Apollo.io vs Campfire Interactive comparison

Apollo.io and Campfire Interactive are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 8.1, while Campfire Interactive is ranked #6 with an average rating of 7.4. Apollo.io holds a 15.2% mindshare in OM, compared to Campfire Interactive’s 2.8% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 77% of Campfire Interactive users who would recommend it.

Apollo.io

Read 14 Apollo.io reviews

683 Views
683 Comparison Views

81% willing to recommend

Campfire Interactive

Read 9 Campfire Interactive reviews

737 Views
376 Comparison Views

77% willing to recommend

Apollo.io

Campfire Interactive

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Apollo.io and Campfire Interactive based on real PeerSpot user reviews.

Find out in this report how the two Opportunity Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Apollo.io vs. Campfire Interactive Report (Updated: September 2025).

Buyer's Guide

Apollo.io vs. Campfire Interactive

September 2025

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Helped 869,202 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Campfire Interactive

Ranking in Opportunity Management

6th

Average Rating

7.4

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Project Management Software (14th)

Mindshare comparison

As of October 2025, in the Opportunity Management category, the mindshare of Apollo.io is 15.2%, up from 12.4% compared to the previous year. The mindshare of Campfire Interactive is 2.8%. It is calculated based on PeerSpot user engagement data.

Opportunity Management Market Share Distribution
Product	Market Share (%)
Apollo.io	15.2%
Campfire Interactive	2.8%
Other	82.0%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

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Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

Works very well for opportunity management and sales forecasting for the automotive industry

I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the tool itself, although there are some aspects that could be better with the tool. The issues are more related to technical service, specifically when we have an issue or problem with the tool, the communication gap, and the follow-through on issues that need improvement. They're fully aware of that concern, and they're doing things to address it. From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected. When that happens, we have to inform the Campfire Interactive IT or Support group what the failure is. They have to research and come back to us. In the meantime, we have 2, 4, 6, maybe 12 hours of downtime where people around the world are trying to use the system. Though it affects less than 50 people, these instances are frustrating.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The fact that it combines both database and outreach tools in one place is valuable."

"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."

"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."

"It is a scalable solution."

"I like the tool's UI. Its user experience is clear."

More Apollo.io pros

"I appreciate that Campfire Interactive has deep integration with SAP, which helps a lot."

"I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities."

"I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed."

"The combination Campfire uses for the automotive sector, particularly the IHS forecast, offers unique predictive capabilities."

"Campfire Interactive has saved us time because the data that we are collecting is the same."

"Campfire Interactive is much better in terms of the dashboard and reporting."

"When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution."

"Campfire Interactive’s ability to manage data through business processes and workflows for your organization is good."

More Campfire Interactive pros

Cons

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"They should provide a larger number of free emails."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"The emails are not that accurate, so improvements in that area would be beneficial."

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

More Apollo.io cons

"Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company."

"I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."

"There are times when we go to execute reports from their system, and the data does not generate as expected."

"I can complete in Excel in an hour what might take me six hours in Campfire Interactive."

"It could be a little bit more user-friendly."

"They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."

"I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that."

"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."

More Campfire Interactive cons

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's price is reasonable."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."

"Compared to everything else I have seen, it is very fair."

"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."

"It's fairly priced."

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

10%

Marketing Services Firm

University

Outsourcing Company

23%

Manufacturing Company

20%

Computer Software Company

16%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

By reviewers
Company Size	Count
Large Enterprise	7

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

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What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What is your experience regarding pricing and costs for Campfire Interactive?

My company is in a unique situation because we have had the product for so long. We got grandfathered into some very good pricing. The pricing that my company has currently is very good, but I thin...

See all answers

What needs improvement with Campfire Interactive?

The issue we are having with Campfire Interactive is that it is basically seen as a standalone system and our company is in the process of trying to implement a full company system, a full process ...

See all answers

What is your primary use case for Campfire Interactive?

We are using the OMSF module, which is the revenue planning module.

See all answers

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Product Reports

Buyer's Guide

Apollo.io

October 2025

Download Apollo.io product report

Buyer's Guide

Campfire Interactive

October 2025

Download Campfire Interactive product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Campfire Interactive provides strategic planning and product profitability management, offering businesses comprehensive foresight into financial trajectories and market demands.

Campfire Interactive delivers data-driven insights, helping organizations align their product portfolios with market trends. By enabling scenario planning and strategic forecasting, companies can make informed decisions to maximize their product profitability. Its integration capabilities with existing enterprise systems facilitate streamlined operations, ensuring teams have access to real-time data for quick, adaptable responses to changing market landscapes.

What are the key features of Campfire Interactive?

Strategic Planning: Facilitates long-term planning and forecasting with precision.
Scenario Analysis: Offers detailed what-if analysis to align with market dynamics.
Profitability Management: Tracks and optimizes the profitability of product portfolios.

What benefits or ROI can be expected with Campfire Interactive?

Optimize Product Profitability: Enhance profit margins by aligning product strategies with market demand.
Data-Driven Decisions: Leverage analytics for informed strategic choices.
Efficient Resource Allocation: Streamline processes and allocate resources strategically.

Campfire Interactive is used extensively in industries reliant on meticulous product planning and forecasting. Automotive and aerospace sectors benefit from its ability to integrate complex data streams, improving coordination and maximizing profit potential through enhanced market understanding.

Campfire Interactive

Buyer's Guide

Apollo.io vs. Campfire Interactive

September 2025

Free Report: Apollo.io vs. Campfire Interactive

Find out what your peers are saying about Apollo.io vs. Campfire Interactive and other solutions. Updated: September 2025.

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