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DATPROF vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
DATPROF's data masking, ease of use, and automation improve data quality, efficiency, compliance, and decision-making while being cost-efficient.
Sentiment score
7.1
Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.
Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
The stability and performance remain issues.
consultant at a energy/utilities company with 5,001-10,000 employees
Compared to Collibra Catalog, where the value is noticeable within six months.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Customer Service

Sentiment score
8.2
DATPROF's customer service and technical support are valued for their friendliness, speed, reliability, and proactive, responsive engagement.
Sentiment score
6.9
Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
Consulting Principal & Founder at Digital Data Consultancy
Even after going out of service support, they still reached back to me whenever I raised tickets.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Scalability Issues

Sentiment score
7.7
DATPROF is scalable and operational in multiple ERPs, expanding across various systems, supporting diverse technology and database stacks.
Sentiment score
7.3
Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.
I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
Consulting Principal & Founder at Digital Data Consultancy
There are many options available, and the licensing model is quite good, supporting our needs effectively.
Data Integration Architect at Endeavour Foundation
 

Stability Issues

Sentiment score
7.6
DATPROF offers stable data masking, recommended production database copying, improving data synthesis, and reliable parallel job execution without major issues.
Sentiment score
7.7
Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
Consulting Principal & Founder at Digital Data Consultancy
There are substantial stability issues with Informatica Cloud Data Quality on the cloud.
consultant at a energy/utilities company with 5,001-10,000 employees
I find the stability to be good, with occasional restarts required every two to three months due to glitches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
 

Room For Improvement

DATPROF aims to enhance integration, UI, DevOps alignment, and API functionality while improving template reusability and reducing bugs.
Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
Consulting Principal & Founder at Digital Data Consultancy
The current solution requires code-writing and tweaking, while other solutions offer material-level matches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
If the development interface could be optimized to have fewer modules, it would be greatly beneficial.
Data Integration Architect at Endeavour Foundation
 

Setup Cost

DATPROF is priced competitively with substantial features, though its licensing model could improve for adding users.
Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.
It ranges from a quarter million to a couple of million a year.
Consulting Principal & Founder at Digital Data Consultancy
Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.
Data Integration Architect at Endeavour Foundation
Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Valuable Features

DatProf offers user-friendly data subsetting, anonymization, and integration with high-quality testing, emphasizing ease of use and professional collaboration.
Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Consulting Principal & Founder at Digital Data Consultancy
The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.
Data Integration Architect at Endeavour Foundation
We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Categories and Ranking

DATPROF
Ranking in Test Data Management
7th
Ranking in Data Masking
8th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
8
Ranking in other categories
AI Synthetic Data (4th)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Ranking in Data Masking
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of January 2026, in the Test Data Management category, the mindshare of DATPROF is 5.4%, up from 5.4% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.8%, up from 5.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.8%
DATPROF5.4%
Other88.8%
Test Data Management
 

Featured Reviews

Romil Kapadia - PeerSpot reviewer
Product Owner at ABN AMRO Bank N.V.
Easy to use, covers all the technology and database stacks, and provides good value for money
We had a Broadcom solution. We had an exit strategy for all the tools of this provider. The contracts were supposed to end. DATPROF is more open with respect to outside environments. Of course, it's not open-source technology, but there are provisions to do so, whereas, with earlier tools, that wasn't the case. Another good part of DATPROF is that because they have already been in the market and working with customers for a long time, they know the ins and outs of how the market in the Netherlands works. That was visible when we were performing use cases where the generation of test data was required. Everything that we could possibly think of is already covered by the tool. The inclusiveness or the wholesomeness of the tool is very good. DATPROF's UI is many years ahead of earlier tools. Broadcom's customer support was not up to our requirements. With DATPROF, even though we are just in the sales phase, I already see tremendous improvement. With the earlier tool, they were not able to provide the solutions that we wanted, whereas with DATPROF, Gerard, and Michael are just a call away, and they are willing to extend themselves to provide us with the right support.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
9%
Insurance Company
9%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise8
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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Also Known As

DATPROF Privacy, DATPROF Test Data Management
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

APG, UWV, VGZ, DUO, Admiral Group, Heineken, Region Stockholm, Green Shield Canada, BestPass, CalPERS, Birmingham City Council, Nest Pensions
The Travel Company, Carbonite
Find out what your peers are saying about DATPROF vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: December 2025.
879,889 professionals have used our research since 2012.