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Heap vs Matomo comparison

Heap and Matomo are both solutions in the Web Analytics category. Heap is ranked #4 with an average rating of 7.5, while Matomo is ranked #5. Heap holds a 5.2% mindshare in WA, compared to Matomo’s 9.4% mindshare. Additionally, 100% of Heap users are willing to recommend the solution.
Heap
Read 5 Heap reviews
  • 353 Views
  • 342 Comparison Views
100% willing to recommend
Matomo
  • 460 Views
  • 460 Comparison Views
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Heap and Matomo based on real PeerSpot user reviews.

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To learn more, read our detailed Web Analytics Report (Updated: September 2025).
Buyer's Guide
Web Analytics
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
4th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Matomo
Ranking in Web Analytics
5th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Heap is 5.2%, down from 6.6% compared to the previous year. The mindshare of Matomo is 9.4%, down from 11.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Heap5.2%
Matomo9.4%
Other85.4%
Web Analytics
 

Featured Reviews

Harshith Bejjam - PeerSpot reviewer
Provides the availability of defining events, but there could be advanced UI features
We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database. The product could benefit from…
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Insurance Company
14%
Real Estate/Law Firm
11%
Financial Services Firm
8%
Computer Software Company
12%
Construction Company
11%
Financial Services Firm
11%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
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What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
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What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
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Comparisons

Amplitude vs Heap Logo
Amplitude vs Heap
Compared 38% of the time
Google Analytics 360 vs Heap Logo
Google Analytics 360 vs Heap
Compared 24% of the time
Segment vs Heap Logo
Segment vs Heap
Compared 19% of the time
More Heap Competitors
Amplitude vs Matomo Logo
Amplitude vs Matomo
Compared 54% of the time
Google Analytics 360 vs Matomo Logo
Google Analytics 360 vs Matomo
Compared 20% of the time
Mixpanel vs Matomo Logo
Mixpanel vs Matomo
Compared 16% of the time
More Matomo Competitors
 

Product Reports

Buyer's Guide
Heap
September 2025
Heap reportDownload Heap product report
Buyer's Guide
Web Analytics
September 2025
Matomo reportDownload Matomo product report
 

Also Known As

No data available
Piwik
 

Overview

Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.
Heap
Matomo is the only analytics platform that gives you full control over your data and more.
Matomo
 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
Buyer's Guide
Web Analytics
September 2025
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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.