LeadSquared vs Salesforce Sales Cloud vs Zendesk comparison

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93% willing to recommend

LeadSquared

Salesforce Sales Cloud

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Executive Summary

We performed a comparison between LeadSquared, Salesforce Sales Cloud, and Zendesk based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: October 2025).

CRM

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Helped 872,706 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of LeadSquared is 0.5%, down from 1.0% compared to the previous year. The mindshare of Salesforce Sales Cloud is 3.5%, down from 10.7% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	3.5%
Zendesk	1.2%
LeadSquared	0.5%
Other	94.8%

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Kamal Deep

Founder and Salesforce Consultant at SaaSnic

Experience exceptional project enhancements and seamless automation integration

Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.

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JohanSkibdahl

CEO at Etcetera Networks

Automating customer support with advanced AI capabilities and seamless communication

Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

"It is a very stable solution."

"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."

"The product is very fast and responsive. There's no lag time when you are on the platform."

"When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."

"It is a very good tool. There are a lot of interesting features. It is one of the best solutions."

"Salesforce is very user-friendly, which makes it effortless to track business management reports."

"It has custom fields and custom reports which can align to our business objectives and marketing focus."

"It is a good platform that shows consolidation of information for our customer base."

More Salesforce Sales Cloud pros

"The product offers very good management. It has a great ability to assign tickets based on content."

"It's a very stable tool, very powerful."

"It is very easy to connect back and forth between the requester and the person fulfilling the ticket."

"It's very convenient to use."

"It is a scalable solution."

"Its agility and simplicity are the most valuable features. This tool is very user-friendly."

"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."

"The stability has been very good."

More Zendesk pros

Cons

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"The solution's report section is not very capable and could be improved."

"The notifications and workflow management can be improved in LeadSquared."

"The tool's technical challenges vary depending on the requirements. When a new requirement arises, we must analyze the best approach to address it, whether through automation tools or coding. We encounter limitations such as the number of reports we can process or update, the queries we can write, and other similar constraints. Understanding when to utilize coding and when to rely on simple configurations is crucial."

"I would like to see licensing fees reduced in the next release."

"There are also certain restrictions on the reports in terms of the number of records. Ideally, that should be removed."

"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."

"It's a very broad tool."

"It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead."

"Salesforce Sales Cloud overall is too complex. There is too much functionality, it's hard for the user, at the beginning. It takes a lot of time to update the information."

"Applications that can help with migrating data over from the sandbox to production would make it easier because sometimes change sets can be bulky and they're not always as effective. This can be frustrating when you make a lot of changes and try to put those changes into production."

More Salesforce Sales Cloud cons

"It needs to improve in terms of its flexibility, price, and installation."

"Zendesk's stability on inbound calls could be improved as compared to Talkdesk."

"The data you get when logged in to Zendesk Support differs from the data you get when you programmatically query Zendesk Support through its API because of a sync time delay."

"There could be improvements in integration, which can be achieved with APIs or tools like Zapier."

"The support team is time-consuming, and they don't find the answer to our problem."

"You couldn't give administrative access to new hires."

"The dashboard could be better."

"Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."

More Zendesk cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."

"Not the cheapest"

"There is a license required to use this solution and the price is expensive. It could be reduced."

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

"Salesforce Sales Cloud is an expensive solution."

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

More Salesforce Sales Cloud pricing and cost advice

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"The price is very competitive."

"From what I hear, Zendesk's pricing is a little expensive."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

11%

Manufacturing Company

Financial Services Firm

University

Computer Software Company

20%

Performing Arts

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	54
Midsize Enterprise	26
Large Enterprise	40

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	20
Large Enterprise	11

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our us...

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

What needs improvement with Salesforce Sales Cloud?

From a customer perspective, it's a very stable system, and people are used to its functionalities, good and bad. Imp...

What is your primary use case for Salesforce Sales Cloud?

For managing two different things, I'm managing some sales pipeline, the pipeline of sales of some products, and also...

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding ...

What is your experience regarding pricing and costs for Zendesk Support?

Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for mo...

What needs improvement with Zendesk Support?

I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate mor...

More LeadSquared Competitors

Comparisons

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SAP CRM vs Salesforce Sales Cloud

Compared 15% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

Siebel CRM vs Salesforce Sales Cloud

Compared 5% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

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Compared 12% of the time

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Compared 6% of the time

Freshservice vs Zendesk

Compared 5% of the time

BMC Helix ITSM vs Zendesk

Compared 4% of the time

PagerDuty Operations Cloud vs Zendesk

Compared 4% of the time

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Product Reports

CRM

Download LeadSquared product report

Salesforce Sales Cloud

Download Salesforce Sales Cloud product report

Download Zendesk product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.