AWS WAF vs F5 Distributed Cloud Services comparison

Amazon Web Services (AWS) and F5 are both solutions in the Web Application Firewall (WAF) category. Amazon Web Services (AWS) is ranked #8 with an average rating of 7.4, while F5 is ranked #16 with an average rating of 8.8. Amazon Web Services (AWS) holds a 4.2% mindshare in WAF, compared to F5’s 2.0% mindshare. Additionally, 80% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of F5 users who would recommend it.

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Executive Summary

We performed a comparison between AWS WAF and F5 Distributed Cloud Services based on real PeerSpot user reviews.

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed AWS WAF vs. F5 Distributed Cloud Services Report (Updated: June 2026).

Buyer's Guide

AWS WAF vs. F5 Distributed Cloud Services

June 2026

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Helped 908,800 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Mindshare comparison

As of August 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 3.8%, down from 5.8% compared to the previous year. The mindshare of AWS WAF is 4.2%, down from 7.3% compared to the previous year. The mindshare of F5 Distributed Cloud Services is 2.0%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Application Firewall (WAF) Mindshare Distribution
Product	Mindshare (%)
Cloudflare Web Application Firewall	3.8%
AWS WAF	4.2%
F5 Distributed Cloud Services	2.0%
Other	90.0%

Web Application Firewall (WAF)

Featured Reviews

Dean Barisic

CTO at PlayNirvana

Advanced security reporting has protected high-traffic betting platforms from constant attacks

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.

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Azam S M

Infrastructure Lead at Danat Fz LLC

Has successfully filtered malicious traffic and allowed country-specific access controls

For improvement in AWS WAF, we can have better monitoring. One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from. If it's a bot, we should differentiate the requests, whether they are automated or not. The way we see it now is just mentioned as a percentage from bots and actual users, which should include proper graphs and detailed information. We also need a feature where we can filter specific requests. If there are scripts in the requests, we should be able to filter those requests to see if there are any scripts running from them.

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Mohan Janarthanan

Associate Vice President at Novac Technology Solutions

Centralized security has protected APIs and optimized multi‑cloud traffic management

F5 Distributed Cloud Services has been used for two years for DDoS protection, and there is a particular feature called API protection. Within API protection, there is malicious user mitigation, which is one particular technology that has been implemented. This is a kind of advanced bot attack prevention. Malicious user mitigation is an AI/ML-based technology that was introduced by the F5 team, and this particular MUG protects rate limiting. If some users are having anomaly detection or someone is trying to do a bot attack, it will create a CAPTCHA challenge for that particular user alone and not for all users. For example, if someone is trying to act as a rogue, it will create a CAPTCHA challenge in the backend system on that particular system, so they cannot try again and again at the same time. It is for a concurrent session, and it will give the CAPTCHA challenge. This MUG, malicious user mitigation, prevents bot attacks. F5 Distributed Cloud Services includes the real-time intelligence feature, which helps with threat response strategies from a threat intelligence perspective. For example, if there are geo-restrictions or geo-based restrictions, sometimes people may come in through proxy-based servers, and it will prevent that. The load balancing feature optimizes application performance. Observability is the basic piece where F5 got introduced. This observability piece provides end-to-end visibility on the application performance. It gives complete end-to-end visibility across network latency and application performance issues. Sometimes when it is getting more than 200 pages, it throws errors such as 300, 400, or whatever has been configured, including 500 errors. F5 Distributed Cloud Services has helped improve traffic management efficiency. Most applications are hosted in the Check Point and F5 firewall, F5 web application firewall, where applications and traffic management can be accessed in a single dashboard. Automated threat detection is a basic feature of F5 Distributed Cloud Services meant for that purpose. There are two scenarios with automated threat detection, which is provided by F5. It is a completely machine learning solution that came from the bot defense, and it automatically protects against sophisticated attacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The security features are valuable. The particular feature we use is called OWASP."

"The product has improved our security posture by blocking bad actors."

"For us, the key feature of Cloudflare is DDoS protection and IP hiding, especially since we are a crypto company."

"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."

"It protects web applications efficiently."

"The initial setup process is simple."

"In general, it's a very good product: the solution is very stable, the performance is great, the product offers very good scalability, the pricing is very reasonable, the installation is very straightforward and quite simple, and technical support has a very fast response time and is helpful."

"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."

More Cloudflare Web Application Firewall pros

"AWS WAF helps mitigate different kinds of bot attacks and SQL injection that happen within the retail industry."

"The interface is good."

"The web solution effectively protects from vulnerabilities and cyber attacks."

"The initial setup is easy."

"The most valuable feature is the scalability because it automatically scales up or scales down as per our requirements."

"One common use case is using detection protection for enhancing security models in AWS. Another use case is implementing log analysis and response recovery procedures for email services."

"One of the most valuable features of AWS WAF is its ability to filter web app traffic, allowing us to specify conditions such as IP addresses and HTTP headers."

"AWS has flexibility in terms of WAF rules."

More AWS WAF pros

"I appreciate the UI of F5 Distributed Cloud Services and the backend cost, alongside the actual value proposition that they provide with the load balancer, which is excellent."

"Elastic environments are the most valuable features because I can pull these apps and migrate the on-premises environment to the Distributed Cloud environment, and this capability is very strong and the security regarding the apps is really very powerful."

"F5 is known for being the best load balancer in the market. Customers with an existing module can easily adopt additional modules without investing in new hardware."

"F5 Distributed Cloud Services is the market leader in load balancers and manages traffic really well."

"In a multi-cloud or distributed cloud, there are many protection possibilities from data to web application or API protection, including bot mitigation."

"F5 Distributed Cloud Services provides a single unified console for security operations, network operations, and DevOps across all environments."

"Technical support from F5 is good compared to Cisco and HP."

"The main benefit is Web App Security, offering a complete security package from DDoS to web application firewall, API protection, and bot mitigation."

Cons

"Cloudflare Web Application Firewall should improve visibility for a customer."

"The blocked logs are difficult to read at times."

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."

"Support can be challenging at times."

"Cloudflare should update the version of the ModSecurity core rule set that they run on."

"Cloudflare Web Application Firewall should include port forwarding features."

"The learning curve was steep initially."

"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."

More Cloudflare Web Application Firewall cons

"The product must provide more features."

"The product should improve the DDoS-related features."

"It would be good if the solution provided managed WAF services."

"AWS WAF can be improved by not being too sensitive for some data because with some XML, it is sometimes very sensitive."

"They should work to define more threats, add more security, and make it more compliant with more security companies."

"While the complexity of the installation can vary from one service to another, overall, I would say that it and the configuration and navigation are somewhat complex."

"One of the things that should be improved in AWS WAF is the monitoring; we need to identify the requests and where they are coming from."

"It is sometimes a lot of work going through the rules and making sure you have everything covered for a use case. It is just the way rules are set and maintained in this solution. Some UI changes will probably be helpful. It is not easy to find the documentation of new features. Documentation not being updated is a common problem with all services, including this one. You have different versions of the console, and the options shown in the documentation are not there. For a new feature, there is probably an announcement about being released, but when it comes out, there is no actual documentation about how to use it. This makes you either go to technical support or community, which probably doesn't have an idea either. The documentation on the cloud should be the latest one. Finding information about a specific event can be a bit challenging. For this solution, not much documentation is available in the community. It could be because it is a new tool. Whenever there is an issue, it is just not that simple to resolve, especially if you don't have premium support. You have pretty much nowhere to look around, and you just need to poke around to try and make it work right."

More AWS WAF cons

"The worst experience is that with so many solutions available, it is very complicated to know all of the solution modules, and the offers from F5 Distributed Cloud Services are vast."

"For small players, it is completely not worth it."

"The main issue is integration with other parts or products of F5, like on-premise WAF. There are some problems, mainly from the perspective of implementation and customer expectations, which sometimes differ from reality."

"One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced."

"Last year there was a downtime of 30 minutes across the cloud distributed console, and that was the only impact observed."

"The pricing could be adjusted to better meet the needs of typical customers in regions like Poland, where the product is considered too expensive."

Pricing and Cost Advice

"It starts at $20 and can easily go up to $200 monthly"

"The solution is expensive."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"It is not too pricey."

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"Cloudflare Web Application Firewall is more affordable than other solutions."

"The annual licensing fee is $10,000 USD."

"The solution's pricing option needs to be more transparent for enterprise clients."

More Cloudflare Web Application Firewall pricing and cost advice

"AWS WAF has reasonable pricing."

"The price is average."

"AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."

"There are no separate licensing costs we pay for since it is included in the plan we purchase."

"The solution's cost depends on the use cases."

"Its price is fair. There is a very fair amount that they charge. It has a pay-as-you-go model, so it pretty much depends on how much a user uses it. As per the cloud norms, the more you use, the more you pay. I would rate it a five out of ten in terms of pricing."

"You need an additional AWS subscription for this product if you are buying a managed tool."

"AWS WAF costs $5 monthly plus $1 for the rule. It's cheap, cost-wise. It's worth the money."

More AWS WAF pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

17%

Comms Service Provider

Financial Services Firm

Outsourcing Company

Financial Services Firm

13%

Manufacturing Company

Computer Software Company

Comms Service Provider

Construction Company

11%

Financial Services Firm

10%

Computer Software Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	22
Midsize Enterprise	12
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	5

Questions from the Community

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

See all answers

What needs improvement with Cloudflare Web Application Firewall?

I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...

See all answers

What is your primary use case for Cloudflare Web Application Firewall?

We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...

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What are the limitations of AWS WAF vs alternative WAFs?

Hi Varun, I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Im...

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How does AWS WAF compare to Microsoft Azure Application Gateway?

Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft...

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What is your experience regarding pricing and costs for AWS WAF?

AWS WAF is affordable; it depends on the number of rules you apply. The licensing cost for AWS WAF is just pay-as-you...

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What is your experience regarding pricing and costs for F5 Distributed Cloud Services?

F5 Distributed Cloud Services is affordable. I think it is very affordable. I do not think it is expensive.

See all answers

What needs improvement with F5 Distributed Cloud Services?

One area where F5 Distributed Cloud Services can be improved is in API security, which can be enhanced.Specifically, ...

See all answers

What is your primary use case for F5 Distributed Cloud Services?

My main use case for F5 Distributed Cloud Services is WAF protection.I am using F5 Distributed Cloud Services primari...

See all answers

Comparisons

Check Point WAF (formerly CloudGuard WAF) vs Cloudflare Web Application Firewall

Compared 6% of the time

Fortinet FortiWeb vs Cloudflare Web Application Firewall

Compared 6% of the time

Imperva Application Security Platform vs Cloudflare Web Application Firewall

Compared 6% of the time

Radware Cloud WAF Service vs Cloudflare Web Application Firewall

Compared 5% of the time

Azure Web Application Firewall vs Cloudflare Web Application Firewall

Compared 4% of the time

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Imperva Application Security Platform vs AWS WAF

Compared 6% of the time

Akamai App and API Protector vs AWS WAF

Compared 6% of the time

Check Point WAF (formerly CloudGuard WAF) vs AWS WAF

Compared 6% of the time

F5 BIG-IP Local Traffic Manager (LTM) vs AWS WAF

Compared 4% of the time

Microsoft Azure Application Gateway vs AWS WAF

Compared 4% of the time

More AWS WAF Competitors

Azure Front Door vs F5 Distributed Cloud Services

Compared 12% of the time

Akamai vs F5 Distributed Cloud Services

Compared 9% of the time

Cloudflare vs F5 Distributed Cloud Services

Compared 7% of the time

Imperva Application Security Platform vs F5 Distributed Cloud Services

Compared 7% of the time

Microsoft Azure Application Gateway vs F5 Distributed Cloud Services

Compared 4% of the time

More F5 Distributed Cloud Services Competitors

Product Reports

Buyer's Guide

Cloudflare Web Application Firewall

August 2026

Cloudflare Web Application Firewall report

Download Cloudflare Web Application Firewall product report

Buyer's Guide

AWS WAF

August 2026

Download AWS WAF product report

Buyer's Guide

F5 Distributed Cloud Services

August 2026

Download F5 Distributed Cloud Services product report

Also Known As

Cloudflare WAF

AWS Web Application Firewall

No data available

Overview

Cloudflare Web Application Firewall integrates DDoS protection, load balancing, and firewall capabilities. Its ease of use, configurability, and robust security measures make it a versatile choice for protecting web applications.

Cloudflare Web Application Firewall provides a comprehensive defense against threats with advanced reporting and robust security measures. It includes DNS integration, rate limiting, and extensive rule sets, all within a SaaS model that allows API configurability. Users value its caching, scalability, and pricing, although enhancements are needed in rate-limiting and third-party integration. Improvements in customer support, especially in India, real-time controls, and user documentation are also desired. Users seek a more intuitive dashboard, better log management, and improved alert systems, along with multitenancy capabilities and enhanced reporting.

What are the key features of Cloudflare Web Application Firewall?

DDoS Protection: Shields applications from denial-of-service attacks
Load Balancing: Ensures efficient traffic distribution
DNS Integration: Enhances domain name system security
Rate Limiting: Controls traffic flow and reduces abuse
Extensive Rule Sets: Offers customizable security rules

What benefits and ROI can users find in reviews?

Scalability: Easily adapts to growing business needs
Pricing: Offers reasonable pricing structure
Caching: Improves application performance and speed
Configurable Security: Provides customizable defense settings
Efficient Management: Simplifies security and application control

Cloudflare Web Application Firewall finds application in industries like banking and retail by acting as a comprehensive security gateway, managing authentication and authorization while protecting web applications from malicious Layer 7 traffic. It also implements load balancing, CDN, and zero-trust policies, supported by advanced reporting, analytics tools, and threat scoring to meet specific industry needs.

Cloudflare

AWS WAF provides configurable rules, integration with AWS services, and scalable protection against web threats like SQL injections and DDoS attacks. Its automation and reliable performance are highly valued by users.

AWS WAF is a web application firewall offering significant security features like geo-restriction, custom rules, and IP filtering. Designed for seamless orchestration within AWS environments, it facilitates easy configuration and threat automation. Users benefit from its security policies, enhancing application performance by protecting against threats such as cross-site scripting. Despite its strengths, there is a call for enhanced user interfaces, better documentation, flexible pricing, and improved support. Expanding features like real-time analysis, bot protection, and AI integration can further elevate its utility.

What are the key features of AWS WAF?

Configurable Rules: Customize rules to suit specific security needs.
Seamless Integration: Works smoothly with AWS services for comprehensive protection.
Scalability: Handles growing security demands efficiently.
Threat Automation: Automates many threat blocking processes reducing manual intervention.
Geo-Restriction: Restricts traffic based on geographic locations enhancing security.
Custom Rules and IP Filtering: Tailors traffic filtering to organizational requirements.

What benefits and ROI can users expect from AWS WAF?

Robust Security: Protects applications against multiple web threats improving safety.
Easy Configuration: Simplifies the process of establishing security protocols.
Performance Reliability: Users experience consistent and dependable service.
Improved Application Performance: Ensures applications run securely and efficiently without unnecessary disruptions.

AWS WAF is extensively used in industries hosting applications on AWS, protecting sensitive data, and monitoring for unauthorized access. Custom and managed rules help cater to infrastructure needs, serving a vital role in maintaining application security across various sectors.

Amazon Web Services (AWS)

F5 Distributed Cloud Services excel in enhancing security, optimizing web application delivery, and ensuring robust network performance. Users value its integrated Web Application Firewall, DDoS protection, global server load balancing, and intuitive management interface. It boosts organizational efficiency, reduces operational costs, and scales seamlessly, making it essential for businesses operating in distributed environments.

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

eVitamins, 9Splay, Senao International

Information Not Available

Buyer's Guide

AWS WAF vs. F5 Distributed Cloud Services

June 2026

Free Report: AWS WAF vs. F5 Distributed Cloud Services

Find out what your peers are saying about AWS WAF vs. F5 Distributed Cloud Services and other solutions. Updated: June 2026.

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