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Apollo.io vs Campfire Interactive comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.8
Users find Apollo.io cost-effective and efficient, offering strong returns with accurate data, despite manual lead generation and credit changes.
Sentiment score
3.8
Campfire Interactive boosts efficiency, strategic planning, and decision-making, equating to six extra personnel, with anticipated cost savings.
Comparing the price of Apollo.io to ZoomInfo, Apollo.io provides better value while maintaining data accuracy and consistently generating leads from its database of over 270 million contacts.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
I would say still with the new pricing, Apollo.io is the cheapest and it gives us a positive ROI.
Assistant Manager - Lead Generation at Roar Global
Many campaigns that we have run and are running deliver significant ROI thanks to the quality of the data and the options to build out very tight audiences using a wide variety of targeting filters.
Founder & Group CEO at We Are Team Rocket
Previously, our younger team members would spend three to four days on data entry to compile information that we can now access instantly with Campfire Interactive.
Director of Sales at a manufacturing company with 1,001-5,000 employees
We were able to find six labor equivalents or six individuals’ worth of incremental efficiency through the implementation of Campfire Interactive.
Vice President Business Development at a manufacturing company with 10,001+ employees
Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning.
Director of Sales Planning at a manufacturing company with 5,001-10,000 employees
 

Customer Service

Sentiment score
4.2
Apollo.io's customer service is generally well-rated, but some users report slow responses and dissatisfaction with support efficiency.
Sentiment score
6.8
Campfire Interactive's support is responsive and knowledgeable, but faces challenges with technical updates and complex issue handling.
While the support was adequate, it could be more efficient as the response time was somewhat slow.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
We had issues with Apollo.io's technical support because they repeatedly provided the same responses even when our issues were different.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers
The team is always available to diagnose any issues, respond, and they respond quickly.
Director, Business Systems at a manufacturing company with 10,001+ employees
When they secure many new contracts, the staff can be stretched thin to meet deadlines.
Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees
Overall, their support is good to excellent, but if the issue is a little more complex, it can take a little longer.
Sales Analyst at a manufacturing company with 1,001-5,000 employees
 

Scalability Issues

Sentiment score
4.9
Apollo.io offers flexible scaling and automation, ideal for small teams, with mixed suitability for larger companies.
Sentiment score
5.3
Campfire Interactive's scalability is praised for efficiency but hindered by modular flexibility, implementation, and financial constraints.
They have automation capabilities for cadences and AI functionalities.
Consultant at a tech services company with 1,001-5,000 employees
Apollo.io is not very scalable if your company has a bigger budget - you need to simply move on from Apollo.io.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers
Apollo.io's scalability is very good.
Founder & Group CEO at We Are Team Rocket
I don't have any concerns about scaling up for that. The concerns are more about implementation than scalability.
Market Intelligence & Sales Forecasting at RESRG Automotive
In terms of scalability, Campfire Interactive rates as either a nine out of ten.
Director of Sales at a manufacturing company with 1,001-5,000 employees
The scalability of the system is a ten out of ten.
Vice President Business Development at a manufacturing company with 10,001+ employees
 

Stability Issues

Sentiment score
5.5
Apollo.io is generally stable but has issues with delays, outdated displays, and a slow user interface.
Sentiment score
7.0
Campfire Interactive is stable, with few issues and high ratings due to effective communication and efficient data management.
The app is very heavy and takes time to load, with frequent stuttering and freezing issues.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers
When it slows down so much, we've had to have Campfire Interactive shut down the system and restart it.
Information Technology Manager at a manufacturing company with 10,001+ employees
If there is something that they feel is a bug or needs a fix that needs to be pushed through, we're able to work with them effectively to schedule those things and not be disruptive to the business.
Market Intelligence & Sales Forecasting at RESRG Automotive
There's a lack of global support when we have issues.
Global Director, Business Development & Marketing at Aludyne
 

Room For Improvement

Apollo.io should improve setup, data accuracy, performance, and support while enhancing features for better user experience and satisfaction.
Campfire Interactive users seek improvements in usability, reporting flexibility, integration options, and more modern, user-friendly interfaces.
When it comes to performance, it's a very heavy app now. It takes time to load, stutters, and gets stuck frequently.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers
I want to ensure that the information I'm getting is something I can verify because I receive questions from prospects or clients asking where I got their number.
Consultant at a tech services company with 1,001-5,000 employees
The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part.
Director of Sales at a manufacturing company with 1,001-5,000 employees
They are looking into AI to make longer projections possible and to also improve the quality of the data that we have in the system to calculate this LOP based on historical data or IHS information.
Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees
The issues are more related to technical service, specifically when we have an issue or problem with the tool, the communication gap, and the follow-through on issues that need improvement.
Market Intelligence & Sales Forecasting at RESRG Automotive
 

Setup Cost

Apollo.io offers competitive pricing with plans from $19, appealing free options, and a vast 270 million contact database.
Campfire Interactive offers high-priced solutions with potential negotiations, ensuring smooth implementation and predictable licensing for enterprise clients.
The setup process involves minimal costs and is more affordable compared to other tools such as ZoomInfo.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
We had a one-time fee and now I think they are on a subscription model.
Forecasting Manager at a manufacturing company with 10,001+ employees
They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number.
Market Intelligence & Sales Forecasting at RESRG Automotive
Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses.
Director of Sales at a manufacturing company with 1,001-5,000 employees
 

Valuable Features

Apollo.io enhances lead generation with precise filters, CRM integration, and a resourceful free plan, boosting user satisfaction.
Campfire Interactive enhances productivity with automation, real-time updates, and data integration, supporting collaboration, security, and decision-making.
I can select as many tools as I want, add APIs, link external tools, and add AI.
Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers
Previously in my line of work with Google Cloud, it was important for me to know what solutions companies were currently using, whether they already had Google Cloud solutions or were using competitors.
Consultant at a tech services company with 1,001-5,000 employees
The fact that it combines both database and outreach tools in one place is valuable.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Since it's actually in a system and not being maintained in a spreadsheet, it has improved both time and accuracy.
Information Technology Manager at a manufacturing company with 10,001+ employees
Now everybody is using one set of numbers, and this has helped us improve our revenue forecasting projections by 50%.
Director, Business Systems at a manufacturing company with 10,001+ employees
What makes Campfire Interactive's sales forecasting feature stand out for me is that it is browser-based, making it a unified program solution for forecasting, viewing actuals, analyzing short-term trends, and using that information to create long-term strategies.
Sales Operations Analyst at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Campfire Interactive
Ranking in Opportunity Management
5th
Average Rating
7.8
Reviews Sentiment
5.8
Number of Reviews
18
Ranking in other categories
Project Management Software (9th)
 

Mindshare comparison

As of August 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.7%, down from 17.0% compared to the previous year. The mindshare of Campfire Interactive is 2.0%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io7.7%
Campfire Interactive2.0%
Other90.3%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
reviewer2808297 - PeerSpot reviewer
Global Sales Finance Analyst at a manufacturing company with 10,001+ employees
New forecasting process has cut update time in half and gives instant, accurate sales visibility
From my perspective as an admin user, I like the fact that I am able to get data out much quicker and it is much easier to use than SAP. From my colleagues' perspective as actual users and key account managers, they appreciate it because it is much quicker than moving around in SAP. They can copy an opportunity and all that data gets transferred over, allowing them to update it extremely quickly. The rule-based access control of Campfire Interactive is excellent. We set up a bunch of different levels of what they can see. This was really important for GDPR compliance for our European colleagues regarding what data would be allowed to be seen by whom. We could set up access where key account managers are only able to see their relevant forecasts while giving access to a CBU leader who can see all of the people who report into them, and someone like an SVP can see everybody. Having that rule-based permission is really great. The forecast accuracy of Campfire Interactive is good. It is all dependent on the data you put into the system, but there are certainly no issues with FX translation or incorrect data somehow showing up. Whatever data you put in the system is accurately reflected when you pull the report. The biggest advantage I have seen with Campfire Interactive versus our previous system, SAP, is the speed to make an opportunity. Even going through the CPQ process, you can do it much faster having it all in one system. Being able to pull reports as an admin, I can pull reports on when people have made changes, which makes it much easier if someone makes a mistake or if I need to understand why certain data is present. We can go in and look at version history. Monthly we run a locked version so we can very easily compare what has changed month over month if there have been drastic changes. In our previous system, I would have various downloads of SAP and someone would ask me what changed, and I would be looking through my Excel download files trying to find a file with the two projects I could compare. Now, I just go into Campfire Interactive, go to reports, include frozen, and I can select whatever months I want and compare that exact project over multiple times. That is way quicker and way easier to use. I like the functionality of being able to pull reports right from the system, and data accuracy is great.
report
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Top Industries

By visitors reading reviews
Outsourcing Company
13%
Marketing Services Firm
13%
Comms Service Provider
10%
Retailer
7%
Outsourcing Company
44%
Manufacturing Company
16%
Computer Software Company
8%
Construction Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise3
By reviewers
Company SizeCount
Small Business3
Large Enterprise18
 

Questions from the Community

What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What is your primary use case for Apollo.io?
From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...
What is your experience regarding pricing and costs for Campfire Interactive?
I did not have to deal with the pricing, setup cost, and licensing for Campfire Interactive.
What needs improvement with Campfire Interactive?
Campfire Interactive can be improved as I would like a few things to be more user-friendly. The user interface is slightly dated, the reporting features are also dated, and for our specific busines...
What is your primary use case for Campfire Interactive?
My main use case for Campfire Interactive is opportunity management, reporting, and planning. A specific example of how I use it for opportunity management reporting and planning is budgeting and f...
 

Overview

Find out what your peers are saying about Apollo.io vs. Campfire Interactive and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.