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Microsoft Entra ID Protection vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Microsoft Entra ID Protection offers quick ROI, valued for time-saving features despite high costs, enhancing organizational manageability.
Sentiment score
6.7
Microsoft Purview DLP offers cost savings, security enhancements, and reduced onboarding time, though ROI varies among users.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
 

Customer Service

Sentiment score
6.1
Microsoft Entra ID Protection support is generally responsive, but efficiency varies, with better experiences linked to paid options.
Sentiment score
5.1
Microsoft Purview DLP support is inconsistent, with quick responses and clear resources but also delays and monopolistic concerns.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
My teammates have had good communication with Microsoft.
Once we got to the Microsoft engineers, the experience was great.
 

Scalability Issues

Sentiment score
8.6
Microsoft Entra ID Protection efficiently scales across company sizes, with flexibility and high user ratings in scalability despite occasional delays.
Sentiment score
7.6
Microsoft Purview Data Loss Prevention offers scalable, flexible cloud solutions, but needs improvements in user-friendliness and device-level scalability.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
The policy working and detection technology need enhancements.
 

Stability Issues

Sentiment score
8.0
Microsoft Entra ID Protection is stable and reliable with minor bugs, earning user confidence and high stability ratings.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is highly stable, reliable, and responsive, though minor real-time issues and internal connection challenges exist.
Sometimes the solution is not stable when the internal connection is not reliable, so this aspect needs improvement.
 

Room For Improvement

Microsoft Entra ID Protection aims to enhance identity management, improve performance, and simplify integration while addressing stability and pricing issues.
Microsoft Purview DLP needs better integration, improved UI, enhanced AI features, cost-effective licensing, and better language support.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Identity protection and trust issues, particularly in hybrid environments, could be addressed better with Microsoft Entra ID Protection.
Microsoft has not offered control over how they calculate high or low-risk scenarios.
Implementing a degree of severity ranking is essential.
Endpoint Data Loss Prevention needs to be improved as it is not up to expectations.
 

Setup Cost

Microsoft Entra ID Protection is competitively priced, though licensing is complex; bundled options offer added MFA and SSO features.
Microsoft Purview DLP in E5 licenses offers competitive pricing and flexible payment, valued for security features and added services.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Microsoft Entra ID requires additional licensing components.
The pricing for Microsoft Entra ID protection is not expensive.
 

Valuable Features

Microsoft Entra ID Protection boosts security and efficiency with advanced features, Azure integration, and user-friendly interfaces for identity management.
Microsoft Purview DLP enhances data security with auto-labeling, multi-cloud support, cross-platform protection, and strong compliance features.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
It has a good scalability potential, allowing for the management of both small and large user bases efficiently.
The feature I find most valuable that I'm currently using is the quickness of the emails that the Microsoft Purview Data Loss Prevention solution sends to us, where we get notifications that say a user has potentially breached our data guideline rules, and we get those alerts continuously, allowing us to enforce them manually.
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
17
Ranking in other categories
Identity Management (IM) (7th), Identity Threat Detection and Response (ITDR) (1st)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
17th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
22
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of July 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 4.1%, down from 4.3% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.7%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite
 

Featured Reviews

Mahender Nirwan - PeerSpot reviewer
Access to other software is just one click away and suitable for big organizations
Currently, we have limited use of Microsoft AD. We only use it to see if user blocks are available. If they are, we unblock the account and get access accordingly. AD has paid access control features. We can add access control over AD. For example, for documentation, we use an Outline tool. It's open source, and we add our company's knowledge base to it. It's an alternative to Confluence. We don't want everyone to have access to all documentation. If I create documentation for my team, only my team should have access, not support or sales. We can add these scopes or access controls over AD. Once integrated, the person will get the appropriate access control features upon logging in. Role-based access control is a great feature of Active Directory.
Roby Skariah - PeerSpot reviewer
Automation has given us consistent analytics and improved quality of insights into user activity
One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Manufacturing Company
9%
Government
9%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
Protection with Microsoft Entra ID Protection could always improve, receiving a 9 out of 10 in effectiveness currently. Identity protection and trust issues, particularly in hybrid environments, co...
What do you like most about Microsoft Purview Data Loss Prevention?
The most valuable features are identifying sensitive data and issuing alerts.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
My experience with the pricing, setup costs, and licensing is not something I manage directly since I'm the owner operator; my colleagues might be more involved with that aspect as we have other te...
What needs improvement with Microsoft Purview Data Loss Prevention?
Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true ...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.