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Microsoft Purview Information Protection vs Netwrix Data Classification comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Informati...
Ranking in Data Governance
6th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
22
Ranking in other categories
Data Privacy Management Software (4th), Microsoft Security Suite (9th)
Netwrix Data Classification
Ranking in Data Governance
21st
Average Rating
10.0
Reviews Sentiment
8.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 1.9%, down from 2.6% compared to the previous year. The mindshare of Netwrix Data Classification is 1.4%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Information Protection1.9%
Netwrix Data Classification1.4%
Other96.7%
Data Governance
 

Featured Reviews

Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
GF
Isms Manager & Information Systems Security at a financial services firm with 201-500 employees
Automated data labeling has reduced manual work and supports our privacy compliance needs
We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access anywhere the document is. We need a security feature so that if we have classified a document as strictly confidential and given it to a third party, that document remains strictly confidential. There has to be a way to enforce it and prevent the document from being shared with any other person apart from the person it was sent to. We do not want AI in security products for now, as AI in security products tends to be risky. AI can improve reporting and detection, but it should not execute.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I think Purview is incredibly stable."
"My advice to other organizations considering this product is that it is best in the business if you are a heavy Microsoft shop."
"We are using Microsoft Purview Information Protection to enable the confident use of AI, so it is a set of controls and visibility that helps customers understand why they should be confident in the way that they have organized and classified their data so they can start to let agentic AI operate in their environment."
"The first thing is that it is easy to use, the second is that the requirement with the client is more focused from the security perspective which is also mitigated by this particular tool, and the third thing is that not only I, but my team is also quite comfortable in working with Microsoft Purview Information Protection."
"The simplicity of the way we can configure the DLP rules in Microsoft Purview Information Protection is good."
"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."
"I created training materials for end users on applying different labels, explaining their purposes, and providing examples. This was crucial since end users would apply the labels in different protection scenarios. The implementation helped the organization in several ways."
"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."
"Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good."
"It's highly flexible and scalable, offering customers the choice to match their needs and budget."
"There is a massive cost saving; it is easy to use, the reporting is clean, and it is simpler to use than the Microsoft DLP solution, Purview."
 

Cons

"In terms of AI integration or integrating with a third-party tool like InTune or some other third-party tools, if we can have some more AI capabilities where use cases can be easy with Microsoft Purview Information Protection, that would make life easier."
"A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps."
"Microsoft Purview Information Protection can improve in terms of scan concurrency and scan processing time."
"I assess its ability to classify data and identify sensitive information as an area where we have not really gotten a lot of progress yet."
"I wouldn't recommend Microsoft Purview Information Protection for petabytes of documents as performance might be affected."
"I rate Microsoft support six out of 10. Response times are a challenge. It's hard to be an ambassador for a product when you know it will be hard to get support."
"There is potential for more integration in the use of AI."
"I see many options such as SharePoint Advanced Management for customers, but that requires a high investment from the customer's end in order to access the premium features of Purview, so it is not easy."
"We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access anywhere the document is."
"One of the key issues is its interface and querying capabilities, which can be complex, making it difficult to interpret logs."
"Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it."
 

Pricing and Cost Advice

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The tool's pricing is fairly low, less than 100,000 for a year."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The initial pricing might seem reasonable, but costs can quickly escalate when adding components."
"Netwrix Data Classification Manager has an affordable price."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
7%
Comms Service Provider
6%
Outsourcing Company
14%
Comms Service Provider
14%
Manufacturing Company
11%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...
What needs improvement with Microsoft Purview Information Protection?
In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.
What is your primary use case for Microsoft Purview Information Protection?
My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.
What is your experience regarding pricing and costs for Netwrix Data Classification Manager?
There is a cost increase. When Microsoft moved or divided the features, they also added cost to it. In order to get those features back, we will be paying much more than before to get the same feat...
What needs improvement with Netwrix Data Classification Manager?
We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access...
What is your primary use case for Netwrix Data Classification Manager?
We want to discover documents and classify them automatically rather than manually classifying them. We give them labels from internal to confidential to strictly confidential. That way all the doc...
 

Also Known As

Microsoft Information Protection
No data available
 

Overview

Find out what your peers are saying about Microsoft Purview Information Protection vs. Netwrix Data Classification and other solutions. Updated: November 2026.
920,929 professionals have used our research since 2012.