SAS Customer Intelligence 360 vs Salesforce Marketing Cloud comparison

Why PeerSpot?

The compared Salesforce and SAS solutions aren't in the same category. Salesforce is ranked #3 in SC , with an average rating of 8.2, and holds a 6.3% mindshare in the category. SAS is ranked #1 in MRM , with an average rating of 8.6, and holds a 6.5% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

12,938 Views
1,035 Comparison Views

98% willing to recommend

SAS Customer Intelligence 360

Read 5 SAS Customer Intelligence 360 reviews

1,565 Views
376 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAS Customer Intelligence 360

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAS Customer Intelligence 360 and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about HootSuite, Sprout Social, Salesforce and others in Social CRM.

To learn more, read our detailed Social CRM Report (Updated: September 2026).

Buyer's Guide

Social CRM

September 2026

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Helped 916,197 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (3rd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

SAS Customer Intelligence 360

Average Rating

8.6

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st), Personalization Engines (2nd)

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 6.3%, down 7.3% compared to last year.
SAS Customer Intelligence 360, on the other hand, focuses on Marketing Resource Management, holds 6.5% mindshare, down 6.9% since last year.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	6.3%
HootSuite	13.7%
Sprout Social	9.7%
Other	70.3%

Social CRM

Marketing Resource Management Mindshare Distribution
Product	Mindshare (%)
SAS Customer Intelligence 360	6.5%
Aprimo	15.7%
Artbot	9.2%
Other	68.6%

Marketing Resource Management

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Ike Christian

Assistant Banking Officer at Zenith-bank

Customer screening has strengthened due diligence and now prevents fraud in onboarding

SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before. Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted. SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately. Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is straightforward to set up."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"Offers many great features and is intuitive."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"I like this solution because of its versatility."

"If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud."

More Salesforce Marketing Cloud pros

"SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important."

"SAS Customer Intelligence 360 stands out as a robust platform for organizations aiming to enhance customer engagement and make more informed data-driven decisions."

"SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely."

"I have seen measurable improvements since using SAS Customer Intelligence 360, as customer engagement rates increased by around 15 to 20 percent and conversion rates improved by approximately 10 to 15 percent for targeted campaigns."

"SAS Customer Intelligence 360 unified offline branch interactions with digital portal activity and campaigns that were delivered, facilitating seamless real-time personalization across all customer touchpoints and driving approximately a 35% increase in qualified sales leads."

Cons

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"A few of our clients found using Salesforce Marketing Cloud challenging after they upgraded, they were finding it difficult to just move to the newer version of Salesforce and they were complaining about the customer support because they did not help them out."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms."

"The data extension tools are not very user-friendly."

"Marketing Cloud's forecasting could be improved."

More Salesforce Marketing Cloud cons

"SAS Customer Intelligence 360 is a strong platform, but there are a few areas where it could be improved."

"SAS Customer Intelligence 360's initial implementation requires heavy involvement from enterprise data engineers, developers, and data scientists specialized in SAS platform administration, which is an area that needs improvement for a smoother initial setup process."

"SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist."

"SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks."

Pricing and Cost Advice

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"The solution is a bit expensive."

"Licensing fees are paid on a yearly basis."

"The solution is paid for monthly."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Manufacturing Company

Construction Company

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

See all answers

What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

See all answers

What needs improvement with SAS Customer Intelligence 360?

SAS Customer Intelligence 360 is already a very effective model, so I am not certain what improvements it requires. However, if enhancements are considered, making the platform easier to use, simpl...

See all answers

What is your primary use case for SAS Customer Intelligence 360?

My main use case for SAS Customer Intelligence 360 is to create one-stop solutions for all customers' data together, which means that a customer may take multiple products and interact with multipl...

See all answers

What advice do you have for others considering SAS Customer Intelligence 360?

After implementing crucial features, particularly for customer and AI insights, the organization where I worked previously experienced a rise in the customer base from eighteen million to twenty mi...

See all answers

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

September 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

SAS Customer Intelligence 360

September 2026

Download SAS Customer Intelligence 360 product report

Also Known As

ExactTarget

SAS Marketing Operations Management, Assetlink, SAS 360 Engage

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

SAS Customer Intelligence 360 provides advanced analytics and marketing automation to deliver personalized customer experiences. It integrates data and insights, allowing businesses to connect with their customers effectively and drive growth.

This comprehensive solution offers analytics-driven marketing, enabling companies to craft targeted campaigns with precision. By leveraging unified data across channels, SAS Customer Intelligence 360 optimizes customer interactions for improved engagement and loyalty. Its cloud-based architecture supports swift deployment and scalability, ensuring that marketing teams have the flexibility to adapt to changing market conditions.

What are the key features?

Unified Data Management: Integrates all customer data for a holistic view of interactions and preferences.
Advanced Analytics: Utilizes predictive and descriptive analytics for targeted marketing strategies.
Omnichannel Marketing: Allows seamless communication across multiple channels.
Real-Time Interactions: Facilitates immediate engagement with customers using real-time data processing.
Scalability: Supports business growth with cloud-based technology.

What benefits and ROI can be expected?

Increased Engagement: More personalize customer interactions enhance engagement.
Improved Campaign Efficiency: Data-driven strategies reduce campaign costs and increase effectiveness.
Loyalty Enhancements: Better understanding of customer patterns drives loyalty.
Scalable Solutions: Adaptable features and cloud support facilitate growth.

Industries like retail, finance, and telecommunications implement SAS Customer Intelligence 360 to streamline their marketing efforts and fine-tune strategies according to specific industry needs. Retailers can personalize shopping experiences, banks can drive personalized financial advisory services, and telecoms can optimize customer journeys for improved retention. This adaptability makes it a versatile tool for targeted industry applications.

SAS

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Amway China, DSW

Find out what your peers are saying about HootSuite, Sprout Social, Salesforce and others in Social CRM. Updated: September 2026.

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