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Microsoft Entra ID Protection vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.8
Organizations saw ROI in three years with Entra ID, appreciating time savings and reduced login hassle despite high pricing.
Sentiment score
6.3
Users benefit from Microsoft Purview DLP due to seamless integration, cost savings, productivity boosts, and enhanced security without extra expenses.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Software Solutions Account Manager at First Distribution
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
The fact that we are not being fined is crucial.
Cloud Architecture Lead at bolder inc
 

Customer Service

Sentiment score
6.6
Microsoft Entra ID Protection support is generally well-rated, but experiences vary based on subscription type and available resources.
Sentiment score
5.9
Microsoft Purview Data Loss Prevention support experiences vary, with praised documentation but mixed reviews on response time and effectiveness.
We classified it as a critical problem, and they accepted our classification and helped us quickly.
Founder at AiALL
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
Software Solutions Account Manager at First Distribution
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
7.8
Microsoft Entra ID Protection efficiently scales from SMEs to enterprises, offering flexibility and seamless adjustment to varying business demands.
Sentiment score
7.3
Microsoft Purview Data Loss Prevention is scalable for medium to large organizations but faces integration challenges with non-Microsoft systems.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
Security Analyst at UPCI
There are no issues with scalability up to your license limitations.
Senior Solution Architect DataCenter & Cloud at a tech services company with 11-50 employees
We haven't experienced problems with Microsoft Entra ID Protection.
Founder at AiALL
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.2
Microsoft Entra ID Protection is stable and reliable, though occasional bugs and infrequent outages occur during integrations and authentications.
Sentiment score
7.7
Microsoft Purview Data Loss Prevention is stable and reliable, with minor configuration issues but overall positive user feedback.
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

Microsoft Entra ID Protection requires enhancements in user interface, scalability, third-party integration, documentation, and simplified management processes.
Microsoft Purview DLP requires improvements in integration, stability, AI, licensing, language support, documentation, compatibility, and OCR features.
If there was some level of backup mechanism available with quick restore functionality, that would be beneficial.
Senior Solution Architect DataCenter & Cloud at a tech services company with 11-50 employees
Microsoft has not offered control over how they calculate high or low-risk scenarios.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Security Operations Team Leader at Yalla Security Srl
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra ID Protection costs $5-$6 per user monthly, with pricing complexity varying by company size and included features.
Microsoft Purview Data Loss Prevention in E5 licenses offers competitive pricing and value with bundled security features and flexible options.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Software Solutions Account Manager at First Distribution
Microsoft Entra ID requires additional licensing components.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
The pricing for Microsoft Entra ID protection is not expensive.
Security Analyst at UPCI
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
My experience with pricing, setup cost, and licensing is that it is very straightforward because we are all using E5 licenses, so we are covered.
Cloud Architecture Lead at bolder inc
 

Valuable Features

Microsoft Entra ID Protection enhances security with multifactor authentication, identity governance, and adaptive threat detection integrated with Azure.
Microsoft Purview Data Loss Prevention excels in data protection, compliance, and productivity through integration and machine learning capabilities.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
Security Operations Team Leader at Yalla Security Srl
We use automated remediation for logon purposes and error purposes. It remediates issues and provides just-in-time access when applicable.
Senior Solution Architect DataCenter & Cloud at a tech services company with 11-50 employees
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Loss Prevention usually performs well, except for endpoint Data Loss Prevention, which may need improvements.
Solution Architect at a tech services company with 51-200 employees
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
20
Ranking in other categories
Identity Management (IM) (8th), Identity Threat Detection and Response (ITDR) (2nd)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 3.1%, down from 4.9% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID Protection3.1%
Microsoft Purview Data Loss Prevention2.6%
Other94.3%
Microsoft Security Suite
 

Featured Reviews

reviewer2133984 - PeerSpot reviewer
Sr. Security Analyst/Incident Response at a retailer with 5,001-10,000 employees
Conditional access provides detailed security customization
The best features of Microsoft Entra ID Protection are the conditional aspects, particularly the conditions that can be created. Microsoft Entra ID Protection has helped us because it gives us conditions that we can filter on or support, providing us more granularity. Microsoft Entra ID Protection allows blocking based on geolocation and similar parameters. The protections for handling identity threats in Microsoft Entra ID Protection, such as the automated remediation, are working effectively. With Microsoft Entra ID Protection, we are able to pivot off of particular alerts and stay abreast of them, which works to enhance our organization's security strategy. They definitely aid in threat detection with Microsoft Entra ID Protection.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.
report
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
14%
Manufacturing Company
9%
Government
8%
Financial Services Firm
15%
Computer Software Company
10%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
We explore the possibilities to use Purview to control our applications, though not very deeply as it's not very helpful at this moment.For us, the most important problem is access; we need an easy...
What is your primary use case for Azure Active Directory Identity Protection?
We are still deep involved in the use of Microsoft technology for databases and business intelligence, and in the last three years with Power Apps and Power Automate, all that means Azure services,...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.
What needs improvement with Microsoft Purview Data Loss Prevention?
I think that a feature on the side where you could click on something with a question mark, and then if you click on it, it would open up a new window and give you more information on that, almost ...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The migration tool that's built into the Microsoft Hybrid isn't working on our domai...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.