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Microsoft Entra ID Protection vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Microsoft Entra ID Protection achieved ROI in three years, enhancing efficiency and user satisfaction despite higher costs.
Sentiment score
7.0
Microsoft Purview DLP offers cost savings and efficiency, benefiting new users, but some find returns not immediate due to recent adoption.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
 

Customer Service

Sentiment score
6.1
Entra ID Protection support receives mixed reviews; while responsive for some, others report delays, reliance on documentation, and inconsistent ticket handling.
Sentiment score
5.1
Microsoft Purview's support receives mixed reviews, with efficient Premier help but delays and limited team knowledge affecting satisfaction.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
My teammates have had good communication with Microsoft.
 

Scalability Issues

Sentiment score
8.6
Microsoft Entra ID Protection offers scalable, adaptable solutions with high performance, praised for flexibility and cloud-native capabilities across industries.
Sentiment score
7.5
Microsoft Purview DLP offers scalability and compliance in Microsoft environments, though integration challenges exist with non-Microsoft systems.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
The policy working and detection technology need enhancements.
 

Stability Issues

Sentiment score
8.0
Microsoft Entra ID Protection and Azure AD are generally stable, reliable, and perform well, with minor and infrequent issues.
Sentiment score
7.7
Microsoft Purview Data Loss Prevention is highly rated for stability and reliability, though some users desire improved internal connection consistency.
Sometimes the solution is not stable when the internal connection is not reliable, so this aspect needs improvement.
 

Room For Improvement

Microsoft Entra ID Protection needs better management, integration, scalability, and simplified user interface, with key improvements for Mac support.
Microsoft Purview's Data Loss Prevention needs improved labeling, integration, language support, incident handling, and Power Automate functionality.
Microsoft has not offered control over how they calculate high or low-risk scenarios.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
There is room for improvement in the ability for Entra ID Protection to inherit roles and configurations from whatever solution I am migrating from.
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations.
 

Setup Cost

Microsoft Entra ID Protection's pricing is seen as competitive, yet sometimes perceived as complex or expensive by enterprise buyers.
Microsoft Purview DLP pricing is competitive within E5, offering flexibility and value with bundling and potential group discounts.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Microsoft Entra ID requires additional licensing components.
The pricing for Microsoft Entra ID protection is not expensive.
 

Valuable Features

Microsoft Entra ID Protection integrates seamlessly, enhancing security with multifactor authentication, conditional access, and scalable user management.
Microsoft Purview DLP excels in compliance, auto-labeling, insights, and global management for effective multi-platform data protection.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
Microsoft Entra ID can detect if a user is at risk and then execute actions based on the risk level.
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
16
Ranking in other categories
Identity Management (IM) (8th), Identity Threat Detection and Response (ITDR) (2nd)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
16th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
21
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of May 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 4.6%, up from 3.9% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Mahender Nirwan - PeerSpot reviewer
Access to other software is just one click away and suitable for big organizations
Currently, we have limited use of Microsoft AD. We only use it to see if user blocks are available. If they are, we unblock the account and get access accordingly. AD has paid access control features. We can add access control over AD. For example, for documentation, we use an Outline tool. It's open source, and we add our company's knowledge base to it. It's an alternative to Confluence. We don't want everyone to have access to all documentation. If I create documentation for my team, only my team should have access, not support or sales. We can add these scopes or access controls over AD. Once integrated, the person will get the appropriate access control features upon logging in. Role-based access control is a great feature of Active Directory.
Roby Skariah - PeerSpot reviewer
Automation has given us consistent analytics and improved quality of insights into user activity
One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Government
9%
Manufacturing Company
8%
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
9%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
I have set up my Active Directory locally for the same domain. However, Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no...
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works out to about $15 per user per month.
What needs improvement with Microsoft Purview Data Loss Prevention?
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Prevention (DLP) for devices need improvement as well.
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.