Looker vs Tableau comparison

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2,193 views|1,766 comparisons
80% willing to recommend
Tableau Logo
7,020 views|5,931 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and Tableau based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Looker vs. Tableau Report (Updated: March 2024).
767,667 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I would rate the stability a ten out of ten. I didn't face any issues with stability.""It is a pretty stable solution because it is a cloud-based product.""The product is easy to use.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""We can centralize all our data models.""With Looker, I have experienced benefits in terms of usability and shareability.""It's quite effortless to navigate through various applications and review their updated data in real-time.""From a developer's perspective, the way the functionality's being handled is great."

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"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like.""Tableau has data relationships that can be applied to a data source which helps build out a directory which is helpful. Data blending has also been valuable to us.""The most valuable feature is the richness of its visualization and from a self-service standpoint, the ease of use.""The data blending capabilities is a huge factor for our team.""The solution is easy to use, flexible, our clients enjoy seeing the data on maps, and you do not need to be an expert in SQL to use it.""The most valuable part of the solution is the general dashboard features.""There is a lot of APIs available, which means that Tableau can be customized to a large extent.""Tableau is highly scalable. Now that they've introduced Hyper, you can create an extract of more than 5 million rows in minutes and then do your analysis."

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Cons
"The visualization capability of the product is limited.""It needs to be more user-friendly.""The product does not have documented material.""The integration with different databases must be improved.""Integrations with other BI tools could be better.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""Stability needs improvement.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

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"Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening.""With Tableau, when you're dealing with very large datasets, it can be slow so the performance is an area that can be improved.""I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it.""It is not so great when it comes to data exchange/integration, data mining, etc.""Improvements in schema security and row/column security need to be made.""The solution could use more features in data analytics.""I would like to be able to set the parameters in a more specific manner.""The tool's OpenAI integration was announced last year. However, it is late. Tableau is a good solution for end customers. However, there are some concerns regarding the stability and performance of its server architecture, including SaaS services. The server side appears unstable, and performance issues are noticeable, often accompanied by unclear error messages."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    1st
    out of 31 in Embedded BI
    Views
    7,020
    Comparisons
    5,931
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Microsoft Power BI logo
    Compared 17% of the time.
    Amazon QuickSight logo
    Compared 10% of the time.
    Domo logo
    Compared 8% of the time.
    SAS Visual Analytics logo
    Compared 5% of the time.
    Apache Superset logo
    Compared 3% of the time.
    Also Known As
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    Looker vs. Tableau
    March 2024
    Find out what your peers are saying about Looker vs. Tableau and other solutions. Updated: March 2024.
    767,667 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while Tableau is ranked 1st in Embedded BI with 290 reviews. Looker is rated 8.0, while Tableau is rated 8.4. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". Looker is most compared with Amazon QuickSight, Google Data Studio, Databricks, Qlik Sense and SAP BusinessObjects Business Intelligence Platform, whereas Tableau is most compared with Microsoft Power BI, Amazon QuickSight, Domo, SAS Visual Analytics and Apache Superset. See our Looker vs. Tableau report.

    See our list of best Embedded BI vendors.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.