

Tableau Enterprise and Looker compete in the business intelligence tools category. Tableau appears to have an edge due to its superior visualization capabilities and broader data source support.
Features: Tableau Enterprise's features include highly intuitive and interactive visualizations, extensive data source support, and dynamic graph and dashboard creation. Looker offers exceptional data modeling capabilities with LookML, seamless SQL database integration, and centralized, accurate data management.
Room for Improvement: Tableau could improve its ETL capabilities, handling of large datasets, and incorporate more AI and machine learning features. Additionally, its pricing and licensing are complex. Looker users seek more customization in visualizations, better integration with popular data sources such as Excel, and improvements in its user interface and training resources.
Ease of Deployment and Customer Service: Tableau provides flexible deployment options, including private clouds and on-premises. It is noted for strong customer service backed by an active community. Looker focuses on public and private cloud deployment and offers service generally well-received, though not as praised as Tableau's. Both have extensive online resources but face some dissatisfaction with response times, especially Looker.
Pricing and ROI: Tableau's pricing is higher than Power BI but competitive with similar tools. It offers extensive functionality and a structured pricing model, with a higher price justifiable due to its Salesforce integration and visualization capabilities. Looker, though potentially expensive for smaller businesses, provides value with advanced features and promises good ROI, particularly appealing to larger businesses with complex analytics needs.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
The performance is not optimal on large data sets.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
| Product | Mindshare (%) |
|---|---|
| Tableau Enterprise | 16.9% |
| Looker | 5.6% |
| Other | 77.5% |


| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 8 |
| Large Enterprise | 7 |
| Company Size | Count |
|---|---|
| Small Business | 117 |
| Midsize Enterprise | 67 |
| Large Enterprise | 184 |
Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.
With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.
The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.
Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.
Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.
What are the most valuable features?Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.
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