ActiveCampaign vs IFS Cloud Platform comparison

ActiveCampaign and IFS are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while IFS is ranked #27 with an average rating of 7.8. ActiveCampaign holds a 0.5% mindshare in CRM, compared to IFS’s 0.8% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 87% of IFS users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

312 Views
312 Comparison Views

100% willing to recommend

IFS Cloud Platform

Read 31 IFS Cloud Platform reviews

4,441 Views
533 Comparison Views

87% willing to recommend

ActiveCampaign

IFS Cloud Platform

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Executive SummaryUpdated on Dec 19, 2024

IFS Cloud Platform and ActiveCampaign compete in the business management and marketing automation categories, respectively. IFS Cloud Platform holds an advantage in scalability and support, making it ideal for larger enterprises, while ActiveCampaign shines in marketing automation, appealing to marketing-focused businesses.

Features: IFS Cloud Platform offers enterprise resource planning, asset management, and scalability that benefit large-scale operations. ActiveCampaign provides superior marketing automation, customer segmentation, and effective email marketing capabilities, perfect for organizations prioritizing marketing.

Ease of Deployment and Customer Service: IFS Cloud Platform supports complex business needs with a comprehensive onboarding process and strong customer service. ActiveCampaign offers an intuitive deployment model and accessible customer support, allowing rapid adoption for marketing teams and small to medium-sized businesses.

Pricing and ROI: IFS Cloud Platform generally requires a higher upfront investment but provides significant ROI for enterprises due to its wide-ranging capabilities. ActiveCampaign offers a cost-effective solution with quicker ROI, especially for businesses focused on enhancing marketing efforts. ActiveCampaign's pricing model is attractive for those prioritizing marketing automation, while IFS Cloud Platform justifies its cost with extensive functionality for large operations.

To learn more, read our detailed ActiveCampaign vs. IFS Cloud Platform Report (Updated: September 2025).

Buyer's Guide

ActiveCampaign vs. IFS Cloud Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

IFS Cloud Platform

Ranking in CRM

27th

Average Rating

7.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Customer Experience Management (9th), Field Service Management (2nd), Help Desk Software (17th), ERP (17th), Activity Based Costing Software (7th), Enterprise Asset Management (EAM) (4th), Local Government CRM (13th), IT Asset Management (11th), IT Service Management (ITSM) (14th), License Management (2nd)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of IFS Cloud Platform is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
IFS Cloud Platform	0.8%
ActiveCampaign	0.5%
Other	98.7%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Thangaraj Ramasamy

Consultant at Arcwide

Has supported project management and business customization through strong modular flexibility

The cloud feature in IFS Cloud Platform is predominantly valuable, especially the enterprise asset management module, which IFS has very good business into, along with strong finance, project management, and supply chain management modules; these are the major modules that are performing well with IFS, and the cloud options along with user-friendly customizations for any technical developments are additional advantages. The integration of IoT with IFS Cloud Platform is performing well, enabling us to integrate with predominantly any third party through the standard inbuilt connectors that are readily available, and if we need to customize the integration, we can certainly do that too.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The platform is reliable and stable."

"One of our favorite features is the "Info-Zone", which provides operational intelligence in flight and in context to guide both business users and support teams to productivity."

"The product is quite flexible."

"The best feature is the maintenance module, which is essentially an industry-specific workflow designed with a manufacturing module as per industry standards. It's very precise and specific without having complex functionalities. It's straightforward. Field Service Management is definitely a wonderful product that IFS has developed because it caters to field services. The energy and utility sectors can answer their business needs using the software."

"The solution overall is very versatile and flexible, especially compared to other products."

"Feature-wise, I like the way it provides inventory details...It is a stable solution."

"Individual user profiles that can be configured as templates to minimize data entry."

"The most valuable features of IFS Applications in the latest version are the new user Arena interface. It's from Apps 9, but it brings more flexibility in usage, especially around different devices, such as mobile usage, which doesn't restrict you from using a computer. We are it for the HR side, and it's proving quite good. It has a new modern feel to it similar to a standard cloud application which enhances the user experience."

More IFS Cloud Platform pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Aspects of HR and payroll could be better."

"I have seen that one of the areas that my company has identified for improvement might be the rental management capabilities within the solution."

"I'm a business analyst, so I do a lot of customer-facing work. I take calls from businesses I have to troubleshoot. One thing that bugs me is the error messages you get from IFS. If I get an error message, I have to dig to find the cause because, often, the error message doesn't precisely describe the problem. It'll hint about where the problem lies, but you have to work to find the root cause. It doesn't help in my situation. You expect an error message to point to the field or what is causing the issue."

"Documentation-wise, they need more."

"It would be ideal if, in the future, the product could incorporate IoT and blockchain elements. We'd like to explore more of these types of features going forward."

"The solution needs to improve its documentation and user-friendliness."

"The support provided by IFS Applications has room for improvement. I'm based in Poland, and when my company had an issue, finding people from IFS to give my company the support it needed was difficult."

"An area for improvement would be transactions, which can be tedious to complete as the process is very complex."

More IFS Cloud Platform cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Ask for all-inclusive pricing, as they are pretty flexible if you ask for custom models."

"The product is reasonably priced."

"IFS Applications is expensive software, but it's on par with SAP and Oracle. It's for large enterprises and government entities and not for small and medium-sized enterprises. They have one licensing model, but if you want to have a module-specific license, they provide component-based licenses. Unlike SAP and Oracle, it doesn't have different levels of licensing. It's one level of licensing."

"We pay for a license to use the solution, which is not very expensive."

"IFS Applications are competitive in terms of pricing compared to other vendors, such as SAP, Oracle, and Epicor. They are generally cheaper, especially for licensing costs."

"The additional cost that comes with the solution includes the overhead of the people who are trying to fix the tool issues. These people are trying to reproduce the issue and report it to the technical support and testing with them which is huge. It is the cost of quality in the end."

"I consider it to be a well-priced solution compared to other mid-range or high-end ERP solutions."

"There's an additional yearly cost for support."

More IFS Cloud Platform pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

20%

Manufacturing Company

11%

Energy/Utilities Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	9
Large Enterprise	10

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about IFS Applications?

Scalability-wise, I rate the solution a nine or ten out of ten since it is an extremely scalable solution that can be used for various use cases with thousands of users.

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What is your experience regarding pricing and costs for IFS Applications?

The product is reasonably priced. The costs are justified by the value provided, considering the comprehensive features and minimal need for customization. I rate the pricing a seven out of ten.

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What needs improvement with IFS Applications?

When it comes to AI, I feel that is the area where we expect something more from IFS Cloud Platform. They are working on IFS AI, but we have not explored much into that yet, and if they want to kee...

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Comparisons

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Product Reports

Buyer's Guide

CRM

September 2025

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Buyer's Guide

IFS Cloud Platform

September 2025

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Also Known As

No data available

IFS Applications, Assyst, IFS Cloud

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that make, service, and power our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability. Industrial AI is IFS.ai.

IFS Cloud is a fully composable AI-powered platform, designed for ultimate flexibility and adaptability to our customers’ specific requirements and business evolution. It spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM). IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™.

IFS

Sample Customers

Information Not Available

China Airlines, Electrolux Group, Babcock, Cimcorp, Sky, Multiplex, Veolia.

Buyer's Guide

ActiveCampaign vs. IFS Cloud Platform

September 2025

Free Report: ActiveCampaign vs. IFS Cloud Platform

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