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DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
DDN IntelliFlash
Ranking in All-Flash Storage
31st
Average Rating
7.6
Reviews Sentiment
5.9
Number of Reviews
12
Ranking in other categories
NVMe All-Flash Storage Arrays (15th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of DDN IntelliFlash is 1.6%, up from 0.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
Hitachi Virtual Storage Platform3.5%
DDN IntelliFlash1.6%
Other88.0%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Anil Rahulwar - PeerSpot reviewer
L3 Storage Engineer at Capgemini
Good customer service and support and suitable for large environments
It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The management features are well organized and they have a very good dashboard."
"The most valuable features in Pure Storage FlashArray are deduplication and active cluster."
"Now with Pure Storage, our developers work a lot faster and more efficiently which has definitely improved our productivity."
"With Pure Storage FlashArray we have been able to deploy several thousand VDI servers, virtual machines, very quickly and efficiently."
"I like the performance. Performance-wise, it accommodates the needs of highly-critical servers. It is reliable."
"It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
"Reliability and performance are its most valuable feature."
"We currently have four Pure Storage FlashArray boxes, and all the storage boxes are on an Evergreen subscription model where we receive the latest hardware and features without any cost in a completely non-intrusive task."
"Ease of Use: Someone can learn it in only few hours Performance: Easy Tier is doing miracles Data Compression: Up to 80% space reduction in the database"
"After five years, the cost decreases over 30% and the performance increases over 50%."
"High performance and ease-of-management are the most valuable features."
"Data Compression: Up to 80% space reduction in the database"
"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."
"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks Cheaper than pure solid state without needing to actively manage where the data is located."
"We have been able to realize storage space savings for our virtualization environment and it has reduced our electricity usage by reducing the number of disks needed for the virtual environment."
"It has cut batch job runtime in half, so we're seeing performance improvement throughout the organization."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"We use Hitachi Virtual Storage Platform G Series for core products and it helps us increase performance and ensure business continuity for over 5,000 users in our organization."
"The technical support is great."
"It is robust. It doesn't need too much troubleshooting. It is a good device."
"The Hitachi Virtual Storage Platform F Series is a very steady solution; it's a state of the art solution in storage systems, and high-availability and performance are the strongest aspects of these machines."
"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."
"Its scalability and performance are the most valuable, as it is quite scalable and has a huge capacity."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
 

Cons

"Price is about the only thing that's wrong with it."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
"I would like FlashArray to add reports that help us forecast our predicted resource needs based on current usage."
"The pricing and licensing of Everpure FlashArray is a problem because Everpure is considered more expensive than competitors."
"It can go down from time to time, but it's been pretty solid so far."
"The scalability of the solution is not as good as it probably could be."
"There are many features which need to be added, particularly on the replication side."
"One improvement area is the eradication time delay."
"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."
"I would say it's somewhat scalable, maybe not so much as some of the competition, but we don't really care."
"The solution as it is right now is not very stable. The stability seems to have eroded."
"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."
"The monitoring matrix and its dashboard need work."
"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."
"It's annoying that if you turn on SMB3 (as opposed to the earlier CIFS protocol), then it is not possible to access a file store using a mixture of SMB and NFS."
"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."
"I would like the fan noise to be automatically adjusted based on the drive's current workload."
"Hitachi Virtual Storage Platform 5000 Series is not easy to use and this needs improvement. This product also has a complex setup and is not easy to implement."
"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."
"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."
"The snapshot and clone operation functions can be made easier."
"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."
 

Pricing and Cost Advice

"The price of the solution can be a bit expensive. There is an additional fee for support."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"We feel that the pricing is fair and the licensing process was easy for both."
"Pure came in at a better price point than EMC and performed better than Compellent."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"The price is reasonable."
"For us, as the customer, it reduced the price of the management."
"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."
"I think we pay around 100 grand per year for three arrays or four arrays."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"The cost price of this product is better than its competitors."
"Hitachi Virtual Storage Platform is a very expensive product."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"Hitachi VSP's pricing is good compared to other brands."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Construction Company
19%
Manufacturing Company
14%
Outsourcing Company
9%
Healthcare Company
8%
Financial Services Firm
18%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for IntelliFlash?
It is a bit cheaper than other products, 10% to 20% cheaper.
What needs improvement with IntelliFlash?
DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...
What is your primary use case for IntelliFlash?
We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about DDN IntelliFlash vs. Hitachi Virtual Storage Platform and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.