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SAP Commerce Cloud vs Sana Commerce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sana Commerce
Ranking in eCommerce Platforms
13th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
SAP Commerce Cloud
Ranking in eCommerce Platforms
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
19
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the eCommerce Platforms category, the mindshare of Sana Commerce is 1.9%, up from 1.2% compared to the previous year. The mindshare of SAP Commerce Cloud is 6.4%, down from 15.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Market Share Distribution
ProductMarket Share (%)
SAP Commerce Cloud6.4%
Sana Commerce1.9%
Other91.7%
eCommerce Platforms
 

Featured Reviews

reviewer1708812 - PeerSpot reviewer
Head of Global IT at a manufacturing company with 1,001-5,000 employees
Helped us create a new revenue stream, but the cost and time of customization are disadvantages
We had to do a lot of customization, so I wouldn't say the integration worked out-of-the-box. Also, if you want to have anything done, you have to go back to their development team, which is offshore. You can't customize it yourself. And that customization took a long time. Sana is a decent company, although they have had their challenges. When we originally signed up with Sana, they lost a lot of their leadership team. Part of the problem with them is that their entire support team is offshore in Sri Lanka. When you want to interface with the development team, you have to wait a day or two for each response. We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well. Sana is a very small company. That means that when you want to start up a development enhancement, there's a wait time of at least a month. So in addition to requirements, development, and testing, you have to add a month of waiting for a resource to be assigned to even look at the requirements. They have some growing pains. We've told them this a few times and it seems to be getting better, but they definitely have challenges. Another challenge is that their global capabilities are quite limited. We're a global company. We operate in 23 countries. We've asked them, "What can we do in China? What can we do in Europe?" I don't think they have any customers in China. We'd be their first. Europe is more solidified than Asia, but still growing for them and not as established. We've had to restructure some of our backend processes to accommodate order errors that come through the site. We've had to address and do some enhancements for that. It's quite expensive. We have probably spent a couple hundred thousand dollars in development expenses to get up and running. That's not what we expected, but we've gone through it.
MB
Digital Design Manager at a manufacturing company with 5,001-10,000 employees
Improving User Experience with Effective Platform Integration
Based on my experience with SAP Commerce Cloud, I have thoughts regarding data analysis and analytics; I know they have this feature because I've never seen it. When I ask my colleagues about data, they say they don't have it, so I may need to inform them that SAP Commerce Cloud has such a feature because they never have data about the e-commerce currently. The multi-languages and multi-currency features in SAP Commerce Cloud are useful for us because we have it cross-country, with an e-commerce presence in the US and another in Europe. Based on my experience, working with SAP Commerce Cloud can be a bit complex, considering what my colleagues say, but I haven't had direct experience with this. I rate SAP Commerce Cloud five out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"Hybris offers a platform designed for speed."
"SAP Hybris provides us with all of the e-commerce features that a client could need."
"It's the best tool on the market and is a complete e-commerce system for product management. For instance, if the customer has a log enterprise level product, they can manage it here."
"The tool has good performance."
"We like that this solution gives our B2B clients a lot of functionality straight 'out of the box', meaning that they don't need to carry out a lot of configuration to be able to use it."
"In SAP Commerce Cloud, I find the integration and the back-end part most valuable because they can be easily integrated with the SAP product catalog and CRM and so on."
"The simple steps for configuring your checkout processes, as well as the promotional engine, are the most valuable features of this solution."
"I chose this out-of-box E-Commerce solution because it helps you start up your E-Commerce business in a very good amount of time since Hybris already provides you the end-to-end flow with minimum customization. You can quickly go live with the customer."
 

Cons

"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"They could include additional types of payment implementations. Right now they are just providing CyberSourse."
"The WCS management or content management is not that great."
"The support team should improve the response time."
"The stack needs to be improved; they need to start using more new technologies."
"It is very expensive to implement, which is why many companies who can't afford would normally move to Salesforce or Magento."
"SAP Commerce needs to have a credit limit like Salesforce. Currently, we have to do the coding and customization and then showcase it to the user."
"They have just started to work with the cloud, but they only support Microsoft Azure."
"The learning curve is high."
 

Pricing and Cost Advice

"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."
"The solution is expensive."
"The solution is very expensive in Turkey."
"I don't know the cost, but it can be expensive."
"SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."
"The price is too high."
"The price is quite high."
"This is an expensive solution."
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Comparison Review

it_user9726 - PeerSpot reviewer
Architect at a tech services company with 1,001-5,000 employees
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
No data available
Manufacturing Company
14%
Computer Software Company
12%
Financial Services Firm
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise10
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with SAP Hybris Commerce?
The main issue for improvement with SAP Commerce Cloud is the UX/UI and the fact that it's difficult to change it because of technical constraints, which makes it insufficient as it currently exist...
What is your primary use case for SAP Hybris Commerce?
My main use case is B2B commerce where we work on design improvement and new functionalities that the platform doesn't have out of the box.
 

Also Known As

No data available
SAP Hybris Commerce, Hybris, SAP Hybris on AWS
 

Overview

 

Sample Customers

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
NHS 24
Find out what your peers are saying about SAP Commerce Cloud vs. Sana Commerce and other solutions. Updated: December 2025.
879,443 professionals have used our research since 2012.