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SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
Pardot is ranked 6th in Marketing Automation with 3 reviews while SAP Marketing Cloud is ranked 10th in Marketing Automation. Pardot is rated 8.0, while SAP Marketing Cloud is rated 0.0. The top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". On the other hand, Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud and Marketo, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, HubSpot Marketing Hub, Marketo and Oracle Eloqua.
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