

SAP CRM and Sales Creatio compete in the CRM solutions category. Sales Creatio seems to have the upper hand due to its affordability, rapid implementation, and flexibility, particularly its low-code and no-code features.
Features: SAP CRM provides extensive integration capabilities, particularly with SAP ERP, and offers a comprehensive 360-degree view of customer data. It supports advanced lead and opportunity management and allows numerous customizable reporting options. Sales Creatio offers a low-code platform that facilitates modifications without significant programming knowledge. It is known for ease of use and quick adaptability, appealing to users seeking rapid changes and integrations.
Room for Improvement: SAP CRM faces challenges related to speed, as users notice slow query responses and outdated interfaces. There is also room for improvement in integration and user experience. Sales Creatio could enhance its mobile application features, documentation, and marketing functionality to improve its offering further.
Ease of Deployment and Customer Service: SAP CRM provides flexible deployment options, including on-premises and hybrid cloud, but these often require substantial support. Its tech support is typically satisfactory but can be slow. Sales Creatio primarily offers public and private cloud deployments, noted for quicker implementation and easy configuration. Its customer service is appreciated for its promptness and clarity.
Pricing and ROI: SAP CRM is considered expensive, thus more suitable for large enterprises due to its high licensing and maintenance costs. Sales Creatio, with pricing starting at $60 per user per month, offers competitive pricing and clear cost structure. While SAP CRM offers value over time, Sales Creatio provides immediate cost benefits with more flexibility and fewer hidden expenses.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
I am satisfied with their response time and quality.
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
We handle a huge amount of data in our CRM without any problems.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
The marketplace is complicated for customers and primarily benefits partners.
SAP CRM is not suitable for small companies because of the cost.
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
We had to integrate multiple systems for one client, and the process was straightforward.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
| Product | Mindshare (%) |
|---|---|
| SAP CRM | 1.8% |
| Sales Creatio | 1.0% |
| Other | 97.2% |

| Company Size | Count |
|---|---|
| Small Business | 11 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 6 |
| Large Enterprise | 27 |
Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.
Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.
What are the key features of Sales Creatio?Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.
SAP CRM provides comprehensive tools for managing leads, opportunities, and tasks, while strengthening integration with SAP ERP. Its customizable dashboards and reports are vital for strategic planning, supporting global market operations.
SAP CRM offers lead management, opportunity tracking, and task handling with seamless SAP ERP integration. Users enjoy personalized dashboards, aiding strategic planning, and enhanced global data regulation compliance. The ease of use improves client onboarding. Marketing tools support segmentation for better audience engagement. SAP CRM is scalable and provides real-time data access, aligning with business needs. Customization ensures adaptability across sectors, yet improvements in performance, navigation, and Microsoft integration could enhance user experience. Modern features, AI, analytics, and stronger security are anticipated advancements.
What are the key features of SAP CRM?SAP CRM serves diverse industries by facilitating account management, order placement, and marketing campaigns. Companies leverage it for B2B sales, talent acquisition, and real-time analytics. It supports finance, supply chain, and service management, ensuring compliance and risk management while integrating with varied modules for comprehensive support.
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