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Tableau Enterprise vs Tungsten Insight comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 9, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
309
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
Tungsten Insight
Ranking in BI (Business Intelligence) Tools
45th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Process Mining (17th)
 

Mindshare comparison

As of December 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 7.6%, down from 19.5% compared to the previous year. The mindshare of Tungsten Insight is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise7.6%
Tungsten Insight0.6%
Other91.8%
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Head Of Analytics at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
reviewer2005506 - PeerSpot reviewer
Major Account Manager at a computer software company with 51-200 employees
Great reporting and customizations with good reliability
A lot of the improvement is not so much the product as it is how it's deployed; it's about mapping against what you need to improve your processes, whether it's the Kofax kind of shows in the IDP. You've got process orchestration, extraction and robotic process automation, process orchestration, and then mobile. Tracking what you need out of those, either all five together or one of those separated out, is usually what's more critical. They do add capabilities to the tool. However, from our perspective as a consulting organization, the real key is whether you are getting the data you need to improve your process or if your reporting is not providing you with the desired information you need to improve your processes. If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It provides business users with a tool, so they are not dependent on IT."
"The most valuable feature is the aggregation function."
"It's easy to use."
"It's very easy to visualize data with this product. The visualization maps of and frames that we have been able to cross-reference has been excellent."
"While using this solution I have found the valuable features to be ease of use and the visualization. It is a complete solution."
"Tableau is easy to use compared to some other solutions, such as Excel."
"This solution has transformed us from an Excel reporting environment to one of visual exploration."
"The number one thing was just the ease of getting something up quickly. The other thing that was good about it was that it was fairly fast for decent-sized data sets in terms of performance and run time."
"It provides the ability to design applications directly."
"The initial setup is straightforward."
"You can easily customize reporting to pull the fields that interest you."
 

Cons

"Tableau is a company that does not respect partners."
"To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms."
"Many things have to be improved in Tableau. Right now, we make the calculation, and then we get that information. It would be better if business users could do that. I would ask the people at Tableau to provide that option to business users to get that information in one click. It would be better if they automated some calculations. There should be more automation in Tableau. However, there are many things in automation mode, but it is very limited at the moment. We need automation for people who do not know much about Tableau. It would also be better if there were good community support like in Alteryx."
"Tableau could be more intuitive. It has all the features, but it is difficult to find them."
"I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles."
"Include forecasting on table calculation fields."
"There are more than a powerful tool in the market, such as Microsoft BI."
"I have noticed that Tableau is not very compatible with ClickHouse. There's no direct connection to ClickHouse; you have to set up an ODBC connection."
"If there's any negative, it's just the different names, the branding names that the product's gone through. It's confusing."
"It would be ideal if there were some standard forms that could be customized."
"The initial setup is complex and would be difficult to carry out without any training."
 

Pricing and Cost Advice

"It's an annual fee with everything included but it's quite expensive."
"There is a license for this solution and we pay on an annual basis."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."
"ROI is very high, but it requires a data preparation/blending tool."
"Tableau's licensing is pretty straightforward and simple."
"I'm using Tableau Public, which is free."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
11%
Manufacturing Company
10%
University
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
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Also Known As

Tableau Desktop, Tableau Server, Tableau Online
Kofax Insight
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Infosys,HMI, krungsri, Cegeka
Find out what your peers are saying about Tableau Enterprise vs. Tungsten Insight and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.