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Heap vs Snowflake Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
7th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
40
Ranking in other categories
Cloud Data Warehouse (8th)
 

Mindshare comparison

As of May 2025, in the Web Analytics category, the mindshare of Heap is 7.1%, up from 6.1% compared to the previous year. The mindshare of Snowflake Analytics is 6.0%, down from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
KamleshPant - PeerSpot reviewer
Data ecosystem thrives with advanced governance and streaming capabilities
It is a data offering where I can see data lineage, data governance, and data security. Snowflake has a streaming capability to work with real-time streaming data and delta tables. Additionally, task management, job scheduling, and connecting multiple data sources unify my data across internal and external sources. The system ecosystem for analytics is enhanced, and AI capabilities are incorporated.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can track customer behavior with your project, such as how the customer envisions, navigates, uses CPA, and every touch point on the website. You can plan to optimize the phases and the customer behavior of the journey."
"The initial setup process was straightforward."
"An immensely useful feature is the retention graphs with the ability to generate retention data for individual features."
"With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"Discerning application and UX weak points, driving better user retention."
"It's not necessary to use a physical server."
"The performance has been good."
"It's cloud-based technology, so users can spin it up a lot faster"
"The most valuable features of Snowflake for our data analytics are its time travel capability, allowing easy data recovery, and its automatic optimization of partitioning and clustering."
"Snowflake Analytics' most valuable feature is its inbuilt infrastructure for executing queries, which I don't have to manage based on my data volume as it's taken care of by Snowflake."
"Snowflake Analytics has a bright future and is capturing the market across various domains such as life sciences, BFSI, and supply chain."
"Features like the fact that the solution is very fast and available on the cloud are some of the valuable attributes of the solution."
"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."
 

Cons

"It's more expensive."
"The product could benefit from more advanced UI features."
"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"Their analytics could be more user-friendly."
"Improvements are needed in importing and exporting large datasets to and from reporting tools."
"The platform's data governance space needs more capability."
"Machine learning should be improved."
"Implementing everything on-premise is challenging because it require proper support from advisors, DBAs, and others."
"The platform could work easier for AI implementation compared to one of its competitors."
"I cannot comment on the product's stability because we are still struggling with its performance."
"The pricing visibility is complex. If you understand pricing, you can estimate costs, but if not, it can be challenging."
"The solution’s interface is good but it could be improved."
 

Pricing and Cost Advice

"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The solution is expensive."
"The cost of Snowflake Analytics is low, any small organization can use it."
"The product's pricing is subjective."
"I rate the product price a seven on a scale of one to ten, where one is low price, and ten is high price."
"Snowflake Analytics is not an expensive solution, and its pricing is average."
"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."
"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."
"The pricing is on the higher side."
"I have been using free trial version."
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Top Industries

By visitors reading reviews
Insurance Company
20%
Computer Software Company
17%
Financial Services Firm
12%
Healthcare Company
7%
Computer Software Company
20%
Retailer
13%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What is your experience regarding pricing and costs for Snowflake Analytics?
Snowflake is better and cheaper than Redshift and other cloud warehousing systems. It's economical.
What needs improvement with Snowflake Analytics?
Most features are already available. Perhaps AIML integration might be further needed, or Snowflake is already implementing it. AIML-based SQL prompt and query generation could be an area for enhan...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Heap vs. Snowflake Analytics and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.