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Metabase vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Metabase
Ranking in BI (Business Intelligence) Tools
26th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Reporting (5th), Data Visualization (8th), Embedded BI (3rd)
 

Mindshare comparison

As of May 2026, in the BI (Business Intelligence) Tools category, the mindshare of Metabase is 0.9%, down from 0.9% compared to the previous year. The mindshare of Zoho Analytics is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.3%
Metabase0.9%
Other97.8%
BI (Business Intelligence) Tools
 

Featured Reviews

Ibrahim Izz El-Deen - PeerSpot reviewer
Data Engineer at USYTech
Modern analytics tool enhances user interactions with neat visualizations for improved decision-making
One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective. Data scalability, especially if the data grows, requires manual infrastructure management, which could be improved. Increased customization and visualization options in the open-source edition would be beneficial. Additionally, it might be helpful if more complex queries and stored procedures were supported.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate the solution’s stability a nine out of ten."
"It is easy for a new user to learn the tool."
"The most valuable feature of the solution is its interface, which is used to query data into Metabase. I think it is very useful and handy for a novice."
"Metabase's key advantage is its modern approach to business intelligence."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."
"Its a fast tool to assist companies who do not want to spend on software developments."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"The front end of this solution including the graph generation using SQL has been most useful."
"This has given our sales team direct motivation, allowing us to reach new sales milestones."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
 

Cons

"The tool must be made more user-friendly."
"One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective."
"I think there is a need to add a few more advanced visuals in the tool. There are a standard set of visuals in the tool which are available."
"The solution could provide more customization."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"The hourly pricing needs improvement."
"The customer service and support for this solution could be improved by faster response times."
"However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers."
"This solution does not support manufacturing facilities."
"It would be great to have more user input fields which can be used on dashboards."
"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
 

Pricing and Cost Advice

"Using the open-source edition of Metabase on AWS EC2 cost us around $29 per month for the EC2 instance, which was affordable."
"I would not say it is a cheap tool, but it's viable."
"The product is open-sourced."
"I don't feel that price is an issue for this product."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"This solution is reasonable as far as pricing is concerned."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The pricing is okay. It is fair compared to the market."
"The product is expensive."
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Top Industries

By visitors reading reviews
Comms Service Provider
13%
Computer Software Company
12%
Financial Services Firm
12%
Outsourcing Company
8%
Construction Company
12%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for Metabase?
Using the open-source edition of Metabase on AWS EC2 cost us around $29 per month for the EC2 instance, which was affordable.
What needs improvement with Metabase?
One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective. Data scalability, especially if the data grows,...
What is your primary use case for Metabase?
I used Metabase for business intelligence and analytics in my organization. We connected Metabase to AWS Athena, allowing us to query and visualize data stored in S3 buckets.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Metabase vs. Zoho Analytics and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.