What is our primary use case?
My main use case for Cordial is reaching out to multiple customers through this platform.
A specific example of how I use Cordial is that we have a database of customers, and based on that database, we reach out to customers in different aspects. We reach out to customers by using different mailing services, sending messages, and then sending offer details through Cordial.
I use Cordial for sending personalized messages and SMS services, and I will also use it for different types of sending offers to customers and sending marketing content.
How has it helped my organization?
Cordial has positively impacted our organization in multiple ways. One way is that it helps us keep track of customer movement. It also orchestrates the journey by building automated customer triggers and personalizes information based on customer needs. The AI-powered marketing features are very interesting and help create marketing content around our services and products.
Cordial has helped us regain lost customers who abandoned our services, allowing us to reach out to them and retain our customer base.
What is most valuable?
The best features that Cordial offers are the seamless services and user-friendly interface.
What makes Cordial user-friendly is both the interface and the automation, making it more convenient to use.
Cordial has been built with customer data platform intelligence which reminds me when I am sending offers or details about customers, so the system alerts me that I need to follow up with certain customers on specific aspects. This is one of the very interesting features I found in Cordial. Moreover, it is a SaaS-based technology that helps connect with different customers across different channels, making omnichannel marketing very smooth and easy.
What needs improvement?
I think the major area for improvement in Cordial is the cost of the services, which could be reduced. Additionally, I feel it could be created on a multilingual basis so it can be managed by different states and types of people. Even though it has a wide range of capabilities, integrating more AI-driven capabilities would make marketing and targeting more precise, which would be an added advantage to Cordial.
Regarding Cordial's AI capabilities, I think it needs a little more accuracy. Sometimes, when a customer raises queries and then abandons their journey, the system still suggests actions on those queries without identifying at what stage the customer abandoned. This is an area where I think Cordial should improve.
For how long have I used the solution?
I have been using Cordial for more than one year.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
Cordial's scalability is very good.
How are customer service and support?
I would rate the customer support a ten out of ten.
Which solution did I use previously and why did I switch?
Earlier, we used a service called Amura, but it was very generic and basic, created by local companies. That service was not secure or accurate and did not provide us with a return on investment, which is why we abandoned it in favor of Cordial.
How was the initial setup?
Cordial is quite easy to integrate, and there is no issue with the integration services. The process is very seamless and user-friendly regarding UX and UI, so I do not think any improvement is needed on the user interface basis.
What about the implementation team?
Cordial was purchased through an executive who visited our company, not through the AWS Marketplace.
What was our ROI?
I have seen a return on investment with Cordial.
What's my experience with pricing, setup cost, and licensing?
I think the pricing for Cordial can be reduced a little as we have been using it and expect the pricing to be more customer-friendly.
Which other solutions did I evaluate?
I absolutely evaluated other options before choosing Cordial.
Before choosing Cordial, we evaluated Knowledge Store, Salesforce, Future Scape, and Escape Velocity platforms.
What other advice do I have?
I would rate Cordial around eight out of ten.
I choose eight out of ten because when I compare Cordial with another technology platform available in the market, Cordial has features that other technologies do not have, but it also lacks some features that other platforms possess. It is essential to recognize that one platform cannot fulfill 100% of a customer's needs, but the features Cordial has are more than sufficient for a marketer in a mid-sized company to drive omnichannel marketing.
Regarding Cordial's AI capabilities, I have been told that it is end-to-end encrypted. While I have not checked it from our end, I trust the communication sent by the company and support team, believing that compliance and governance are in place compared to other platforms.
I think others looking into using Cordial should do so because it is a very orchestrated platform that provides opportunities for multi-level omnichannel marketing. People should use Cordial frequently; the only obstacle for some is the pricing of the platform. If that can be managed, I believe this is the best platform available in our country currently. My overall review rating for Cordial is eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
