Apollo.io vs Campfire Interactive comparison

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Apollo.io

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Executive Summary

We performed a comparison between Apollo.io and Campfire Interactive based on real PeerSpot user reviews.

Find out in this report how the two Opportunity Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Apollo.io vs. Campfire Interactive Report (Updated: July 2025).

Apollo.io vs. Campfire Interactive

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

3rd

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Campfire Interactive

Ranking in Opportunity Management

7th

Average Rating

7.4

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Project Management Software (17th)

Featured Reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

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Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

Works very well for opportunity management and sales forecasting for the automotive industry

I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the tool itself, although there are some aspects that could be better with the tool. The issues are more related to technical service, specifically when we have an issue or problem with the tool, the communication gap, and the follow-through on issues that need improvement. They're fully aware of that concern, and they're doing things to address it. From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected. When that happens, we have to inform the Campfire Interactive IT or Support group what the failure is. They have to research and come back to us. In the meantime, we have 2, 4, 6, maybe 12 hours of downtime where people around the world are trying to use the system. Though it affects less than 50 people, these instances are frustrating.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"The product's most valuable feature is its ease of use, especially for beginners."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"It is a scalable solution."

"Apollo is very user-friendly."

"I like the tool's UI. Its user experience is clear."

"I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed."

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."

"Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."

"Campfire Interactive is much better in terms of the dashboard and reporting."

"Campfire Interactive’s ability to manage data through business processes and workflows for your organization is good."

"Campfire Interactive has saved us time because the data that we are collecting is the same."

"I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities."

"I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented."

More Campfire Interactive pros

Cons

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"They should provide a larger number of free emails."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The solution's initial setup process could be better."

"They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."

"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."

"There are times when we go to execute reports from their system, and the data does not generate as expected."

"I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that."

"It could be a little bit more user-friendly."

"Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company."

"I can complete in Excel in an hour what might take me six hours in Campfire Interactive."

More Campfire Interactive cons

Pricing and Cost Advice

"The solution's price is reasonable."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."

"Compared to everything else I have seen, it is very fair."

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."

"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."

"It's fairly priced."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

11%

University

10%

Comms Service Provider

Manufacturing Company

21%

Outsourcing Company

20%

Computer Software Company

18%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

What is your experience regarding pricing and costs for Campfire Interactive?

My company is in a unique situation because we have had the product for so long. We got grandfathered into some very good pricing. The pricing that my company has currently is very good, but I thin...

What needs improvement with Campfire Interactive?

The issue we are having with Campfire Interactive is that it is basically seen as a standalone system and our company is in the process of trying to implement a full company system, a full process ...

What is your primary use case for Campfire Interactive?

We are using the OMSF module, which is the revenue planning module.

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Product Reports

Download Apollo.io product report

Opportunity Management

July 2025

Download Campfire Interactive product report

August 2025

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Campfire Interactive provides strategic planning and product profitability management, offering businesses comprehensive foresight into financial trajectories and market demands.

Campfire Interactive delivers data-driven insights, helping organizations align their product portfolios with market trends. By enabling scenario planning and strategic forecasting, companies can make informed decisions to maximize their product profitability. Its integration capabilities with existing enterprise systems facilitate streamlined operations, ensuring teams have access to real-time data for quick, adaptable responses to changing market landscapes.

What are the key features of Campfire Interactive?

Strategic Planning: Facilitates long-term planning and forecasting with precision.
Scenario Analysis: Offers detailed what-if analysis to align with market dynamics.
Profitability Management: Tracks and optimizes the profitability of product portfolios.

What benefits or ROI can be expected with Campfire Interactive?

Optimize Product Profitability: Enhance profit margins by aligning product strategies with market demand.
Data-Driven Decisions: Leverage analytics for informed strategic choices.
Efficient Resource Allocation: Streamline processes and allocate resources strategically.

Campfire Interactive is used extensively in industries reliant on meticulous product planning and forecasting. Automotive and aerospace sectors benefit from its ability to integrate complex data streams, improving coordination and maximizing profit potential through enhanced market understanding.