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Looker vs Tableau comparison

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3,250 views|2,546 comparisons
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Read 105 Tableau reviews.
40,799 views|32,389 comparisons
Featured Review
Buyer's Guide
Embedded BI Tools
May 2022
Find out what your peers are saying about Qlik, Looker, Dundas and others in Embedded BI Tools. Updated: May 2022.
609,272 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""From a developer's perspective, the way the functionality's being handled is great."

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"Any feature I am looking for usually is part of the next upgrade within a few months. They have a very good dynamic evolution.""Data handling, visualizations, and aesthetics of it are the most valuable features.""It's easy to use.""The UI part is the best. The end-users can easily get started with Tableau Desktop or Tableau Online because of its user-friendliness.""​Data is easily understood at all levels of the company.""The most valuable feature is the richness of its visualization and from a self-service standpoint, the ease of use.""The solution offers very good reporting.""One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data."

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Cons
"It needs to be more user-friendly."

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"With Tableau, there is a gap in its ability to handle very large-scale data.""The data processing in Tableau is pathetic compared to Qlik.""The setup was easy but we are having some problems with the configuration that is taking a long time. We have done some initial tests and some of the delays could be from bandwidth issues. However, the whole installation process should be simplified.""I would like Tableau Prep to be integrated with Tableau Desktop. I would also like more customizations for tables.""When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers.""The price could be better.""Maybe the price could be a bit cheaper, especially if you're a personal developer that uses Tableau just to explore smaller data sets and you're not a company or something like that.""Tableau is difficult to scale because of the cost, which makes it difficult to scale."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
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  • "The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
  • "The cost of the solution should be improved."
  • "It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."
  • "Pricing is not bad. It's competitive."
  • "At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software."
  • "The professional version of Tableau is quite expensive."
  • "It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
  • "The solution is very expensive. If you have many users then it is going to cost your company a lot of money."
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    Comparison Review
    Guillermo (Bill) Cabiro
    I do use both Tableau and QlikView. Although very different, I really like both solutions. They belong to the new BI generation known as Interactive Visual Analytics. In my opinion, QlikView has a more intuitive interface for regular users or executives that are not technical experts but the development side is a little more complex. Up to version 12 QlikView did not provide drag & drop features. If a user wanted to see something not included in the application the new object had to be created by a power user or developer because Qlikview's scripting has somewhat of a learning curve. On the positive side, QlikView's scripting is a great asset as it functions as an ETL allowing the integration of hundreds of different data sources into the same visual app. Another feature that’s extremely useful is Qlik’s proprietary Associative Model that allows the users to visualize data relationships that exist as well as those that do not. Tableau on the other hand is a lot easier to use for developers, analysts or power users who need to connect, manipulate and visualize data rather quickly. While this makes Tableau a better fit for the more analytical crowd, it may not be as appealing or intuitive to the regular or casual business users as QlikView is. Tableau has full pivot, drag & drop and drill down capabilities that are great for developers or power users. They can rotate measures and dimensions and graph them instantly using visualization best practices as suggested by… Read more →
    Questions from the Community
    Top Answer:From a developer's perspective, the way the functionality's being handled is great.
    Top Answer:I don't know their subscription fees. I am not really aware of where they stand in terms of pricing. However, it's my understanding that Tableau is more expensive. The pricing for Power BI and Tableau… more »
    Top Answer:They need to work more on interactivity in order to help users interact with the tool itself. It needs to be more user-friendly. People should be able to access the tool in a much easier way when they… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Top Answer:I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people.
    Ranking
    3rd
    out of 23 in Embedded BI Tools
    Views
    3,250
    Comparisons
    2,546
    Reviews
    2
    Average Words per Review
    623
    Rating
    8.5
    Views
    40,799
    Comparisons
    32,389
    Reviews
    101
    Average Words per Review
    585
    Rating
    8.1
    Comparisons
    Also Known As
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Looker is a data platform that brings data and business teams together by making it easy for everyone to explore and understand the data that drives business.

    Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

    The Tableau platform provides the breadth and depth of capabilities to serve the needs of even the largest global enterprises in a seamless, integrated experience. Tableau is designed to fit, not dictate your data strategy, and adapts to your environment with unmatched flexibility and choice, while meeting the toughest governance and security requirements.

    People love using Tableau because it is both powerful and intuitive—and offers a fundamentally different user experience by empowering people of all skill levels to explore and analyze data using visuals and natural language. Tableau has become the standard language of analytics for modern business users and continues to lead the industry with the most passionate and engaged user community in analytics, a customer base with millions of users at more than 80,000 organizations, and a deep commitment to customer-focused innovation

    Evaluation Guide: How to choose the right BI & analytics platform

    Redefining the role of IT in modern BI world

    Offer
    Learn more about Looker
    Learn more about Tableau
    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Retailer14%
    Recruiting/Hr Firm14%
    Computer Software Company14%
    Marketing Services Firm14%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Comms Service Provider14%
    Financial Services Firm12%
    Media Company7%
    REVIEWERS
    Financial Services Firm13%
    Computer Software Company10%
    Healthcare Company8%
    Energy/Utilities Company7%
    VISITORS READING REVIEWS
    Computer Software Company23%
    Comms Service Provider12%
    Financial Services Firm11%
    Government7%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise45%
    Large Enterprise27%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise14%
    Large Enterprise70%
    REVIEWERS
    Small Business29%
    Midsize Enterprise19%
    Large Enterprise51%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    Buyer's Guide
    Embedded BI Tools
    May 2022
    Find out what your peers are saying about Qlik, Looker, Dundas and others in Embedded BI Tools. Updated: May 2022.
    609,272 professionals have used our research since 2012.

    Looker is ranked 3rd in Embedded BI Tools with 2 reviews while Tableau is ranked 2nd in Business Intelligence (BI) Tools with 105 reviews. Looker is rated 8.6, while Tableau is rated 8.2. The top reviewer of Looker writes "Easy to set up and has good community support but requires better UI". On the other hand, the top reviewer of Tableau writes "Lets me train new users quickly, easily, and intuitively". Looker is most compared with IBM Cognos, Qlik Sense, Microsoft BI, Google Data Studio and Domo, whereas Tableau is most compared with Microsoft BI, SAP Analytics Cloud, Amazon QuickSight, MicroStrategy and SAS Visual Analytics.

    We monitor all Embedded BI Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.