Try our new research platform with insights from 80,000+ expert users

Adobe Commerce vs SAP Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 11.9%, down from 13.7% compared to the previous year. The mindshare of Sana Commerce is 1.6%, up from 1.4% compared to the previous year. The mindshare of SAP Commerce Cloud is 11.1%, down from 17.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
Adobe Commerce11.9%
SAP Commerce Cloud11.1%
Sana Commerce1.6%
Other75.4%
eCommerce Platforms
 

Featured Reviews

Andrew Christodoulou - PeerSpot reviewer
Customization supports complex needs, though speed challenges persist
We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.
MB
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
Saleem Shar - PeerSpot reviewer
Easy to set up, and extremely scalable, but is expensive
The solution is complex due to the rapid development of new features in SAP Commerce, which requires the changing of older technologies and migration to new ones. This makes the process quite complex, especially when migrating from one version to another. For example, I have been using SAP Commerce versions 18 and 19.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Adobe Commerce is the customizable element, as absolutely everything in Adobe Commerce is customizable."
"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."
"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."
"The platform allows us to easily integrate with service vendors, such as delivery services and payment systems."
"On the plus side, when you build everything from scratch in Magento, you can do magic with it."
"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."
"It provides AI features, including a tool called Insight for AI-driven product recommendations."
"The customization capabilities of Adobe Commerce are great."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"SAP Hybris provides us with all of the e-commerce features that a client could need."
"We like that this solution gives our B2B clients a lot of functionality straight 'out of the box', meaning that they don't need to carry out a lot of configuration to be able to use it."
"I chose this out-of-box E-Commerce solution because it helps you start up your E-Commerce business in a very good amount of time since Hybris already provides you the end-to-end flow with minimum customization. You can quickly go live with the customer."
"If you have a client and they want to have an e-commerce project that is based on solid principles, you don't need too much time to develop it."
"Hybris Commerce's most valuable feature is the simple integration with ERP."
"We have found the B2B, B2C and D2C very valuable."
"The user interface can be customized."
"The tool has good performance."
 

Cons

"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."
"The price of Adobe Commerce is very high, actually. If it were possible to have a free version or a limited version, that would be good for users."
"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."
"The product needs to improve its security. Also, they need to improve B2B features."
"Magneto is monolithic in character, making it difficult for us to scale up very high quickly on the content side."
"One significant drawback of Commerce is its substantial size, which allows for extensive customization but also elongates the development process for an e-commerce website."
"Should have a way to communicate properly with the team that builds the platform"
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"The learning curve is high."
"They have just started to work with the cloud, but they only support Microsoft Azure."
"The solution is complex due to the rapid development of new features in SAP Commerce, which requires the changing of older technologies and migration to new ones."
"We would like to be able to easily add functionality to the CMS, such as instant messaging. This would make is much more usable, especially in B2C scenarios."
"The initial setup was complex because it was a prime migration from the PrestaShop platform to commerce cloud, and it was very, very complex to migrate some data from one side to the other."
"They could include additional types of payment implementations. Right now they are just providing CyberSourse."
"The WCS management or content management is not that great."
"Like every other SAP solution, it is very heavy. Also, the transition to the cloud is not very smooth because it is not really a SaaS solution. The upgrades are also not as smooth as you would expect from a complete cloud solution. It should have a product recommendation feature as well as a promotional feature. It should also have more personalizations."
 

Pricing and Cost Advice

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"The cost of implementation is cheap compared to other solutions."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"The solution is very expensive in Turkey."
"SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."
"This is an expensive solution."
"The price is too high."
"The solution is expensive."
"The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."
"The price is quite high."
"I don't know the cost, but it can be expensive."
report
Use our free recommendation engine to learn which eCommerce Platforms solutions are best for your needs.
867,370 professionals have used our research since 2012.
 

Comparison Review

it_user9726 - PeerSpot reviewer
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
8%
Financial Services Firm
7%
Healthcare Company
6%
No data available
Manufacturing Company
14%
Computer Software Company
14%
Retailer
9%
Hospitality Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise3
Large Enterprise5
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise10
 

Questions from the Community

What do you like most about Magento?
The customization capabilities of Adobe Commerce are great.
What needs improvement with Magento?
An additional feature I would want to see included in the next release relates to integrating or moving data from one...
What is your primary use case for Magento?
My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were ...
Ask a question
Earn 20 points
What needs improvement with SAP Hybris Commerce?
The main issue for improvement with SAP Commerce Cloud is the UX/UI and the fact that it's difficult to change it bec...
What is your primary use case for SAP Hybris Commerce?
My main use case is B2B commerce where we work on design improvement and new functionalities that the platform doesn'...
 

Also Known As

Magento, EPiServer Digital Commerce
No data available
SAP Hybris Commerce, Hybris
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
NHS 24
Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms. Updated: August 2025.
867,370 professionals have used our research since 2012.