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Heap vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
5th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
40
Ranking in other categories
Cloud Data Warehouse (9th)
 

Mindshare comparison

As of June 2025, in the Web Analytics category, the mindshare of Heap is 6.7%, up from 6.1% compared to the previous year. The mindshare of Snowflake Analytics is 5.3%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
Paresh_Nayak - PeerSpot reviewer
Enables data-driven decision-making with robust features and effective scalability
The internal design engine and the columnar database are particularly valuable. These features reduce input and output memory, which is crucial in handling large data sets. The solution fulfills the business requirement for scaling and analytics. Snowflake Analytics supports data security with a single sign-on feature and complies with framework regulations, which is highly beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Discerning application and UX weak points, driving better user retention."
"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"The initial setup process was straightforward."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"What we found most valuable in Snowflake Analytics are its attributes that are very convenient for business use such as data sharing, cloning, time travel, and fail-safe. It's a good product all in all."
"Snowflake Analytics has a bright future and is capturing the market across various domains such as life sciences, BFSI, and supply chain."
"Scalability-wise, I rate the solution a ten out of ten."
"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."
"One of the valuable features is the solution’s time travel capability. The solution is highly stable. The solution is highly scalable. The initial setup is straightforward, and the deployment process is quick and efficient. I recommend the solution. Overall, I rate it a perfect ten."
"Very good flexibility and it offers computation completely decoupled from the storage."
"The most important feature is the warehouse functionality."
"One of the distinctive features of Snowflake is its ability to handle large datasets efficiently."
 

Cons

"Their analytics could be more user-friendly."
"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"The product could benefit from more advanced UI features."
"It's more expensive."
"Navigating the user console can be challenging, particularly when looking for details like the account ID."
"The solution needs to consider including some updates in the future."
"Machine learning should be improved."
"The solution's high price can be an area of concern that needs improvement."
"Snowflake's Snowpark is an area of concern where improvements are required."
"The UI must be improved."
"Machine learning in Snowflake isn't as advanced as in other products. I haven't heard of any successful industry-wide use cases of machine learning implemented in Snowflake. It might take a couple of years to reach the same level as Databricks."
"I don't see many drawbacks with Snowflake Analytics, but it's not as mature as other tools. It is evolving and needs to integrate various features, like data loading and analytics, better. These components are not fully connected, so the tool should become a more integrated application."
 

Pricing and Cost Advice

"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The solution is expensive."
"The product's pricing is subjective."
"It is an expensive solution, but the kind of usability and flexibility it proactively provides for the organizations justify the price."
"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."
"The cost of Snowflake Analytics is low, any small organization can use it."
"I have been using free trial version."
"The pricing is on the higher side."
"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."
"Snowflake Analytics is not an expensive solution, and its pricing is average."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Insurance Company
15%
Financial Services Firm
11%
Real Estate/Law Firm
10%
Computer Software Company
17%
Retailer
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake Analytics is quite economical. It does not appear to incur significant extra expenses beyond the solution's initial cost. However, a complete pricing analysis is still in progress.
What needs improvement with Snowflake Analytics?
The advantages of Snowflake Analytics outweigh the disadvantages. However, if it offered flexibility similar to Oracle and supported more heterogeneous data sources and database connectivity, it wo...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Heap vs. Snowflake Analytics and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.