AWS CloudTrail vs Amplitude comparison

Amplitude and Amazon Web Services (AWS) are both solutions in the User Activity Monitoring category. Amplitude is ranked #7 with an average rating of 8.3, while Amazon Web Services (AWS) is ranked #2 with an average rating of 8.5. Amplitude holds a 2.2% mindshare in UAM, compared to Amazon Web Services (AWS)’s 8.0% mindshare. Additionally, 100% of Amplitude users are willing to recommend the solution, compared to 100% of Amazon Web Services (AWS) users who would recommend it.

Amplitude

Read 4 Amplitude reviews

9 Views
7 Comparison Views

100% willing to recommend

AWS CloudTrail

Read 14 AWS CloudTrail reviews

350 Views
16 Comparison Views

100% willing to recommend

Amplitude

AWS CloudTrail

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 3, 2025

Amplitude and AWS CloudTrail are tools for product analytics and AWS account activities monitoring, respectively. AWS CloudTrail has the upper hand in feature richness, while Amplitude offers strong support and competitive pricing.

Features: Amplitude is known for its segmentation and funnel capabilities, offering detailed insights into customer journeys and conversion points. It supports A/B testing and real-time analytics, enabling businesses to adjust strategies swiftly. Advanced cohort analysis allows deeper user behavior understanding. AWS CloudTrail excels in auditing, providing comprehensive insights into AWS account activities. It tracks and monitors API calls and audits changes at the application and resource levels. It integrates with AWS services like AWS Config for security and compliance auditing, aiding in operations management.

Room for Improvement: Amplitude could improve by enhancing its data integration capabilities, expanding support for more data sources, and providing more robust mobile analytics. More comprehensive documentation and enhanced visualization options would benefit users. AWS CloudTrail might benefit from offering a more intuitive user interface, simplifying set-up for less technical users and clarifying its pricing structure. Improved integration with non-AWS tools and simplified alert configurations would enhance its usability for broader use cases.

Ease of Deployment and Customer Service: Amplitude's deployment process is user-friendly, ideal for non-technical teams, with responsive support aiding smooth onboarding. For AWS CloudTrail, set-up can be complex due to its integration within the AWS ecosystem but is supported by extensive AWS documentation and community resources. The technical nature of AWS CloudTrail's set-up demands knowledgeable support staff to manage it efficiently.

Pricing and ROI: Amplitude offers competitive pricing, making it an attractive choice for businesses focusing on growth through analytics. Its ROI is achieved through data-driven decision-making improvements. AWS CloudTrail is part of the AWS Free Tier for basic logs, providing cost benefits for basic monitoring, but additional costs can be incurred for advanced features. The ROI for AWS CloudTrail is found in enhanced security and compliance capabilities, essential for large-scale AWS-dependent organizations.

To learn more, read our detailed AWS CloudTrail vs. Amplitude Report (Updated: June 2025).

Buyer's Guide

AWS CloudTrail vs. Amplitude

June 2025

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Helped 859,129 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amplitude

Ranking in User Activity Monitoring

7th

Average Rating

8.2

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Customer Data Analysis (1st), Web Analytics (2nd), Mobile Marketing and Advertising (1st)

AWS CloudTrail

Ranking in User Activity Monitoring

2nd

Average Rating

8.6

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the User Activity Monitoring category, the mindshare of Amplitude is 2.2%, up from 0.2% compared to the previous year. The mindshare of AWS CloudTrail is 8.0%, down from 13.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

User Activity Monitoring

Featured Reviews

Suraj Chandak

Technology Associate at Western Union

Used for reporting and monitoring purposes and to check the business KPIs

We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution. I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively. Overall, I rate the solution a nine out of ten.

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NabeelHassan

AWS Trainer at National Vocational and Technical Training Commission

Exploring management events and insights for enhanced compliance

More controls should be introduced in CloudTrail, especially to see the logs in CloudTrail itself without saving them in S3, as S3 starts to incur charges. Real-time log submission could be improved, as sometimes there is a lag of around two to three minutes, which should be under a minute.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."

"We can create charts and bar charts for visualization purposes and check real-time data with the solution."

"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."

"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."

"AWS CloudTrail features a totally cloud-based deployment."

"The product’s most valuable feature is monitoring. It helps us audit the changes in AWS account at the application and resource level."

"In one specific scenario, we encountered a situation where a terminated employee still had access to our environment without our knowledge. With AWS CloudTrail, we could track and monitor the employees' activities, revealing that they were downloading specific files from our customer's environment. Without it enabled, we wouldn't have been aware of this."

"It is a stable solution. AWS handles it well."

"The solution is good as a central logging platform for showing all cloud events."

"AWS CloudTrail provides significant efficiency gains as it allows thorough monitoring of the environment, contributing substantially to security improvements."

"From a scalability point of view, the tool has no issue, and it is completely fine."

"What I found most valuable in AWS CloudTrail is that it provides a good context of what's happening in the environment, so it's an excellent way to baseline what's occurring. I also like that AWS CloudTrail helps with audits."

More AWS CloudTrail pros

Cons

"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."

"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."

"The free features in Amplitude Analytics need enhancement."

"Setting up reports in Amplitude was challenging for me as a newer user."

"The platform’s reporting log sheet feature could be more user-friendly."

"AWS CloudTrail only supports AWS, and Azure has its functions, GCP has their own. Dynatrace offers more flexible dashboards and services, making it more adaptable compared to AWS CloudTrail."

"The product's initial setup phase is not pretty straightforward."

"AWS CloudTrail can sometimes generate too much information, which might lead to a lot of unnecessary data, particularly false positives."

"Filtering multiple values within the console is a feature that has yet to exist in AWS CloudTrail. You can look up a user identity, service, or action, but you can't search for multiple dimensions."

"The solution should incorporate visibility for CloudWatch events."

"Maybe if we could do direct queries on CloudTrail without needing to export it to Athena, that'd be great."

"AWS CloudTrail should be redesigned to capture non-API calls. It would be more effective to have one tool that can perform multiple tasks instead of relying on multiple services for non-API activities."

More AWS CloudTrail cons

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."

"AWS CloudTrail is pretty affordable, and I have to double-check, but the service is free to use. I can add logs on the console, but if I want to store logs long-term, then I have to pay a storage fee, but it's relatively inexpensive."

"CloudTrail itself is free of cost."

"AWS CloudTrail is a cheap solution."

"AWS CloudTrail is free."

"The solution is free if you don't need customizations but is not expensive otherwise."

"It is a very cheap service because management is a SaaS offering from AWS."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

11%

Insurance Company

Real Estate/Law Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Amplitude?

I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.

See all answers

What needs improvement with Amplitude?

The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitting method for certain events, restrict reporting capabilities. This contrasts wi...

See all answers

What is your primary use case for Amplitude?

I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google Analytics Four and Google Tag Manager. We recently started using Amplitude Analy...

See all answers

What do you like most about AWS CloudTrail?

In one specific scenario, we encountered a situation where a terminated employee still had access to our environment without our knowledge. With AWS CloudTrail, we could track and monitor the emplo...

See all answers

What is your experience regarding pricing and costs for AWS CloudTrail?

AWS CloudTrail is categorized into management events, data events, and CloudTrail Insights. For one hundred thousand events, management costs are approximately two dollars, data events ten cents, a...

See all answers

What needs improvement with AWS CloudTrail?

AWS CloudTrail should be redesigned to capture non-API calls. It would be more effective to have one tool that can perform multiple tasks instead of relying on multiple services for non-API activit...

See all answers

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Product Reports

Buyer's Guide

Amplitude

June 2025

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Buyer's Guide

AWS CloudTrail

June 2025

Download AWS CloudTrail product report

Also Known As

ClearBrain

CloudTrail

Overview

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude

AWS CloudTrail is a service that enables governance, compliance, operational auditing, and risk auditing of your AWS account. With CloudTrail, you can log, continuously monitor, and retain account activity related to actions across your AWS infrastructure. CloudTrail provides event history of your AWS account activity, including actions taken through the AWS Management Console, AWS SDKs, command line tools, and other AWS services. This event history simplifies security analysis, resource change tracking, and troubleshooting. In addition, you can use CloudTrail to detect unusual activity in your AWS accounts. These capabilities help simplify operational analysis and troubleshooting.

Amazon Web Services (AWS)

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

HTC, British Gas, Solinor, 2C2P

Buyer's Guide

AWS CloudTrail vs. Amplitude

June 2025

Free Report: AWS CloudTrail vs. Amplitude

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