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DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
30th
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (15th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
13th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of DDN IntelliFlash is 1.9%, up from 0.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Hitachi Virtual Storage Platform3.2%
DDN IntelliFlash1.9%
Other88.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Anil Rahulwar - PeerSpot reviewer
L3 Storage Engineer at Capgemini
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Deduplication is an excellent feature. I also like the NAS and support."
"The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk."
"Pure Storage FlashArray simplifies maintenance and management with its intuitive GUI, making storage allocation and other processes easy to understand, even for beginners."
"This solution is very scalable."
"It saved a lot of space, as far as physical space in our data center."
"Compared to Unity, these arrays offer significant advantages, such as NVMe technology and higher IOPS."
"The deduplication and compression meet all of our system requirements."
"This solution has improved my organization because it has good performance."
"It has cut batch job runtime in half, so we're seeing performance improvement throughout the organization."
"We have been able to realize storage space savings for our virtualization environment and it has reduced our electricity usage by reducing the number of disks needed for the virtual environment."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"It performed great originally, and when it performed great, it was awesome."
"The initial setup is straightforward."
"It provides a combination of all the protocols that you need, without losing deduplication and compression."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks Cheaper than pure solid state without needing to actively manage where the data is located."
"Once we got this solution in there, we were able to get the reporting down from eight hours to under 20 minutes."
"The technical support is great."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good, and we have not had very many issues."
"The high performance of flash storage is especially valuable to us."
"This is a good product with high capabilities and high reliability."
"Overall, the solution is strong, easy and fast."
"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."
"The efficiency ratio is just as high as advertised; it's very high relative to other storage solutions as well, and the compression and deduplication capabilities are also very high."
"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."
 

Cons

"We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter."
"The system has dual controllers but does not have a high level of resiliency built-in."
"The GUI could improve, it could be more intuitive. There is hidden functionality."
"It can go down from time to time, but it's been pretty solid so far."
"The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."
"The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"In future releases, I look forward to more AI features."
"Snapshots are not as easy to access as on a NetApp device."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"The solution as it is right now is not very stable. The stability seems to have eroded."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"It's annoying that if you turn on SMB3 (as opposed to the earlier CIFS protocol), then it is not possible to access a file store using a mixture of SMB and NFS."
"Once the platform is up and running, it's very fast. But for integration, it's not the best option."
"Scalability is a little bit of an issue. The horizontal scalability is not there—only the vertical scalability is there."
"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."
"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."
"With Hitachi, everything that regards the user experience has a big room for improvement. The user experience is pretty bad in Hitachi."
"This solution is equipped with virtualization technology inside the storage box. Other companies like TMS have virtual technology outside of their storage boxes."
"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."
"I don't like Hitachi's technical support. They are there but it is not perfect and they are not very much help."
 

Pricing and Cost Advice

"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"It's priced higher than the market."
"For us, as the customer, it reduced the price of the management."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"We are finding the TCO of flash to be lower than SSD implementations."
"Pricing is very competitive, and it's better than other competitors."
"I think we pay around 100 grand per year for three arrays or four arrays."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"Hitachi VSP's pricing is good compared to other brands."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The costs were primarily in line with every other vendor at the time."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"This is an expensive solution."
"It is an expensive product. I rate its pricing a three out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Construction Company
18%
Manufacturing Company
16%
Outsourcing Company
11%
Healthcare Company
7%
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
Ask a question
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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about DDN IntelliFlash vs. Hitachi Virtual Storage Platform and other solutions. Updated: October 2026.
920,929 professionals have used our research since 2012.