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Structured vs ZiftOne [EOL] comparison

Structured and Unifyr are both solutions in the Partner Relationship Management (PRM) category. Additionally, 100% of Structured users are willing to recommend the solution.
Structured
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100% willing to recommend
 

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Executive SummaryUpdated on Nov 27, 2025

ZiftOne [EOL] and Structured compete in the tech industry, each offering unique strengths. Structured seems to have the upper hand due to its comprehensive feature set, which may warrant the investment despite ZiftOne's advantages in pricing and support.

Features: ZiftOne offers marketing automation capabilities, comprehensive channel management, and a focus on channel marketing efficiency. Structured includes outstanding analytic tools, extensive integration options, and features suitable for organizations needing in-depth data insights.

Ease of Deployment and Customer Service: ZiftOne's deployment is straightforward and supported by responsive customer service. Structured's deployment is more complex but benefits from dedicated support ensuring minimal disruptions.

Pricing and ROI: ZiftOne requires a lower initial setup cost, leading to quicker ROI for budget-conscious organizations. Structured, with its higher initial investment, offers a rich feature set and integration capabilities, potentially resulting in higher long-term returns.

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To learn more, read our detailed Partner Relationship Management (PRM) Report (Updated: November 2025).
Buyer's Guide
Partner Relationship Management (PRM)
November 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Structured
Average Rating
9.0
Reviews Sentiment
4.7
Number of Reviews
3
Ranking in other categories
Channel Marketing Automation Software (1st), Partner Relationship Management (PRM) (6th)
ZiftOne [EOL]
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Featured Reviews

reviewer2757024 - PeerSpot reviewer
reviewer2757024
Director, Partner Marketing at a outsourcing company with 1,001-5,000 employees
Co-branded content has reached partners faster and personalized campaigns have improved engagement
It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10. Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated. The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual. StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform. The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb. Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform. We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.
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Top Industries

By visitors reading reviews
Marketing Services Firm
22%
Wholesaler/Distributor
15%
Retailer
13%
Financial Services Firm
11%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for StructuredWeb?
The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...
See all answers
What needs improvement with StructuredWeb?
To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...
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What is your primary use case for StructuredWeb?
My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...
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Comparisons

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Compared 9% of the time
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Compared 7% of the time
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Compared 6% of the time
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Product Reports

Buyer's Guide
Structured
December 2025
Structured reportDownload Structured product report
Buyer's Guide
Partner Relationship Management (PRM)
November 2025
ZiftOne [EOL] reportDownload ZiftOne [EOL] product report
 

Also Known As

StructuredWeb
Marketing Advocate, ZiftONE
 

Overview

StructuredWeb revolutionizes channel sales and marketing with an AI-first platform addressing key challenges in campaign execution and partner engagement.

Leading companies like IBM, Google, and Dell leverage StructuredWeb to transform partner ecosystems by swiftly launching, syndicating, and optimizing partner campaigns. The platform automates the marketing lifecycle, enhancing partner outreach and boosting revenue.

What are the Key Features of StructuredWeb?
  • Campaign Automation: Design and launch multi-touch campaigns quickly with reporting and localization in 130+ languages.
  • Content Syndication: Seamless delivery of content to partner portals without IT intervention.
  • Marketplace & Add-Ons: Access pre-packaged marketing services for purchase via incentives.
  • Guided Partner Journeys: Workflow guides ensure consistent campaign execution.
  • Platform Personalization: Tailor content by partner profile or region.
Why Choose StructuredWeb for Your Business?
  • Faster Time to Market: Launch sophisticated campaigns in under an hour.
  • Higher Partner Adoption: Boost partner confidence with localized assets and workflows.
  • Measurable ROI: Utilize analytics for tracking engagement and lead conversion.
  • Scalable Efficiency: Demand generation without increasing headcount.

StructuredWeb is implemented across industries needing streamlined partner marketing, allowing rapid campaign deployment while catering to enterprise-level demands and localization needs.

Structured

ZiftOne [EOL] delivers a comprehensive marketing and channel management experience, designed for businesses aiming to enhance partner relationships and streamline marketing efforts through a robust platform.

ZiftOne [EOL] stands out by providing an integrated approach to channel marketing, allowing businesses to simplify partner engagement and drive measurable results. It's known for blending partner management with marketing automation, offering businesses the ability to effectively nurture leads, manage partner relationships, and improve content delivery. This approach ensures businesses can keep partners informed, engaged, and aligned with marketing goals.

What are the essential features of ZiftOne [EOL]?
  • Marketing Automation: Streamlines marketing efforts, allowing for efficient campaign management and analytics.
  • Partner Relationship Management: Enhances collaboration and communication with partners to drive success.
  • Lead Distribution: Facilitates smooth lead sharing and tracking to optimize conversion rates.
  • Content Syndication: Ensures that partners have access to updated and relevant content.
What ROI should users expect in reviews?
  • Efficiency Gains: Users report significant time savings in campaign execution and partner management.
  • Increased Engagement: Enhanced partner engagement through streamlined communication and marketing tools.
  • Improved Analytics: Access to detailed metrics that drive data-informed decisions.

In industries such as technology, manufacturing, and service sectors, ZiftOne [EOL] is implemented to enhance partner marketing efforts. Companies have integrated this platform to support complex sales processes, ensuring consistent branding and messaging across channel partners. This adaptability makes it a choice for businesses seeking to improve channel collaboration and marketing outcomes.

Unifyr
 

Sample Customers

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE
Aerohive Networks, Avaya, AVID, Canon, DellEMC, Dolby, Kaspersky, Oracle, Renesas, Sage, Star2Star Communications, Xerox
Buyer's Guide
Partner Relationship Management (PRM)
November 2025
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