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Microsoft Entra ID Protection vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.4
Microsoft Entra ID Protection offers full ROI in three years, with immediate efficiency, satisfaction, and time-saving benefits.
Sentiment score
6.7
Microsoft Purview DLP offers cost savings, security enhancements, and reduced onboarding time, though ROI varies among users.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
 

Customer Service

Sentiment score
6.3
Microsoft Entra ID Protection support receives mixed reviews, with varied satisfaction based on response times, support quality, and subscription level.
Sentiment score
5.1
Microsoft Purview DLP support is inconsistent, with quick responses and clear resources but also delays and monopolistic concerns.
The response time can be affected based on the type of Azure subscription tier.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
Once we got to the Microsoft engineers, the experience was great.
 

Scalability Issues

Sentiment score
8.0
Microsoft Entra ID Protection effortlessly scales with customer needs, supported by licenses and cloud-native features, ensuring minimal scaling issues.
Sentiment score
7.6
Microsoft Purview Data Loss Prevention offers scalable, flexible cloud solutions, but needs improvements in user-friendliness and device-level scalability.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
There are no issues with scalability up to your license limitations.
The policy working and detection technology need enhancements.
 

Stability Issues

Sentiment score
7.6
Microsoft Entra ID Protection is reliable, with occasional minor issues, but overall supports large-scale implementations smoothly.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is highly stable, reliable, and responsive, though minor real-time issues and internal connection challenges exist.
Sometimes the solution is not stable when the internal connection is not reliable, so this aspect needs improvement.
 

Room For Improvement

Microsoft Entra ID Protection requires enhancements in identity management, scalability, documentation, pricing clarity, and third-party integration.
Microsoft Purview DLP needs better integration, improved UI, enhanced AI features, cost-effective licensing, and better language support.
If there was some level of backup mechanism available with quick restore functionality, that would be beneficial.
It would be beneficial if some of that complexity could be simplified in Microsoft Entra ID Protection.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Implementing a degree of severity ranking is essential.
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations.
 

Setup Cost

Microsoft Entra ID Protection's pricing is competitive but confusing, with added value for enterprises using Azure subscriptions.
Microsoft Purview DLP in E5 licenses offers competitive pricing and flexible payment, valued for security features and added services.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
The pricing for Microsoft Entra ID protection is not expensive.
Microsoft Entra ID requires additional licensing components.
 

Valuable Features

Microsoft Entra ID Protection enhances security with multifactor authentication, seamless Azure integration, and advanced threat detection for businesses.
Microsoft Purview DLP enhances data security with auto-labeling, multi-cloud support, cross-platform protection, and strong compliance features.
We use automated remediation for logon purposes and error purposes. It remediates issues and provides just-in-time access when applicable.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
The feature I find most valuable that I'm currently using is the quickness of the emails that the Microsoft Purview Data Loss Prevention solution sends to us, where we get notifications that say a user has potentially breached our data guideline rules, and we get those alerts continuously, allowing us to enforce them manually.
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Identity Management (IM) (6th), Identity Threat Detection and Response (ITDR) (1st)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
17th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
22
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of October 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 3.5%, down from 5.1% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.7%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID Protection3.5%
Microsoft Purview Data Loss Prevention2.7%
Other93.8%
Microsoft Security Suite
 

Featured Reviews

Ankit Gupta. - PeerSpot reviewer
Comprehensive identity management enhances security and access controls with advanced integration
The monitoring from Microsoft Entra ID Protection provides great visibility at a granular level. It provides all the details, including IP address, username, and permission or error logs. This information is available in both the audit log and regular log. The alert functionality supports general day-to-day monitoring and any violation or trigger for errors. Microsoft Entra ID Protection's features are suitable for all sizes of companies. It's a must-have product because traditionally Active Directory was used for identity and authentication on computers. Now, with hybrid capabilities, every company of any size needs these features and tools. I rate Microsoft Entra ID Protection ten out of ten.
HosmanRodriguez - PeerSpot reviewer
Nice dashboard, good data loss prevention, and helps with compliance
The data loss prevention is great. It can prevent things like credit card information from being taken. The data protection is excellent. We can use the solution on Windows and iOS. We mostly use it with Office 365 and ingest data sources from Microsoft. The solution is natively integrated and compliant across Azure. It takes into account critical regulations from around the world. We need to comply with various regulations. For our business case, it's very important. If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing. It helps us to reduce the likelihood of potential fines. We can educate users on how to handle sensitive data. By showing the records we keep and explaining the technologies implemented, we can provide awareness to our users. The solution offers good visibility into our environment. Our security team can use the product to monitor and track. Its dashboard allows us to show compliance in real-time. We've been able to reduce the time to action on insider threats. Security permissions are always being monitored. In general, it has saved us time and money when dealing with security. It's made us become more efficient. We've increased our compliance capabilities by 25%.
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
13%
Manufacturing Company
9%
Government
8%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise3
Large Enterprise12
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
A potential area of improvement in Microsoft Entra ID Protection could include backup-level capability or snapshot capability. Currently, we are required to use third-party backups for the overall ...
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is not something I manage directly since I'm the owner operator; my colleagues might be more involved with that aspect as we have other te...
What needs improvement with Microsoft Purview Data Loss Prevention?
Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true ...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: September 2025.
869,513 professionals have used our research since 2012.