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Iterable Reviews

Vendor: Iterable
4.5 out of 5
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What is Iterable?

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time.Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
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Iterable is the #19 ranked solution in top Marketing Automation solutions. PeerSpot users give Iterable an average rating of 9.0 out of 10. Iterable is most commonly compared to Salesforce Marketing Cloud: Iterable vs Salesforce Marketing Cloud.
Buyer's Guide
Marketing Automation
December 2025
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Helped 879,310 peers since 2012

Iterable mindshare

As of December 2025, the mindshare of Iterable in the Marketing Automation category stands at 1.4%, down from 1.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Iterable1.4%
Salesforce Marketing Cloud14.8%
Marketo9.2%
Other74.6%
Marketing Automation
 
 
Key learnings from peers
Last updated Dec 25, 2025

Valuable Features

  • "Iterable has positively impacted my organization by helping us market our services and reach out to a larger number of clients, which helps us improve our services and understand how large our customer base is."
  • "Iterable has positively impacted my organization, and I have noticed several changes since adopting it, including that it has really saved us time, and for the cost, we are getting amazing value out of the product."
  • "Iterable has really saved us time, and for the cost, we are getting amazing value out of the product."

Room for Improvement

  • "One of the main areas where I would love Iterable to improve is KPI tracking, as it is hard to always attribute the correct conversion with the right marketing channel."
  • "One of the main areas where I would love Iterable to improve is KPI tracking, as it is hard to always attribute the correct conversion with the right marketing channel."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Marketing Automation Buyer's Guide for additional reliable information.

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Product Categories

Product Categories
Marketing Automation

Popular Comparisons

Popular Comparisons
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Iterable Reviews Summary
Author infoRatingReview Summary
digital marketing consultant at KPMG. East Africa5.0I've used Iterable for five years to streamline personalized, multi-channel marketing, saving time and boosting engagement and revenue, though better KPI tracking is needed; it's user-friendly, scalable, and far superior to my previous platforms.
IT Specialist at Dreams of Success Initiative Uganda4.0I use Iterable mainly for personalized email and online marketing; it’s easy to use, reliable, and time-saving, with great analytics, campaign tracking, and responsive support. It meets our needs well with no major drawbacks.