Oracle Fusion Service vs SAP CRM vs SAS Marketing Automation comparison

The compared Oracle and SAP solutions aren't in the same category. Oracle is ranked #10 in CRM , with an average rating of 8.3, and holds a 1.3% mindshare in the category. SAP is ranked #3 in CRM , with an average rating of 7.8, and holds a 10.7% mindshare. Additionally, 91% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle Fusion Service

Read 33 Oracle Fusion Service reviews

1,094 Views
459 Comparison Views

91% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,697 Views
3,245 Comparison Views

83% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

217 Views
172 Comparison Views

100% willing to recommend

Oracle Fusion Service

SAP CRM

SAS Marketing Automation

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Executive Summary

We performed a comparison between Oracle Fusion Service, SAP CRM, and SAS Marketing Automation based on real PeerSpot user reviews.

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Buyer's Guide

CRM

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

CRM

Marketing Automation

Featured Reviews

MahaboobPasha

Solutions Architect at Western Digital

Integration enhances efficiency with good ERP Fusion Console that helps with centralization

When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Trini Olivan

Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.

It's good at visualizing large amounts of data

You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle Fusion Service offers good efficiency."

"Previously, my clients used a smaller ERP system, not a major one. However, they have now transitioned to Oracle, which provides them with a more extensive range of options. Unlike before, it's now an integrated system that covers various aspects, including finance, supply chain management, and other functionalities."

"Oracle Fusion's scalability and flexibility are its most valuable features."

"The solution changes the way clients work to make it easier and faster."

"Oracle offers a wide range of applications, each capable of delivering significant value to our business."

"I find the ERP Fusion Console valuable since it centralizes all the modules like order management."

"It offers a seamless experience with quick deployment—eliminating prolonged implementation and installation processes."

"There is also a focus on maintaining efficiency, and it is a significant time saver."

More Oracle Fusion Service pros

"The solution is easy to use."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"The user interface is excellent."

"The platform is highly scalable."

"SAP CRM is very fast, providing accurate information and good results."

"SAP CRM is a scalable solution."

"We like that this solution has made our whole accounting function paperless."

"SAP is very easy to use."

More SAP CRM pros

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

Cons

"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."

"I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities."

"The user interface and user experience (UI/UX) need significant improvement, especially in the older on-premises versions."

"When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve."

"There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles."

"Oracle counts users for licensing purposes, regardless of their roles or usage patterns. This process could be better."

"The dependency on the dollar makes these products more costly during disruptions in currency parity, especially in countries like Pakistan."

"The vendor must provide a user-friendly mobile application."

More Oracle Fusion Service cons

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"The product is very expensive."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"SAP CRM could improve by being easier to use and customer-friendly."

"The solution is expensive."

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

"CRM is costlier than its competitors."

More SAP CRM cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"Licensing fees are on the higher end and I rate them an eight out of ten."

"This is definitely an expensive product compared to others on the market."

"The tool is reasonably priced."

"Oracle Fusion Service is a cheap and flexible solution."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"Oracle Fusion Service is more expensive than Workday."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"The product has average pricing."

"The company has seen an increase in revenue."

"There is a license required to use SAP CRM."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"There is a license required for the solution and most of my clients purchase an annual license."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"SAP CRM costs approximately a couple of thousand a month."

More SAP CRM pricing and cost advice

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Educational Organization

72%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Financial Services Firm

25%

Computer Software Company

21%

Comms Service Provider

16%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

See all answers

What needs improvement with Oracle Service Cloud?

I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.

See all answers

What is your primary use case for Oracle Service Cloud?

I mainly use the solution for RTCRN.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interacti...

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and l...

See all answers

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Comparisons

Siebel CRM vs Oracle Fusion Service

Compared 27% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 21% of the time

Vertical Solutions VContactCenter vs Oracle Fusion Service

Compared 15% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 15% of the time

Pega CRM vs Oracle Fusion Service

Compared 12% of the time

More Oracle Fusion Service Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 24% of the time

Zoho CRM vs SAP CRM

Compared 13% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 10% of the time

More SAP CRM Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 100% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Oracle Fusion Service

April 2025

Download Oracle Fusion Service product report

Buyer's Guide

SAP CRM

April 2025

Download SAP CRM product report

Buyer's Guide

Marketing Automation

April 2025

Download SAS Marketing Automation product report

Also Known As

Oracle Service Cloud, Oracle RightNow

No data available

SAS Campaign Management

Overview

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Staples

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