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Metabase vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Metabase
Ranking in BI (Business Intelligence) Tools
25th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
10th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
Reporting (5th), Data Visualization (9th), Embedded BI (3rd)
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Metabase is 0.8%, down from 1.1% compared to the previous year. The mindshare of Zoho Analytics is 1.4%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.4%
Metabase0.8%
Other97.8%
BI (Business Intelligence) Tools
 

Featured Reviews

Ibrahim Izz El-Deen - PeerSpot reviewer
Data Engineer at USYTech
Modern analytics tool enhances user interactions with neat visualizations for improved decision-making
One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective. Data scalability, especially if the data grows, requires manual infrastructure management, which could be improved. Increased customization and visualization options in the open-source edition would be beneficial. Additionally, it might be helpful if more complex queries and stored procedures were supported.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is its interface, which is used to query data into Metabase. I think it is very useful and handy for a novice."
"Metabase's key advantage is its modern approach to business intelligence."
"I rate the solution’s stability a nine out of ten."
"It is easy for a new user to learn the tool."
"It's a very strong analytics tool."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"The front end of this solution including the graph generation using SQL has been most useful."
"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."
"What I like the most is the flexibility of creating dashboards."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
 

Cons

"The tool must be made more user-friendly."
"The solution could provide more customization."
"One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective."
"I think there is a need to add a few more advanced visuals in the tool. There are a standard set of visuals in the tool which are available."
"This solution does not support manufacturing facilities."
"It would be great to have more user input fields which can be used on dashboards."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"There should be more types of graphics available for use in the reports."
 

Pricing and Cost Advice

"The product is open-sourced."
"I would not say it is a cheap tool, but it's viable."
"Using the open-source edition of Metabase on AWS EC2 cost us around $29 per month for the EC2 instance, which was affordable."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"For one license the pricing is about $35 a user."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The pricing is okay. It is fair compared to the market."
"This solution is reasonable as far as pricing is concerned."
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Top Industries

By visitors reading reviews
Comms Service Provider
14%
Computer Software Company
11%
Financial Services Firm
11%
Outsourcing Company
8%
Construction Company
18%
Financial Services Firm
10%
Outsourcing Company
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Metabase?
Using the open-source edition of Metabase on AWS EC2 cost us around $29 per month for the EC2 instance, which was affordable.
What needs improvement with Metabase?
One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective. Data scalability, especially if the data grows,...
What is your primary use case for Metabase?
I used Metabase for business intelligence and analytics in my organization. We connected Metabase to AWS Athena, allowing us to query and visualize data stored in S3 buckets.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Metabase vs. Zoho Analytics and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.