AWS CloudTrail vs Amplitude comparison

Amplitude and Amazon Web Services (AWS) are both solutions in the User Activity Monitoring category. Amplitude is ranked #4 with an average rating of 8.5, while Amazon Web Services (AWS) is ranked #2 with an average rating of 8.7. Amplitude holds a 3.7% mindshare in UAM, compared to Amazon Web Services (AWS)’s 7.2% mindshare. Additionally, 100% of Amplitude users are willing to recommend the solution, compared to 100% of Amazon Web Services (AWS) users who would recommend it.

Amplitude

Read 11 Amplitude reviews

1,490 Views
30 Comparison Views

100% willing to recommend

AWS CloudTrail

Read 16 AWS CloudTrail reviews

435 Views
435 Comparison Views

100% willing to recommend

Amplitude

AWS CloudTrail

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Executive SummaryUpdated on Mar 3, 2025

Amplitude and AWS CloudTrail are tools for product analytics and AWS account activities monitoring, respectively. AWS CloudTrail has the upper hand in feature richness, while Amplitude offers strong support and competitive pricing.

Features: Amplitude is known for its segmentation and funnel capabilities, offering detailed insights into customer journeys and conversion points. It supports A/B testing and real-time analytics, enabling businesses to adjust strategies swiftly. Advanced cohort analysis allows deeper user behavior understanding. AWS CloudTrail excels in auditing, providing comprehensive insights into AWS account activities. It tracks and monitors API calls and audits changes at the application and resource levels. It integrates with AWS services like AWS Config for security and compliance auditing, aiding in operations management.

Room for Improvement: Amplitude could improve by enhancing its data integration capabilities, expanding support for more data sources, and providing more robust mobile analytics. More comprehensive documentation and enhanced visualization options would benefit users. AWS CloudTrail might benefit from offering a more intuitive user interface, simplifying set-up for less technical users and clarifying its pricing structure. Improved integration with non-AWS tools and simplified alert configurations would enhance its usability for broader use cases.

Ease of Deployment and Customer Service: Amplitude's deployment process is user-friendly, ideal for non-technical teams, with responsive support aiding smooth onboarding. For AWS CloudTrail, set-up can be complex due to its integration within the AWS ecosystem but is supported by extensive AWS documentation and community resources. The technical nature of AWS CloudTrail's set-up demands knowledgeable support staff to manage it efficiently.

Pricing and ROI: Amplitude offers competitive pricing, making it an attractive choice for businesses focusing on growth through analytics. Its ROI is achieved through data-driven decision-making improvements. AWS CloudTrail is part of the AWS Free Tier for basic logs, providing cost benefits for basic monitoring, but additional costs can be incurred for advanced features. The ROI for AWS CloudTrail is found in enhanced security and compliance capabilities, essential for large-scale AWS-dependent organizations.

To learn more, read our detailed AWS CloudTrail vs. Amplitude Report (Updated: December 2025).

Buyer's Guide

AWS CloudTrail vs. Amplitude

December 2025

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Helped 879,425 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amplitude

Ranking in User Activity Monitoring

4th

Average Rating

8.6

Reviews Sentiment

5.3

Number of Reviews

Ranking in other categories

Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (1st), AI Data Analysis (5th), AI Customer Experience Personalization (4th)

AWS CloudTrail

Ranking in User Activity Monitoring

2nd

Average Rating

8.6

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the User Activity Monitoring category, the mindshare of Amplitude is 3.7%, up from 0.8% compared to the previous year. The mindshare of AWS CloudTrail is 7.2%, up from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

User Activity Monitoring Market Share Distribution
Product	Market Share (%)
AWS CloudTrail	7.2%
Amplitude	3.7%
Other	89.1%

User Activity Monitoring

Featured Reviews

Saurav Bhattacharjee

Senior Business Analyst at Arcteryx

Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data

I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.

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ChinnajeeRao

Principal Technical Architect at a tech vendor with 10,001+ employees

Comprehensive log management streamlines workflow and enhances monitoring capabilities

For monitoring, we use Dynatrace. Dynatrace is connected with AWS CloudTrail, so AWS CloudTrail sends the notifications via SNS to Dynatrace. We get notifications, and Dynatrace will send notifications. AWS CloudTrail is a log function that will store all logs easily for whatever services we are using on Amazon. All logs will be stored in AWS CloudTrail for 15 years, as we have the service purchased for that duration. The logs will be stored in AWS CloudTrail via S3 bucket. In AWS CloudTrail, we have enabled CPU, disk, and RAM monitoring. These are three services we are monitoring from AWS CloudTrail. AWS CloudTrail will monitor and produce graphs. We have separate L1 teams for monitoring; they will monitor and share the information. Also, Dynatrace will receive the information, and if any service goes beyond the threshold limit, AWS CloudTrail will create an alert. CloudTrail and CloudWatch are sister services. Both should be preconfigured internally. We only watch the dashboards because we can't go and watch each service; there are multiple servers running and multiple services configured, so we watch only the dashboard graphs. If any graph goes beyond the normal limit, we take action. We watch the graph. If any of the graphs show abnormal activity, then immediately we dig into AWS CloudWatch and AWS CloudTrail. We check the reason by verifying the logs. The graph will show you the time period, so we go into AWS CloudWatch, filter the logs for that particular time period, and from there, we identify the cause of the issue, and then we troubleshoot. API is a main element that allows us to connect AWS CloudWatch to AWS CloudTrail and AWS CloudTrail to Dynatrace. That connection is done via API. By API, everything is integrated. The integration part is managed by the API, transferring information from one service to another. We are not working on the API; the configuration team, the cloud operations team, they take care of it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."

"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."

"Amplitude has provided a return on investment, helping us improve campaign targeting and raising personalization accuracy by almost twenty-five percent, while saving us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved."

"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."

"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."

"Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts."

More Amplitude pros

"AWS CloudTrail helps in accelerating incident investigation and response. It increases it because I pull out the logs to CloudTrail, and from CloudTrail watch, I'll send it to the Security Hub and do a visualization with Prometheus and Grafana."

"The management events and CloudTrail Insights are valuable."

"AWS CloudTrail is currently underutilized and has potential for many more use cases."

"In one specific scenario, we encountered a situation where a terminated employee still had access to our environment without our knowledge. With AWS CloudTrail, we could track and monitor the employees' activities, revealing that they were downloading specific files from our customer's environment. Without it enabled, we wouldn't have been aware of this."

"AWS CloudTrail integrates with AWS Config and provides custom event, security, and compliance auditing."

"The solution is good as a central logging platform for showing all cloud events."

"It is a stable solution. AWS handles it well."

"The product’s most valuable feature is monitoring. It helps us audit the changes in AWS account at the application and resource level."

More AWS CloudTrail pros

Cons

"Amplitude could be improved by being cheaper."

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."

"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."

"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."

"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."

"Setting up reports in Amplitude was challenging for me as a newer user."

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."

"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."

More Amplitude cons

"Searching the logs is not very easy; it requires a lot of patience and hard work to find the right information in the log."

"More controls should be introduced in CloudTrail, especially to see the logs in CloudTrail itself without saving them in S3, as S3 starts to incur charges."

"Filtering multiple values within the console is a feature that has yet to exist in AWS CloudTrail. You can look up a user identity, service, or action, but you can't search for multiple dimensions."

"I have not experienced any challenges while using it."

"Maybe if we could do direct queries on CloudTrail without needing to export it to Athena, that'd be great."

"AWS CloudTrail should be redesigned to capture non-API calls. It would be more effective to have one tool that can perform multiple tasks instead of relying on multiple services for non-API activities."

"AWS CloudTrail could benefit from more comprehensive documentation and broader service integration."

"The solution should incorporate visibility for CloudWatch events."

More AWS CloudTrail cons

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."

"The solution is free if you don't need customizations but is not expensive otherwise."

"AWS CloudTrail is free."

"AWS CloudTrail is a cheap solution."

"It is a very cheap service because management is a SaaS offering from AWS."

"CloudTrail itself is free of cost."

"AWS CloudTrail is pretty affordable, and I have to double-check, but the service is free to use. I can add logs on the console, but if I want to store logs long-term, then I have to pay a storage fee, but it's relatively inexpensive."

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Insurance Company

Comms Service Provider

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	7
Large Enterprise	3

Questions from the Community

What do you like most about Amplitude?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.

See all answers

What needs improvement with Amplitude?

Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...

See all answers

What is your primary use case for Amplitude?

Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...

See all answers

What do you like most about AWS CloudTrail?

In one specific scenario, we encountered a situation where a terminated employee still had access to our environment without our knowledge. With AWS CloudTrail, we could track and monitor the emplo...

See all answers

What is your experience regarding pricing and costs for AWS CloudTrail?

AWS CloudTrail is categorized into management events, data events, and CloudTrail Insights. For one hundred thousand events, management costs are approximately two dollars, data events ten cents, a...

See all answers

What needs improvement with AWS CloudTrail?

I do not think there could be improvements in AWS CloudTrail because I am too small to suggest anything. It is already a well-established service from AWS, and I have only been using it for the las...

See all answers

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Product Reports

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Amplitude

December 2025

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Buyer's Guide

AWS CloudTrail

December 2025

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Also Known As

ClearBrain

CloudTrail

Overview

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude

AWS CloudTrail is a service that enables governance, compliance, operational auditing, and risk auditing of your AWS account. With CloudTrail, you can log, continuously monitor, and retain account activity related to actions across your AWS infrastructure. CloudTrail provides event history of your AWS account activity, including actions taken through the AWS Management Console, AWS SDKs, command line tools, and other AWS services. This event history simplifies security analysis, resource change tracking, and troubleshooting. In addition, you can use CloudTrail to detect unusual activity in your AWS accounts. These capabilities help simplify operational analysis and troubleshooting.

Amazon Web Services (AWS)

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

HTC, British Gas, Solinor, 2C2P

Buyer's Guide

AWS CloudTrail vs. Amplitude

December 2025

Free Report: AWS CloudTrail vs. Amplitude

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