Looker vs Microsoft Power BI comparison

The compared Google and Microsoft solutions aren't in the same category. Google is ranked #5 in EBT , with an average rating of 8.0, and holds a 9.4% mindshare in the category. Microsoft is ranked #1 in BIT , with an average rating of 7.8, and holds a 21.4% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Looker

Read 19 Looker reviews

1,433 Views
1,185 Comparison Views

80% willing to recommend

Microsoft Power BI

Read 321 Microsoft Power BI reviews

20,047 Views
16,081 Comparison Views

93% willing to recommend

Looker

Microsoft Power BI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: April 2025).

Buyer's Guide

Embedded BI

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Embedded BI (5th)

Microsoft Power BI

Average Rating

8.0

Reviews Sentiment

7.3

Number of Reviews

321

Ranking in other categories

BI (Business Intelligence) Tools (1st), Reporting (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker is designed for Embedded BI and holds a mindshare of 9.4%, down 11.7% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 21.4% mindshare, down 22.2% since last year.

Embedded BI

BI (Business Intelligence) Tools

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

James Balbach

Executive Director, Decision Support at Community Health Network

Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements

Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can centralize all our data models."

"It is a pretty stable solution because it is a cloud-based product."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The product is easy to use."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"With Looker, I have experienced benefits in terms of usability and shareability."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"From a developer's perspective, the way the functionality's being handled is great."

More Looker pros

"It's the analytic engine in terms of the interface on the Power BI environment, as opposed to pivot tables, and it's a mobile solution."

"Implementation is very quick and the solution is very user-friendly."

"Our setup is very straight forward and can be done in a matter of hours."

"The standard BI visualization capabilities are great."

"Microsoft BI is scalable."

"The feature I find most valuable is the ability to publish Power Bi reports, using an embedded link, directly onto a website."

"The product is intuitive and user-friendly."

"Its visualization capabilities are pretty good. It is very easy to use. You can easily make your dashboard."

More Microsoft Power BI pros

Cons

"The visualization capability of the product is limited."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Stability needs improvement."

"It needs to be more user-friendly."

"The product does not have documented material."

"Integrations with other BI tools could be better."

"The integration with different databases must be improved."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"If you need data in real-time, it's not an ideal solution."

"It is not the right tool to do deeper analysis or predictions. When you have some data and you want to do some deep analysis, there is no feature to help you with this."

"One thing I would like to have is the scripting language, as they already have within Excel. It's already within a Microsoft business product, because Excel is the number one business product out there. So it would be nice to have the scripting capability in order to automate certain processes."

"The product could have better analytics capabilities."

"The mobile app is very poor."

"From any improvement perspective, I want the product to be made available to users free of cost...The stability and scalability of the product can be better."

"If I have to update data automatically, where I have to pin the gateway, it doesn't update. There is a scheduled refresh functionality so that it refreshes automatically, but I find it very hard to make it work."

"Needs single sign-on."

More Microsoft Power BI cons

Pricing and Cost Advice

"It is cheap."

"I do not have to make any payments to use the solution."

"Looker is expensive and could be made better by reducing it."

"It's not cheap, but it's not expensive for big companies."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"We have premium licenses, but you can use it for free. You can share the content with anyone else, so you can use it for free."

"We pay on a monthly basis which is approximately $10 per user on the Microsoft Power BI Pro license. At the moment we are still down at 400 users, but once we reach 500 users, we will move to the premium edition. The premium is $5,000 for unlimited users. Currently, with the 40 users, the cost is roughly $500."

"Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? "

"The current licensing model that Microsoft BI has is expensive. My customers have told me the cost is approximately $20 per user and this can get expensive fast. There should be a one-time purchase option if the customer has a lot of users."

"We have a premium Power BI license in-house that's quite an expensive license. It's $10 a month for four users and then I think 35,000 at the premium rate."

"In general, Microsoft BI's price is lower compared to Alteryx."

"The pricing is very reasonable compared to any other tool."

"They have a free Power BI Desktop version, but it has limitations."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

28%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Educational Organization

39%

Financial Services Firm

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...

See all answers

Comparisons

Databricks vs Looker

Compared 18% of the time

Tableau vs Looker

Compared 13% of the time

Amazon QuickSight vs Looker

Compared 12% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 7% of the time

IBM Cognos vs Looker

Compared 7% of the time

More Looker Competitors

Tableau vs Microsoft Power BI

Compared 14% of the time

Domo vs Microsoft Power BI

Compared 8% of the time

Databricks vs Microsoft Power BI

Compared 8% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 8% of the time

KNIME vs Microsoft Power BI

Compared 5% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Looker

May 2025

Download Looker product report

Buyer's Guide

Microsoft Power BI

April 2025

Download Microsoft Power BI product report

Also Known As

No data available

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.