ON24 Platform vs Zoom comparison

ON24 and Zoom Video Communications are both solutions in the Virtual Meetings category. ON24 is ranked #24, while Zoom Video Communications is ranked #1 with an average rating of 8.4. ON24 holds a 1.3% mindshare in VM, compared to Zoom Video Communications’s 11.2% mindshare. Additionally, 100% of ON24 users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

ON24 Platform

Read 2 ON24 Platform reviews

189 Views
95 Comparison Views

100% willing to recommend

Zoom

Read 225 Zoom reviews

4,129 Views
850 Comparison Views

95% willing to recommend

ON24 Platform

Zoom

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Executive SummaryUpdated on Feb 3, 2025

Zoom and ON24 are competing platforms in the field of virtual interaction. Based on data comparisons, Zoom seems to have the upper hand in flexibility and usability, while ON24 offers specialized features for webinars and virtual events.

Features: Zoom offers versatile meeting, webinar, and conference capabilities, along with feature-rich breakout rooms, high-quality video, and third-party app integration. ON24 provides advanced audience engagement tools, detailed analytics, and robust branding options, tailored for webinars.

Ease of Deployment and Customer Service: Zoom is recognized for its straightforward implementation and accessible user support. ON24 requires a more structured setup owing to its sophisticated features but ensures comprehensive technical support to optimize user experience.

Pricing and ROI: Zoom typically involves lower setup costs with scalable pricing plans suitable for both individuals and enterprises, promising good ROI through broad usage. ON24, although having a higher upfront cost, delivers significant ROI for organizations utilizing its advanced analytics and engagement solutions for targeted webinars.

To learn more, read our detailed ON24 Platform vs. Zoom Report (Updated: June 2025).

Buyer's Guide

ON24 Platform vs. Zoom

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ON24 Platform

Ranking in Virtual Meetings

24th

Average Rating

8.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Virtual Events Platforms (5th)

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

225

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the Virtual Meetings category, the mindshare of ON24 Platform is 1.3%, up from 1.2% compared to the previous year. The mindshare of Zoom is 11.2%, down from 13.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

reviewer1337886

Multimedia Production Manager at a legal firm with 5,001-10,000 employees

Easy setup and an a la carte pricing model

The solution needs a more modern interface. One of our biggest complaints is that we don't have the ability to dynamically push our interface to participants. Adobe Connect is an older technology, but it allows us to push our own layout and design to participants. One of the solution's strengths is that it's web-only but that is also a weakness. It is not a software solution but is browser-based which has its advantages and disadvantages. Zoom has become such a force that its ease of use surpasses ON24.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution works well with third-party integrations."

"Friendly user interface and simple navigation."

"Zoom is easy to use and does not require much network bandwidth. Additionally, it does not require a lot of configuration which is very good."

"It was easy to use for screen sharing or sharing applications."

"Zoom has good integration and allows users to adjust the video image, other solutions I have used do not have this feature."

"Zoom is pretty safe and secure."

"There is a free version of the solution."

"The solution is stable and scalable."

"The setup is rather simple and straightforward."

"The product is easy to use."

More Zoom pros

Cons

"The solution needs a more modern interface."

"Bandwidth optimization could be increased."

"I can't think of any features that are lacking."

"Nothing extraordinary about this application, as its main use is for connecting with people on the other side of the cloud, but other users could find other Zoom features valuable."

"The inclusion of some more advanced security features would be an improvement."

"Additional end-user features like polling would be beneficial."

"The security and chat features should improve in Zoom."

"Zoom could be improved by making it easier to join meetings. It can be a bit confusing because sometimes you need meeting IDs and logins, sometimes you don't."

"Setting up and understanding the tool takes time."

"There was a situation not long ago when there were some security fears. Some users had somebody else take control of their calls. They might have addressed these issues now, but the security needs to continue to be upgraded."

More Zoom cons

Pricing and Cost Advice

"We paid $1,800 for five webinars, which is the standard fee. If you require support there is a $300 additional fee, extra attendees is an additional fee, integration is an additional fee, etc. All these extras could add on another $2,500 which was not in our budget."

"The tool's pricing is reasonable. I think we get discounts as an organization."

"There is a free version of Zoom which allows you a certain limited amount of time usage and there is a corporate version of the solution where you have to pay."

"I have been using the free version of Zoom."

"We are using the free version of the solution."

"There are paid and free personal accounts for Zoom."

"The free version has a time limit, but paid subscriptions are available."

"There is a free version available with time limits."

"We have to pay for the product's license."

More Zoom pricing and cost advice

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856,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

86%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

Zoom offers a free version for up to forty minutes.

See all answers

Comparisons

SpotMe vs ON24 Platform

Compared 41% of the time

More ON24 Platform Competitors

Skype for Business vs Zoom

Compared 31% of the time

Webex vs Zoom

Compared 30% of the time

TeamViewer vs Zoom

Compared 8% of the time

Zoho Meeting vs Zoom

Compared 6% of the time

Cisco TelePresence vs Zoom

Compared 5% of the time

More Zoom Competitors

Product Reports

Buyer's Guide

Virtual Meetings

May 2025

Download ON24 Platform product report

Buyer's Guide

Zoom

May 2025

Download Zoom product report

Overview

Experiences Centered Around Your Audience

The ON24 Platform gives you a single place to build, manage, analyze, measure and optimize all of your audiences’ experiences.

Data-Driven
Extract behavioral insights to qualify leads and accelerate deals.

Scalable
Centralize the development, sharing and reuse of your best content.

Global
Broadcast, repurpose and translate content across multiple regions.

Integrated
Seamlessly connect and transfer data with other business software.

Customizable
Control every aspect of the audience experience, data capture and reporting.

Ease-of-Use
Simplify content creation with intuitive, drag-and-drop functionality.

ON24

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

IBM, Zendesk, Salesforce, Linkedin, Intel

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

ON24 Platform vs. Zoom

June 2025

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We monitor all Virtual Meetings reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.