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DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
31st
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (15th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
13th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (6th)
 

Mindshare comparison

As of October 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.6%, up from 6.4% compared to the previous year. The mindshare of DDN IntelliFlash is 1.8%, up from 0.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.6%
Hitachi Virtual Storage Platform3.3%
DDN IntelliFlash1.8%
Other88.3%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Anil Rahulwar - PeerSpot reviewer
L3 Storage Engineer at Capgemini
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This improves our organization because we can just set it up and we forget about it, everything works, and we do not need to worry about storage or bandwidth issues."
"For an organization, it can take storage from 40 terabytes down to five terabytes."
"It overperforms both in terms of storage capacity and throughput, and bandwidth capability."
"All my customers are pretty happy with most Pure Storage solutions."
"This solution has improved the way our organization functions through its reliability and consistent platform for storage and has helped us to simplify storage because the management tools make everything a lot easier."
"It has simplified our storage."
"The initial setup was really straight forward."
"All use cases for Everpure FlashArray are anything that requires a SAN should use it because it is the easiest thing on the market."
"Tegile All-Flash Storage Arrays deliver maximum performance, high density, compelling economics and it is ideal for latency-sensitive, business-critical workloads such as online transaction processing, real-time analytics, decision support, and data warehousing."
"It provides a combination of all the protocols that you need, without losing deduplication and compression."
"The initial setup is straightforward."
"Ease of Use: Someone can learn it in only few hours Performance: Easy Tier is doing miracles Data Compression: Up to 80% space reduction in the database"
"We use IntelliFlash products for larger environments, like Qatar Airways."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks Cheaper than pure solid state without needing to actively manage where the data is located."
"It has cut batch job runtime in half, so we're seeing performance improvement throughout the organization."
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"Its scalability and performance are the most valuable, as it is quite scalable and has a huge capacity."
"The Hitachi Virtual Storage Platform F Series is a very steady solution; it's a state of the art solution in storage systems, and high-availability and performance are the strongest aspects of these machines."
"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."
"It is a very reliable storage solution."
"The product has great data storage performance with a 100% data security and availability guarantee."
"It is robust. It doesn't need too much troubleshooting. It is a good device."
"Its resilience is the most valuable."
"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."
 

Cons

"The only thing I think could be improved is price. The price is the main concern for our customers."
"We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work."
"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"Pricing could be better in comparison to other solutions."
"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"The price of the solution can improve."
"I want to improve the overall service level of the solution."
"When we were doing some tests, we found that there was an I/O freeze when they were switching the controller."
"It only keeps one hour of real-time data without the ability to do deep analysis of each element."
"In future releases, I look forward to more AI features."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"The solution as it is right now is not very stable. The stability seems to have eroded."
"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."
"Snapshots are not as easy to access as on a NetApp device."
"The monitoring matrix and its dashboard need work."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."
"The complex setup phase is an area where improvements are needed."
"The installation procedure is a bit difficult, because it is a high-end solution."
"The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems."
"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."
"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."
"This solution is equipped with virtualization technology inside the storage box. Other companies like TMS have virtual technology outside of their storage boxes."
"In terms of new features, I would be interested to see deduplication added in their next release."
 

Pricing and Cost Advice

"There are no licensing fees or other costs."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"We have an Evergreen Storage subscription, which I think is a great feature."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"Pure Storage has not helped to reduce our HANA licensing costs."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"I think we pay around 100 grand per year for three arrays or four arrays."
"The price is good enough considering the performance, and we are satisfied."
"I would like to see better pricing and more discounts."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"It is expensive. Everything is included in the license. There is no additional cost."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Comms Service Provider
10%
Outsourcing Company
8%
Construction Company
18%
Manufacturing Company
15%
Outsourcing Company
11%
Healthcare Company
7%
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
Ask a question
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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about DDN IntelliFlash vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2026.
917,181 professionals have used our research since 2012.