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Pardot vs Zeta Marketing Platform comparison

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Pardot

Read 9 Pardot reviews
1,633 views|639 comparisons
88% willing to recommend
Zeta Global Logo

Zeta Marketing Platform

239 views|210 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Pardot and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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769,065 professionals have used our research since 2012.
Featured Review
Vikram Rawani
Offers an easy initial setup phase and good ROI
Use Zeta Marketing Platform?
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • "It is a competitively priced product, considering what it provides."

    • More Pardot Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about Pardot?
    Top Answer:The solution can be easily integrated with Salesforce.
    Read all 7 answers   →
    What is your experience regarding pricing and costs for Pardot?
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Read all 5 answers   →
    What needs improvement with Pardot?
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Read all 6 answers   →
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    Earn 20 points

    Ranking
    6th
    out of 61 in Marketing Automation
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    17th
    out of 61 in Marketing Automation
    Views
    239
    Comparisons
    210
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Boomtrain
    Learn More
    Salesforce
    Zeta Global
    Overview
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

    The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

    Sample Customers
    Arketi Group
    Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    VISITORS READING REVIEWS
    Financial Services Firm16%
    Computer Software Company14%
    Retailer11%
    Construction Company9%
    Company Size
    REVIEWERS
    Small Business31%
    Midsize Enterprise31%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise7%
    Large Enterprise64%
    Buyer's Guide
    Marketing Automation
    April 2024
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    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    769,065 professionals have used our research since 2012.

    Pardot is ranked 6th in Marketing Automation with 9 reviews while Zeta Marketing Platform is ranked 17th in Marketing Automation. Pardot is rated 8.0, while Zeta Marketing Platform is rated 0.0. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub, whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.