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Microsoft Dynamics CRM vs Oracle Fusion Service vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
Users report substantial ROI from Microsoft Dynamics CRM through better sales, customer retention, and enhanced operational efficiency.
Sentiment score
7.5
Oracle Fusion Service enhances customer experience, reduces costs, and offers substantial ROI, supported by integrated reporting and strong partnerships.
Sentiment score
6.6
Salesforce Marketing Cloud boosts ROI with successful campaigns, valuable features, and enhanced marketing efficiency despite measurement challenges.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
 

Customer Service

Sentiment score
5.5
Microsoft Dynamics CRM support experiences vary, with praise for responsiveness but concerns about contact difficulty and expertise in complex cases.
Sentiment score
6.0
Oracle Fusion Service's customer support is knowledgeable but slow, with service rated 7-9/10 and regional disparities noted.
Sentiment score
6.6
Salesforce Marketing Cloud support is rated highly for Premium, less so for Standard, with noted improvement areas in speed and knowledge.
I would rate customer support as ten out of ten.
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.
Customer service varies as sometimes I receive a good response, and other times I need to escalate issues and involve engineers from Oracle in an OWC session.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
 

Scalability Issues

Sentiment score
7.5
Microsoft Dynamics CRM is scalable, integrates widely, adapts to changing needs, but may face integration challenges and cost considerations.
Sentiment score
8.3
Oracle Fusion Service is highly scalable, supporting seamless expansion for all organization sizes with high user satisfaction ratings.
Sentiment score
7.7
Salesforce Marketing Cloud effectively scales large data volumes, benefiting enterprises despite costs, with high user satisfaction and advancement capabilities.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
I would give it a ten out of ten for scalability.
Initially, we had ten ERPs, and I have added more since.
The scalability of Salesforce is very good.
On a scale of one to ten, I rate its scalability at 9.5.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
 

Stability Issues

Sentiment score
7.9
Microsoft Dynamics CRM is stable, reliable, and well-rated, with minor issues addressed through updates, suiting medium to large businesses.
Sentiment score
8.1
Oracle Fusion Service is highly stable, supporting large-scale operations with minimal disruptions and proactive management of minor outages.
Sentiment score
8.1
Salesforce Marketing Cloud is stable and reliable, with occasional data issues, recommended for enterprise stability and security.
I would rate it ten out of ten.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
 

Room For Improvement

Microsoft Dynamics CRM requires enhancements in usability, customization, integration, cost-effectiveness, automation, and support for small businesses.
Oracle Fusion Service needs improvements in user experience, pricing, integration, performance, documentation, and modern functionalities for large enterprises.
Salesforce Marketing Cloud users face challenges with interface changes, integration, customization, and desire improved workflows, security, and mobile enhancements.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them.
Simpler integration capabilities.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
 

Setup Cost

Microsoft Dynamics CRM is costly yet valued for comprehensive features, with prices influenced by users, licensing, and deployment type.
Oracle Fusion Service offers flexible pricing but can be costly for small businesses; efficient license management is essential.
Salesforce Marketing Cloud, though costly, is a feature-rich solution favored by large enterprises requiring advanced marketing services.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
I think it's expensive, yet it does not pose a threat, making it costly for my enterprise.
The pricing is around $10,000 per annum per user.
 

Valuable Features

Microsoft Dynamics CRM offers easy customization, integration, and features for enhanced business processes, valued for scalability and cost-effectiveness.
Oracle Fusion Service enhances customer interaction and streamlines operations with omni-channel communication, integration, automation, and flexible customization.
Salesforce Marketing Cloud excels with cross-channel management, automation, personalization, and integration, enhancing efficiency and customer engagement.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
The CRM is very fast, which is the most important aspect, and it's very handy.
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
The company has invested in ERP Cloud, and the seeded APIs and VIP features allow for customization using Groovy script.
There is also a focus on maintaining efficiency, and it is a significant time saver.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management.
 

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Microsoft Dynamics CRM is 20.6%, down from 24.5% compared to the previous year. The mindshare of Oracle Fusion Service is 1.5%, up from 0.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.3%, up from 16.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud16.3%
Microsoft Dynamics CRM20.6%
Oracle Fusion Service1.5%
Other61.599999999999994%
Marketing Management
 

Featured Reviews

Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
MahaboobPasha - PeerSpot reviewer
Integration enhances efficiency with good ERP Fusion Console that helps with centralization
When it comes to ERP Cloud, performance has always been an issue, especially when calling an API or a VIP publisher. I experience timeouts, which Oracle needs to improve. There have been many service requests around this, particularly last year. Although progress has been made, performance is still a concern for me. When dealing with bulk data uploads via a BDI process, some records occasionally fail, requiring me to debug and reprocess them. Enhanced performance is something that I would be interested in.
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
8%
Government
8%
Manufacturing Company
12%
Financial Services Firm
11%
Healthcare Company
8%
Computer Software Company
7%
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise20
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise28
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What needs improvement with Oracle Service Cloud?
I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cl...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
Oracle Service Cloud, Oracle RightNow
ExactTarget
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: August 2025.
867,349 professionals have used our research since 2012.