My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans. With SAS Customer Intelligence 360, we can see how many times a customer visits the loans section on the website and whether they are viewing emails related to that section. Based on that data, patterns are created and an intention score is assigned. After all of that analysis, a task is generated for a sales executive to contact the customer.
My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans. With SAS Customer Intelligence 360, we can see how many times a customer visits the loans section on the website and whether they are viewing emails related to that section. Based on that data, patterns are created and an intention score is assigned. After all of that analysis, a task is generated for a sales executive to contact the customer.