SAP CRM vs Sales Creatio comparison

Creatio and SAP are both solutions in the CRM category. Creatio is ranked #18 with an average rating of 8.7, while SAP is ranked #3 with an average rating of 7.8. Creatio holds a 1.0% mindshare in CRM, compared to SAP’s 2.2% mindshare. Additionally, 100% of Creatio users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Sales Creatio

Read 11 Sales Creatio reviews

1,148 Views
1,022 Comparison Views

100% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,941 Views
3,626 Comparison Views

84% willing to recommend

Sales Creatio

SAP CRM

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Executive SummaryUpdated on Dec 19, 2024

SAP CRM and Sales Creatio are competitors in the CRM market. Sales Creatio appears to have the advantage in dynamic environments due to its advanced automation and intuitive workflow design.

Features: SAP CRM is known for its seamless integration with SAP's other tools, comprehensive analytics, and customizable reporting. Sales Creatio stands out with its process automation, rapid customization, and user-friendly interface.

Room for Improvement: SAP CRM could improve its deployment complexity, enhance its user interface, and offer better cloud capabilities. Sales Creatio might enhance its integration with non-Creatio systems, expand its feature set, and improve scalability for larger enterprises.

Ease of Deployment and Customer Service: SAP CRM's deployment is complex, reflecting its enterprise-level setup, but it is backed by extensive global support. Sales Creatio benefits from quicker deployment due to its cloud-based nature, offering adaptive and responsive customer support.

Pricing and ROI: SAP CRM generally requires higher upfront costs owing to its enterprise features, yet offers significant ROI for large organizations. Sales Creatio is more cost-efficient with lower setup costs and quicker ROI, advantageous for mid-sized businesses looking for flexibility.

To learn more, read our detailed SAP CRM vs. Sales Creatio Report (Updated: December 2025).

Buyer's Guide

SAP CRM vs. Sales Creatio

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

4.1

Sales Creatio boosts user satisfaction, operational efficiency, and business growth with a user-friendly interface and internal chat feature.

Sentiment score

6.6

Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.

No quotes available

For more quotes and insights, download the Sales Creatio report

No quotes available

For more quotes and insights, download the SAP CRM report

Customer Service

Sentiment score

7.0

Sales Creatio's support is responsive and proactive but occasionally slow, with room for improvement compared to larger companies.

Sentiment score

7.0

Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.

We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

I am satisfied with their response time and quality.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Scalability Issues

Sentiment score

6.8

Sales Creatio is scalable for small to large enterprises, benefiting from cloud platforms and adaptable for up to 10,000 users.

Sentiment score

8.1

SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.

If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

We handle a huge amount of data in our CRM without any problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Stability Issues

Sentiment score

7.2

Sales Creatio is stable, reliable, with minor downtime, and users appreciate global server options enhancing performance for most.

Sentiment score

8.1

SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.

I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

No quotes available

For more quotes and insights, download the SAP CRM report

Room For Improvement

Sales Creatio’s app needs better interface, smoother integration, improved materials, and more intuitive features for a modern experience.

SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.

We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Setup Cost

Sales Creatio offers cost-effective CRM solutions with competitive pricing, praised for its features and straightforward pricing model.

SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.

The marketplace is complicated for customers and primarily benefits partners.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

SAP CRM is not suitable for small companies because of the cost.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Valuable Features

Sales Creatio provides customizable, affordable solutions with easy integration, enhancing sales efficiency and decision-making through low-code features.

SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.

If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

We had to integrate multiple systems for one client, and the process was straightforward.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

For more quotes and insights, download the Sales Creatio report

If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

For more quotes and insights, download the SAP CRM report

Categories and Ranking

Sales Creatio

Ranking in CRM

18th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (9th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. The mindshare of SAP CRM is 2.2%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.2%
Sales Creatio	1.0%
Other	96.8%

CRM

Featured Reviews

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

Read full review

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Read full review

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

Questions from the Community

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

See all answers

What needs improvement with SAP CRM?

See all answers

Comparisons

Microsoft Dynamics CRM vs Sales Creatio

Compared 20% of the time

Oracle CX Sales vs Sales Creatio

Compared 18% of the time

Salesforce Sales Cloud vs Sales Creatio

Compared 14% of the time

CRMNEXT vs Sales Creatio

Compared 12% of the time

Oracle Fusion Service vs Sales Creatio

Compared 11% of the time

More Sales Creatio Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 38% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 13% of the time

Zoho CRM vs SAP CRM

Compared 6% of the time

Oracle CRM vs SAP CRM

Compared 5% of the time

Siebel CRM vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Sales Creatio

January 2026

Download Sales Creatio product report

Buyer's Guide

SAP CRM

January 2026

Download SAP CRM product report

Overview

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

SAP CRM vs. Sales Creatio

December 2025

Free Report: SAP CRM vs. Sales Creatio

Find out what your peers are saying about SAP CRM vs. Sales Creatio and other solutions. Updated: December 2025.

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