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NovaStor NovaBACKUP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

NovaStor NovaBACKUP
Ranking in Backup and Recovery
40th
Ranking in Disaster Recovery (DR) Software
22nd
Average Rating
9.4
Reviews Sentiment
6.9
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th)
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of NovaStor NovaBACKUP is 0.3%, up from 0.2% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
NovaStor NovaBACKUP0.3%
Other93.8%
Backup and Recovery
 

Featured Reviews

Rainer Kummerfeldt - PeerSpot reviewer
Easy to work and offers features for tape backups, disk backups, and whatever you want
NovaStor NovaBACKUP is still working on new features because they listen to the customers and integrate their needs into new versions. You can see they make progress with each new version. They are much faster than IBM, where you sometimes have to wait years for new features. It is very quick and fast. NovaStor have big competitors like Veeam, which is very fast and aggressive. It's good, but it depends on the price. I think NovaStor might be cheaper. They have a direct connection to their developers and sales teams, which makes getting answers very fast. Veeam has a lot of features, like a special reporting tool. However, I've heard from some customers that Veeam wasn't always the right decision because it couldn't work with their environment. But Veeam has aggressive marketing, which is why they are probably in first place at the moment, besides Commvault. IBM has lost its competitive edge and is trying to catch up, but it might be too late.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very good and easy-to-use tool for non-technical people."
"It's the easiest way to configure it."
"The Live Mount feature is excellent; it's useful for the backup administrator and end user."
"The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure."
"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"It has a streamlined user interface, provides an improved tech support experience, and reduces time required to locate and restore data."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"Rubrik's immutability feature ensures the security of our backups by preventing unauthorized alterations. The most effective feature for simplifying our data backup processes is the ability to perform on-demand or scheduled backups and restores, which greatly enhances manageability. The security and compliance features have had a positive impact on our data management practices. We utilize Rubrik not only for virtual machine backups but also for backing up approximately twenty terabytes of unstructured data, including file shares and documents. This allows users to easily restore deleted documents using the Soft Delete feature, depending on the backup frequency."
"What I like the most about Rubrik is its user-friendly interface."
"There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
 

Cons

"The room for improvement lies in the compatibility of NovaBACKUP with older operating systems."
"The price of NovaStor NovaBACKUP is an area that can be considered as a weakness or drawback, where improvements are required."
"Two areas I would like to see improvement in Rubrik are pricing and localization."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
"With Windows, it is difficult to configure Oracle Database."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."
"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."
"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."
"It needs to support more applications natively, like MySQL/MariaDB."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the solution's maintenance and support."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"I rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about NovaStor NovaBACKUP?
It is a very good and easy-to-use tool for non-technical people.
What is your experience regarding pricing and costs for NovaStor NovaBACKUP?
My company has to make yearly payments towards the solution's maintenance and support.
What needs improvement with NovaStor NovaBACKUP?
The room for improvement lies in the compatibility of NovaBACKUP with older operating systems like Windows XP. Some customers still rely on outdated systems due to specific production requirements....
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

NovaBACKUP
No data available
 

Overview

 

Sample Customers

Ex'pression College, Osborne Wood Products Inc., REIT Technologies
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NovaStor NovaBACKUP vs. Rubrik and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.