Looker Studio vs SAP Business Data Cloud comparison

The compared Google and SAP solutions aren't in the same category. Google is ranked #10 in RT , with an average rating of 7.6, and holds a 2.5% mindshare in the category. SAP is ranked #10 in CDW , with an average rating of 8.0, and holds a 3.1% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 92% of SAP users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

3,089 Views
1,853 Comparison Views

83% willing to recommend

SAP Business Data Cloud

Read 103 SAP Business Data Cloud reviews

13,088 Views
916 Comparison Views

92% willing to recommend

Looker Studio

SAP Business Data Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and SAP Business Data Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Plotly and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: May 2026).

Buyer's Guide

Reporting

May 2026

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Helped 899,283 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (10th)

SAP Business Data Cloud

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

103

Ranking in other categories

Data Integration (10th), BI (Business Intelligence) Tools (3rd), Business Performance Management (2nd), Cloud Analytics (2nd), Predictive Analytics (2nd), Data Governance (8th), Cloud Data Warehouse (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.5%, down 2.9% compared to last year.
SAP Business Data Cloud, on the other hand, focuses on Cloud Data Warehouse, holds 3.1% mindshare, up 0.7% since last year.

Reporting Mindshare Distribution
Product	Mindshare (%)
Looker Studio	2.5%
Tableau Enterprise	14.1%
Microsoft Power BI	13.2%
Other	70.2%

Reporting

Cloud Data Warehouse Mindshare Distribution
Product	Mindshare (%)
SAP Business Data Cloud	3.1%
Snowflake	15.1%
Databricks	9.7%
Other	72.1%

Cloud Data Warehouse

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Pavlina Pankova

Competence Leader - BI at Sabris CZ s.r.o.

Brings reporting, planning, and prediction together in one seamless workflow

I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"I would rate this solution eight or nine out of ten."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The solution is free so that is a good feature."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

"SAP Business Data Cloud helps the company by providing a space where we can trust all our data to SAP, and leadership can make decisions faster with less effort."

"The SKU, the story build all are user- friendly. For the story build one just has to drag and drop it. And for the table, you just need some sort of selections and everything there."

"A point of differentiation in the market for Analytics Cloud compared to other analytics products, is it offers not only business intelligence within the application, but also it has inbuilt AI and machine learning capabilities that can be used not only by data scientist types in the organization, but for general users who can get the benefit of inbuilt predictive features in the tool."

"I like the predictive features of SAP; it's an easy to use tool for an end-user, you don't need a lot of technical knowledge to use the product, and it is very easy to learn and gives you flexibility in designing your own dashboard with its new analytics designer."

"The features that are most valuable in SAP Analytics Cloud are the planning feature and the predictive analytics feature, though the planning feature needs to be more efficient."

"All of the modules that we used to have separately in our on-premises solution are now integrated into one platform."

"A robust solution."

"SAP Analytics Cloud is easy to create charts with, and is a stable business intelligence platform. Easy to set up solution."

More SAP Business Data Cloud pros

Cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"Stability and scalability an be improved for a full ten."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

More Looker Studio cons

"Sometimes we have difficulty connecting to a SharePoint list."

"Overall, my experience has been positive, but I think SAP Business Data Cloud could be further improved on onboarding experience for new users, because the platform brings together multiple concepts such as data integration, governance, modeling, and analytics."

"It is slightly behind other tools in terms of the number of graphical outputs."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The connection works only for importing data. Currently, there is no real-time integration between SAP Analytics Cloud and CRM. There are some features present in the classic but not in the optimized version. If I need to create something specific, I often have to switch the versions. It would be more convenient to have a single product that incorporates all the necessary features."

"The cost is an area that could be improved."

"Pricing is an area for improvement in SAP Analytics Cloud, apart from exporting."

"I expect more integration from SAP Analytics Cloud."

More SAP Business Data Cloud cons

Pricing and Cost Advice

"The tool is free."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"It Wasn't directly involved in the pricing discussions, but when I joined the organization, they had already purchased the SAP Analytics Cloud solution. The organization faced challenges due to its perceived expense, leading to restrictions on granting access to many users."

"It is not the most expensive one. You have to do the cost-of-ownership analysis and take a lot of things into consideration to come up with the conclusion that it is cheaper or not, but its price is reasonable. It provides value for money."

"The pricing is based on an annual license and is rated a four out of ten."

"It's not that costly as such for the time being."

"SAP Analytics Cloud is a bit higher [in price]. Because, if Microsoft can afford a better product and lower cost, SAP can afford at least the same, or even lower."

"This solution is pricey."

"The price is competitive. There is a power user license and normal user license, but the normal user license is reasonable."

"This solution offers value for money and you get what you pay for."

More SAP Business Data Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

10%

Manufacturing Company

Comms Service Provider

Manufacturing Company

15%

Financial Services Firm

Construction Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	43
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

What advice do you have for others considering Google Data Studio?

I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Cloud?

I normally do not deal with the commercials, so I am not aware of the pricing part of it.

See all answers

What needs improvement with SAP Analytics Cloud?

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 12% of the time

Microsoft Power BI vs Looker Studio

Compared 11% of the time

Tableau Enterprise vs Looker Studio

Compared 10% of the time

RStudio Connect vs Looker Studio

Compared 8% of the time

Zendesk vs Looker Studio

Compared 6% of the time

More Looker Studio Competitors

SAP BusinessObjects Business Intelligence vs SAP Business Data Cloud

Compared 17% of the time

Tableau Enterprise vs SAP Business Data Cloud

Compared 4% of the time

Microsoft Power BI vs SAP Business Data Cloud

Compared 4% of the time

Anaplan vs SAP Business Data Cloud

Compared 3% of the time

Databricks vs SAP Business Data Cloud

Compared 3% of the time

More SAP Business Data Cloud Competitors

Product Reports

Buyer's Guide

Looker Studio

June 2026

Download Looker Studio product report

Buyer's Guide

SAP Business Data Cloud

May 2026

Download SAP Business Data Cloud product report

Also Known As

Data Studio

SAP Analytics Cloud, SAP Digital Boardroom, SAP Analytics Hub

Overview

Looker Studio offers seamless integration with Google products, supporting business visualization and collaboration through efficient data management and analytics, catering to teams aiming for quick analytics solutions.

Looker Studio combines diverse data source integration including SQL and MongoDB with powerful visualization and custom filter creation. Users find its visuals clean and its platform user-friendly, enhanced by collaboration features and pricing. It aids decision-making and is popular for tracking metrics and analyzing sales funnels. Despite its strengths, users seek faster report loading, simpler data modeling, and better interface usability. Advertising system limitations, delayed data reflections, and integration challenges affect performance. Security and stability improvements alongside a richer data modeling layer are desirable, with pricing impacting large organizations.

What are the most important features of Looker Studio?

Google Integration: Easily integrates with Google products for efficient workflow.
Diverse Data Sources: Connects to databases like SQL and MongoDB.
Custom Filters: Offers flexible filter options for tailored analyses.
Data Visualization: Enables powerful, clear visual data representation.
Collaboration: Supports team collaboration for shared insights.

What benefits should users look for in reviews?

Ease of Use: Accessibility and user-friendly operation for teams.
Decision-Making Support: Facilitates informed business decisions.
Flexibility: Adapts to different business analytics needs.
Cost-Effectiveness: Competitive pricing for budget-conscious teams.

Looker Studio supports business visualization for different industries, creating dashboards and reports for sales and marketing analysis. It's used to track metrics and sales funnels from sources like Google Sheets and BigQuery. Many companies integrate Looker Studio within web apps, providing data insights tailored to sectors such as e-commerce, finance, and more.

Google

SAP Business Data Cloud (SAP BDC) is a unified, intelligent data platform — part of the SAP Business AI Platform — that governs SAP and third-party data through a business data fabric. As an evolution of our industry-leading data, analytics and planning solutions, Business Data Cloud brings together Datasphere, Analytics Cloud, and Business Warehouse with a unified experience that delivers transformational insights across all lines of business. By harmonizing mission-critical data with the business processes and logic that give it meaning, SAP BDC delivers a trusted foundation for analytics and AI, empowering data teams and business leaders to make faster, more confident decisions.

What are the most important features of SAP Business Data Cloud?

Unified Data Connectivity: Native integration with SAP applications and third-party sources, eliminating data silos
Business-ready data products: Fully managed SAP data products across all business processes, providing immediate access to high-quality, trusted data
Semantic Data Modeling: A business semantic layer ensures data is translated into consistent, business context across the enterprise
End-to-End Data Governance: Built-in lineage tracking, data quality management, access controls, and compliance support
AI-Assisted Analytics and Planning: Go from insights to action instantly with planning and analytics together in one solution
Open Data Architecture: Enable secure and seamless, zero-copy sharing of semantically rich SAP data into existing data platform environments

What benefits or ROI should users look for in SAP Business Data Cloud?

Accelerated Time to Insight: Less time cleaning and validating data means more time analyzing and acting
Reduced Data Management Costs: One platform replaces multiple point solutions, lowering licensing and IT overhead
Improved Data Trust and Quality: Embedded governance reduces the risk of decisions made on inaccurate or inconsistent data
Faster Compliance and Auditability: Built-in lineage and access controls streamline regulatory reporting and audit preparation
Enhanced Business Agility: Real-time data and self-service analytics help teams respond quickly without relying on IT
Maximized SAP Investment Value: Makes existing SAP transactional data fully accessible and analytics-ready
AI Readiness: A clean, governed data foundation accelerates confident AI and ML adoption across the business

SAP Business Data Cloud is a key component of SAP's vision for the autonomous enterprise. By unifying data connectivity, governance, semantic modeling, and analytics in a single cloud-native platform, SAP BDC eliminates fragmentation and complexity — serving as the connective tissue that ties your entire enterprise together and positioning organizations for long-term success in an AI-driven world.

SAP

Sample Customers

Genesys, Shueisha

Ericsson, Vodafone, Google, Team Liquid, Ryder Cup, Accenture

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