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Actifio vs NovaStor NovaBACKUP comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
50th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
9
Ranking in other categories
Test Data Management (8th)
NovaStor NovaBACKUP
Ranking in Backup and Recovery
40th
Average Rating
9.4
Reviews Sentiment
6.9
Number of Reviews
3
Ranking in other categories
Disaster Recovery (DR) Software (22nd)
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.5%, up from 0.3% compared to the previous year. The mindshare of NovaStor NovaBACKUP is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
NovaStor NovaBACKUP0.3%
Actifio0.5%
Other99.2%
Backup and Recovery
 

Featured Reviews

Jeff Poulton - PeerSpot reviewer
Has reduced storage requirements for development environments but presents challenges during upgrades and support interactions
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from, whether it's from IBM or from Google through IBM. I'm not sure who physically does the support. Their knowledge isn't great. Plus, the way we use it is not the focus of Google nowadays. Google, as I understand it, bought the product as an add-on to Google Cloud or whatever as a backup and that's not how we use it. I do see some problems with Actifio, specifically keeping current with operating systems. It can be tricky to upgrade Actifio. It can be a challenge. When we've had to do it, we've had to work with their support people, and some of them are just people reading a sheet of instructions. When those instructions are obviously wrong at times because you can tell if you have half a knowledge of what you're doing, it takes ages for them to go off and find someone to explain what's going wrong. So it can be very laborious.
Rainer Kummerfeldt - PeerSpot reviewer
Easy to work and offers features for tape backups, disk backups, and whatever you want
NovaStor NovaBACKUP is still working on new features because they listen to the customers and integrate their needs into new versions. You can see they make progress with each new version. They are much faster than IBM, where you sometimes have to wait years for new features. It is very quick and fast. NovaStor have big competitors like Veeam, which is very fast and aggressive. It's good, but it depends on the price. I think NovaStor might be cheaper. They have a direct connection to their developers and sales teams, which makes getting answers very fast. Veeam has a lot of features, like a special reporting tool. However, I've heard from some customers that Veeam wasn't always the right decision because it couldn't work with their environment. But Veeam has aggressive marketing, which is why they are probably in first place at the moment, besides Commvault. IBM has lost its competitive edge and is trying to catch up, but it might be too late.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"They will assist me in achieving whatever budget issue the client may be having."
"Very user-friendly and the QSA is very good."
"The solution helps reduce costs."
"Very user-friendly and the QSA is very good."
"What really stands out in Actifio is that it can provide us full copies of the database without having full copies of the database."
"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"It is a very good and easy-to-use tool for non-technical people."
"It's the easiest way to configure it."
 

Cons

"When we've had to upgrade Actifio, we've had to work with their support people, and some of them are just people reading a sheet of instructions."
"The initial setup is complex."
"Areas that need improvement would be the support for recovery in the physical environment."
"Google has stopped supporting the on-premise version of the tool."
"Lacks the option to price backup costs within the solution itself."
"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"The room for improvement lies in the compatibility of NovaBACKUP with older operating systems."
"The price of NovaStor NovaBACKUP is an area that can be considered as a weakness or drawback, where improvements are required."
 

Pricing and Cost Advice

"Support is very good. They send out a VM link and help you fix any issues."
"Actifio is cheaper than other tools."
"Pricing is on a case by case basis."
"My company has to make yearly payments towards the solution's maintenance and support."
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Top Industries

By visitors reading reviews
Retailer
16%
Financial Services Firm
16%
Computer Software Company
15%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
What do you like most about NovaStor NovaBACKUP?
It is a very good and easy-to-use tool for non-technical people.
What is your experience regarding pricing and costs for NovaStor NovaBACKUP?
My company has to make yearly payments towards the solution's maintenance and support.
What needs improvement with NovaStor NovaBACKUP?
The room for improvement lies in the compatibility of NovaBACKUP with older operating systems like Windows XP. Some customers still rely on outdated systems due to specific production requirements....
 

Also Known As

No data available
NovaBACKUP
 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Ex'pression College, Osborne Wood Products Inc., REIT Technologies
Find out what your peers are saying about Actifio vs. NovaStor NovaBACKUP and other solutions. Updated: September 2025.
869,760 professionals have used our research since 2012.