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Okta Customer Identity vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Customer Identity and Access Management (CIAM)
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th)
 

Mindshare comparison

As of August 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Okta Customer Identity is 7.8%, down from 7.9% compared to the previous year. The mindshare of Omada Identity is 1.4%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very seamless."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"The end user's ease of use is the most valuable feature."
"Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products."
"Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
"The most valuable features of Okta Customer Identity are there is no infrastructure cost, integrated, has plenty of documentation, and is user-friendly."
"The most valuable feature of Okta Customer Identity is its SSO because it's very easy to use and it's user-friendly. Even the admin portal of the solution is very user-friendly, and you can walk through it with ease. Okta Customer Identity is not a complicated solution, and even the workflow automation feature is very, very easy to understand."
"The most valuable feature is the automatic provisioning and reconciliation of things like the Active Directory groups and memberships."
"Omada's best feature is creating accounts, automatically assigning permissions, and distributing resources based on assignment policies."
"It has a very user-friendly interface compared to what we are used to, and it is highly configurable. In the old solution, when we needed to do something, we had to have a programmer sitting next to us, whereas, in Omada Identity, everything is configurable."
"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"Omada offers a technical solution that addresses both our needs."
"The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the sweet spot in the market for Omada is where things are heavy on governance."
 

Cons

"All of the governance functionality and privileged account management could be improved."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"In Okta Identity Governance and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and switches is not currently available."
"The product must be provided for free."
"The integration process takes a bit longer than we would want it to."
"This solution would be improved by adding biometrics features."
"Users sometimes have difficulty getting verification codes."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."
"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."
"The account management integration isn't bad, but it isn't plug-and-play like Microsoft Azure. You need some deep development knowledge to set up the connectors."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"The Omada Identity SaaS version doesn't provide all the features Omada Identity on-premise provides."
"When the re-certification process is launched that makes Omada very slow. There are performance issues in the current version."
"They need to improve the cost for small companies."
"One thing that we are not so happy about is the user interface. It is a bit dated. I know that they are working on that, but the user interface is quite dated. Currently, it is a little bit difficult to customize the user interface to the need of the business, which is a little bit disappointing. It needs it to be a little bit easier to operate, and it should have a better user interface."
 

Pricing and Cost Advice

"Okta's pricing is right where it needs to be and right in the middle of the market."
"The price of the solution is fair for what it offers."
"Okta Customer Identity is not an expensive solution."
"The solution is really expensive."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"The pricing for Omada Identity is fair."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Marketing Services Firm
11%
Financial Services Firm
9%
Manufacturing Company
8%
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.
What needs improvement with Okta Customer Identity?
In Okta Identity Governance ( /categories/identity-management-im ) and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

No data available
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about Okta Customer Identity vs. Omada Identity and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.