MailChimp vs SendGrid vs Zoho Campaigns comparison

MailChimp and Twilio are both solutions in the Cloud Email category. MailChimp is ranked #1 with an average rating of 8.5, while Twilio is ranked #2 with an average rating of 8.0. MailChimp holds a 14.9% mindshare in CE, compared to Twilio’s 19.2% mindshare. Additionally, 82% of MailChimp users are willing to recommend the solution, compared to 100% of Twilio users who would recommend it.

MailChimp

Read 32 MailChimp reviews

1,352 Views
1,352 Comparison Views

82% willing to recommend

SendGrid

Read 12 SendGrid reviews

879 Views
879 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

489 Views
489 Comparison Views

84% willing to recommend

MailChimp

SendGrid

Zoho Campaigns

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Executive Summary

We performed a comparison between MailChimp, SendGrid, and Zoho Campaigns based on real PeerSpot user reviews.

Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email.

To learn more, read our detailed Cloud Email Report (Updated: August 2025).

Buyer's Guide

Cloud Email

August 2025

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Helped 865,164 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of August 2025, in the Cloud Email category, the mindshare of MailChimp is 14.9%, down from 19.3% compared to the previous year. The mindshare of SendGrid is 19.2%, up from 16.0% compared to the previous year. The mindshare of Zoho Campaigns is 6.6%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email

Featured Reviews

Ghias Ahmad

Network Officer at Punjab Information Technology Board

Good for digital marketing purposes, such as creating and managing email campaigns

Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

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Rastu Singh

Technical Consultant - Email Deliverability at Adobe

Clean and simple to use with good integration capabilities

There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.

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Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."

"Running email campaigns is easy and straightforward."

"The email scheduling has been quite useful."

"MailChimp has many capabilities."

"MailChimp's most important functionality is its automation feature."

"It allows for dragging and dropping, which is much faster than writing HTML and CSS."

"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."

"The most valuable feature is the conditions in automation."

"They have pretty good support in terms of any issues."

"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."

"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."

"It is easy to set up."

"It is a stable and scalable solution."

"The solution scales well."

"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."

"It's a very simple solution for email."

"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."

"The initial setup is easy."

"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"It is a very reliable and stable tool."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

More Zoho Campaigns pros

Cons

"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."

"The solution could be easier to use."

"A standalone system for private servers would be ideal."

"It needs more formatting flexibility, such as the ability to wrap text around photos."

"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."

"I don't have any issues with the service."

"The contact limit alerts need to be improved."

"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."

"SendGrid is a great solution. I don't have any areas of improvement."

"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."

"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."

"The reporting part needs improvement."

"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."

"They should make the solution more user-friendly."

"There is room for improvement with integration with other applications like MailChimp."

"My usage is limited to the basic features."

"The support team takes a while to respond to our request."

"They need to improve their anti-spam capabilities."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"Its deliverability could be improved."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

More Zoho Campaigns cons

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."

"MailChimp is affordable."

"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."

"The basic plan starts at €90 per month."

"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."

"The solution is relatively inexpensive."

"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."

"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."

"Zoho Campaigns is cheaper compared to other products."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"The solution's price is reasonable."

"The solution's pricing is reasonable."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"The tool is priced less compared to other applications."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

Educational Organization

Manufacturing Company

12%

Government

11%

University

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about MailChimp?

I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and i...

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What is your experience regarding pricing and costs for MailChimp?

I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different version...

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What needs improvement with MailChimp?

Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-con...

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What do you like most about Zoho Campaigns?

The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.

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What is your experience regarding pricing and costs for Zoho Campaigns?

A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper comp...

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What needs improvement with Zoho Campaigns?

The product must provide users more control over improving the worthiness of our domain. We can follow certain best p...

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Product Reports

Buyer's Guide

MailChimp

August 2025

Download MailChimp product report

Buyer's Guide

SendGrid

July 2025

Download SendGrid product report

Buyer's Guide

Zoho Campaigns

July 2025

Download Zoho Campaigns product report

Overview

MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.

MailChimp

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements.

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

Twilio

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times

ScoutMob

Altus

Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email. Updated: August 2025.

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