NovaStor NovaBACKUP vs Rubrik comparison

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NovaStor NovaBACKUP

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Executive SummaryUpdated on Sep 11, 2024

NovaStor NovaBACKUP and Rubrik compete in the backup and recovery software market. Rubrik stands out in terms of features and user satisfaction despite higher cost.

Features: NovaBACKUP includes local and cloud backups, file synchronization, and disk imaging, appealing to small-to-medium enterprises. Rubrik offers advanced features such as automated backup, instant recovery, and ransomware protection, providing a competitive edge.

Room for Improvement: NovaBACKUP users need better reporting tools, a more intuitive scheduling interface, and improvements in support responsiveness. Rubrik users suggest enhancing reporting capabilities and reducing the complexity of advanced features, along with more straightforward deployment procedures.

Ease of Deployment and Customer Service: NovaBACKUP is noted for its simple deployment and responsive customer service but faces occasional setup issues. Rubrik offers a streamlined deployment process that scales well for larger environments and highly-rated customer service.

Pricing and ROI: NovaBACKUP is seen as cost-effective with straightforward pricing, making it attractive for smaller budgets. Rubrik, while more expensive, offers higher value with extensive features and reliability, providing greater long-term benefits.

To learn more, read our detailed NovaStor NovaBACKUP vs. Rubrik Report (Updated: June 2026).

NovaStor NovaBACKUP vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NovaStor NovaBACKUP

Ranking in Backup and Recovery

36th

Ranking in Disaster Recovery (DR) Software

17th

Average Rating

9.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Rubrik

Ranking in Backup and Recovery

3rd

Ranking in Disaster Recovery (DR) Software

8th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Cloud Backup (6th)

Mindshare comparison

As of July 2026, in the Backup and Recovery category, the mindshare of NovaStor NovaBACKUP is 0.7%, up from 0.2% compared to the previous year. The mindshare of Rubrik is 3.1%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.1%
NovaStor NovaBACKUP	0.7%
Other	96.2%

Backup and Recovery

Featured Reviews

Rainer Kummerfeldt

IT-Teamleader at Bechtle

Easy to work and offers features for tape backups, disk backups, and whatever you want

NovaStor NovaBACKUP is still working on new features because they listen to the customers and integrate their needs into new versions. You can see they make progress with each new version. They are much faster than IBM, where you sometimes have to wait years for new features. It is very quick and fast. NovaStor have big competitors like Veeam, which is very fast and aggressive. It's good, but it depends on the price. I think NovaStor might be cheaper. They have a direct connection to their developers and sales teams, which makes getting answers very fast. Veeam has a lot of features, like a special reporting tool. However, I've heard from some customers that Veeam wasn't always the right decision because it couldn't work with their environment. But Veeam has aggressive marketing, which is why they are probably in first place at the moment, besides Commvault. IBM has lost its competitive edge and is trying to catch up, but it might be too late.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a very good and easy-to-use tool for non-technical people."

"NovaBACKUP protects your entire system with a single solution."

"It's the easiest way to configure it."

"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."

"The solution is extremely stable. They've been phenomenal, especially for a young company."

"Also, the web interface is really great. The design, from a user-experience standpoint, is really straightforward and easy to use... they nailed it. Usually, from the very first panel, the dashboard that you land on after login, you've got most of your functionality right around where you need it to be. You've got your new items on the left, you've got your support on the top right. Nothing really seems out of place or just stuck in someplace."

"The big thing, the big benefit, it gives us is that it just works."

"Rubrik was heads-and-shoulders above the rest of them in terms of ease of use."

"I highly recommend the solution as it's very user-friendly and easy to work with out-of-the-box; there's nothing complex about it."

"Customer Service: 10/10. Never seen support like it."

"Rubrik has the best vendor support that I've dealt with; they're probably the best, they're the most knowledgeable, they're the most respectful, they call a lot better, and they will follow through to the end."

More Rubrik pros

Cons

"The room for improvement lies in the compatibility of NovaBACKUP with older operating systems."

"The price of NovaStor NovaBACKUP is an area that can be considered as a weakness or drawback, where improvements are required."

"Setup is immediate but pricing is not cheap."

"There is room for improvement through a further extension of their Office 365 backup platform. In addition, it's still a bit cost-prohibitive to backup NAS. Those would be the two primary areas for improvement."

"Could be improved from an analytics point of view."

"The functionality is missing, but they are very receptive to our thoughts and ideas."

"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."

"Troubleshooting failed backups is not what it should be. Once you gather logs, deciphering them without the help of support is usually almost impossible."

"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."

"There could be better reporting and better filtering."

More Rubrik cons

Pricing and Cost Advice

"My company has to make yearly payments towards the solution's maintenance and support."

"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."

"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."

"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."

"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."

"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."

"The product is not cheap, but for good reason. It simply works and is very fast."

"It is a great value, but its cost is still a bit high."

"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

14%

Manufacturing Company

12%

Financial Services Firm

12%

Construction Company

11%

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

What needs improvement with NovaStor NovaBACKUP?

The room for improvement lies in the compatibility of NovaBACKUP with older operating systems like Windows XP. Some customers still rely on outdated systems due to specific production requirements....

What is your primary use case for NovaStor NovaBACKUP?

It's developed in Hamburg. It's very easy to work with because it has a web interface, and the configuration is straightforward. It has features for tape backups, disk backups, and whatever you wan...

What advice do you have for others considering NovaStor NovaBACKUP?

Overall, I would rate it a nine out of ten.

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Product Reports

Backup and Recovery

Download NovaStor NovaBACKUP product report

Download Rubrik product report

Also Known As

NovaBACKUP

No data available

Overview

NovaStor NovaBACKUP offers a reliable and secure data backup strategy designed for small and medium businesses, ensuring data protection with minimal effort. The software simplifies disaster recovery and regular backups, providing peace of mind.

NovaStor NovaBACKUP is an industry-recognized software that provides comprehensive backup functionality. It supports seamless integration with multiple platforms and is engineered to back up both physical and virtual environments. The software provides automatic backups, streamlined data recovery processes, and robust encryption for data security, making it a trusted choice for IT professionals seeking to secure crucial data.

What are the key features of NovaStor NovaBACKUP?

Automatic Scheduling: Set it once and let backups run with zero intervention.
Cross-Platform Compatibility: Operates smoothly across Windows servers and workstations.
Remote Management: Administer multiple installations from a centralized location.
Data Compression: Reduces storage space by compressing files effectively.

What benefits should users expect?

Cost Efficiency: Minimize hardware and software expenses with efficient resource management.
Improved Productivity: Automates routine backups, freeing up IT staff for other tasks.
Data Security: Employs advanced encryption techniques for safeguarding sensitive data.

NovaStor NovaBACKUP is a versatile tool that finds application across industries like finance, healthcare, and education, addressing specific data protection and compliance requirements. By offering support for complex environments, it reduces risk while maintaining operational continuity, proving particularly beneficial in regulatory environments.

NovaStor

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Ex'pression College, Osborne Wood Products Inc., REIT Technologies

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

NovaStor NovaBACKUP vs. Rubrik