Looker vs Tableau comparison

Google and Salesforce are both solutions in the Embedded BI category. Google is ranked #5 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.5. Google holds a 9.4% mindshare in EBT, compared to Salesforce’s 32.8% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Looker

Read 19 Looker reviews

1,537 Views
1,260 Comparison Views

80% willing to recommend

Tableau

Read 303 Tableau reviews

4,579 Views
3,842 Comparison Views

89% willing to recommend

Looker

Tableau

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Tableau based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. Tableau Report (Updated: April 2025).

Buyer's Guide

Looker vs. Tableau

April 2025

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.4

Number of Reviews

303

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st)

Mindshare comparison

As of May 2025, in the Embedded BI category, the mindshare of Looker is 9.4%, down from 11.7% compared to the previous year. The mindshare of Tableau is 32.8%, down from 34.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Nattawat Choosuwan

Senior Data Consultant at a government with 11-50 employees

Real-time data connection enhances workflow and decision-making process

An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"From a developer's perspective, the way the functionality's being handled is great."

"We can centralize all our data models."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It is a pretty stable solution because it is a cloud-based product."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"With Looker, I have experienced benefits in terms of usability and shareability."

"The product is easy to use."

More Looker pros

"The most valuable feature is the ease of use."

"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."

"The solution has great features which nobody can beat, you can do a lot of customizations, such as use different dimensions and colorize them. Additionally, you can use the numeric values for the customization, which is an exceptional feature."

"The solution offers very good reporting."

"The most valuable part of the solution is the general dashboard features."

"I really like the interactivity of the dashboards."

"It's very user-friendly. It's not like Power BI, Tableau is very user-friendly. Anybody can use Tableau. It's very easy to adopt things. I can visualize the stats."

"I like the calculation feature. I would not say it's such a good feature in Tableau, but if you have the knowledge, you can make that feature visible to everyone. It's not a feature that we can drag and drop and get the information. But whatever the data, whatever the calculation, I'm able to do. It's basically the knowledge base. Whatever knowledge I have, I can make that information public and publish it for management."

More Tableau pros

Cons

"The integration with different databases must be improved."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Integrations with other BI tools could be better."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Stability needs improvement."

"It needs to be more user-friendly."

"The visualization capability of the product is limited."

"The product does not have documented material."

"Tableau could be improved by introducing a data manipulation layer within the tool itself. Currently, data manipulations require using additional tools like Alteryx. If Tableau included these capabilities, it would reduce the need for external dependencies. The tool gets slower when we feed huge amounts of data."

"Navigating through activities like cleansing, reshaping, and wrangling extensive or complicated datasets could prove challenging within the Tableau environment."

"I have used Power BI as well as Tableau. There are a couple of interesting features that I like in Power BI, but they are not present in Tableau. For example, in Power BI, if I am looking at country-wise population, I can type and ask for the country that has the maximum population, and it will automatically give an answer and address that query. This kind of feature is not there in Tableau. Similarly, in Power BI, for integrating with the latest ML algorithms, we have decision trees and primarily multiple machine learning algorithms. The decision tree essentially visualizes the patterns in the data. We don't have such a feature in Tableau. If Tableau can integrate with the machine learning algorithms and help us to do visualizations, it would be a wonderful combination. Most of the people are going for Tableau primarily for visualization purposes. However, in the data science industry, users want to do model building as well as tell a story. As of now, Tableau is fulfilling the requirements for visualization purposes. If they can bring it up to a level where I can use it for machine learning purposes as well as for visualization, it would be very helpful. Many people who want to do data science don't want to write a code. Tableau is anyway a drag and drop tool, and if they can provide those options as well, it will be a powerful combination."

"Reports should be downloadable as PDF files."

"It is not so great when it comes to data exchange/integration, data mining, etc."

"I would like to have the product be more flexible in terms of creating online shared dashboards."

"I would like to be able to set the parameters in a more specific manner."

"Lacks machine learning algorithms that you can implement using R, SPSS Modeler, and Python."

More Tableau cons

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"It is cheap."

"Looker is expensive and could be made better by reducing it."

"I do not have to make any payments to use the solution."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."

"Tableau's prices are relatively high for our market. I am from Serbia, so many companies in this market don't have the ability to pay for expensive software. My clients are quite satisfied with a lot of Tableau's qualities except for the prices."

"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

"The value for money is definitely there."

"I'm using Tableau Public, which is free."

More Tableau pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

30%

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

43%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

Comparisons

Databricks vs Looker

Compared 18% of the time

Amazon QuickSight vs Looker

Compared 12% of the time

Microsoft Power BI vs Looker

Compared 10% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 7% of the time

Qlik Sense vs Looker

Compared 7% of the time

More Looker Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 13% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 4% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Looker

April 2025

Download Looker product report

Buyer's Guide

Tableau

April 2025

Download Tableau product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Looker vs. Tableau

April 2025

Free Report: Looker vs. Tableau

Find out what your peers are saying about Looker vs. Tableau and other solutions. Updated: April 2025.

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