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Adobe Commerce vs SAP Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2025, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 13.8%, up from 12.8% compared to the previous year. The mindshare of Sana Commerce is 1.4%, down from 1.4% compared to the previous year. The mindshare of SAP Commerce Cloud is 14.0%, down from 20.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms
 

Featured Reviews

Vasanth Kumar Sabaapathi - PeerSpot reviewer
Offers real-time data fetching for e-commerce businesses along with effortless maintenance and excellent tech support
The initial setup is not straightforward, as it varies depending on the business use cases. If experienced professionals are handling the deployment then there are not many obstacles. I would rate the initial setup of Adobe Commerce as nine out of ten. At our company, we work with the cloud version of Adobe Commerce. We used a Waterfall model in our organization, deriving standard SDLC life cycle processes to deploy Adobe Commerce. The solution's initial deployment took around eight months in our company. As part of the initial setup, 11 professionals were required from our company team. The product can be maintained effortlessly.
MB
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
Saleem Shar - PeerSpot reviewer
Easy to set up, and extremely scalable, but is expensive
The solution is complex due to the rapid development of new features in SAP Commerce, which requires the changing of older technologies and migration to new ones. This makes the process quite complex, especially when migrating from one version to another. For example, I have been using SAP Commerce versions 18 and 19.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."
"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."
"Magento is very flexible, and it's one of the biggest e-commerce platforms."
"Magento has changed over the years, but one of the most interesting aspects is that it gets the job done, and a vast community of experts is knowledgeable about the solution."
"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."
"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."
"It provides AI features, including a tool called Insight for AI-driven product recommendations."
"The platform provides an easy way to customize its features."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"I chose this out-of-box E-Commerce solution because it helps you start up your E-Commerce business in a very good amount of time since Hybris already provides you the end-to-end flow with minimum customization. You can quickly go live with the customer."
"Hybris offers a platform designed for speed."
"SAP Hybris provides us with all of the e-commerce features that a client could need."
"The tool has good performance."
"It's the best tool on the market and is a complete e-commerce system for product management. For instance, if the customer has a log enterprise level product, they can manage it here."
"If you have a client and they want to have an e-commerce project that is based on solid principles, you don't need too much time to develop it."
"Some of the most valuable features are its personalized offering, promotion engine, and customer support module."
"We have found the B2B, B2C and D2C very valuable."
 

Cons

"The product needs to improve its security. Also, they need to improve B2B features."
"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."
"The analytics are good but there is room for improvement. There are some limitations due to new regulations causing customer data time delays."
"The solution’s performance could be improved."
"I'm not a technical person, but we had some kind of late response in page loading, let's say page load speed."
"Should have a way to communicate properly with the team that builds the platform"
"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."
"The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"Like every other SAP solution, it is very heavy. Also, the transition to the cloud is not very smooth because it is not really a SaaS solution. The upgrades are also not as smooth as you would expect from a complete cloud solution. It should have a product recommendation feature as well as a promotional feature. It should also have more personalizations."
"We would like to be able to easily add functionality to the CMS, such as instant messaging. This would make is much more usable, especially in B2C scenarios."
"The WCS management or content management is not that great."
"They have just started to work with the cloud, but they only support Microsoft Azure."
"The initial setup was complex because it was a prime migration from the PrestaShop platform to commerce cloud, and it was very, very complex to migrate some data from one side to the other."
"The support team should improve the response time."
"They could include additional types of payment implementations. Right now they are just providing CyberSourse."
"The solution is complex due to the rapid development of new features in SAP Commerce, which requires the changing of older technologies and migration to new ones."
 

Pricing and Cost Advice

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
"The cost of implementation is cheap compared to other solutions."
"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."
"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"This is an expensive solution."
"I don't know the cost, but it can be expensive."
"The price is quite high."
"SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."
"The price is too high."
"The solution is expensive."
"The solution is very expensive in Turkey."
"The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."
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Comparison Review

it_user9726 - PeerSpot reviewer
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
Educational Organization
59%
Computer Software Company
9%
Financial Services Firm
4%
Manufacturing Company
3%
Computer Software Company
18%
Manufacturing Company
13%
Educational Organization
12%
Wholesaler/Distributor
8%
Educational Organization
39%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Magento?
The customization capabilities of Adobe Commerce are great.
What needs improvement with Magento?
The limited availability of experienced developers can make the product costly to maintain.
What is your primary use case for Magento?
At our company, we use Adobe Commerce to support a couple of system integrations. The solution is used for real-time ...
Ask a question
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Also Known As

Magento, EPiServer Digital Commerce
No data available
SAP Hybris Commerce, Hybris
 

Overview

 

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
NHS 24
Find out what your peers are saying about Salesforce, Adobe, SAP and others in eCommerce Platforms. Updated: May 2025.
855,080 professionals have used our research since 2012.