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Tableau Enterprise vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
307
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
51st
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 15.4%, down from 19.4% compared to the previous year. The mindshare of Tungsten Insight is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
reviewer2005506 - PeerSpot reviewer
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Tableau's heat maps and the storyboard. You can create data stories and tons of visuals with it, and it goes together really well. Tableau lets you manipulate the data in various ways."
"Data handling, visualizations, and aesthetics of it are the most valuable features."
"Our customers love the visual capabilities on top of it and the ability to explain and get the required data. There is no other product like Tableau in the business intelligence and analytics space."
"There is a lot of APIs available, which means that Tableau can be customized to a large extent."
"The best use case for us is the solution's integration with Salesforce because we are also partners of Salesforce."
"Tableau's visualization features let you present information insights quickly and practically. So it's something which I prefer with Tableau. In terms of reporting, I have to point out the sheer quality and function of the Tableau server, but the first impression is that it's a great visualization tool."
"I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people."
"The most valuable feature is the aggregation function."
"You can easily customize reporting to pull the fields that interest you."
"It provides the ability to design applications directly."
"The initial setup is straightforward."
 

Cons

"The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need."
"The price could be better."
"The performance could be better."
"I think Tableau could be improved with cheaper or more flexible licensing, though this is a generic improvement and applies for any product. It would be better if they had more flexible payment and licensing plans so that they could suit small- and mid-sized organizations."
"The look and feel of the tool itself, including the dashboard features and data visualization, could be improved. The graphs in Tableau also have room for improvement."
"The only issue with the solution is with its prices at a regional level."
"I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it."
"It needs more ETL capabilities, to be able to address the end-to-end BI need."
"The initial setup is complex and would be difficult to carry out without any training."
"It would be ideal if there were some standard forms that could be customized."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
 

Pricing and Cost Advice

"It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."
"I downloaded the solution online for free."
"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."
"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."
"In general, if someone is new and wants to learn Tableau, it's around $70 per month."
"We are paying an annual licensing fee."
"Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
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Comparisons

 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Kofax Insight
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Tableau Enterprise vs. Tungsten Insight and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.