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DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
25th
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of DDN IntelliFlash is 1.3%, up from 0.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.8%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.5%
Hitachi Virtual Storage Platform3.8%
DDN IntelliFlash1.3%
Other87.4%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
reviewer2393595 - PeerSpot reviewer
L3 Storage Engineer at a consultancy with 10,001+ employees
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have seen savings in our storage, and the speed of deployment has gone from several days to a few minutes, reducing backup and restore times from 93 days to minutes and simplifying storage for us."
"It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
"The speed is the most valuable feature, along with the ease of getting it connected. We were able to get it online in less than a day."
"Data reduction and compression. Sub millisecond latency."
"The stability of Pure Storage is very very good."
"FlashArray's data reduction and NAS features are incredible. Its performance is the best I've worked with."
"The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk."
"The most valuable features would be its performance, retrieval, recovery, and backup, and it meets the customer's expectations."
"Data Compression: Up to 80% space reduction in the database"
"Once we got this solution in there, we were able to get the reporting down from eight hours to under 20 minutes."
"It performed great originally, and when it performed great, it was awesome."
"Ease of Use: Someone can learn it in only few hours Performance: Easy Tier is doing miracles Data Compression: Up to 80% space reduction in the database"
"We have been able to realize storage space savings for our virtualization environment and it has reduced our electricity usage by reducing the number of disks needed for the virtual environment."
"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."
"The initial setup is straightforward."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"The high performance of flash storage is especially valuable to us."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"The product's performance is good."
"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."
"The first thing that attracted this model to us was the non-disruptive migration."
"In summary, this is a very good product but there's always room for improvement."
"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."
 

Cons

"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware."
"Its price needs improvement. Its price is almost double than any other flash storage solution."
"We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."
"I would like a feature to integrate with external or cloud solutions. For example, if I want to use this storage for a backup from the cloud, I want to have integration with the cloud vendors, such as Microsoft, Oracles, or Amazon. It could be available as an API to allow seamless integration. Additionally, the solution could improve by having native integration with a cloud provider, such as VMware or Microsoft, this would reduce the need to use third-party solutions to complete the task."
"The price could be better."
"In the next release I would like to see integration into other third-party player providers like Google."
"The scalability of the solution is extremely costly."
"We have not had a good experience with the IBM device."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"In future releases, I look forward to more AI features."
"The solution as it is right now is not very stable. The stability seems to have eroded."
"Snapshots are not as easy to access as on a NetApp device."
"It's annoying that if you turn on SMB3 (as opposed to the earlier CIFS protocol), then it is not possible to access a file store using a mixture of SMB and NFS."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."
"Anytime we needed support, it was delayed."
"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."
"Compared to others, Hitachi products are more complex and not user-friendly."
"Its web design and console are very weak and do not have enough speed."
"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."
"We have not been able to procure more discs for upcoming projects and this has been a problem for us."
"Pricing could be better because the cost is very high."
"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."
 

Pricing and Cost Advice

"We have seen a reduction in total cost of ownership."
"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
"It is cheaper than NetApp."
"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"It is a cheaper solution."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"All storage is expensive so any price improvement would help."
"We do not incur additional costs beyond the licensing fee."
"I think we pay around 100 grand per year for three arrays or four arrays."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"Pricing could be better, because the cost is very high."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"The product is reasonably priced."
"The cost price of this product is better than its competitors."
"When you are looking for high-end solutions such as this, price is less important than stability and availability."
"The solution is expensive."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Construction Company
14%
Manufacturing Company
11%
Computer Software Company
9%
Healthcare Company
8%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What is your experience regarding pricing and costs for IntelliFlash?
It is a bit cheaper than other products, 10% to 20% cheaper.
What needs improvement with IntelliFlash?
DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...
What is your primary use case for IntelliFlash?
We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about DDN IntelliFlash vs. Hitachi Virtual Storage Platform and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.