Azure Data Factory vs SnapLogic comparison

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Azure Data Factory

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Executive SummaryUpdated on Dec 19, 2024

SnapLogic and Azure Data Factory are competing tools in the data integration and management category. SnapLogic has an upper hand in speed and ease of integration, while Azure Data Factory benefits from its extensive features that justify its cost.

Features: SnapLogic offers intuitive data integration with pre-built connectors focusing on rapid deployment, low-code development capabilities, and a user-friendly drag-and-drop interface. Azure Data Factory provides cloud-based data engineering, advanced data orchestration, and seamless integration with other Azure services.

Room for Improvement: SnapLogic could enhance its features for larger enterprise use, provide better support for complex workflows, and improve scalability options. Azure Data Factory might benefit from simplifying its setup process, making cost structures more transparent, and reducing the need for intensive configurations.

Ease of Deployment and Customer Service: SnapLogic's user-friendly design and strong customer support facilitate smooth integrations, offering a straightforward deployment process. In contrast, Azure Data Factory requires more configuration but compensates with detailed documentation and robust Microsoft support.

Pricing and ROI: SnapLogic includes initial setup fees but offers rapid ROI due to its quick deployment and usability. Azure Data Factory may have higher initial costs but promises substantial long-term returns for enterprises invested in the Microsoft ecosystem. Pricing transparency is a noted advantage for SnapLogic, while Azure's cost-effectiveness aligns with its comprehensive features.

To learn more, read our detailed Azure Data Factory vs. SnapLogic Report (Updated: December 2025).

Azure Data Factory vs. SnapLogic

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.4

Azure Data Factory offers significant ROI, efficiency, and cost savings, with users highlighting benefits in data integration and migration.

Sentiment score

8.5

Clients praise SnapLogic for improving efficiency and ROI, simplifying cloud integration, and automating data transfer without coding skills.

Our stakeholders and clients have expressed satisfaction with Azure Data Factory's efficiency and cost-effectiveness.

Deena Thayalan

Data Engineer at Vthinktechnologies

For more quotes and insights, download the Azure Data Factory report

SnapLogic is really helpful and processes in very little time, so it doesn't take much time compared to any legacy tool.

Technical Specialist App Development at Birlasoft IndiaLtd.

SnapLogic has helped automate manual data transfers significantly and improved our workflow efficiency, reducing integration development timelines considerably, which reflects a good ROI.

For more quotes and insights, download the SnapLogic report

Global Head - DevOps and AIOps Startegist at a manufacturing company with 10,001+ employees

Customer Service

Sentiment score

6.3

Azure Data Factory support is generally satisfactory, with responsive assistance and strong community resources enhancing user satisfaction.

Sentiment score

7.0

SnapLogic's customer service receives mixed reviews, with commendations for quick responses and critiques for delays and knowledge gaps.

The technical support from Microsoft is rated an eight out of ten.

Chief Analytics Officer at Idiro Analytics

The technical support is responsive and helpful

For more quotes and insights, download the Azure Data Factory report

Sr. Technical Architect at Hexaware Technologies Limited

The technical support for Azure Data Factory is generally acceptable.

Rama Subba Reddy Thavva

Solution Architect at Mercedes-Benz AG

The technical support from SnapLogic is excellent, and I would give it a complete ten.

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Some SMEs are allotted for the organization, so in case of any issue, we have their email IDs to contact them for support, including SMEs and community.

Technical Specialist App Development at Birlasoft IndiaLtd.

Customer support scales well; as pipeline volume grows, we have been able to add more integrations and users without performance degradation.

For more quotes and insights, download the SnapLogic report

Global Head - DevOps and AIOps Startegist at a manufacturing company with 10,001+ employees

Scalability Issues

Sentiment score

7.4

Azure Data Factory offers scalable cloud-based solutions for diverse operations, despite some third-party integration limitations and use case challenges.

Sentiment score

7.4

SnapLogic offers easy scalability and elasticity in cloud and on-prem environments, supporting diverse business sizes and user needs.

Azure Data Factory is highly scalable.

For more quotes and insights, download the Azure Data Factory report

Chief Analytics Officer at Idiro Analytics

I rate the scalability of SnapLogic as eight out of ten.

For more quotes and insights, download the SnapLogic report

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Stability Issues

Sentiment score

7.8

Azure Data Factory is considered highly stable and reliable, though minor issues can occur, mostly in development environments.

Sentiment score

7.4

SnapLogic is stable with high uptime, but faces challenges with large datasets and some prefer competitor support.

The solution has a high level of stability, roughly a nine out of ten.

For more quotes and insights, download the Azure Data Factory report

Chief Analytics Officer at Idiro Analytics

I would rate the stability of SnapLogic as nearly ten out of ten.

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

But recently, in a year, I haven't found many performance issues in SnapLogic.

For more quotes and insights, download the SnapLogic report

Technical Specialist App Development at Birlasoft IndiaLtd.

Room For Improvement

Azure Data Factory needs better integration, UI, documentation, data handling, pricing transparency, real-time processing, connectivity, and scheduling.

SnapLogic needs improved integrations, processing, transparency, support, AI, and performance for better user experience and large data handling.

Incorporating more dedicated API sources to specific services like HubSpot CRM or Salesforce would be beneficial.

Chief Analytics Officer at Idiro Analytics

Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically.

For more quotes and insights, download the Azure Data Factory report

Sr. Technical Architect at Hexaware Technologies Limited

There is a problem with the integration with third-party solutions, particularly with SAP.

Rama Subba Reddy Thavva

Solution Architect at Mercedes-Benz AG

If the AI capabilities and integrations were more intuitive and easy to learn for new users, it would be greatly beneficial.

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

They can improve more visuals, with graphical representations, such as how many things can be added, how many users can be added or dropped, and how the back-end nodes can be graphically shown in a better way.

For more quotes and insights, download the SnapLogic report

Technical Specialist App Development at Birlasoft IndiaLtd.

I tend to frequently communicate with SnapLogic to ask for additional features, and they have been responsive.

MusaMongwe

Head of Data Practice at a tech consulting company with 201-500 employees

Setup Cost

Azure Data Factory's pricing is pay-as-you-go, with costs based on usage, offering competitive and cost-effective solutions.

SnapLogic's pricing, though moderate to high, offers scalability and value for complex integrations with its flexible, usage-based licensing.

The pricing is cost-effective.

Chief Analytics Officer at Idiro Analytics

It is considered cost-effective.

For more quotes and insights, download the Azure Data Factory report

Sr. Technical Architect at Hexaware Technologies Limited

I would say the pricing is on the higher side, but it aligns with the capabilities offered for mid- to large integrations.

Global Head - DevOps and AIOps Startegist at a manufacturing company with 10,001+ employees

There would be only one point of improvement if the price could be lower.

MusaMongwe

Head of Data Practice at a tech consulting company with 201-500 employees

SnapLogic is positioned at around seven or eight out of ten in terms of pricing.

For more quotes and insights, download the SnapLogic report

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Valuable Features

Azure Data Factory offers scalable ETL processes with easy integration, user-friendly interface, and strong orchestration, security, and automation features.

SnapLogic simplifies low-code development with drag-and-drop tools, pre-built snaps, and seamless integration, enhancing efficiency and user experience.

It connects to different sources out-of-the-box, making integration much easier.

For more quotes and insights, download the Azure Data Factory report

Sr. Technical Architect at Hexaware Technologies Limited

The platform excels in handling major datasets, particularly when working with Power BI for reporting purposes.

Deena Thayalan

Data Engineer at Vthinktechnologies

Regarding the integration feature in Azure Data Factory, the integration part is excellent; we have major source connectors, so we can integrate the data from different data sources and also perform basic transformation while transforming, which is a great feature in Azure Data Factory.

KandaswamyMuthukrishnan

Director at a computer software company with 1,001-5,000 employees

I also like the whole child-parent pipeline feature; it allows me to break up a process into smaller pieces and then have one big pipeline that controls these smaller pipelines.

MusaMongwe

Head of Data Practice at a tech consulting company with 201-500 employees

The drag-and-drop builder and pre-built snaps have helped our team through a very low-code approach, making it easier for us to develop fast pipelines and be more agile compared to the heavier integration platforms we used before.

Global Head - DevOps and AIOps Startegist at a manufacturing company with 10,001+ employees

I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL.

For more quotes and insights, download the SnapLogic report

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Categories and Ranking

Azure Data Factory

Ranking in Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (2nd)

SnapLogic

Ranking in Data Integration

21st

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Process Automation (14th), API Management (20th), Cloud Data Integration (14th), Integration Platform as a Service (iPaaS) (11th)

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Azure Data Factory is 3.2%, down from 10.0% compared to the previous year. The mindshare of SnapLogic is 1.1%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Azure Data Factory	3.2%
SnapLogic	1.1%
Other	95.7%

Data Integration

Featured Reviews

KandaswamyMuthukrishnan

Director at a computer software company with 1,001-5,000 employees

Integrates diverse data sources and streamlines ETL processes effectively

Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.

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Has automated manual tasks and simplified integration with pre-built connectors while supporting AI use cases

Technical Specialist App Development at Birlasoft IndiaLtd.

The tool is very user-friendly and not complex to understand. The structure of the platform is easy to understand, and we can build multiple systems with low-code, no-code, so it doesn't require much coding language. Now it is moving more into APIs, so we can create APIs to transfer data, which we can manage. It's moving into AI, so we can create AI agents with LLM models. We can use most of the LLM such as Amazon Bedrock, OpenAI, Azure AI. With those Snaps, we can integrate and move more into the AI world. SnapLogic is hosted on Groundplex and AWS cloud. It has pre-built connectors, which we call Snaps. That is very helpful to connect with multiple systems. We have a dashboard monitor that is very graphical. We can measure exact times in seconds and how much time it took to complete the process. With that help, it's really helpful to see how much memory consumption is utilized. The monitor structure has very good features for SnapLogic. SnapLogic is an integration tool which we use to integrate multiple systems such as source system, target system, cloud systems, and Groundplex systems. It is an iPaaS tool and a very strong tool. Now it is moving more into APIs and AI/ML tools; it is improving their knowledge. It is helpful for creating SnapLogic agents. In this way, SnapLogic is expanding their work.

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

Government

Financial Services Firm

18%

Manufacturing Company

12%

Comms Service Provider

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	31
Midsize Enterprise	19
Large Enterprise	57

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	11

Questions from the Community

How do you select the right cloud ETL tool?

AWS Glue and Azure Data factory for ELT best performance cloud services.

How does Azure Data Factory compare with Informatica PowerCenter?

Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

What do you like most about SnapLogic?

Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently.

What needs improvement with SnapLogic?

Some advanced features lack detailed documentation, and debugging complex pipelines could be more intuitive. We have faced a few issues with pipeline throttling, but SnapLogic support was responsiv...

What is your primary use case for SnapLogic?

Our main use case for SnapLogic is building integration pipelines across SaaS applications, databases, and internal systems to automate the data flows. A specific example of how we have used SnapLo...

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Comparisons

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Product Reports

Download Azure Data Factory product report

Azure Data Factory

January 2026

Download SnapLogic product report

December 2025

Also Known As

No data available

DataFlow

Overview

Azure Data Factory efficiently manages and integrates data from various sources, enabling seamless movement and transformation across platforms. Its valuable features include seamless integration with Azure services, handling large data volumes, flexible transformation, user-friendly interface, extensive connectors, and scalability. Users have experienced improved team performance, workflow simplification, enhanced collaboration, streamlined processes, and boosted productivity.

Microsoft

The SnapLogic Intelligent Integration Platform uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud, or in hybrid environments. The platform’s easy-to-use, self-service interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform. With SnapLogic, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation.

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa

Adobe, ADP, BlackBerry, Bonobos, Box, Capital One, Dannon, Eero, Endo, Gensler, HCL, HP, Grovo, HIS, iRobot, Leica, Merck, Sans, Target, Verizon, Vodafone, Yelp, Yahoo!