No more typing reviews! Try our Samantha, our new voice AI agent.

MailChimp vs SendGrid vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Cloud Email category, the mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of SendGrid is 9.7%, down from 20.0% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
SendGrid9.7%
MailChimp8.7%
Zoho Campaigns3.5%
Other78.1%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
Niranjan Sharma - PeerSpot reviewer
Software Developer at a healthcare company with 11-50 employees
Saves server load by sending bulk email notifications efficiently
The best feature SendGrid offers is the ability to send multiple emails at the same time. The ability to send multiple emails at the same time helps my workflow and organization because I do not have to run a loop every time. Once I set all the emails in a comma separator, I can send them to multiple users without creating too much load on my server. SendGrid has positively impacted my organization by solving the notification problem. By using SendGrid, I can easily send notifications to users, and it is simple to use in my Node.js project. SendGrid has helped with notifications because when I send an email, the user knows who is sending it and they can revert back to our CRM team. That is positive for our business and organization.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MailChimp's most important functionality is its automation feature."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"I can have a really good looking newsletter with minimum effort."
"Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature."
"I like the ease of configuration and the templated emails."
"Customer Service: Excellent. Technical Support: Very good."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp has many capabilities."
"The solution scales well."
"The best features SendGrid offers is the template customization, which really helps in creating templates according to client demand and their UI/UX experience."
"Overall, my experience with SendGrid is quite good; I have used it in a couple of my projects and everything is smooth, from integration to sending emails; the only aspect I have mentioned several times during this interaction is the pricing."
"In my experience, the best features SendGrid offers include the dashboard, which is very nice to review if emails were delivered or if something was wrong."
"SendGrid is a most powerful third-party tool to use for email sending, and it improves the delivery rates compared to other services."
"It does everything we need. It's got templating. It's got email validation. It's great."
"It is a stable and scalable solution."
"With SendGrid, we have found a perfect solution to that scenario, and we don't have to involve infrastructure team anymore."
"The solution is very inexpensive and very reasonably priced."
"It is a very reliable and stable tool."
"It's a very simple solution for email."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The solution generates a good return on investment."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The initial setup is easy."
 

Cons

"MailChimp should have a better offering for ready made modern templates but this is usually supplied by the community."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"MailChimp’s reports on audience engagement are not the most robust."
"Automation workflows have limited trigger options."
"While it has many capabilities it could be more user-friendly."
"Sadly now Mailchimp has started charging for the use of the auto-responder (automation) emails, so it's lost it's edge for the free services."
"Automated workflows do not have control for dynamic behavioral targeting in any way."
"I would prefer an easy plugin for Linux mail installation."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"They are backlogged on feature requests, which is a bit of a shame really."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"SendGrid is a great solution. I don't have any areas of improvement."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"So, don't think that you could do anything with SendGrid on email matters."
"The reporting part needs improvement."
"Its deliverability could be improved."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"They need to improve their anti-spam capabilities."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The support team takes a while to respond to our request."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"The basic plan starts at €90 per month."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"The solution is relatively inexpensive."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"Since the product is part of a bundle, it is definitely very cost-efficient."
report
Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.
885,376 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
9%
Manufacturing Company
9%
Construction Company
8%
Computer Software Company
8%
Construction Company
9%
Manufacturing Company
9%
Government
9%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SendGrid?
The pricing experience was reasonable at the beginning, but it increased as my email volume grew.
What needs improvement with SendGrid?
I think SendGrid is great already as it is. If they keep developing it, that would be beneficial. If I were a power u...
What is your primary use case for SendGrid?
Our main use case is integrating SendGrid with Sentinel, and we use the .NET API. For SendGrid with the .NET API, any...
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
ScoutMob
Altus
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: March 2026.
885,376 professionals have used our research since 2012.