ActiveCampaign vs IFS Cloud Platform comparison

ActiveCampaign and IFS are both solutions in the CRM category. ActiveCampaign is ranked #34 with an average rating of 8.5, while IFS is ranked #20 with an average rating of 8.0. ActiveCampaign holds a 0.4% mindshare in CRM, compared to IFS’s 0.6% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 87% of IFS users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

148 Views
147 Comparison Views

100% willing to recommend

IFS Cloud Platform

Read 30 IFS Cloud Platform reviews

4,136 Views
248 Comparison Views

87% willing to recommend

ActiveCampaign

IFS Cloud Platform

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Executive SummaryUpdated on Dec 19, 2024

IFS Cloud Platform and ActiveCampaign compete in the business management and marketing automation categories, respectively. IFS Cloud Platform holds an advantage in scalability and support, making it ideal for larger enterprises, while ActiveCampaign shines in marketing automation, appealing to marketing-focused businesses.

Features: IFS Cloud Platform offers enterprise resource planning, asset management, and scalability that benefit large-scale operations. ActiveCampaign provides superior marketing automation, customer segmentation, and effective email marketing capabilities, perfect for organizations prioritizing marketing.

Ease of Deployment and Customer Service: IFS Cloud Platform supports complex business needs with a comprehensive onboarding process and strong customer service. ActiveCampaign offers an intuitive deployment model and accessible customer support, allowing rapid adoption for marketing teams and small to medium-sized businesses.

Pricing and ROI: IFS Cloud Platform generally requires a higher upfront investment but provides significant ROI for enterprises due to its wide-ranging capabilities. ActiveCampaign offers a cost-effective solution with quicker ROI, especially for businesses focused on enhancing marketing efforts. ActiveCampaign's pricing model is attractive for those prioritizing marketing automation, while IFS Cloud Platform justifies its cost with extensive functionality for large operations.

To learn more, read our detailed ActiveCampaign vs. IFS Cloud Platform Report (Updated: July 2025).

Buyer's Guide

ActiveCampaign vs. IFS Cloud Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

34th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

IFS Cloud Platform

Ranking in CRM

20th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Field Service Management (1st), Help Desk Software (12th), ERP (13th), Activity Based Costing Software (7th), Enterprise Asset Management (EAM) (2nd), Local Government CRM (8th), IT Asset Management (10th), IT Service Management (ITSM) (11th), License Management (2nd)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of ActiveCampaign is 0.4%, up from 0.2% compared to the previous year. The mindshare of IFS Cloud Platform is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Brendan Fisher

IFS Applications Consultant at Zest Business Process Management Ltd

Robust, customizable, and modern

IFS is a very large and complex software, and implementation of IFS can be challenging and may lead to a difficult lengthy project. It can take between 12 and 24 months in some cases to deploy. I have found that not all clients are fully aware of how big the task is that they're undertaking when they make a decision to move to software like this. Companies need to be more aware of the complexity of an ERP implementation project and while I fully recommend moving to IFS, it is not easy and does require business change when adopting an ERP solution. New features are a difficult ask - I work across multiple industries and everyone would probably choose a different feature. Maybe BIM in Construction or Customs link-ups for importers/exporters.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The most valuable feature is the distribution module."

"There are fewer fields on the user screen compared to other products."

"When it comes to financing, the solution has helped us to concentrate finance functions like accounting processes in one system. This includes about 70 internal entities around the world."

"There tends not to be a massive weakness in the product itself, as weaknesses can quickly be resolved in the next patch or the next release."

"We could quickly understand what was going on and what the customer wanted to do."

"There are fewer fields on the user screen compared to other products. This makes the UI a little bit easier to understand."

"Feature-wise, I like the way it provides inventory details...It is a stable solution."

"The main reason for the ERP project was to bring together our fourteen sites, which had until then worked in separate silos."

More IFS Cloud Platform pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Aspects of HR and payroll could be better."

"Documentation-wise, they need more."

"Some kind of bot assistance, some kind of artificial intelligence to help people solve the problems, would be interesting."

"IFS Applications is not robust enough to handle high-volume transactions, so it's not suitable for larger enterprises."

"IFS uses Crystal Report mostly, which isn't too user-friendly. Developing reports isn't easy and requires a lot of dev time. Since SAP bought it, Crystal Report has become more complicated to use on IFS. You have a dashboard for reporting that is good, but it's incomplete. Most of our clients use Power BI or some additional tooling for BI."

"The CRM was shaky and although this improves in Apps 10, there is room for improvement."

"We would like to see AI-driven CSI functions built into the tool that would allow us to quickly tie our improvement goals to metrics and activities, so Assyst will suggest the next steps to help us get closer to our goals."

"I'm a business analyst, so I do a lot of customer-facing work. I take calls from businesses I have to troubleshoot. One thing that bugs me is the error messages you get from IFS. If I get an error message, I have to dig to find the cause because, often, the error message doesn't precisely describe the problem. It'll hint about where the problem lies, but you have to work to find the root cause. It doesn't help in my situation. You expect an error message to point to the field or what is causing the issue."

More IFS Cloud Platform cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Licensing is on an annual basis, with no additional costs."

"The product is reasonably priced."

"It is better to buy implementation services from IFS than from partners"

"I consider it to be a well-priced solution compared to other mid-range or high-end ERP solutions."

"The additional cost that comes with the solution includes the overhead of the people who are trying to fix the tool issues. These people are trying to reproduce the issue and report it to the technical support and testing with them which is huge. It is the cost of quality in the end."

"Ask for all-inclusive pricing, as they are pretty flexible if you ask for custom models."

"IFS Applications is expensive software, but it's on par with SAP and Oracle. It's for large enterprises and government entities and not for small and medium-sized enterprises. They have one licensing model, but if you want to have a module-specific license, they provide component-based licenses. Unlike SAP and Oracle, it doesn't have different levels of licensing. It's one level of licensing."

"There's an additional yearly cost for support."

More IFS Cloud Platform pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

20%

Manufacturing Company

10%

Energy/Utilities Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

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What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about IFS Applications?

Scalability-wise, I rate the solution a nine or ten out of ten since it is an extremely scalable solution that can be used for various use cases with thousands of users.

See all answers

What is your experience regarding pricing and costs for IFS Applications?

The product is reasonably priced. The costs are justified by the value provided, considering the comprehensive features and minimal need for customization. I rate the pricing a seven out of ten.

See all answers

What needs improvement with IFS Applications?

I am not able to recall much about batch. Documentation-wise, they need more. There is not much available online, and the documentation availability is on the lower side compared to other products,...

See all answers

Comparisons

No data available

SAP ERP vs IFS Cloud Platform

Compared 15% of the time

IBM Maximo vs IFS Cloud Platform

Compared 10% of the time

Microsoft Dynamics 365 Business Central vs IFS Cloud Platform

Compared 10% of the time

SAP S/4HANA vs IFS Cloud Platform

Compared 9% of the time

ServiceNow vs IFS Cloud Platform

Compared 7% of the time

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Product Reports

Buyer's Guide

CRM

July 2025

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Buyer's Guide

IFS Cloud Platform

July 2025

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Also Known As

No data available

IFS Applications, Assyst, IFS Cloud

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that make, service, and power our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability. Industrial AI is IFS.ai.

IFS Cloud is a fully composable AI-powered platform, designed for ultimate flexibility and adaptability to our customers’ specific requirements and business evolution. It spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM). IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™.

IFS

Sample Customers

Information Not Available

China Airlines, Electrolux Group, Babcock, Cimcorp, Sky, Multiplex, Veolia.

Buyer's Guide

ActiveCampaign vs. IFS Cloud Platform

July 2025

Free Report: ActiveCampaign vs. IFS Cloud Platform

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