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Asana vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.0
Asana improves productivity and reduces costs, but ROI is unclear in mature organizations needing additional reporting tools.
Sentiment score
5.9
HubSpot Sales Hub boosts efficiency in lead tracking, communication, and sales management, significantly enhancing business value and strategy.
There is no need to juggle multiple conversations across different platforms, and the search engine works effectively, allowing for pulling up historical data efficiently, which ensures all pertinent information is available.
Construction Superintendent at Sila Nanotechnologies Inc.
The efficiency of building the whole project has increased through team management using Asana.
Senior Data Scientist at a consultancy with 1-10 employees
However, due to its pricing, I need to be careful about adding each user and feature.
Head of Content Marketing at scion social
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
Head of Digital Engineering, Management Consultant at Stax Inc.
 

Customer Service

Sentiment score
6.3
Asana's customer service is responsive and helpful, but technical support experiences vary, and community resources are less comprehensive.
Sentiment score
6.7
HubSpot Sales Hub provides prompt customer service, praised for responsiveness, but faces occasional language and time zone challenges.
The technical support is of high quality.
Head of Content Marketing at scion social
Both email and calling support are working perfectly.
Senior Data Scientist at a consultancy with 1-10 employees
Customer support is quick; whenever we report an issue, the response is prompt.
Sr Technical Product Manager at a tech company with 11-50 employees
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
Head of Digital Engineering, Management Consultant at Stax Inc.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Account Executive at a tech services company with 51-200 employees
The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Scalability Issues

Sentiment score
7.1
Asana is scalable for small to large teams, with seamless integration, although costs can rise with more licenses.
Sentiment score
7.2
HubSpot Sales Hub offers scalable usage for moderate-sized teams, though larger growth may require additional modules and costs.
Asana's scalability is impressive, as the organization has grown from one facility in California to another in Washington State, increasing the workforce from one hundred to about four hundred fifty to five hundred people without any scalability issues throughout a four hundred million dollar construction project.
Construction Superintendent at Sila Nanotechnologies Inc.
Asana's scalability is strong because it works with tools like Microsoft Teams, Slack, Google Workspace, Outlook, Jira, Salesforce, and Power BI.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
Multiple teams and multiple team members can collaborate with each other.
Senior Data Scientist at a consultancy with 1-10 employees
Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Stability Issues

Sentiment score
8.2
Asana is highly rated for reliability, with users appreciating its stability and quick resolution of occasional downtimes.
Sentiment score
8.3
HubSpot Sales Hub is highly rated for stability, consistently reliable with minimal issues and infrequent API glitches.
I have not experienced any stability problems with Asana.
Senior Data Scientist at a tech vendor with 10,001+ employees
Asana is quite stable; it is a tool I can trust.
Head of Content Marketing at scion social
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
Head of Digital Engineering, Management Consultant at Stax Inc.
I don't recall experiencing any outages or downtime with HubSpot Sales Hub.
Process Improvement Consultant at a consultancy with 51-200 employees
 

Room For Improvement

Users find Asana lacking in support, integration, customization, project management features, automation, security, and AI capabilities.
HubSpot Sales Hub requires enhancements in lead capture, automation, pricing, UI modernization, and better training and documentation.
It would be easier if I could assign tasks directly from my email without needing to open Asana.
Head of Content Marketing at scion social
There was no Asana onboarding. They put it all on me and my boss to go through all of the Asana trainings ourselves and then figure it out.
Project Manager at ZERO TO THREE
It would be beneficial to have a native option for Asana to create tickets so we could move away from our main ticketing tool.
NOC Manager at a comms service provider with 51-200 employees
The overall cost is relatively high compared to some alternatives available in the market.
Head of Digital Engineering, Management Consultant at Stax Inc.
The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.
Process Improvement Consultant at a consultancy with 51-200 employees
HubSpot seems to be in the lead right now in terms of consolidating a lot of those point solutions into one core platform, which Sales Hub is a part of, and the CRM and marketing pro are also core to driving our business and go-to-market engine.
VP of sales at a tech vendor with 11-50 employees
 

Setup Cost

Asana offers competitive enterprise pricing with flexible plans, though scaling may increase costs; it's praised for ease and transparency.
HubSpot Sales Hub offers competitive pricing with flexible options, appealing to enterprises, despite potential complexity and varying costs.
To add one user is expensive, which makes me cautious about upgrading or adding more users.
Head of Content Marketing at scion social
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
Sr Technical Product Manager at a tech company with 11-50 employees
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
Head of Digital Engineering, Management Consultant at Stax Inc.
We managed to get a really great discount for the first year because we had recently raised a round of Series A funding, qualifying us as an early-stage startup that received a pretty significant discount in year one.
VP of sales at a tech vendor with 11-50 employees
 

Valuable Features

Asana enhances productivity and collaboration with customizable views, integrations, AI, automation, real-time updates, and intuitive interfaces.
HubSpot Sales Hub streamlines sales with features like pipeline management, CRM integration, and marketing automation for efficient, strategic planning.
Asana's automation allows me to automate deadlines and send notifications to the right people about approaching deadlines.
Head of Content Marketing at scion social
Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available.
Construction Superintendent at Sila Nanotechnologies Inc.
The feature that has made the biggest difference for my team is the cross-functional coordination because it allows communication between the internal team as well as the external teams that are involved in the projects.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
Head of Digital Engineering, Management Consultant at Stax Inc.
The ability to see and track who is engaging with your content, your emails, prioritizing who to follow up with based on a lot of data that is ingested via intent signals and automation is significant.
VP of sales at a tech vendor with 11-50 employees
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
Account Executive at a tech services company with 51-200 employees
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
HubSpot Sales Hub
Ranking in AI Sales & Marketing
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
CRM (14th)
 

Mindshare comparison

As of July 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.5%, down from 21.4% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.3%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Asana1.5%
HubSpot Sales Hub1.3%
Other97.2%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Construction Company
10%
Financial Services Firm
10%
Outsourcing Company
7%
Construction Company
14%
Financial Services Firm
13%
University
11%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Asana vs. HubSpot Sales Hub and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.