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Asana vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Organizations use Asana to save time, enhance productivity, and improve project management, despite varied ROI metrics and pricing concerns.
Sentiment score
6.7
HubSpot Sales Hub boosts ROI by improving lead tracking, customer profiling, and sales management, essential for business growth.
There is no need to juggle multiple conversations across different platforms, and the search engine works effectively, allowing for pulling up historical data efficiently, which ensures all pertinent information is available.
Construction Superintendent at Sila Nanotechnologies Inc.
The efficiency of building the whole project has increased through team management using Asana.
Senior Data Scientist at EvolVision Technologies
However, due to its pricing, I need to be careful about adding each user and feature.
Head of Content Marketing at scion social
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
Head of Digital Engineering, Management Consultant at Stax Inc.
 

Customer Service

Sentiment score
6.5
Asana's customer support is mixed; response time is slow, but some users rate the support positively and resources varied.
Sentiment score
6.6
HubSpot Sales Hub support is responsive and effective, despite occasional delays and language barriers; self-help resources are appreciated.
The technical support is of high quality.
Head of Content Marketing at scion social
Both email and calling support are working perfectly.
Senior Data Scientist at EvolVision Technologies
No complaints have been heard about customer support for Asana.
Construction Superintendent at Sila Nanotechnologies Inc.
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
Head of Digital Engineering, Management Consultant at Stax Inc.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Account Executive at a tech services company with 51-200 employees
The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Scalability Issues

Sentiment score
7.1
Asana is scalable, integrating with platforms and managing tasks efficiently, though challenges exist with multi-user setup and cost.
Sentiment score
7.2
HubSpot Sales Hub is scalable but not enterprise-level, receiving mixed approval and requiring payment for additional features.
Asana's scalability is impressive, as the organization has grown from one facility in California to another in Washington State, increasing the workforce from one hundred to about four hundred fifty to five hundred people without any scalability issues throughout a four hundred million dollar construction project.
Construction Superintendent at Sila Nanotechnologies Inc.
Asana's scalability is strong because it works with tools like Microsoft Teams, Slack, Google Workspace, Outlook, Jira, Salesforce, and Power BI.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
Multiple teams and multiple team members can collaborate with each other.
Senior Data Scientist at EvolVision Technologies
Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Stability Issues

Sentiment score
8.1
Asana is praised for its stability and reliability with high ratings, despite occasional external downtime like AWS outages.
Sentiment score
8.3
HubSpot Sales Hub is highly stable and reliable, with nearly perfect cloud availability despite occasional minor API glitches.
I have not experienced any stability problems with Asana.
Senior Data Scientist at a tech vendor with 10,001+ employees
Asana is quite stable; it is a tool I can trust.
Head of Content Marketing at scion social
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
Head of Digital Engineering, Management Consultant at Stax Inc.
I don't recall experiencing any outages or downtime with HubSpot Sales Hub.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Room For Improvement

Asana users want better scalability, notifications, mobile usability, integration, intuitive interface, workflow automation, and enhanced project management features.
HubSpot Sales Hub needs enhanced automation, better integration, improved UI, and advanced reporting for efficiency and scalability improvements.
It would be easier if I could assign tasks directly from my email without needing to open Asana.
Head of Content Marketing at scion social
It would be beneficial to have a native option for Asana to create tickets so we could move away from our main ticketing tool.
NOC Manager at a comms service provider with 51-200 employees
Notifications are often received for projects that are not involved in, leading to quite a few emails daily, sometimes around sixty to eighty.
Construction Superintendent at Sila Nanotechnologies Inc.
The overall cost is relatively high compared to some alternatives available in the market.
Head of Digital Engineering, Management Consultant at Stax Inc.
The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.
Process Improvement Consultant at a consultancy with 51-200 employees
HubSpot Sales Hub could be improved by being more affordable in other countries.
Account Executive at a tech services company with 51-200 employees
 

Setup Cost

Enterprise buyers appreciate Asana's flexible pricing and features, despite mixed opinions on cost and limited integrations.
HubSpot Sales Hub offers scalable pricing starting at $100 monthly, with discounts available for annual subscriptions and a free version.
To add one user is expensive, which makes me cautious about upgrading or adding more users.
Head of Content Marketing at scion social
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
Head of Digital Engineering, Management Consultant at Stax Inc.
 

Valuable Features

Asana excels in task management with customizable dashboards, enhancing productivity through automation, real-time updates, and collaboration features.
HubSpot Sales Hub excels in integration, user-friendliness, and features that enhance sales strategies and customer engagement.
Asana's automation allows me to automate deadlines and send notifications to the right people about approaching deadlines.
Head of Content Marketing at scion social
Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available.
Construction Superintendent at Sila Nanotechnologies Inc.
The feature that has made the biggest difference for my team is the cross-functional coordination because it allows communication between the internal team as well as the external teams that are involved in the projects.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
Head of Digital Engineering, Management Consultant at Stax Inc.
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
Account Executive at a tech services company with 51-200 employees
What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
5th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
Project Management Software (4th)
HubSpot Sales Hub
Ranking in AI Sales & Marketing
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
22
Ranking in other categories
CRM (8th)
 

Mindshare comparison

As of March 2026, in the AI Sales & Marketing category, the mindshare of Asana is 2.0%, down from 20.0% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub1.8%
Asana2.0%
Other96.2%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Healthcare Company
7%
University
14%
Construction Company
13%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
The pricing of Asana is slightly high. To add one user is expensive, which makes me cautious about upgrading or adding more users.
What needs improvement with Asana?
A rating of eight is given because a downside exists in that everyone has access and notifications are often received for projects that are not involved in, leading to quite a few emails daily, som...
What is your primary use case for Asana?
Asana is used to manage all tasks, including purchase requests, facilities requests, legal matters, and accounting. Everything is funneled through Asana so that all tasks can be tracked. A recent e...
What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...
What is your primary use case for HubSpot Sales Hub?
My usual use cases for HubSpot Sales Hub are the sales process and email automation.
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Asana vs. HubSpot Sales Hub and other solutions. Updated: February 2026.
885,311 professionals have used our research since 2012.