ActiveCampaign vs Freshsales comparison

ActiveCampaign and Freshworks are both solutions in the CRM category. ActiveCampaign is ranked #28 with an average rating of 9.0, while Freshworks is ranked #12 with an average rating of 8.2. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Freshworks’s 1.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Freshworks users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

1,755 Views
1,755 Comparison Views

100% willing to recommend

Freshsales

Read 13 Freshsales reviews

4,221 Views
3,503 Comparison Views

100% willing to recommend

ActiveCampaign

Freshsales

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Freshsales and ActiveCampaign are both competing CRM and marketing automation solutions. ActiveCampaign appears to have an edge with its advanced features, while Freshsales is strong in pricing and support aspects.

Features: Freshsales offers robust lead management, AI-driven insights, and customizable pipelines, ideal for sales management. ActiveCampaign stands out with powerful email marketing, automation, and integration capabilities, suitable for marketing-driven efforts.

Ease of Deployment and Customer Service: ActiveCampaign's deployment is generally straightforward with comprehensive onboarding, while Freshsales provides rapid setup with excellent customer support. Freshsales is noted for its prompt assistance, whereas ActiveCampaign offers extensive tutorials and resources.

Pricing and ROI: Freshsales offers competitive pricing with a clear ROI through its efficient feature set. ActiveCampaign requires a higher investment but delivers substantial ROI with its advanced marketing tools.

To learn more, read our detailed ActiveCampaign vs. Freshsales Report (Updated: August 2026).

Buyer's Guide

ActiveCampaign vs. Freshsales

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Freshsales

Ranking in CRM

12th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (5th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Freshsales is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Freshsales	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Sumesh Gansar

Product Marketing Manager at Samsung

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."

"Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue."

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"Freshsales is user-friendly, scalable and stable."

"Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

"Almost everything has been automated through a process-driven approach, such as sending purchase orders, responding to customer emails, or adding values to emails."

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

More Freshsales pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."

"However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates."

"We can use only one domain in the basic package."

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

"One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software."

"It lacks customizability for complex and larger use cases."

"What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult."

More Freshsales cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"Freshsales is an economical product."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

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Top Industries

By visitors reading reviews

No data available

Construction Company

17%

Comms Service Provider

17%

Outsourcing Company

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What needs improvement with Freshsales?

See all answers

What is your primary use case for Freshsales?

I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...

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What advice do you have for others considering Freshsales?

One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...

See all answers

Comparisons

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Compared 21% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 18% of the time

Data Cloud vs ActiveCampaign

Compared 15% of the time

Levitate vs ActiveCampaign

Compared 14% of the time

Affinity vs ActiveCampaign

Compared 3% of the time

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Pipedrive vs Freshsales

Compared 10% of the time

Zoho CRM vs Freshsales

Compared 10% of the time

Nimble CRM vs Freshsales

Compared 10% of the time

noCRM.io vs Freshsales

Compared 7% of the time

CRM.io vs Freshsales

Compared 6% of the time

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Product Reports

Buyer's Guide

CRM

August 2026

Download ActiveCampaign product report

Buyer's Guide

Freshsales

August 2026

Download Freshsales product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sample Customers

Information Not Available

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Buyer's Guide

ActiveCampaign vs. Freshsales

August 2026

Free Report: ActiveCampaign vs. Freshsales

Find out what your peers are saying about ActiveCampaign vs. Freshsales and other solutions. Updated: August 2026.

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