DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

DataDirect Networks and Hitachi Vantara are both solutions in the All-Flash Storage category. DataDirect Networks is ranked #28 with an average rating of 9.0, while Hitachi Vantara is ranked #10 with an average rating of 8.0. DataDirect Networks holds a 0.5% mindshare in AFS, compared to Hitachi Vantara’s 3.4% mindshare. Additionally, 87% of DataDirect Networks users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

The Hitachi Virtual Storage Platform and DDN IntelliFlash are prominent competitors in the storage solution market, each with distinct advantages and drawbacks. Users report more satisfaction with the pricing and support of Hitachi Virtual Storage Platform, but DDN IntelliFlash holds a stronger position in features and overall value.

Features: Hitachi Virtual Storage Platform is praised for its high reliability, scalability, and robustness. DDN IntelliFlash stands out with advanced performance features, ease of management, and superior capabilities.

Room for Improvement: Users suggest Hitachi Virtual Storage Platform requires enhancements in its analytics, reporting functionalities, and integration capabilities. For DDN IntelliFlash, users mention the need for better integration capabilities, improved documentation, and increased analytics functions.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment process and responsive support team. DDN IntelliFlash is recognized for its quicker setup and comprehensive customer service.

Pricing and ROI: Users find Hitachi Virtual Storage Platform to be cost-effective with a solid return on investment. DDN IntelliFlash users acknowledge its higher upfront setup cost but consider the investment worthwhile due to its superior features and performance.

To learn more, read our detailed DDN IntelliFlash vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.5%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
DDN IntelliFlash	0.5%
Other	95.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of this solution are its ease of use and performance."

"The initial setup was extremely simple and straightforward."

"The database workloads are pretty fast because I frequently move data from here to there."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Technical support has been helpful and responsive."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"It has good, reliable, fast storage."

More Pure FlashArray X NVMe pros

"We use IntelliFlash products for larger environments, like Qatar Airways."

"The initial setup is straightforward."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"It performed great originally, and when it performed great, it was awesome."

"Data Compression: Up to 80% space reduction in the database"

"High performance and ease-of-management are the most valuable features."

More DDN IntelliFlash pros

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The active-active option seemed to be working well and overall, it was a solid product."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"It is the most stable high-end solution in this area."

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

More Hitachi Virtual Storage Platform pros

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"The UI for this solution needs to be improved."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"In future releases, I look forward to more AI features."

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"It's somewhat scalable, but maybe not so much as some of the competition."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

More DDN IntelliFlash cons

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"One improvement I am hoping for in the next release is unified storage."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The deployment could be a bit easier, because it's a bit tricky"

"This product should be easier to install and set up."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The licensing is on a yearly basis."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"I would like to see better pricing and more discounts."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"It is a little expensive."

"This is an expensive solution."

"It is an expensive product. I rate its pricing a three out of ten."

"It is expensive. Everything is included in the license. There is no additional cost."

"The costs were primarily in line with every other vendor at the time."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

15%

Manufacturing Company

Construction Company

Government

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

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What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

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What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 46% of the time

NetApp AFF vs DDN IntelliFlash

Compared 19% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 13% of the time

IBM FlashSystem vs DDN IntelliFlash

Compared 12% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 11% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 11% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

DDN IntelliFlash

October 2025

Download DDN IntelliFlash product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

September 2025

Free Report: DDN IntelliFlash vs. Hitachi Virtual Storage Platform

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