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Heap vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
4th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
2nd
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
42
Ranking in other categories
Cloud Data Warehouse (10th)
 

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Heap is 4.9%, down from 6.5% compared to the previous year. The mindshare of Snowflake Analytics is 4.3%, down from 7.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Snowflake Analytics4.3%
Heap4.9%
Other90.8%
Web Analytics
 

Featured Reviews

Harshith Bejjam - PeerSpot reviewer
Provides the availability of defining events, but there could be advanced UI features
We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database. The product could benefit from…
Garima Goel - PeerSpot reviewer
Have created secure cloud-based data lakes and improved real-time data processing using integrated AI features
There are many capabilities which Snowflake Analytics offers that I find valuable, such as the storage and compute engine that allows working with any cloud system such as AWS or Azure, alongside its efficiencies in storage computation and cost-effectiveness, which saves money compared to on-premise systems. We also have features such as pre-cached results, Time Travel, and fail-safe, which are very useful for restoring data if deleted accidentally, and the streams and data pipes that facilitate real-time ingestion are great features as well. Snowflake Analytics offers multiple new connectors, allowing me to connect it with Kafka, and with Snowpark, I can work with any programming language such as Python, Java, or Scala for data processing and analysis. The data sharing feature offered by Snowflake Analytics is good because it allows sharing specific sets of data to end customers or users from different Snowflake Analytics accounts without exposing the entire dataset for data security reasons. Snowflake Analytics' support for machine learning models and real-time insights has enhanced significantly. Originally, it wasn't strong in AI/ML, but now it has multiple models and forecasting capabilities, providing good competition to tools such as Databricks and Spark. In BI, I have worked majorly with Microsoft Power BI, and the integration with Snowflake Analytics is very easy. The way we integrate Snowflake Analytics with other on-premise systems just requires the warehouse details, username, passwords, and the account name, along with multiple options such as client ID and credentials for logging in and creating a session. The end-to-end encryption provided by Snowflake Analytics is very important because, in my previous firm, working in finance and investment management, data encryption is necessary due to the sensitive nature of customer data and the involvement of people's money. It's crucial to have encryption in transit and at rest, along with data masking features which Snowflake Analytics offers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"The initial setup process was straightforward."
"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"Discerning application and UX weak points, driving better user retention."
"One advantage is that installation is unnecessary since it's cloud-based. You subscribe to a Snowflake instance, configure it, and start using it. It's very user-friendly and allows you to scale up or down based on usage."
"Snowflake Analytics' predictive analytics elements, which incorporate AI, are good and easy to integrate."
"The performance has been good."
"The solution auto-scales and it provides concurrency."
"It's not necessary to use a physical server."
"The most valuable feature of Snowflake Analytics is its performance."
"Time Travel and Snowpipe are good features."
"It's cloud-based technology, so users can spin it up a lot faster"
 

Cons

"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"The product could benefit from more advanced UI features."
"It's more expensive."
"Their analytics could be more user-friendly."
"The platform could work easier for AI implementation compared to one of its competitors."
"The platform's data governance space needs more capability."
"One area that could benefit from enhancement is the user interface for more visual ESM features."
"Improvements are needed in importing and exporting large datasets to and from reporting tools."
"Snowflake's Snowpark is an area of concern where improvements are required."
"Navigating the user console can be challenging, particularly when looking for details like the account ID."
"We were experiencing errors while running reports and making connections."
"The product's cost is an area of concern where improvements are required."
 

Pricing and Cost Advice

"The solution is expensive."
"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The product's pricing is subjective."
"I rate the product price a seven on a scale of one to ten, where one is low price, and ten is high price."
"Snowflake Analytics is not an expensive solution, and its pricing is average."
"When using Snowflake, you pay based on your usage. They calculate how much CPU has been used. If you use excess warehouse storage, you are charged one credit per hour. If you are in Asia, you are charged $3 per credit. If you have 10 users running parallel with the same excess, you will be charged $30."
"The pricing is on the higher side."
"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."
"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."
"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Insurance Company
13%
Real Estate/Law Firm
11%
Financial Services Firm
8%
Computer Software Company
16%
Retailer
9%
Financial Services Firm
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise12
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.
What needs improvement with Snowflake Analytics?
There are some minor issues encountered with Snowflake Analytics, such as problems when working with identity or row number generating different results or issues with referential integrity, which ...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Heap vs. Snowflake Analytics and other solutions. Updated: September 2025.
869,202 professionals have used our research since 2012.