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Brandwatch vs Sprout Social vs Talkwalker Analytics comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Social Media Analytics Software category, the mindshare of Brandwatch is 20.1%, down from 31.0% compared to the previous year. The mindshare of Sprout Social is 17.2%, up from 10.8% compared to the previous year. The mindshare of Talkwalker Analytics is 7.9%, down from 17.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Analytics Software Mindshare Distribution
ProductMindshare (%)
Sprout Social17.2%
Brandwatch20.1%
Talkwalker Analytics7.9%
Other54.800000000000004%
Social Media Analytics Software
 

Featured Reviews

Use Brandwatch?
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Joyce Mayor - PeerSpot reviewer
Project Manager at Procter & Gamble
Unified social workflows have transformed reporting, listening, and engagement across channels
The best features Sprout Social offers are exceptional reporting capabilities and an intuitive user interface. I have several colleagues who use it to create posts, and the training takes about five minutes, especially for new users. Excellent customer service and a great social listening tool stand out as well. Aggregating mentions, quickly assessing the competitive landscape by channel, and excellent and highly responsive customer service are key strengths. I love the Sprout Social link feature to connect Instagram users with the URLs I am directing them to, and the flexibility to schedule across platforms in bulk or individually at optimal post times is valuable.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
22%
Manufacturing Company
11%
Construction Company
9%
Outsourcing Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Midsize Enterprise1
Large Enterprise12
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for Sprout Social?
My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making...
What needs improvement with Sprout Social?
I wish the ability to tag other Facebook pages was a reality with Sprout Social. I think a partnership with unavailab...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is social media scheduling, posting, and analytic reports, as it is a helpful tool...
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Also Known As

Crimson Hexagon, Brandwatch Analytics
No data available
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Overview

 

Sample Customers

Manchester Central, Meat 2.0, Thinketers+BWT, Virgin Holidays, BBC, Samsung
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Berland Strategy & Analytics, Peppercomm, HPE EMEA