Oracle Fusion Service vs SAP CRM vs SAS Marketing Automation comparison

The compared Oracle and SAP solutions aren't in the same category. Oracle is ranked #10 in CRM , with an average rating of 8.3, and holds a 1.4% mindshare in the category. SAP is ranked #3 in CRM , with an average rating of 7.6, and holds a 9.6% mindshare. Additionally, 91% of Oracle users are willing to recommend the solution, compared to 84% of SAP users who would recommend it.

Oracle Fusion Service

Read 33 Oracle Fusion Service reviews

1,279 Views
793 Comparison Views

91% willing to recommend

SAP CRM

Read 44 SAP CRM reviews

3,831 Views
3,525 Comparison Views

84% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

322 Views
219 Comparison Views

100% willing to recommend

Oracle Fusion Service

SAP CRM

SAS Marketing Automation

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Oracle Fusion Service, SAP CRM, and SAS Marketing Automation based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: July 2025).

Buyer's Guide

CRM

July 2025

Download the complete report

Helped 862,077 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

CRM

Marketing Automation

Featured Reviews

MahaboobPasha

Solutions Architect at Western Digital

Integration enhances efficiency with good ERP Fusion Console that helps with centralization

When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.

Read full review

ToniaSpight-Sokoya

Personal Service Consultant at Sokoya Networking

A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Read full review

Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Previously, my clients used a smaller ERP system, not a major one. However, they have now transitioned to Oracle, which provides them with a more extensive range of options. Unlike before, it's now an integrated system that covers various aspects, including finance, supply chain management, and other functionalities."

"Everything is managed by Oracle, so they have security in place."

"The most valuable feature of the solution is that a company can maintain all of its HR data without any issues."

"It has provided a faster turnaround time. We were able to automate a number of transactional tasks and return that extra time to taking care of customers."

"Oracle offers a wide range of applications, each capable of delivering significant value to our business."

"The solution is easy to learn."

"It supports various APIs and connectors, enabling seamless communication with other systems, including both Oracle products and third-party applications."

"Oracle Cloud Services integrates well. It has lots of APIs to integrate with other solutions, like the PBX we use from Cisco. The ability to integrate Siebel data with Cisco PBX was nice."

More Oracle Fusion Service pros

"The initial setup of SAP CRM was simple."

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"SAP CRM is very fast, providing accurate information and good results."

"The solution is highly scalable."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"The solution is stable."

"The tool is easy to use."

More SAP CRM pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"Oracle counts users for licensing purposes, regardless of their roles or usage patterns. This process could be better."

"I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities."

"There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles."

"One suggestion I have is to shorten the IT team's response time. When we submit an ASR or similar request, it takes a while to receive a response, and this can be seen as a drawback."

"The vendor must provide a user-friendly mobile application."

"The dependency on the dollar makes these products more costly during disruptions in currency parity, especially in countries like Pakistan."

"The UI experience needs refinement to enhance user-friendliness."

"The product's initial setup phase was very difficult."

More Oracle Fusion Service cons

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"The solution is expensive."

"The product is very expensive."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"There could be some specific configurable options on the UI level to improve visibility."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

More SAP CRM cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"The product has average pricing."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"Licensing fees are on the higher end and I rate them an eight out of ten."

"The tool is reasonably priced."

"This is definitely an expensive product compared to others on the market."

"Oracle Fusion Service is a cheap and flexible solution."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"Oracle Fusion Service is more expensive than Workday."

"The company has seen an increase in revenue."

"The product is costly."

"SAP CRM costs approximately a couple of thousand a month."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."

"We pay for the license yearly."

"The product is expensive."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

862,077 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

24%

Financial Services Firm

Manufacturing Company

Computer Software Company

Manufacturing Company

11%

Computer Software Company

10%

Financial Services Firm

University

Financial Services Firm

24%

Computer Software Company

15%

Comms Service Provider

15%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

See all answers

What needs improvement with Oracle Service Cloud?

I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.

See all answers

What is your primary use case for Oracle Service Cloud?

I mainly use the solution for RTCRN.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interacti...

See all answers

What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...

See all answers

What needs improvement with SAP CRM?

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...

See all answers

Ask a question

Earn 20 points

Comparisons

Siebel CRM vs Oracle Fusion Service

Compared 22% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 17% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 11% of the time

Vertical Solutions VContactCenter vs Oracle Fusion Service

Compared 10% of the time

Odoo vs Oracle Fusion Service

Compared 9% of the time

More Oracle Fusion Service Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 32% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 23% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

Siebel CRM vs SAP CRM

Compared 9% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 100% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Oracle Fusion Service

June 2025

Download Oracle Fusion Service product report

Buyer's Guide

SAP CRM

June 2025

Download SAP CRM product report

Buyer's Guide

Marketing Automation

June 2025

Download SAS Marketing Automation product report

Also Known As

Oracle Service Cloud, Oracle RightNow

No data available

SAS Campaign Management

Overview

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Staples

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: July 2025.

DOWNLOAD NOW

862,077 professionals have used our research since 2012.