some statistics on what is their storage pool usage and will be their projected usage with their current data growth. They want to be able to see more detailed stats on how they are using the system and have forecasting."
"I would like them to continue improving the management tools and continue moving towards a RESTful API versus CLI."
"When it comes to Oracle and database workloads, data reduction could be a little bit better. Some of the competition, like Pure, have post-processes which do additional deduplication and compression on the backside; everything is in-line and then they do a secondary process. It would be a good option if you could start getting 5:1 or 6:1 data reduction on database workloads."
"While Dell PowerMax NVMe is very reliable storage and cannot experience downtime, we sometimes face challenges in our territories regarding the availability of critical parts."
"There is room for improvement in terms of integration with various service providers for public clouds."
"Dell PowerMax NVMe needs to increase storage and improve scalability."
"A minor issue that comes to mind is that, every once in a while, a hard drive will go bad."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"It needs to improve its price."
"CIFS and SMB Shares cannot be mounted directly."
"Storage. There could be better storage."
"We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals."
"This product has only two active controllers, whereas other solutions can have more. This is something that needs to improve."
"The primary drawback is the cost, which can be prohibitive for small configurations."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"As far as the licensing costs, everything is included in the license."
"The licensing is on a yearly basis."
"Our licensing fees are $500,000+ USD."
"With VMware, we pay $300,000 annually."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"We pay approximately $50,000 USD per year in licensing fees."
"Dell is expensive compared to other products and I would rate its pricing a four out of ten."
"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"The pricing is comparable to other vendors."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"The pricing is competitive. I would rate the pricing of the solution a six out of ten."
"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."
"It could always be lower, but it's okay."
"Pure Storage has not helped us to reduce our licensing costs."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"The price is reasonable."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"There are no licensing fees aside from the support."
"The best features come included without any additional cost."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerMax vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
851,471 professionals have used our research since 2012.