Apollo.io vs Campfire Interactive comparison

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Apollo.io

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Executive Summary

We performed a comparison between Apollo.io and Campfire Interactive based on real PeerSpot user reviews.

Find out in this report how the two Opportunity Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Apollo.io vs. Campfire Interactive Report (Updated: June 2025).

Apollo.io vs. Campfire Interactive

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Helped 859,129 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

5th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Campfire Interactive

Ranking in Opportunity Management

9th

Average Rating

7.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Project Management Software (24th)

Featured Reviews

Arbaj Siddiqi

Customer Intelligence analyst at Hyster-yale Group

Doesn't require any maintenance and is user-friendly

We use the solution for inbound solutions Apollo is very user-friendly. Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io. I have been using Apollo.io for one and a half years. The solution is…

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Cole Allen

Global Director, Business Development & Marketing at Chassix Inc.

Dynamically updates IHS forecast data, but it's complicated and requires numerous improvements

There are numerous things they can do to improve the system, which I have communicated repeatedly. We just had our biweekly meeting with the team. Their customer service can be better. They're responsive when we have an urgent issue, but for a lot of the longer term things, such as adjustments we want made in the system or additions we want to be made, we see little to no progress. I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that. The forecast accuracy of Campfire Interactive is usually good. It has helped us save time and costs. However, we have had issues, and actually are currently having issues where some of the take-rate numbers get messed up. When we load it in an IHS forecast, if a specific program in that forecast has added years, the take rates are not applied to those additional years. It ignores the prior input, which leads to errors and data that is not accurate. We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating. The reporting works pretty efficiently, but it can be enhanced by Power BI, which they don't use. It's all Excel-based, which is functional and works. The pricing system, when you get it input, is good, but it is a lot of painful work to get the correct data. I have been working in the system for 3 years. We still have customers where we don't have the dynamic pricing set up, partially because that's our fault; we don't know everything that we should know. It's not entirely on Campfire Interactive, but when we get that information, it can be very difficult to translate it into the Campfire Interactive system and get it calculating properly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the tool's UI. Its user experience is clear."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"The product's most valuable feature is its ease of use, especially for beginners."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"Apollo is very user-friendly."

"It is a scalable solution."

"Campfire Interactive is much better in terms of the dashboard and reporting."

"It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform."

"I appreciate that Campfire Interactive has deep integration with SAP, which helps a lot."

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."

"When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution."

"Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."

"I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities."

"Campfire Interactive has saved us time because the data that we are collecting is the same."

More Campfire Interactive pros

Cons

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"The solution's initial setup process could be better."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"They should provide a larger number of free emails."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."

"I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that."

"There are times when we go to execute reports from their system, and the data does not generate as expected."

"They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."

"We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating."

"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid."

"I can complete in Excel in an hour what might take me six hours in Campfire Interactive."

More Campfire Interactive cons

Pricing and Cost Advice

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's price is reasonable."

"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."

"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."

"It's fairly priced."

"Compared to everything else I have seen, it is very fair."

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

14%

Comms Service Provider

Wholesaler/Distributor

Manufacturing Company

27%

Computer Software Company

26%

Insurance Company

11%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

What is your experience regarding pricing and costs for Campfire Interactive?

I don't get too involved in the overall scope of the pricing. I know what it costs generally, though I'm not an IT system or cost evaluator to say that's good or bad. We had a negotiation with them...

What needs improvement with Campfire Interactive?

I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the to...

What is your primary use case for Campfire Interactive?

The primary use case for Campfire Interactive is for tracking and sales forecasting for the automotive industry, specifically for all the products that our company sells to that market. When I look...

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Product Reports

Opportunity Management

Download Apollo.io product report

Download Campfire Interactive product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Campfire Interactive provides strategic planning and product profitability management, offering businesses comprehensive foresight into financial trajectories and market demands.

Campfire Interactive delivers data-driven insights, helping organizations align their product portfolios with market trends. By enabling scenario planning and strategic forecasting, companies can make informed decisions to maximize their product profitability. Its integration capabilities with existing enterprise systems facilitate streamlined operations, ensuring teams have access to real-time data for quick, adaptable responses to changing market landscapes.

What are the key features of Campfire Interactive?

Strategic Planning: Facilitates long-term planning and forecasting with precision.
Scenario Analysis: Offers detailed what-if analysis to align with market dynamics.
Profitability Management: Tracks and optimizes the profitability of product portfolios.

What benefits or ROI can be expected with Campfire Interactive?

Optimize Product Profitability: Enhance profit margins by aligning product strategies with market demand.
Data-Driven Decisions: Leverage analytics for informed strategic choices.
Efficient Resource Allocation: Streamline processes and allocate resources strategically.

Campfire Interactive is used extensively in industries reliant on meticulous product planning and forecasting. Automotive and aerospace sectors benefit from its ability to integrate complex data streams, improving coordination and maximizing profit potential through enhanced market understanding.

Apollo.io vs. Campfire Interactive