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Zoho Analytics Reviews

Vendor: Zoho
4.1 out of 5
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What is Zoho Analytics?

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

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Zoho Analytics is the #5 ranked solution in top Embedded BI Tools, #6 ranked solution in top Reporting Tools, #7 ranked solution in top Business Intelligence Tools, and #7 ranked solution in top Data Visualization solutions. PeerSpot users give Zoho Analytics an average rating of 8.2 out of 10. Zoho Analytics is most commonly compared to Microsoft Power BI: Zoho Analytics vs Microsoft Power BI. Zoho Analytics is popular among the large enterprise segment, accounting for 42% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 13% of all views.
Buyer's Guide
Zoho Analytics
December 2025
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Zoho Analytics mindshare

Product category:
Reporting
As of December 2025, the mindshare of Zoho Analytics in the Reporting category stands at 1.4%, up from 0.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.4%
Microsoft Power BI20.7%
Tableau Enterprise18.0%
Other59.900000000000006%
Reporting

PeerResearch reports based on Zoho Analytics reviews

TypeTitleDate
CategoryReportingDec 29, 2025Download
ProductReviews, tips, and advice from real usersDec 29, 2025Download
ComparisonZoho Analytics vs Microsoft Power BIDec 29, 2025Download
ComparisonZoho Analytics vs Tableau EnterpriseDec 29, 2025Download
ComparisonZoho Analytics vs DomoDec 29, 2025Download
Suggested products
TitleRatingMindshareRecommending
Microsoft Power BI4.020.7%93%327 interviewsAdd to research
Tableau Enterprise4.218.0%90%309 interviewsAdd to research
 
 
Key learnings from peers
Last updated Oct 12, 2025

Valuable Features

Zoho Analytics is praised for its intuitive interface, powerful analytics, and customizable dashboards. Users value its web-based operation, SQL functions, data integration, and visualization features. AI-driven insights enhance decision-making, while Zia and forecasting capabilities add predictive power. Collaborative features support multiple users and streamline reporting. Over 100 data integrations are seamless and effective, providing access to diverse data sources. Scheduling, pivot tables, and decision-making enhancements are other highlighted aspects.
  • "As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
  • "As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
  • "The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."

Room for Improvement

Zoho Analytics users highlight the need for enhanced graphical options and customization in dashboards and reports. The UI and navigation require improvement, as well as support responsiveness. Cleaning and handling data need refinement, especially for pivot tables and SQL functionalities. Other areas needing attention include AI-driven insights accuracy, API connectivity, and collaboration features. Users also find the pricing structure and API limitations problematic, wanting more frequent data updates and efficient data backup systems.
  • "I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
  • "I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
  • "I would appreciate enhanced features in Zoho Analytics that offer greater customization options."

ROI

Zoho Analytics saves users significant staff-time and improves decision-making, making it a valuable investment. Calculating an exact ROI is challenging but users report easier sales, reduced database and data center costs, and improved focus on data analysis. Users have noticed significant advantages in business decisions and reporting with positive feedback. Integrating with Zoho People provides real-time insights. Overall, Zoho is regarded as cost-effective with benefits outweighing costs.

Pricing

Zoho Analytics offers competitive pricing for enterprise buyers, with plans starting at $50 monthly and options for monthly, quarterly, or yearly billing. Setup costs mainly involve time spent on configuration, with no upfront fees. While some users find certain features locked in lower-priced plans, others appreciate the cost-effectiveness compared to competitors like Tableau or Power BI. Pricing is reasonable, with a low annual subscription cost for comprehensive analytics features, making it accessible for varied organizational needs.
  • "I rate the tool's pricing seven out of ten. The licensing costs are yearly."
  • "The product is expensive."
  • "The pricing is okay. It is fair compared to the market."

Popular Use Cases

Organizations primarily use Zoho Analytics for data analysis, dashboard creation, and reporting across sectors like education, finance, and HR. They utilize it for integrating various data sources, enhancing customer experience, and CRM analytics. It supports business intelligence tasks like trend analysis, forecasting, and performance optimization, offering real-time insights and facilitating decision-making through comprehensive visualization tools. Integrating with other platforms, it aids in optimizing operations and improving workflow efficiency.

Service and Support

Zoho Analytics' customer service is generally responsive and helpful but can sometimes be delayed. Users report mixed experiences; some praise its efficiency and accessibility, while others mention the necessity of follow-ups. Technical support is deemed good, with tutorials and helpful guidance, yet occasionally lacks system knowledge and promptness. The support is available through various communication methods, including live chat and WebEx, although some users experience extended wait times or unclear solutions.

Deployment

Zoho Analytics's initial setup is generally straightforward and user-friendly. Many find it easy to upload spreadsheets and create reports using drag-and-drop features. Advanced functionalities can require tech support. Some users mention SQL knowledge is beneficial for more complex reports. Experiences vary depending on previous familiarity with analytics tools. Deployment time depends on report complexity, ranging from hours to days. Success can hinge on properly integrating various data sources within the platform.

Scalability

Zoho Analytics is considered scalable by users from various sectors with data from 1,000 to over 2 million records. With ease of adaptability and scalability support for small to medium-sized companies, users appreciate its simplicity, even for those with basic Excel skills. While some experience performance slowdowns with large data volumes, Zoho Analytics is generally rated between six and nine out of ten for scalability.

Stability

Zoho Analytics is highly stable with minimal downtime. Users reported quick resolution of occasional bugs. Most rate stability between seven to ten out of ten. The tool is strong even with large datasets, although performance and usability issues arise with certain features like Tabular and Pivot. Connectivity affects performance but generally, it's a reliable tool. Limitations include SQL query success and flexibility in creating charts and dashboards, similar to Qlik Sense and Power BI.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Zoho Analytics Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business23
Midsize Enterprise4
Large Enterprise3
By reviewers
By visitors reading reviews
Company SizeCount
Small Business44
Midsize Enterprise19
Large Enterprise46
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
9%
Healthcare Company
7%
Comms Service Provider
7%
Insurance Company
6%
Media Company
5%
University
5%
Educational Organization
5%
Real Estate/Law Firm
5%
Retailer
5%
Marketing Services Firm
5%
Financial Services Firm
4%
Energy/Utilities Company
4%
Wholesaler/Distributor
3%
Construction Company
3%
Logistics Company
3%
Outsourcing Company
3%
Recreational Facilities/Services Company
3%
Non Profit
2%
Government
2%
Leisure / Travel Company
1%
Consumer Goods Company
1%
Agriculture
1%
Transportation Company
1%
Recruiting/Hr Firm
1%

Compare Zoho Analytics with alternative products

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Learn more about Zoho Analytics

Zoho Analytics was previously known as Zoho Reports.

Zoho Analytics customers

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

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Product Categories

Product Categories
Reporting
BI (Business Intelligence) Tools
Data Visualization
Embedded BI

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Zoho Analytics Reviews Summary
Author infoRatingReview Summary
Data Analyst at Mobolution3.0I've used Zoho Analytics daily for two years; it's user-friendly with strong forecasting and AI features, though it has bugs, limited customization, and falls short compared to Power BI in data handling and advanced visualization.
Associate Data Analyst at Monocept4.5I've been using Zoho Analytics for a year to gain real-time HR insights, benefiting from its SQL and BI features, though pivot table limitations and delayed customer service response remain challenges. Overall, I rate it 9 out of 10.
Senior Zoho Developer at a cloud solution provider with self employed4.5I've used Zoho Analytics for over six years to track leads and sales performance. It's easy to use and integrates well, but the pricing structure is complex, and technical support can be inconsistent.
Senior Software Engineer at Transasia Bio-Medicals Ltd.5.0I've used Zoho Analytics for a year to build client-specific dashboards and reports, especially leveraging pivot tables and SQL queries, and I find the support team responsive and the integration with other Zoho modules very beneficial.
Senior people and systems analyst at B_labs & Mylo3.5Zoho Analytics has saved me significant time with its predefined, easy-to-use dashboards, although support delays and limited system knowledge from the team can be frustrating when urgent help is needed, especially compared to my previous experience with Workday.
Senior Product Analyst at Bureau4.0As a product analyst, I found Zoho Analytics effective for enabling stakeholder access to raw data and creating tailored reports, though its SQL limitations and occasional scalability issues slightly hindered efficiency; overall, I’d rate it 8 out of 10.
Software Engineer at Stackbox 3604.5I've used Zoho Analytics extensively for client projects and internal work; it's stable, flexible, and integrates well, though improvements in real-time syncing, custom reporting, and query capabilities would enhance its usefulness further.
Zoho Analyst BI Consultant at The Digital Monkeys3.5I've used Zoho Analytics for two years to manage customer data, build dashboards, and run campaigns. Its integration, visualization, and scalability are strong, though AI insights and the dashboard UI could be improved. Overall, it's effective.